scholarly journals Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

2021 ◽  
Vol 5 (2) ◽  
pp. 145-161
Author(s):  
Festy Rahma Hidayati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Relevant Literature ◽  
Public Support ◽  
Political Leader ◽  
Political Leaders ◽  
The Public ◽  
Conceptual Paper ◽  
Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

scholarly journals Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

2021 ◽  
Author(s):  
Christian Campbell
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Engagement ◽  
Small Communities ◽  
Political Actors ◽  
The Public ◽  
Usage Patterns ◽  
Media Platform ◽  
Use Of Social Media ◽  
National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

Determinants of the Citizen Engagement Level of Mayors on Twitter

2022 ◽  
pp. 917-930
Author(s):  
İbrahim Hatipoğlu ◽  
Mehmet Zahid Sobaci ◽  
Mehmet Fürkan Korkmaz
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Empirical Studies ◽  
Relevant Literature ◽  
Citizen Engagement ◽  
Political Actors ◽  
Local Politicians ◽  
The Status ◽  
Election Results ◽  
Use Of Social Media

Today, politicians like other political actors use social media to interact with their audiences. In the relevant literature, studies on the use of social media by politicians focus more on how politicians use social media for political communication during the election periods and its impact on the election results. Furthermore, these studies mainly focus on national politicians. Few studies focus on the use of social media during a non-election period by the local politicians, and these studies analyse the purpose of using social media. Therefore, in the relevant literature, there is a need for empirical studies to measure the citizen engagement level of local politicians during the non-election period and analyse its determinants beyond the purpose of using social media. In this context, this study aims to analyse the relationship between some factors and the level of citizen engagement of the mayors on Twitter in Turkey. The findings of the analysis show that there is a relationship between the status of municipalities and the engagement level of mayors.

Strategic communications: The Pakistan military’s use of social media against terrorism

2020 ◽  
pp. 175063522097212
Author(s):  
Muhammad Khalil Khan ◽  
Cornelius B Pratt
Keyword(s):  
Social Media ◽  
Public Participation ◽  
Public Support ◽  
Strategic Communications ◽  
The Public ◽  
Different Types ◽  
Military Engagement ◽  
Use Of Social Media ◽  
Critical Phases ◽  
The Military

This study examines the Pakistan military’s strategic use of social media in encouraging and sustaining public support for the ongoing war against terrorism in Pakistan. Its findings indicate that the military used significantly different types of strategic frames in response to a fast-changing, evolving security situation in the country. Framing was used strategically to facilitate public–military and people-to-people engagements. Motivational frames were the most dominant forms of communication used to generate dialogue between the military and the public in the war against terrorism and to enhance public participation in it. This study also indicates that different frames used by Pakistan’s military on social media significantly mediated military engagement with different segments of society during the critical phases of Pakistan’s ongoing war against terrorism.

scholarly journals An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

2021 ◽  
Vol 4 (1) ◽  
pp. 16-25
Author(s):  
Nyabera N. Samwel ◽  
Agnes Lucy Lando
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mass Communication ◽  
Public Support ◽  
Private Universities ◽  
Doctoral Degree ◽  
Information Value ◽  
The Public ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as technology and globalization evolve, so do the role of Public Relations hence becoming inevitable in everyday practice. Despite the availability of social media platforms, little is known on how they are used to communicate. Contrariwise, the extant literature discloses that at present, there is moderately negligible research with focus on the use of social media in public relations in private organizations. This study is grounded on the outcomes of a research submitted in lieu of a Doctoral degree in Mass Communication at the St Augustine University of Tanzania involving 270 survey participants and 2 in-depth interviews. Data was generated using questionnaires and analysed using SPSS version 23 whereas interviews were analysed thematically. Findings reveal that University K and St Paul University use social media to: publicize activities; send information to the public; change public opinion; enhance information value; lobby public support as well as to provide the public with a question-and-answer platform. This paper highlights need to pay more attention to the content and public’s need besides embracing other available social media tools and technologies to promote trust amongst the public and the organization. And also, need to devise means of adjusting to the inevitable changes regularly besides diverse approaches in strengthening PR practice and regulation.

scholarly journals Social participation in the media: The dialogue of digital journalists with audiences

2021 ◽  
Vol 6 (1) ◽  
pp. 16-28
Author(s):  
Simón Peña-Fernández ◽  
◽  
Jesús Ángel Pérez-Dasilva ◽  
Koldobika Meso-Ayerdi ◽  
Ainara Larrondo-Ureta ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Participation ◽  
The Public ◽  
The Media ◽  
Ambivalent Attitude ◽  
A Priority ◽  
Use Of Social Media ◽  
The Relationship

The emergence of social media altered the relation between journalism and the public in digital media and bequeathed the relationship a more active and collaborative role. As such, the general objective of this research is to characterise the dialogue between digital journalists and their audiences through social media and to describe how they perceive the consequences of this relationship. To this end, a survey was conducted with 73 digital journalists. The results display an ambivalent attitude on the part of the professionals regarding the use of social media as a tool for dialogue with their audiences. On one hand, they believe that using them is a priority need to maintain a fluid relationship with readers, although they mainly lean toward a majority one-way and limited use of them and believe that media managers have mainly perceived participation as a channel to garner audience loyalty and increase audiences.

scholarly journals The Usage of Social Media As A Trial of Political Attitudes in Indonesia

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Oktavianus Klau Lekik
Keyword(s):  
Social Media ◽  
Cultural Context ◽  
Political Attitudes ◽  
Review Literature ◽  
Technology Literacy ◽  
Political Leaders ◽  
Cultural Symbols ◽  
Political Actors ◽  
The Public ◽  
Use Of Social Media

Nowdays, social media has the potential to become a wave of information and opinion. Mass mobilization is now easier with social media, and of course the cost is very affordable and free. In addition, exposure to social media is very fast taking reactions from the public. If it is not done well, the legitimacy and reputation of a political figure can decline rapidly. Social media is able to provide the public with information both about politics and the capacity and credibility of the attitudes of political leaders, with the breadth of networks owned by social media, people can learn about politics from social media. In fact, social media facilitates the public to know the statements of the attitudes of political leaders regarding a particular discussion and can make the community become political literate. Thus, in general, social media is a trend that can be useful as a media for political campaigning, expressing cheap and effective political attitudes and political learning. This study, the authors focus on analyzing the Use of Social Media as a Form of Political Attitude in Indonesia, with the aim to be achieved by the author to find out, Firstly, this study is to understand the cultural context of political actors in using social media as a form of political attitudes to influence the final community recently on social media. Secondly, the desire to describe the ways political actors use social media to express their political attitudes and express themselves through social media to influence everyday people's behavior. Thirdly, in the form of political attitudes using cultural symbols both based on religion, ethnicity, streams or certain groups that have interests expressed by various political actors and other groups to provoke the public through social media. Using the review literature method is descriptive analytical. Analytical descriptive research can be used to analyze data and facts that occur about the use of social media as a form of political attitudes. The results and conclusions of this study that, the use of social media to express political attitudes by political leaders, both in speeches, influencing and provoking the public are very easily spread through social media. This must be responded to well by social media users to use reasoning to think positively in expressing their political attitudes through social media, by using an understanding of media literacy, information literacy and technology literacy which is basically a source of truth.

scholarly journals PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

2020 ◽  
Vol 6 (1) ◽  
pp. 89
Author(s):  
Suratno Suratno ◽  
Irwansyah Irwansyah ◽  
Niken Febrina Ernungtyas ◽  
Guntur Freddy Prisanto ◽  
Safira Hasna
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Quantitative Research ◽  
Public Involvement ◽  
Virtual Space ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Quantitative Research Methods ◽  
The Public ◽  
Use Of Social Media

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

scholarly journals Nasjonale organisasjoners bruk av sosiale medier. Muligheter og barrierer for bruk

2018 ◽  
pp. 235-270
Author(s):  
Audun Beyer ◽  
Kari Steen-Johnsen
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Voluntary Organizations ◽  
The Public ◽  
New Organizational Forms ◽  
Different Dimensions ◽  
Use Of Social Media ◽  
The One ◽  
Use Of Internet

In this chapter, we investigate the ways in which national voluntary organizations have employed new digital media. We study in particular whether digitization seems to enable new organizational forms; if it contributes to new ways in which organizations can engage members and volunteers; and how the new digital media can contribute to, for example, public debate. We ask if organizations differ in such use, and whether certain types of organizations are more likely to use new forms of communication, both to inform members and to participate in the public. For instance, do organizations that were established after the rise of social media (digital natives) use new media differently than older organizations? Secondly, we investigate what kinds of barriers that can prevent the use of social media by such organizations Our findings initially point out that the use of internet and social media largely permeates all types of organizations in Norway, but that there are important differences between different organizations. Furthermore, we identify different dimensions in terms of the use of social media, with clear distinctions between public activities on the one hand and activity directed at members on the other. Finally, we find that a lack of resources is the main causal factor when it comes to the organizations that not use social media.

scholarly journals Social media and democracy: How the Facebook usage patterns of Toronto city councilors influence political engagement

2021 ◽  
Author(s):  
Christian Campbell
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Engagement ◽  
Small Communities ◽  
Political Actors ◽  
The Public ◽  
Usage Patterns ◽  
Media Platform ◽  
Use Of Social Media ◽  
National Governments

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.

Determinants of the Citizen Engagement Level of Mayors on Twitter

2020 ◽  
pp. 143-158
Author(s):  
İbrahim Hatipoğlu ◽  
Mehmet Zahid Sobaci ◽  
Mehmet Fürkan Korkmaz
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Empirical Studies ◽  
Relevant Literature ◽  
Citizen Engagement ◽  
Political Actors ◽  
Local Politicians ◽  
The Status ◽  
Election Results ◽  
Use Of Social Media

Today, politicians like other political actors use social media to interact with their audiences. In the relevant literature, studies on the use of social media by politicians focus more on how politicians use social media for political communication during the election periods and its impact on the election results. Furthermore, these studies mainly focus on national politicians. Few studies focus on the use of social media during a non-election period by the local politicians, and these studies analyse the purpose of using social media. Therefore, in the relevant literature, there is a need for empirical studies to measure the citizen engagement level of local politicians during the non-election period and analyse its determinants beyond the purpose of using social media. In this context, this study aims to analyse the relationship between some factors and the level of citizen engagement of the mayors on Twitter in Turkey. The findings of the analysis show that there is a relationship between the status of municipalities and the engagement level of mayors.

Sign in / Sign up

Export Citation Format

Share Document