scholarly journals Quasi-Gatekeeping and Quasi-Gatewatching: The Dual Role of Public Relations Practitioners in the Social Media Domain

2019 ◽  
Vol 44 (1) ◽  
Author(s):  
Princewell Nwanganga Achor ◽  
Justie O. Nnabuko

Background  Existing literature depicts public relations practitioners as gatekeepers. Despite this, limited research exists on how much of a gatekeeping role public relations practitioners play in their organizations’ communication with the publics in the social media domain. Analysis  This article bridges the research gap by examining the dual role of quasi-gatekeeping and quasi-gatewatching performed by public relations practitioners in their attempt to communicate, regulate, and manage information in the social media domain and market-space media environment. Conclusion and implications  Discussion of these two distinct roles expands the frontiers of gatekeeping studies in public relations practice and communication studies, through the introduction of a new mixed-flow model of the gatekeeping function of public relations practitioners in the digital media landscape.RÉSUMÉContexte  En dépit de la littérature existante montre que les spécialistes des relations publiques en tant que gardiens, cependant, il y a peu de recherches sur la quantité de rôle de surveillance les spécialistes en relations publiques jouent dans leurs organisations la communication avec le public dans le domaine des médias sociaux. Analyse  Par conséquent, cet article se ferme cette lacune en examinant le rôle de la dualité de pouvoirs quasi-control et quasi-gatewatching effectuée par le spécialistes des relations publiques dans leur tentative de communiquer, réglementer et gérer l’information dans le domaine des médias sociaux. Conclusion et implications  La discussion sur ces deux rôles distincts a enrichi la compréhension et les frontières d’un contrôle dans la pratique des relations publiques par l’introduction d’un nouveau modèle de flux mixtes de contrôle dans le paysage médiatique numérique.

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Anchal Khandelwal ◽  
Anirudh Tagat

Social media is increasingly used by researchers to discuss research and policy.However, little is known about access to social media as well as the nature of its use among development studies researchers. This study combines survey data on the social media use of 131 development researchers with data on 56,512 tweets by development researchers. Development researchers are most active on Twitter and Facebook, and use them to engage with academics and students. Twitter data reveal that only a small fraction of tweets explicitly discuss their country of residence. Implications for understanding the role of social media in the dissemination and use of development research are provided. Les chercheurs ont de plus en plus recours aux médias sociaux pour discuter de recherche et de politiques. Cependant, on en sait peu sur l’accès aux médias sociaux par les chercheurs en études du développement et leur utilisation de ceux-ci. Cet article combine les données provenant d’un sondage fait auprès de 131 chercheurs en développement et les données sur 56,512 Tweets envoyés par des chercheurs en développement. Ces chercheurs sont particulièrement actifs sur Twitter et Facebook, utilisant ces réseaux pour échanger avec des académiques et des étudiants. Cependant,les données sur Twitter révèlent qu’une part infime seulement des Tweets discutent explicitement de leur pays de résidence. Cette étude traite ainsi d’approches pour comprendre le rôle des médias sociaux dans la dissémination et l’utilisation de la recherche en développement.


Author(s):  
Shannon Lucky ◽  
Dinesh Rathi

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.


Author(s):  
Michael Arntfield

Existing research on cyberbullying has consistently overlooked the role of victims in online offending, as well as victim behaviour as both a facilitator and predictor of digital predation. This article offers an interdisciplinary critique of existing research and proposes a new framework of cybervictimology—traditional victimology in the context of cyberactivities. The framework points to cyberbullying as being best explained by Cohen and Felson’s (1979) routine activities theory of crime. Because one of the main criteria of “traditional” corporeal bullying is repetition, the routine activities of victims in social media environments are key facilitators in the bullying process; they serve as advanced indicators of victimization in a space where anti-social behaviour is comparatively tolerated—and even celebrated—in the absence of suitable guardianship. La récherche actuelle sur cyberintimidation a souvent négligé le role des victimes en cas de les crimes engagé en linge, et aussi les compartements de victimes comme faciliateurs et prédicteurs de predation numérique. Cet essai offre une critique interdisciplinaires de la récherche et propose un noveau cadre de cybervictimologie—le victimologie tradionnel en cas de les activités en ligne. Le cadre proposé indique que cyberintimidation est mieux expliqué par le ‘routine activities theory’ proposé par Cohen et Felson (1979). Parce que l’un des principaux critères de cyberintimidation traditionnel est repetition, les activities discret des victimes dans les environments des médias sociaux sont les principaux facilitateurs de cyberintimidation dans les environments en ligne où le compartement déviant est souvent toléré et encore célèbre en l’absence de la tutelle apprpriée.


2015 ◽  
Vol 41 (3) ◽  
pp. 411-413 ◽  
Author(s):  
Nicole Lee ◽  
Bey-Ling Sha ◽  
David Dozier ◽  
Paul Sargent

2013 ◽  
Vol 4 (13) ◽  
pp. 87-108
Author(s):  
Feride AKIM ◽  
Aybike PELENK ÖZEL

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.


Author(s):  
Dinesh Rathi ◽  
Lisa Given ◽  
Eric Forcier

This poster presents key outcomes and emerging findings from ongoing research examining the role of social technologies such as blogs, wikis, and social networks (e.g., Twitter, Facebook, LinkedIn) for creating, sharing, gathering and managing knowledge in non-profit organizations (NPOs). Mixed methods research including qualitative interviews with 16 Canadian NPOs and a national online survey of NPOs have generated a number of key findings on the role of social media as KM tools in the not-for-profit sector. These findings help us understand the implications of global connectedness, as manifested in social media, on the KM practices of these organizations.Cette affiche présente les principaux résultats et conclusions issues d’une recherche en cours qui examine le rôle des technologies sociales comme les blogues, les wikis et les réseaux sociaux (par ex., Twitter, Facebook, LinkedIn) pour la création, le partage, la collecte et la gestion des connaissances dans les organisations à but non lucratif (OSBL). La recherche, effectuée en utilisant un mélange de méthodes, y compris des entretiens qualitatifs avec seize OSBL canadiennes et un sondage national en ligne, a généré un certain nombre de conclusions-clés sur le rôle des médias sociaux comme outils de gestion des connaissances dans le secteur des organisations sans-but-lucratif. Ces conclusions nous permettent de comprendre les implications de l’interconnexion au niveau mondial, telle qu'elle se manifeste dans les médias sociaux, par les pratiques de gestion des connaissances dans ces organisations. 


2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.


Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.


Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.


2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.


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