Elections and Social Media

Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


2022 ◽  
pp. 945-966
Author(s):  
Rodrigo Sandoval-Almazan ◽  
Juan Carlos Montes de Oca Lopez

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.


Human Affairs ◽  
2012 ◽  
Vol 22 (3) ◽  
Author(s):  
Stefano Passini

AbstractIn the past few years, a wave of protest has spread across the world. The particularity of these uprisings lies in the way the Internet is used to support them. Scholars have analyzed these movements as being closely related to a generation that relies on the Internet as a means of organizing themselves as a force of social change. That is, the Internet is seen as a way of promoting the active participation of young people in political issues. Public opinion and the mass media hail the Arab Spring revolutions as movements beneficial to the democratization of oppressive regimes. By contrast, when disobedient movements emerge in democratic countries, they are generally more cautious in evaluating these movements as enriching democracy. This cautious opinion also concerns the use of social media. In this article, the so-called Twitter revolutions are discussed in light of the theories of social psychology that analyze the relationship between disobedience and democracy.


2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.


Author(s):  
Sonica Rautela ◽  
Tarun Kumar Singhal

<p>One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.</p>


2014 ◽  
Vol 152 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Jim Macnamara ◽  
Gail Kenning

Following the 2004 US presidential election campaign, which was described as ‘a critical turning point’ in use of social media, and particularly the 2008 Obama campaign, there has been increasing focus on use of social media for political campaigning and what is termed e-electioneering and e-democracy. However, studies of election campaigns between 2010 and 2012 in a number of countries have identified what Steve Woolgar (2002) calls cyberbole in relation to social media for political engagement. With substantive patterns of change in political communication yet to be identified, a quantitative and qualitative study of social media use in the 2013 Australian federal election campaign was conducted using the same methodology as studies of the 2007 and 2010 campaigns to gain comparative longitudinal data. This identified trends in the volume of e-electioneering and the ways in which social media are being used for political communication and democratic engagement.


The internet and social media is bringing the world closer. It keeps us connected as it is not possible for people to carry any social visits personally due to their hectic schedule. However trolling is a menace in the age of internet and social media. Some people with malicious intentions tend to misuse the social media platforms and thereby cause trouble to other innocent users. Therefore a person who opens an account on social media shall behave in a civilized way and use the social media in decent way so that there is no trouble caused to other social media users.


2019 ◽  
Vol 22 (3) ◽  
pp. 60-70
Author(s):  
Demush Bajrami ◽  
Arburim Iseni ◽  
Anesa Topko

Subversion! Is it the symbol of invisibility, or the symbol of the secret power? What does it represent, the ability to carry the messages secretly, or the power to change the world? What are the ideas or objects that subversion challenges? The authority, people, tradition, institution, or the whole of humanity. Can it be considered as a way to brainwash or as a means to manipulate the thoughts and opinions of people? Is the power used by people to hide their feelings from others, be subversive? Is it the point where the change and progress meet? There are a lot of numerous and different questions that can be born from just a simple word subversion. At first glance, we think it is something simple, but its true meaning has power and many methods of expression. The whole idea and aim of subversion are to overthrow the existing state or situation and bring a functioning or desired change. It also supports the idea of staying behind and moving by one's own beliefs and choices. One of the common ways that we are exposed to subversive messages is through advertisements for different products, and the messages they carry on. Because of them, our subconscious mind is made to believe and desire things that we do not truly need or want. In the age of information technology and social media, subversive messages are carried much easier and shaped based on the characteristics of target audiences. Nowadays, advertisement and political campaigns directly respond to the individual requirements of target audiences, making their messages much more acceptable and influential.


2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anastasia Elemonie

Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.


2013 ◽  
Vol 17 (1) ◽  
pp. 65-72
Author(s):  
Kyle MacDonald

As psychotherapists we cannot avoid the significant impact and relevance of online social media to our thinking about relationships. This article discusses the world of online social media and its relationship to psychotherapy. The rise of and exponential increase in interactive online social media such as Facebook, Twitter, Linkedin and blogging have been collectively dubbed “Web 2.0.” This term refers to the fact that the internet has become a user-interactive space for relating and, as such, increasing numbers of people are starting and maintaining personal and professional relationships online. The article provides a brief introduction to these terms, relevant websites, and the different uses and applications of these sites. Some relevant research into the effects of the use of social media on mood and experiences of social relationships is also included. Research in this field supports the idea that our online relating is consistent with our offline behaviour. The article concludes with some guidelines based on being a “participant observer” and psychotherapist. Whakarāpopoto Kāre e taea e tātou e ngā kaiwhakaora hinengaro te karo i te paanga me te hāngai o te hapori pāpāho ipurangi ki tā tātou aronga atu ki te whakawhanaungatanga. E matapakihia ana e tēnei tuhinga te ao o te hapori pāpāho ipurangi me tōna pānga atu ki te whakaoranga hinengaro. Ko te aranga, ā, te pikinga ake hoki o te hapori kōmitimiti pāpāho ipurangi pēnei i a Matapuka (Facebook), Tiotio (Twitter), Honomai (Linkedin), me blogging kua tapaina katoahia ēnei ko “Paetuku tuarua.” E tohu ana tēnei kupu ki te meka kua riro te ipurangi ki tētahi ātea taumahitahi hai whakawhanaunga ā, nā tērā, ka rahi ake ngā tāngata e tīmata, e ū ana ki ngā mahi whakahoahoa ā-mahi, ā-whaiaro mā te ipurangi. He whakaaturanga poto tā tēnei tuhinga ki ngā kupu, ngā paetukutuku, me ngā tūmomo mahi katoa ā ēnei tauranga ipurangi. Kua whakaurua mai hoki ngā rangahau e hāngai ana ki te hua puta ake mai i ngā mahinga hapori pāpāho ki te whanonga me ngā wheako. Ko ngā rāngahau mai i tēnei āpure e tautoko ana i te ariā e rite ana ngā whanaungatanga ipurangi ki tērā whanonga o waho mai. E waiho ana ētahi aratohu i puta ake i te kaupapa “hoamahi kaititiro” me te kaiwhakaora hinengaro hai whakamutu ake i tēnei tuhinga.


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