The Contemporary Grade of Marketing of Library Products and Services in M. Kumarasamy College of Engineering: An Investigative Study

2019 ◽  
Vol 9 (S1) ◽  
pp. 58-63
Author(s):  
S. Lakshmi ◽  
L. Santhi
Keyword(s):  
User Behavior ◽  
Smart Phone ◽  
Marketing Strategies ◽  
Digital World ◽  
Limited Budget ◽  
Information Products ◽  
Ict Tools ◽  
College Of Engineering ◽  
College Library ◽  
Day By Day

Academic Libraries nowadays have to relate all its activities to public and its users very often and keep them updated with the changes and Updation in the Library. In order to attract the users and sustain in this modern ICT world, the user’s complete satisfaction is the ultimatum. We are in a digital world where one need not physically go to the Library or a computer to get information they want. Just a swipe on their smart phone and they have their required information in their finger tips. They just require a device to login and an internet or Wi-Fi connection. That’s it. This study is about the marketing of information products and services among users of M. Kumarasamy College of Engineering, Karur. From this research it is found that the marketing of services has been a great challenge with limited budget as well as the emerging ICT tools and technology day by day. The study shows the user behavior, their awareness level, usage, usefulness & the marketing strategies used in the College Library for promoting their services. This paper also suggests that Librarians have to be proactive in marketing their information sources & services with the help of current marketing strategies using ICT which is the need of the hour.

Use of Library Resources and Services at Stanley College of Engineering and Technology for Women, Hyderabad: A Case Study

2018 ◽  
Vol 8 (1) ◽  
pp. 46-53
Author(s):  
N. C. H. Varadaraju .
Keyword(s):  
Response Rate ◽  
Information Services ◽  
Quality Education ◽  
Postgraduate Students ◽  
Level Of Satisfaction ◽  
Engineering And Technology ◽  
Library Resources ◽  
College Of Engineering ◽  
College Library

Engineering college libraries play an important role in imparting quality education to the undergraduate and postgraduate students and researchers of engineering. This study aimed at frequency of library usage, the extent of use of library resources and services by the students and faculty. The level of satisfaction against library resources and service, the problems faced while using the library resources and services. A questionnaire was randomly given to 100 students and faculty of the college. A total of 92 filled in questionnaires returned to researcher. i.e. the response rate is 92%. It is suggested that college library should take initiative to counter problems expressed by users to provide effective and efficient library and information services to the clientele and it would in turn help faculty, students.

Augmented Reality Advertisements in Tourism Marketing

2015 ◽  
pp. 125-146
Author(s):  
Evrim Celtek
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Smart Phone ◽  
Tourism Industry ◽  
Smart Phones ◽  
Customer Engagement ◽  
Tourism Marketing ◽  
Digital World ◽  
History Of ◽  
Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

scholarly journals Perception of Web Users on the Effectiveness of Search Engine Marketing and Search Engine Optimization in the Era of Digitalization

2019 ◽  
Vol 8 (4S3) ◽  
pp. 70-73
Keyword(s):  
Search Engine ◽  
Considerable Change ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Digital World ◽  
Digital Era ◽  
Technological Growth ◽  
Political Boundaries

The Digital era has revamped many sectors and industries, information sharing is considered as the most important aspect any business now, any industry have not been spared from the technological growth, digital world have given an opportunity to go on business of your product and services online. The attitude of the consumers and their behavior has seen considerable change; the business has to cater the needs of their customer’s. The product or services can be reached the end users much easier through virtual digital marketing cutting across the geographical and political boundaries. The websites created by the business has to be on the internet, not only on the net but have to land on the prime pages of the Search Engines, the marketers have to strive for ranking their webs on the top hit rank in order to be in the market. This article attempts to study the Search Engine Marketing (SEM) and to improvise on the strategies to remain on top by carrying out Search Engine Optimization and to adopt Search Engine Marketing Strategies (SMES) on a more effective way and also provides suggestions based on the empirical facts.

scholarly journals The Effect of Best First Search Optimization on Credit Card Fraudulent Transaction Detection

2019 ◽  
Vol 8 (12) ◽  
pp. 1939-1946
Keyword(s):  
Machine Learning ◽  
Credit Card ◽  
Fraud Detection ◽  
Machine Learning Algorithms ◽  
Science And Engineering ◽  
Digital World ◽  
Search Optimization ◽  
Before And After ◽  
Best First Search ◽  
Day By Day

In the digital world, Recently growth of online shopping site for purchasing clothes, electronic items, glossary etc and online transaction for transfer money is increasing day by day . At the same time, criminals have become able to doing fault and earning money through wrong ways .that’s why fraud grows. With the development of Machine Learning in the field of Computer Science and Engineering, its application in the different domain also in fields like Medical, Marketing, Telecommunication, finance, etc. The reason for the popularity of Machine Learning in these domains is due to its high accuracy prediction. That’s why over many years, machine learning has been used in fraud detection. With the advancement of technology in online transactions, fraud is the greatest issue for businesses and has become difficult to recognize than the traditional form of this crime. Historically, the area of Fraud Detection is interrelated to Data Mining & Text Mining. Due to the sudden growth of fraud whose outcome is loss of trillions of rupees worldwide every year, various modern techniques in detecting fraud were proposed that are progressed without interruption and applied to many business fields. Bank frauds worth ₹2.05 trillion happened in the last 11 years, among which there were overall 53,334 fraud issues in the usage of RBI data. The principle purpose behind this write up is to review different methods in identifying frauds corresponding to the unusualness in the transactions. The supervised and unsupervised machine learning algorithms will be used to identify fraud and the best first search optimization will be analyzed to compare both results, i.e., before and after optimization

scholarly journals Artificial Intelligence Technologies in Dentistry

2021 ◽  
Vol 38 (SI-2) ◽  
pp. 188-194
Author(s):  
Berkman ALBAYRAK ◽  
Gökhan ÖZDEMİR ◽  
Yeşim ÖLÇER US ◽  
Emir YÜZBAŞIOĞLU
Keyword(s):  
Neural Network ◽  
Artificial Intelligence ◽  
Machine Learning ◽  
Oral Cancer ◽  
Disease Diagnosis ◽  
Digital World ◽  
Education Industry ◽  
Cad Cam ◽  
Medicine Today ◽  
Day By Day

One of the most important actors in the digitization process of our age has been the applications of artificial intelligence (AI). While the weak and strong AI sub-concepts and the different AI models within them are being utilized in many fields such as education, industry and medicine today, the interest of the dentistry field, which has started its integration into the digital world with CAD/CAM technology, in AI is increasing day by day. In different branches of dentistry; AI provides services to clinicians and researchers in many fields such as disease diagnosis, evaluation of the occurrence or recurrence of diseases such as oral cancer, and prediction of success in surgical and prosthetic treatments. In this article, studies in which AI models such as machine learning, convolutional neural network have found research and usage areas on the basis of different branches of dentistry are reviewed.

scholarly journals Integrated technologies, advances and benefits in Industry 4.0

2019 ◽  
Vol 1 (2) ◽  
pp. 31-38
Author(s):  
Selman Duran ◽  
Gulgun Sengil
Keyword(s):  
Industry 4.0 ◽  
New Technologies ◽  
Marketing Strategies ◽  
Competitive Environment ◽  
New Era ◽  
Current Period ◽  
Technology Revolution ◽  
Conceptual Explanation ◽  
New Situation ◽  
Day By Day

Expressing the digitalization of industry in today's world which is rapidly developing day by day, Industry 4.0 is accepted as the most important technology revolution of our time. This shows that a new era in production has started and the industry has been digitized. In order to adapt to this change, companies should actively follow the innovations and shape the organizational structure accordingly. However, if this is the case, we can respond to the expectations of the current period. That is why it is necessary to activate Industry 4.0 after learning all aspects of it and to develop marketing strategies that can adapt to this digital age. In today's competitive environment, it is inevitable to act integrated into this new situation. This study is designed to emphasize how important it is to identify Industry 4.0 and the most heavily affected marketing strategies from it. It is also a review of the conceptual explanation of Industry 4.0 and the importance of advances in new technologies.

scholarly journals Working in a digital world: new leadership practices for the development of a digital library workforce

2001 ◽  
Vol 30 (3) ◽  
pp. 82-91
Author(s):  
Johann van Reenen
Keyword(s):  
Digital Library ◽  
Digital Libraries ◽  
Virtual Work ◽  
Global Changes ◽  
Skilled Workers ◽  
Information Economy ◽  
Digital World ◽  
New Information ◽  
Information Products ◽  
Digital Library Services

Digital library developments are part of a global move in many sectors of society toward virtual work and electronic services made possible by the advances in information technology. This environment requires new attitudes and skills in the workforce and therefore leaders who understand the global changes underlying the new information economy and how to lead and develop such a workforce. This article explores ways to develop human resources and stimulate creativity to capitalize on the immense potential of digital libraries to educate and empower social change. There is a shortage of technically skilled workers and even more so of innovators. Retention and recruitment is one of the greatest obstacles to developing digital library services and information products.

scholarly journals “Save as…”. The role of a computer interface in digital ontology

2021 ◽  
Vol 21 (1) ◽  
pp. 48-51
Author(s):  
Valeria V. Putintseva-Ardanskaya ◽  
Keyword(s):  
Digital Media ◽  
User Behavior ◽  
Computer Code ◽  
Computer Interface ◽  
Contemporary World ◽  
Digital World ◽  
Ontological Reality ◽  
Image Production ◽  
Representative Function

The article provides the analysis of the computer interface as a digital world phenomenon in correlation with its constitutive and representative function for image production. Several concepts of media theorists and researchers of visual culture of new (i. e. digital) media (M. Hansen, D. Bruno, D. Drucker) are examined in the context of considering intermediary functions of interface between the computer code message and the user. The analysis of the project of art group Share Lab about the interface and algorithms of Facebook for user behavior is being carried out. The representative role of interface in production of the ontological reality of media is considered, which is correlated both with the production of a media event and with such concept of a contemporary world as “post-truth”. The conclusion is offered that the constitutive role of computer interface is manifested both in social practices of digital media users and production of media events with attention to its representative function.

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