scholarly journals The effect of stereotypical music on the customer selection of wine in an online environment

2021 ◽  
Vol 2 (2) ◽  
pp. 29-37
Author(s):  
Marlou Damen ◽  
Iris Van Hest ◽  
Bart Wernaart
Keyword(s):  
Online Marketing ◽  
Auditory Stimuli ◽  
Limited Attention ◽  
Online Environment ◽  
Product Selection ◽  
Sensory Marketing ◽  
Online Setting ◽  
Constructed Preferences ◽  
Effective Use ◽  
Selection Of

The digital transformation of marketing leads to new forms of interaction with consumers. It has been established and well known that auditory stimuli generally affect human behavior. However, in the field of sensory marketing, only limited attention has been paid to the role and effects of audition in online marketing. In this research, we will further explore how sound influences consumer product selection in a digitalized setting. We have designed and performed an experiment in which respondents in a webshop environment were asked to select a bottle of wine from two different countries while hearing stereotypical music samples representing one of these countries. Our conclusion: In an online setting, auditory stimuli strongly influence consumer selection. In the case of constructed preferences, this effect was considerably stronger compared to well-defined preferences. These insights can help to further develop the effective use of sound stimuli in new forms of sensory marketing, such as virtual reality and other digital experiences in the marketing and sales context.

Intermolecular Hydrogen Bond Plays a Determining Role in Product Selection of Surface Confined Schiff-base Reaction

2021 ◽  
Author(s):  
Huamei Chen ◽  
Guangyuan Feng ◽  
Qiu Liang ◽  
Enbing Zhang ◽  
Yongtao Shen ◽  
...  
Keyword(s):  
Hydrogen Bond ◽  
Schiff Base ◽  
Hydrogen Bonds ◽  
Relative Abundance ◽  
Intermolecular Hydrogen Bond ◽  
Intermolecular Hydrogen Bonds ◽  
Product Selection ◽  
Selection Of

Herein, we illustrate how the cooperation of intermolecular hydrogen bonds and conformation flexibility leads to the formation of diverse complex covalent nanostructures on the surface, while the relative abundance of...

scholarly journals Calibration and measurement capability (CMC) and customer technical qualification

2019 ◽  
Author(s):  
Suelí Fischer Beckert ◽  
Renan Ednan Flôres
Keyword(s):  
Measuring Range ◽  
Measurement Capability ◽  
Normative Documents ◽  
Calibration Methods ◽  
Accredited Laboratories ◽  
Accredited Laboratory ◽  
Effective Use ◽  
Formal Recognition ◽  
Selection Of ◽  
Calibration And Measurement Capability

In the context of metrological confirmation, calibration is an essential process in all quality assurance efforts. Several organizations choose to outsource this activity to accredited laboratories in accordance with the requirements set forth in ISO/IEC 17025: 2017. Companies understand that accredited laboratory has formal recognition of its technical competence to perform the services within its scope of accreditation. The document ILAC P14: 2013 sets out guidelines for the presentation of Calibration and Measurement Capability (CMC). However, when analysing the scope of accredited laboratories in some national calibration bodies, it is possible to observe that, for the same instrument and the same measuring range, different values are attributed to CMC. If the CMC should result from normal calibration operations on the best existing device, what causes this dispersion? How can the customer make effective use of the information contained in accreditation scopes? In order to further standardize the presentation of CMC in accreditation scopes, calibration methods adopted by laboratories should be required to meet the maximum permissible errors established by manufacturers or normative documents. Companies can outsource calibration activities. But the selection of service provider and the interpretation of the results remains a customer assignment. The paper presents an analysis of accreditation scopes of different national calibration bodies and discusses the qualification of those in charge of metrology management, regarding the knowledge and skills required for activity.

scholarly journals Agua, economía y territorio: nuevos enfoques de la Directiva Marco del Agua para la gestión del recurso

2020 ◽  
Vol 29 (1) ◽  
pp. 65
Author(s):  
José A. Gómez-Limón ◽  
Julia Martin-Ortega
Keyword(s):  
Economic Analysis ◽  
Economic Activities ◽  
Public Authorities ◽  
Management Plans ◽  
Water Management Plans ◽  
Development Processes ◽  
Economic Good ◽  
Effective Use ◽  
Water Uses ◽  
Selection Of

Water is a natural resource that performs different functions in development processes (satisfaction of population’s basic needs, key element for ecosystems and landscapes, input in different economic activities, etc.). Taking into account this relevance and its features as an economic good, public authorities have carried out an important role as regulators. The last milestone in this path has been the approval of the Water Framework Directive. One of the most innovative points of this European rule is the use of economic analysis for the optimisation of different water uses. However, the development of the works done for the design of the new water management plans has shown several shortcomings regarding the economic analysis of water uses, the analysis of costs recovery for water services and the selection of meassures to reach these objectives. In this sense it is necessary to strength the nexus between the policy- making and academic spheres in order to support a more rigorous and effective use of the large scientific knowledge developed in this field.

A Collaborative Active Learning Model as a Vehicle for Online Team Learning in Higher Education

2018 ◽  
pp. 40-59 ◽  
Author(s):  
Soo Jeoung Han ◽  
Doo Hun Lim ◽  
Eulho Jung
Keyword(s):  
Higher Education ◽  
Active Learning ◽  
Team Learning ◽  
Online Courses ◽  
Learning Model ◽  
Team Members ◽  
Wide Range ◽  
Online Setting ◽  
Successful Team ◽  
Effective Use

As more higher education faculty use team-based assignments in online courses across a wide range of university disciplines, research on team learning as one of the pedagogical approaches in higher education has become more relevant. The authors reviewed active learning as a type of instructional method for team members' satisfaction and active engagement in their learning processes. Therefore, this chapter explores team learning as an effective online learning model that also facilitates effective use of learning management systems (LMS). Additionally, the chapter examines essential strategies to work and learn as a successful team in an online setting. With the intent of supporting faculty and practitioners of higher education who adopt an online team learning method, the authors propose an active learning model for online team learning and specific guidelines to utilize the model.

Online Service Failure and Recovery Strategy

2016 ◽  
pp. 112-135 ◽  
Author(s):  
Yllka Azemi ◽  
Wilson Ozuem
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Service Failure ◽  
Empirical Studies ◽  
Online Marketing ◽  
Limited Attention ◽  
Service Failures ◽  
Service Failure And Recovery ◽  
Recovery Strategies ◽  
Social Media Platforms

The Internet environment has transformed the concepts of service failure and recovery strategies from a dyadic customer-provider focus into a multidimensional web quality scope. In traditional encounters, the research spectrum of service failure and recovery strategies is very much developed from a customer service approach, and the responsibility of recovery has been traditionally assumed to be something that is assigned to the marketer. Studies pay little or no attention to the multidimensional nature of service failures contingent to recovery strategies in the evolving social media. To date, empirical studies have focused on service failures and recovery strategies in online marketing environments, but pay limited attention to social media platforms. This paper aims to provide some insights on the need for a broader conceptualisation of service failure and recovery strategies, incorporating social media platforms for the development of effective marketing communications programme.

scholarly journals The Renin Angiotensin System — Its Physiology and Role in Disease States

1983 ◽  
Vol 11 (4) ◽  
pp. 369-376 ◽  
Author(s):  
G. S. Stokes
Keyword(s):  
Renin Angiotensin System ◽  
Plasma Renin ◽  
Angiotensin System ◽  
Renin Angiotensin ◽  
Disease States ◽  
Electrolyte Depletion ◽  
Predominant Factor ◽  
The Individual ◽  
Effective Use ◽  
Selection Of

The renin-angiotensin system is one of a number of interlinked mechanisms regulating vascular resistance and blood volume. Under certain conditions it may become a predominant factor in maintaining vascular tone. Knowledge about these conditions (sodium depletion, mineralocorticoid deficiency, renovascular hypertension and iatrogenic hyperreninaemic states) is important for the safe and effective use of drugs which inhibit the renin-angiotensin system. Measurements of plasma renin activity are useful in the diagnostic assessment of hypertensive patients with hypokalaemia or evidence of renal artery stenosis. They may also have a place in the management of refractory or dialysis-resistant hypertension. Their use in the selection of antihypertensive therapy for the individual patient is controversial. Sequential measurements of plasma renin are helpful in analysing states of electrolyte depletion, and in titrating therapy for Addison's disease.

scholarly journals The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

2019 ◽  
Vol 11 (24) ◽  
pp. 7016 ◽  
Author(s):  
Anna Krizanova ◽  
George Lăzăroiu ◽  
Lubica Gajanova ◽  
Jana Kliestikova ◽  
Margareta Nadanyiova ◽  
...  
Keyword(s):  
Return On Investment ◽  
Service Providers ◽  
Traditional Approach ◽  
Online Communication ◽  
Online Marketing ◽  
Marketing Communication ◽  
Online Environment ◽  
Communication Tools ◽  
Business World ◽  
Online Communication Tools

Online marketing communication covers a wide area and thus promotes an extensive reach of advertising to a broad audience. Hotels can achieve certain goals through online communication, mainly an increase of hotel awareness; an improvement of their image; and an increase in the level of customer satisfaction and trust, or brand loyalty. Measurement of the effectiveness of communication tools in the online environment is still a challenge, whether in the academic world or in the business world, mainly due to the complexity of this process. The main objective of this paper is to propose a methodology for implementing an indicator suitable for the evaluation of the effectiveness of online communication activities in the Slovak hotel industry. It uses analysis of the current usage of online marketing communication activities from the perspective of hotel service providers. The methodology should be applicable to support decision-making and actively support the sustainable development of hotels. In order to achieve the objective of the paper, the authors conducted a marketing survey focused on online marketing communication by Slovakian hotels to determine their use and to map the current state or methods of evaluating their effectiveness. Results of the research suggest that hotels in Slovakia perceive evaluating marketing communications online as being important, regardless of the size, length of operation, budget, and class of the hotel. They prefer financial metrics because they are a de facto manifestation of the traditional approach towards investment evaluation. The results also showed that return on investment is the most common metric for evaluating the investments of online communication activities, and that respondents expressed the highest level of confidence in this metric as well. In line with the results, we have proposed return on investment (ROI) as the most appropriate metric applicable in evaluation of the effectiveness of online communication tools.

scholarly journals Spatial Attention Evokes Similar Activation Patterns for Visual and Auditory Stimuli

2010 ◽  
Vol 22 (2) ◽  
pp. 347-361 ◽  
Author(s):  
David V. Smith ◽  
Ben Davis ◽  
Kathy Niu ◽  
Eric W. Healy ◽  
Leonardo Bonilha ◽  
...  
Keyword(s):  
Spatial Attention ◽  
Visual Information ◽  
Brain Activation ◽  
Spatial Location ◽  
Auditory Stimuli ◽  
Activation Patterns ◽  
Central Target ◽  
Neuroimaging Study ◽  
Auditory Tasks ◽  
Selection Of

Neuroimaging studies suggest that a fronto-parietal network is activated when we expect visual information to appear at a specific spatial location. Here we examined whether a similar network is involved for auditory stimuli. We used sparse fMRI to infer brain activation while participants performed analogous visual and auditory tasks. On some trials, participants were asked to discriminate the elevation of a peripheral target. On other trials, participants made a nonspatial judgment. We contrasted trials where the participants expected a peripheral spatial target to those where they were cued to expect a central target. Crucially, our statistical analyses were based on trials where stimuli were anticipated but not presented, allowing us to directly infer perceptual orienting independent of perceptual processing. This is the first neuroimaging study to use an orthogonal-cuing paradigm (with cues predicting azimuth and responses involving elevation discrimination). This aspect of our paradigm is important, as behavioral cueing effects in audition are classically only observed when participants are asked to make spatial judgments. We observed similar fronto-parietal activation for both vision and audition. In a second experiment that controlled for stimulus properties and task difficulty, participants made spatial and temporal discriminations about musical instruments. We found that the pattern of brain activation for spatial selection of auditory stimuli was remarkably similar to what we found in our first experiment. Collectively, these results suggest that the neural mechanisms supporting spatial attention are largely similar across both visual and auditory modalities.

Therapeutic Drug Monitoring in Neonates: Problems and Issues

1988 ◽  
Vol 22 (4) ◽  
pp. 317-323 ◽  
Author(s):  
Peter Gal
Keyword(s):  
Therapeutic Drug Monitoring ◽  
Drug Concentration ◽  
Drug Monitoring ◽  
Pharmacokinetic Parameters ◽  
Therapeutic Drug ◽  
Plasma Drug ◽  
Potential Applications ◽  
Intensive Care Nursery ◽  
Effective Use ◽  
Selection Of

Therapeutic drug monitoring has been applied in several patient populations to promote safer, more effective use of drugs. The development of therapeutic ranges allows clinicians to aim for a plasma drug concentration that is usually safe and effective, and calculation of specific pharmacokinetic parameters allows selection of doses that will achieve the desired plasma concentration. This concept certainly holds true in the intensive care nursery; however, the intensity of monitoring in this setting provides opportunities for far broader application of the information obtained from drug concentration monitoring. This review provides an overview of the complexity of and potential applications for therapeutic drug monitoring in neonates based on literature and clinical experience.

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