scholarly journals Impact of Personal Values on Political Consumption: The moderating role of interpersonal influence in social media

2021 ◽  
Vol 5 (3) ◽  
pp. 400
Author(s):  
Juliano Domingues Da Silva ◽  
Ana Tereza Delapedra ◽  
Ana Maria Campos Manoel ◽  
Isis Helena Martins Cassiolato
Keyword(s):  
Social Media ◽  
Personal Values ◽  
Linear Regression Analysis ◽  
Moderating Effect ◽  
Interpersonal Influence ◽  
Self Transcendence ◽  
Political Consumption ◽  
The Relationship ◽  
Moderating Role

This study aims to analyze the moderating effect of interpersonal influence in social media on the relationship between personal values and political consumption. Through a survey of 206 respondents, the results of linear regression analysis showed that the values of self-transcendence and openness to change are positively related to political consumption, whereas self-promotion has a negative relation. The results also showed that interpersonal influence in social media has a critical moderating effect since (i) amplifies political consumption of people with self-transcendence values and (ii) increases the political consumption of people with self-promotion values. This research expands the literature on consumer behavior by showing that personal values on political consumption depend on the individual's susceptibility to being influenced by social media.

scholarly journals Effect of People, Process and Physical Evidence on Satisfaction of Sikh Pilgrims Visiting Pakistan: Moderating Role of Personal Perceived Risk of Terrorism

2019 ◽  
Vol 5 (3) ◽  
Author(s):  
Asia Umar Khan ◽  
Gohar Zaman ◽  
Qadar Bakhsh Baloch
Keyword(s):  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Moderating Effect ◽  
Physical Evidence ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study was intended to find out the impact of three important components of marketing mix for tourism i.e. People, Process and Physical Evidence on Satisfaction of Sikh Pilgrims visiting Pakistan and the moderating role of Personal Perceived Risk of Terrorism in the relationship between the aforementioned independent variables and Pilgrims Satisfaction. Design/Methodology/Approach: The present research is based on the philosophy of positivism and it is descriptive and deductive in approach. Data was collected from a sample of 357 Sikh Pilgrims. Multiple linear regression analysis was carried out to test the hypothesized effect of People, Process and Physical Evidence on satisfaction of Sikh Pilgrims and the moderating effect of Personal Perceived Risk of Terrorism. Findings: Findings of the study showed that Physical Evidence and People have a significant positive effect whereas Process has a significant negative effect on satisfaction of Sikh Pilgrims. Personal Perceived Risk of Terrorism was found to have an insignificant moderating effect on the relationship of Process, People and Physical Evidence with Satisfaction. Implications/Originality/Value: The study might help uplift the tourism sector of Pakistan and enhance the relationship between people of different religions of the region.

scholarly journals How Incivility and Academic Stress Influence Psychological Health among College Students: The Moderating Role of Gratitude

2020 ◽  
Vol 17 (9) ◽  
pp. 3237 ◽  
Author(s):  
Naizhu Huang ◽  
Shaoping Qiu ◽  
Amin Alizadeh ◽  
Hongchao Wu
Keyword(s):  
Psychological Distress ◽  
Psychological Health ◽  
Linear Regression Analysis ◽  
Academic Stress ◽  
Moderating Effect ◽  
Continuous Variables ◽  
Cross Sectional ◽  
The Relationship ◽  
Moderating Role

Many students suffer from academic stress and uncivil behaviors at colleges and there is a need to identify to what extent these negative phenomena might impact students’ mental health. The main purpose of this study is to examine the relationships between incivility, academic stress, and psychological health, as well as investigate the moderating role of gratitude. The study design of this research is cross-sectional. The final sample consisted of 895 university students in China; The Statistical Package for the Social Sciences (SPSS) version 22 was utilized to conduct statistical analysis. Sample t-tests were used to examine whether there were gender differences in terms of four continuous variables: incivility, stress, gratitude, and psychological wellbeing. We also used multiple hierarchical linear regression analysis to test the relationships between the aforementioned four variables and the moderating effect of gratitude. The results of our study indicate that academic stress and incivility are positively associated with psychological distress, and gratitude moderates the relationship between incivility and psychological distress. However, no significant moderating effect of gratitude was found in the relationship between academic stress and psychological distress.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

Employer brand, person-organisation fit and employer of choice

2019 ◽  
Vol 48 (3) ◽  
pp. 799-823 ◽  
Author(s):  
Karnica Tanwar ◽  
Amresh Kumar
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Content Type ◽  
Moderation Analysis ◽  
Employer Brand ◽  
Employer Of Choice ◽  
Employer Attractiveness ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the relationship between employer brand dimensions and employer of choice (EOC). The paper also analyses the role of person-organisation fit in transferring employer brand dimensions to EOC status, and the moderating role of social media in the relationship between person-organisation fit and EOC. Design/methodology/approach Factor analysis has been conducted to validate the “employer attractiveness” scale for identifying the dimensions of employer brand. Structural equation modelling has been used to conduct mediation and moderation analysis. The results are based on the perceptions of college students regarding employer brand dimensions and EOC status. Findings The paper provides empirical insights on how the person-organisation fit helps in transferring employer brand dimensions to EOC status. The results indicate that the person-organisation fit acts as a full mediator, indicating that for becoming a EOC, the dimensions of employer brand must be linked to the person-organisation fit. Also, the moderation analysis results highlight the importance of social media towards obtaining EOC status. Originality/value The authors believe that the study is the first of its kind to investigate drivers of EOC, and to identify the role of the person-organisation fit as a mediating variable and social media as a moderating variable.

scholarly journals Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

JEMBATAN ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 227-238
Author(s):  
Lia Febria Lina ◽  
Berlintina Permatasari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Cost Effective ◽  
The Government ◽  
Use Of Social Media ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

scholarly journals Problematic Social Media Use and Social Connectedness in Adolescence: The Mediating and Moderating Role of Family Life Satisfaction

2020 ◽  
Author(s):  
Mustafa Savci ◽  
Muhammed Akat ◽  
Mustafa Ercengiz ◽  
Mark D. Griffiths ◽  
Ferda Aysan
Keyword(s):  
Social Media ◽  
Life Satisfaction ◽  
Family Life ◽  
Social Connectedness ◽  
Media Use ◽  
Social Media Use ◽  
Problematic Social Media Use ◽  
The Relationship ◽  
Moderating Role

AbstractProblematic social media use (PSMU) among adolescents has become an area of increasing research interest in recent years. It is known that PSMU is negatively associated with social connectedness. The present study examined the role of family life satisfaction in this relationship by investigating its mediating and moderating role in the relationship between problematic social use and social connectedness. The present study comprised 549 adolescents (296 girls and 253 boys) who had used social media for at least 1 year and had at least one social media account. The measures used included the Social Media Disorder Scale, Social Connectedness Scale, and Family Life Satisfaction Scale. Mediation and moderation analyses were performed using Hayes’s Process program. Regression analysis showed that PSMU negatively predicted family life satisfaction and social connectedness. In addition, family life satisfaction and PSMU predicted social connectedness. Mediation analysis showed that family life satisfaction had a significant mediation effect in the relationship between PSMU and social connectedness. Family life satisfaction was partially mediated in the relationship between PSMU and social connectedness. Moderation analysis showed that family life satisfaction did not have a significant effect on the relationship between PSMU and social connectedness. The study suggests that family life satisfaction is a meaningful mediator (but not a moderator) in the relationship between problematic social media use and social connectedness.

scholarly journals The Relationship between Motivational Climate and Personal Treatment Satisfaction among Young Soccer Players in Norway: The Moderating Role of Supportive Coach-Behaviour

Sports ◽  
2020 ◽  
Vol 8 (12) ◽  
pp. 162
Author(s):  
Tommy Haugen ◽  
Jan F. Riesen ◽  
Ketil Østrem ◽  
Rune Høigaard ◽  
Martin K. Erikstad
Keyword(s):  
Treatment Satisfaction ◽  
Linear Regression Analysis ◽  
Motivational Climate ◽  
Potential Interaction ◽  
Soccer Players ◽  
Athlete Satisfaction ◽  
Perceived Motivational Climate ◽  
The Relationship ◽  
Moderating Role

Motivational climate and coach-behaviour seem important to understand sport involvement and participation. However, less is known about the potential interaction between these facets, and how it relates to athlete satisfaction. This study’s purpose is to examine the relationship between the perceived motivational climate, supportive coach-behaviour, and athletes’ personal treatment satisfaction among young soccer players. More specifically, we investigated the moderating effect of supportive coach-behaviour on the relationship between motivational climate and personal treatment satisfaction. Five hundred and thirty-two players (Mean age = 15.4 years, SD = 1.2) attending a Norwegian national soccer tournament participated in the study. Self-completion questionnaires were used to attain data. A linear regression analysis revealed that mastery of climate and supportive coach-behaviour were positively associated with personal treatment satisfaction. A negative association was found between performance climate and personal treatment satisfaction. Further, moderation analyses revealed that supportive coach-behaviour moderated the relationship between performance climate and personal treatment satisfaction. The findings indicate that a performance climate may not be as maladaptive when coaches provide supportive behaviour. The findings highlight the value of a further examination of the interaction between motivational climate and coaching behaviours, and its potential relations to young athlete’s sport experience.

Impact of Bloggers' Privacy Exposure on Blog Trust

2021 ◽  
Vol 17 (3) ◽  
pp. 54-68
Author(s):  
Kaouther Jridi ◽  
Amel Chaabouni ◽  
Fatma Bakini ◽  
Mabehej Chater
Keyword(s):  
Structural Equation ◽  
Communication Strategies ◽  
Moderating Effect ◽  
Private Life ◽  
Equation Method ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.

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