scholarly journals Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany

2021 ◽  
Vol 2 (2) ◽  
pp. 24-35
Author(s):  
Mira Bocti ◽  
Samer El Zein ◽  
Roberta Giannini

Climate change is a major concern today. This concern has led to the emergence of pro- environmental market trends, such as ethical consumerism. Although many consumers hold positive attitudes toward purchasing sustainable brands, their actual behavior is often inconsistent with their attitudes. This phenomenon, referred to as the attitude-behavior gap, has been an ongoing topic in many research papers. However, this gap with regards to sustainable fashion consumption has received limited attention and few researchers have identified potential marketing tactics to bridge the gap. The first purpose of this study is to gain insight on reasons behind the attitude-behavior gap for sustainable fashion consumption in Germany. The SHIFT framework is then applied to identify potential marketing tactics that could help reduce this gap. Fourteen interviews of German consumers, who expressed concerns about environmental degradation and stated that they had changed at least some of the their consumption behaviors in line with those concerns, were conducted to better understand attitudes toward purchasing sustainable fashion as well as factors that may impede behavior consistent with those attitudes. Interviews were analyzed using the grounded theory method. Analysis revealed the following potential contributors to the attitude-behavior gap for sustainable fashion: price, lack of presence, information, fashionability, self-over-sustainability and powerlessness. Based on these findings and the SHIFT framework, marketing tactics that could potentially influence sustainable fashion consumption were then identified. These tactics may prove useful for marketers in the sustainable fashion sector.

Crisis ◽  
2015 ◽  
Vol 36 (2) ◽  
pp. 135-141 ◽  
Author(s):  
Erin F. Ward-Ciesielski ◽  
Madeline D. Wielgus ◽  
Connor B. Jones

Background: Suicide-bereaved individuals represent an important group impacted by suicide. Understanding their experiences following the suicide of a loved one is an important research domain, despite receiving limited attention. Although suicide-bereaved individuals may benefit from mental health treatment, their attitudes toward therapy and therapists are poorly understood. Aims: The present study aimed to understand the extent to which bereaved individuals’ attitudes toward therapy and therapists are impacted by whether their loved one was in therapy at the time of death. Method: Suicide-bereaved individuals (N = 243) from the United States were recruited to complete an online survey about their experience with and attitudes toward therapy and therapists following the suicide of a loved one. Results: Bereaved individuals whose loved one was in therapy at the time of death (N = 48, 19.8%) reported more negative and less positive attitudes toward the treating therapist than those whose loved one was not in therapy at the time of death (N = 81, 33.3%) or whose loved one was never in therapy/the deceased’s therapy status was unknown (N = 114, 46.9%). Conclusion: The deceased’s involvement with a therapist appears to be an important factor impacting the experience of bereaved individuals and should be considered when attempting to engage these individuals in postvention.


2019 ◽  
Vol 170 (1) ◽  
pp. 3-23
Author(s):  
Saraswati Dawadi

Abstract Considerable research has examined the effects of task repetition (TR) on second language (L2) performance. While results are still inconclusive, some patterns are emerging. However, limited attention has been paid to L2 learners’ perceptions of TR. This paper reports a study in which 40 English as a foreign language (EFL) learners were asked to repeat a task after a three-day interval; on both occasions they performed the task immediately after receiving instructions. Results indicated that TR triggered more complex and fluent, but less accurate, narratives. In post-task interviews, the majority of learners expressed positive attitudes towards TR, purporting that familiarity increased confidence. This paper will finally discuss the possible pedagogical implications of the study for EFL teaching.


2016 ◽  
Vol 9 (1) ◽  
pp. 143-152
Author(s):  
Vidar Halldorsson

Coaches play a multifunctional key role in high-performance team sports. One of the coaches’ responsibilities, in some sports, is to use team timeouts effectively. The sport science literature has however only given limited attention to the use of timeouts – this is especially the case in handball. This is somewhat surprising since timeouts can be used as a strategic intervention in the dynamic interplay on the field. This study examines why coaches’ use team timeouts in handball and the efficiency of those timeouts. The study is built on a mixed method analysis; a) on interviews with six experienced handball coaches and; b) statistical analysis on all team timeouts during the 2014 Men´s European Handball Championship. The former method was used to establish hypotheses of why coaches use timeouts and the latter to test those hypotheses statistically. The findings from the interviews suggest that there are several reasons why coaches use timeouts in handball, most importantly to stop a negative flow in the game. Other reasons where to emphasize or change play strategy, to rest players, to slow the game down or to try to secure a goal. The statistical findings show support to the coaches’ criteria of when they use timeouts. The results further showed that timeouts are efficient in stopping a negative flow in the game, but failed to show a significant relationship of the timeout leading to a goal in the following attack. Further research is needed to address various questions that arise from this study.


2016 ◽  
Vol 29 (1) ◽  
pp. 51-68 ◽  
Author(s):  
Meira Levy ◽  
Irit Hadar ◽  
Dov Te'eni ◽  
Naomi Unkelos-Shpigel ◽  
Sofia Sherman ◽  
...  

Purpose – The purpose of this paper is to propose a conference-based online social network (OSN) for academics’ knowledge sharing and collaboration around and beyond a conference, while exploring the entanglement of the social and technical aspects of the system. Design/methodology/approach – Following an exploratory study, an OSN prototype was developed and implemented in ECIS 2014. The usage of the OSN platform was monitored and in-depth interviews were conducted with seven of its active users. Findings – Academic researchers have positive attitudes toward using conference-based OSN. However, there is a gap between academics’ perceptions and their actual behavior. Several barriers for engagement were identified, leading to technical and social recommendations, including the following needs: integrating the OSN platform with other conference information systems; addressing privacy concerns; allowing on-going collaboration; increasing OSN vitality; using the wisdom of the crowd; and promotion and its timing. Research limitations/implications – The case study highlighted existing benefits, and identified potential future benefits from implementing a conference-based OSN. Future research is required to generalize the findings and evaluate the proposed strategies for enhancing user engagement. Practical implications – This study revealed the set of considerations that should be taken upon launching a new academic OSN, which are beyond the technical issues per se. Social implications – The paper presents the expected benefits from, and existing barriers to using a conference-based OSN, and suggests recommendations for encouraging academics to engage in such OSN, in order to enhance long-term social interactions, knowledge sharing and collaboration among conference participants. Originality/value – This is a first study to examine a conference-based OSN.


2021 ◽  
Vol 27 (2) ◽  
pp. 150-171
Author(s):  
Nombulelo Dilotsotlhe ◽  
Helen Inseng Duh

Background: Some 80% of the South African (SA) middle class consumers use washing machines, electric cookers, fridges, freezers and other appliances. Considering the growing water and electricity shortages in SA, the government advocates the use of green appliances. However, the factors helping or hindering the positive attitudes, purchase and use of green appliances need examination. Focus of the article: This study focuses on the first and second steps of the community-based social marketing (CBSM) framework, whereby for behavioral change, behaviors, their drivers and barriers are to be examined before strategy formulation. Thus, this study first assessed SA black middle class consumers’ green appliances attitude, behavioral intention and actual behavior. It then integrated the Theory of Consumption Values (TCV), Diffusion of Innovations Theory (DOI), and Theory of Planned Behavior (TPB) to examine the consumer-related and product-related factors helping or hindering the green appliances attitudes, behavioral intentions and actual behavior. Research Hypotheses: From the integration of the TCV, DOI and TPB, a conceptual model was developed that proposed that consumer-related factors (functional, conditional, epistemic, emotional and social values) and product-related factors (relative advantage, complexity, compatibility and observability) will influence green appliances attitude, which with perceived behavioral control will impact behavioral intention, proposed as a driver of actual behavior. Methods: Considering that the black middle-class are a fast growing and large (about 4.2 million South Africans) community of consumers, cross-sectional quantitative data was collected from 500 black middle class consumers through self-administered questionnaires. Partial Least Squares Structural Equation Modeling was used to test 14 hypotheses. Results: The respondents expressed positive attitudes toward green appliances ( M = 5.80 on a 7-point Likert scale and positive intention to buy green appliances ( M = 5.78). Most of the study participants have purchased one or more green appliances ( M = 6.09). The integrated model explained 84.5% of attitude toward green appliances. The significant drivers of attitude were functional, conditional, and epistemic values (consumer-related factors), and relative advantage, compatibility, and observability (product-related factors). The attitude, social value and perceived behavioral control explained 83.1% of behavioral intention, which with PBC explained 24.2% of actual behavior. Recommendations for practice: Considering that the third step of the CBSM framework is to develop strategies for behavioral change, the South-African government, environmental agencies and social marketers should seek ways to reward the large segment of black middle class consumers, so that their positive green appliances attitudes and behavioral intentions can further be converted to actual purchase. The consumer-related and product-related drivers of attitudes and purchase behaviors identified in this study should be used to position and promote green appliances using the middle class consumers as opinion leaders or endorsers. Limitations: The main limitation is the use of a survey which limits provision of deeper insights into drivers and barriers of green appliances attitudes and behaviors.


2020 ◽  
Vol 10 ◽  
pp. 53-70 ◽  
Author(s):  
Rojan Baniya ◽  
Kripa Rajak

The surging interest of tourists in responsible business practices and their global popularity is making CSR imperative for tourism SMEs, including TTOs of Nepal. Consequently, there has been a rise in CSR engagements among tourism SMEs in developing countries. Nonetheless, due to limited attention by researchers, knowledge about their CSR engagement is scant. The same is also true for TTOs residing in Nepal. In such a scenario, it is prudent to generate an understanding of CSR engagement of Nepali TTOs. For this reason, this exploratory study investigated various dynamics of CSR engagement among TTOs (n=141) registered in the National Association of Tour and Travel Agents through a paper-based survey. The results showed that half of TTOs claimed that they had incorporated CSR in their mission and strategy; they exhibited positive attitudes about the benefits of CSR to businesses, customers’ favorability towards businesses simple menting CSR, and the need for a higher value to CSR within the tourism industry. Societal benefits and wellbeing, and the opportunity to market their image among customers motivated them to engage in CSR, whereas lack of resources and knowledge restrained them. Three fourth of them claimed to practice CSR of some sort, and most of them intended to continue their CSR engagement in the future. Collectively, TTOs had a positive outlook towards CSR. However, there are some deterrents for them to engage in CSR. This study provides valuable baseline insights to formulate the right plans and policies to influence CSR employment by TTOs, ultimately leading to sustainable tourism.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dung Phuong Hoang ◽  
Ngoc Thang Doan ◽  
Thi Cam Thuy Nguyen

PurposeUpgrading in global value chains (GVCs) has become a crucial strategy for enhancing competitive advantage and attaining higher profitability, especially among firms in developing countries. Drawn from the sociological approach, this study treats GVC upgrading as an entrepreneurial act and examines factors affecting firms' intention to move up in their chains based on the theory of planned behavior. The authors also further test the moderating effects of firms' knowledge about rule of origin and governmental supports on the intention-behavior gap.Design/methodology/approachIn-depth interviews with eight Vietnamese business managers were implemented to support the development of hypotheses and measurement scales. Afterwards, the authors conducted a survey on decision-makers of 402 Vietnamese firms which currently have export-import activities to collect quantitative data for testing the hypothesized relationships.FindingsThe empirical results indicate that both attitudes, behavioral control and social norms have significant positive impacts on the intention to upgrade in GVCs. In turn, such intention could further activate actual behaviors to move up in their chains. However, those who have better knowledge about rule of origin and receive governmental supports either in terms of finance, credit or technology have a higher probability of demonstrating actual behavior to upgrade in GVCs once their intentions are formed than those who do not.Practical implicationsThis research provides valuable implications for policymakers in accelerating firms' actions to upgrade within their chains, hence, actively enhancing not only organizational performance but also significantly contributes to the national economic development.Originality/valueWhile most of the previous studies examine the preconditions for firms to participate and upgrade in their GVCs, there is limited attention on determinants of firms' own intention and actual behavior to upgrade in their chains once they have participated in the GVC. Specifically, this research not only contributes to the existing knowledge regarding factors affecting firms' intention to upgrade in their chains but also closes the gap between the intention and the actual GVC upgrading behavior.


2019 ◽  
Vol 11 (9) ◽  
pp. 2554 ◽  
Author(s):  
Jesús García ◽  
Rosa Arroyo ◽  
Lidón Mars ◽  
Tomás Ruiz

The design and implementation of effective transport policies to reduce car use in urban areas requires a deep comprehension of the factors that influence travel behavior. In this context, psychological factors play an important role in explaining travel-related decisions. The purpose of this paper is to present a study on the effects of cognitive, affective and behavioral attitudes towards the use of walking and cycling on both intentions and real use of cars, public transport, bicycles, and walking. The data used was obtained from an on-line survey carried out in 2017. Analyses included reliability and validity of the questionnaire, exploratory and confirmatory factor analyses, and structural equation models. Results indicate that cycling and walking are evaluated differently in terms of feelings of freedom, pleasure, and relaxation. Positive evaluation of elements related to past walking behavior are negatively associated to both the intention to walk and actual walking. Transport policies to encourage cycling should be different from those with the aim of promoting walking. Positive attitudes towards walking are not enough to increase real walking.


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