scholarly journals Pedagogías emergentes en ambientes virtuales de aprendizaje

2021 ◽  
Vol 1 (1) ◽  
pp. 11-36
Author(s):  
Oscar-Yecid Aparicio-Gómez ◽  
Olga-Lucía Ostos-Ortiz

Las pedagogías emergentes hacen su aparición en el escenario de los ambientes virtuales de aprendizaje en tiempos de gran incertidumbre. Las pedagogías emergentes apoyan el proceso educativo de las personas principalmente por medio de la promoción del aprendizaje continuo con tecnología y recursos educativos abiertos ante de grandes volúmenes de información y en contextos de redes de comunicación. Las metodologías activas para el aprendizaje coadyuvan en la gran labor de educar a partir de iniciativas provenientes de diversos lugares del mundo; así, el design thinking para resolver problemas, el llamado teachback para aprender a través de la conversación, el flipped learning para el acompañamiento y la independencia, la gamification para aprender a través de juegos y las social media para el aprendizaje en red, se hacen cada vez más recurrentes en las prácticas pedagógicas. Por otra parte, la evaluación de los aprendizajes comienza a considerar cada vez más la relevancia de las analíticas de aprendizaje, el blockchain, así como las insignias para acreditar el aprendizaje, en un contexto de evaluación discreta y formativa. Finalmente, las consideraciones éticas en torno al uso y la apropiación de las TIC en educación se hacen cada vez más necesarias para establecer los nexos entre pedagogía y tecnología; de esta manera, el aprendizaje basado en el contexto y, por lo tanto, también situado en el contexto de las historias personales, otorgando especial prevalencia al aprendizaje desde las emociones y los valores, requiere de todos los actores del proceso educativo que se acompañe el proceso de los niños y jóvenes desde una adecuada construcción del conocimiento desde una correcta argumentación en torno a sus intereses y necesidades.

Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>


2021 ◽  
Vol 26 (S 03) ◽  
pp. 20-21
Author(s):  
Bastian Guntermann ◽  
Joachim Hladik
Keyword(s):  

Die Waldkliniken Eisenberg beschreiten neue Wege im Umgang mit Patienten und Mitarbeitern. Dazu gehört auch ein Marketing, das aktiv über Social-Media-Kanäle auf die Patienten zugeht.


2021 ◽  
Vol 3 ◽  
Author(s):  
Philip M. Massey ◽  
Shawn C. Chiang ◽  
Meredith Rose ◽  
Regan M. Murray ◽  
Madeline Rockett ◽  
...  

Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evaluation; however, personas are largely underutilized in digital health research. The purpose of this study was to create and document persona development to deliver narrative-focused health education for parents on Twitter with the goal of increasing uptake of HPV vaccination among adolescents.Methods: Leveraging data from a mixed-method study conducted in the U.S. with a diverse population of parents with adolescents ages 9–14, we used both qualitative and quantitative data (e.g., the National Immunization Survey—Teen, focus groups, and social media) to create personas. These data sources were used to identify and develop key characteristics for personas to reflect a range of parents and their diverse understandings and experiences related to HPV vaccination. A parent advisory board provided insight and helped refine persona development.Results: Four personas emerged and were characterized as the (1) Informed Altruist, (2) Real Talker, (3) Information Gatherer, and (4) Supporter. Characteristics differed across personas and provided insights into targeted narrative strategies. Described attributes included demographics, psychographics, communication style, vaccine goals and aspirations, vaccine challenges and frustrations, and vaccine hesitancy.Discussion: This work demonstrates how multiple data sources can be used to create personas to deliver social media messages that can address the diverse preferences and needs of parents for HPV vaccine information. With increasing usage of social media for health information among parents, it is important for researchers to consider marketing and design thinking to create health communication messages that resonate with audiences.


2020 ◽  
pp. 204275302095087
Author(s):  
Guan-Chen Liu ◽  
Chih-Hsiang Ko

The present study aimed at exploring the effects of integrating social media (instant messaging through Line App and Facebook) and design thinking into a vocational education course on corporate identity design in Taiwan. Corporate identity helps organizations achieve competitive advantage. This benefit is even more pronounced in Taiwan, where visual communication is esteemed. The present study recruited two groups of 11th graders (N = 60) from a vocational high school in the northern part of Taiwan as its participants. One group was designated as the experimental group and the other as the control group. The experimental group received creative instruction through the use of Facebook and Line App with design thinking integrated into the pedagogy, whereas the control group did not. Both qualitative and quantitative approaches were used to obtain feedback on the teaching and learning process. The results of the analyses indicated that students who were allocated to the experimental group demonstrated better quality design products than their counterparts in the control group.


2019 ◽  
Vol 15 ◽  
pp. 03014
Author(s):  
B. Öztürk ◽  
S.İ. Ertamay

Wineries always try different types of marketing strategies such as tasting rooms, promotion through the social media or websites. The main goal is to establish a way to win the consumers' loyalty and to keep them coming back or consuming their brand. In the last decades, the influences of the front and back label on consumers have largely been started to investigate. In this study, the wine bottles produced in the wineries located on Urla vineyard road were investigated in terms of their visual codes. The visual codes were identified in four classes: layouts and composition, typography, illustrations, and colours. Each label investigated based on the semiotics analyses. The findings suggested that the wine labels convey the feeling of tradition, seniority, elegance and history.


10.2196/21639 ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. e21639
Author(s):  
Carine Khalil ◽  
Welmoed Van Deen ◽  
Taylor Dupuy ◽  
Nirupama Bonthala ◽  
Christopher Almario ◽  
...  

Background Important knowledge gaps have been identified related to the causes and symptoms of inflammatory bowel disease (IBD) and medical treatments and their side effects. Patients with IBD turn to social media to learn more about their disease. However, such information found on the web is misleading and often of low quality. Objective This study aims to gain an in-depth understanding of the unmet educational needs of patients with IBD and to use the resulting insights to develop a collection of freely available, evidence-based educational videos optimized for dissemination through social media. Methods We used design thinking, a human-centered approach, to guide our qualitative research methodology. We performed focus groups and interviews with a diverse sample of 29 patients with IBD. Data collection was performed in 3 phases (inspiration, ideation, and implementation) based on IDEO design thinking. Phase 1 offered insights into the needs of patients with IBD, whereas phases 2 and 3 involved ideation, prototyping, and video testing. A thematic analysis was performed to analyze the resulting data. Results Patients emphasized the need for educational videos that address their challenges, needs, and expectations. From the data analysis, 5 video topics and their content emerged: IBD treatments’ risks and benefits; how to be a self-advocate; how to stay healthy with IBD; how to cope with IBD; and educating families, friends, and colleagues about experiences of patients with IBD. Conclusions Design thinking offers a deep understanding and recognition of the unmet educational needs of patients with IBD; this approach informed the development of 5 evidence-based educational videos. Future research will formally test and disseminate these freely available videos through social media.


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