scholarly journals Nasjonale organisasjoners bruk av sosiale medier. Muligheter og barrierer for bruk

2018 ◽  
pp. 235-270
Author(s):  
Audun Beyer ◽  
Kari Steen-Johnsen
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Voluntary Organizations ◽  
The Public ◽  
New Organizational Forms ◽  
Different Dimensions ◽  
Use Of Social Media ◽  
The One ◽  
Use Of Internet

In this chapter, we investigate the ways in which national voluntary organizations have employed new digital media. We study in particular whether digitization seems to enable new organizational forms; if it contributes to new ways in which organizations can engage members and volunteers; and how the new digital media can contribute to, for example, public debate. We ask if organizations differ in such use, and whether certain types of organizations are more likely to use new forms of communication, both to inform members and to participate in the public. For instance, do organizations that were established after the rise of social media (digital natives) use new media differently than older organizations? Secondly, we investigate what kinds of barriers that can prevent the use of social media by such organizations Our findings initially point out that the use of internet and social media largely permeates all types of organizations in Norway, but that there are important differences between different organizations. Furthermore, we identify different dimensions in terms of the use of social media, with clear distinctions between public activities on the one hand and activity directed at members on the other. Finally, we find that a lack of resources is the main causal factor when it comes to the organizations that not use social media.

The Music That is Here to Stay

2014 ◽  
pp. 145-159
Author(s):  
Atzimba Baltazar Macías
Keyword(s):  
Decision Making ◽  
Social Capital ◽  
Social Media ◽  
The Internet ◽  
Theoretical Discussion ◽  
Public Attention ◽  
The Public ◽  
Use Of Social Media ◽  
Use Of Internet ◽  
Mexican Politics

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.

scholarly journals Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

2021 ◽  
Vol 5 (2) ◽  
pp. 145-161
Author(s):  
Festy Rahma Hidayati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Relevant Literature ◽  
Public Support ◽  
Political Leader ◽  
Political Leaders ◽  
The Public ◽  
Conceptual Paper ◽  
Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals KOMUNIKASI POLITIK SEMESTER 5 KELOMPOK 3

2020 ◽  
Author(s):  
Mona Maghfira
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Human Beings ◽  
Political Actors ◽  
Media Technologies ◽  
Keywords Internet ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
The One

Abstarknyo The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image. This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunities for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media. Keywords: internet, new media, social media, political communication

scholarly journals SOCIAL MEDIA, SOCIAL COMPETENCE DAN REMAJA

2015 ◽  
Vol 1 (2) ◽  
pp. 146
Author(s):  
Khotimatus Sholikhati
Keyword(s):  
Social Media ◽  
Social Competence ◽  
New Media ◽  
Digital Media ◽  
Media Literacy ◽  
Literacy Skills ◽  
Young Generation ◽  
Use Of Social Media ◽  
Competence Framework ◽  
Digital Media Literacy

Social media is one of the results of the development new media. It grows with a wide variety of information and technology applications and has a great demand by all levels of society. The use of social media can provide a dual effect on the social fabric of society, especially the youth, because youth are the active users of social media. Students as a young generation need to be prepared with digital media literacy skills to be able to use digital media intelligently and effectively. This study aims to determine the ability of the digital media literacy of students STIKOM LSPR Jakarta, in particularly of the usegae of social media. The research used the instrument of Social Competence Framework based on European Commission (2009) to determine the level of digital media literacy of students. The results showed that the media literacy of students STIKOM LSPR including medium level based on their social competence. Moreover, the result can be used as a foundation in creating digital media literacy education programs.

scholarly journals Social participation in the media: The dialogue of digital journalists with audiences

2021 ◽  
Vol 6 (1) ◽  
pp. 16-28
Author(s):  
Simón Peña-Fernández ◽  
◽  
Jesús Ángel Pérez-Dasilva ◽  
Koldobika Meso-Ayerdi ◽  
Ainara Larrondo-Ureta ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Participation ◽  
The Public ◽  
The Media ◽  
Ambivalent Attitude ◽  
A Priority ◽  
Use Of Social Media ◽  
The Relationship

The emergence of social media altered the relation between journalism and the public in digital media and bequeathed the relationship a more active and collaborative role. As such, the general objective of this research is to characterise the dialogue between digital journalists and their audiences through social media and to describe how they perceive the consequences of this relationship. To this end, a survey was conducted with 73 digital journalists. The results display an ambivalent attitude on the part of the professionals regarding the use of social media as a tool for dialogue with their audiences. On one hand, they believe that using them is a priority need to maintain a fluid relationship with readers, although they mainly lean toward a majority one-way and limited use of them and believe that media managers have mainly perceived participation as a channel to garner audience loyalty and increase audiences.

scholarly journals When Church and Cinema Combine: Blurring Boundaries through Media-savvy Evangelicalism

2014 ◽  
Vol 3 (1) ◽  
pp. 84-119
Author(s):  
Deborah Justice
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Faith Communities ◽  
Religious Institutions ◽  
Religious Groups ◽  
Sunday Morning ◽  
Worship Music ◽  
Video Feed ◽  
Use Of Social Media

The use of social media presents new religious groups with opportunities to assert themselves in contrast to established religious institutions. Intersections of church and cinema form a central part of this phenomenon. On one hand, many churches embrace digital media, from Hollywood clips in sermons to sermons delivered entirely via video feed. Similarly and overlapping with this use of media, churches in cinemas have emerged around the world as a new form of Sunday morning worship. This paper investigates intersections of church and cinema through case studies of two representative congregations. CityChurch, in Würzburg, Germany, is a free evangelical faith community that meets in a downtown Cineplex for Sunday worship. LCBC (Lives Changed by Christ) is one of the largest multi-sited megachurches on the American East Coast. While LCBC’s main campus offers live preaching, sermons are digitally streamed to the rest. Both CityChurch and LCBC exemplify growing numbers of faith communities that rely on popular musical and social media to 1) redefine local and global religious relationships and 2) claim identity as both culturally alternative and spiritually authentic. By engaging with international flows of worship music, films, and viral internet sensations, new media-centered faith communities like CityChurch and LCBC reconfigure established sacred soundscapes. CityChurch’s use of music and media strategically differentiates the congregation from neighboring traditional forms of German Christianity while strengthening connections to the imagined global evangelical community. LCBC creates what cultural geographer Justin Wilford dubs a “postsuburban sacrality” that carves out meaning from the banality of strip-mall-studded suburban existence. Analyzing the dynamics of music and media in these new worship spaces assumes growing importance as transnational music and media choices play an increasingly a central role in locally differentiating emergent worship communities from historically hegemonic religious neighbors.

The growing influence of social and digital media

2017 ◽  
Vol 119 (8) ◽  
pp. 1766-1780 ◽  
Author(s):  
Carlo Russo ◽  
Mariarosaria Simeone
Keyword(s):  
Social Media ◽  
Theoretical Model ◽  
New Media ◽  
Digital Media ◽  
Market Equilibrium ◽  
Online Questionnaire ◽  
Content Type ◽  
Food Industries ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is to devise and then test a theoretical model to illustrate the effects of the increasing importance of social media on consumer behavior and market equilibrium in differentiated food industries. Design/methodology/approach The authors use game theory to model the strategic use of social media by firms producing high-value food products. The authors test the predictions of the theoretical model by means of a survey of 722 randomly selected Italian food consumers using an online questionnaire. Findings The model predicts that, as social media become more and more influential, consumers using the new media become more informed, and their concern about food quality attributes increases. At the same time, the consumers using mass media only receive less information and they prefer cheaper products to the high value one. As a result, the emergence of social media favours market segmentation and the hypotheses tested were: Social consumers are, on average, more informed than mass consumers and more concerned about environmental issues than mass consumers. The data support the theoretical model. Originality/value The paper contributes to the debate about the impact of information from interested sources on market equilibrium, providing an innovative analysis of the role of social media.

Social Media and New Military Public Affairs Policies

2012 ◽  
pp. 174-195
Author(s):  
Kenneth L. Hacker
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Public Affairs ◽  
Policy Changes ◽  
The Public ◽  
Media Technologies ◽  
Use Of Social Media ◽  
New Policies ◽  
The Military

This chapter explores the recent United States military policy changes regarding the use of social media by members of the services. It also discusses the use of these new policies for military public affairs. The chapter analyzes the policy changes in light of network theory in the studies of new media technologies and how users construct networks of influence by employing these new technologies. It is concluded that the military use of new media networking (NMN) is an effective way of both protecting the communication security of military information and optimizing the networking potential of the new media. It appears that the military can use its new social media policies to take advantage of NMN by generating news on their own sites, directing the public to more information, enhancing the morale of service members with families, and developing new methods of recruitment.

scholarly journals Political communication in the age of social media

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 1-7
Author(s):  
Ahmad Munardin Hadma ◽  
Juliardi Dwi Anggoro
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Communication Technology ◽  
Technology Development ◽  
Human Life ◽  
Political Actors ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
The One

The development of communication technology has penetrated human life. One form of communication technology development is new media (new media) which then gave birth to social media. The world of politics cannot be separated from the influence of the development of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success of using social media can enable political actors to get positive support. But on the other hand, failure to take advantage of social media risks damaging the image he has. This article uses a qualitative approach to discuss the challenges and opportunities of social media for political actors. The explanation of the use of social media in political communication is the first part of this paper. The second part discusses the challenges faced by political actors in this 4.0 era The third part offers an opportunity for political actors to use social media. The fourth or final part is a conclusion that contains what political actors should do to minimize risks and maximize the opportunities offered by social media.

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