scholarly journals ‘ANNE GOES ROGUE FOR ABORTION RIGHTS!’ EXPLORING DISCURSIVE MATERIALIZATION ACROSS AND BEYOND ONLINE PLATFORMS

2020 ◽  
Author(s):  
David Myles
Keyword(s):  
Social Media ◽  
Prince Edward Island ◽  
Participant Observation ◽  
Online Platforms ◽  
The Social ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Human Actors ◽  
Do So

This presentation examines the social media campaign #SupportIslandWomen that was undertaken by reproductive rights activists in Prince Edward Island (PEI). The initiative gained popularity in 2016 due to both the off- and online circulation of posters throughout PEI landmarks depicting the Green Gables-like image of a young girl (“rogue Anne”) wearing red braids and a bandana. These posters showcased specific hashtags that encouraged debates on various online platforms. For this study, we underline how human actors invoked the symbolic ‘figure’ of rogue Anne to give weight to their own arguments by speaking or acting in her name. By ‘figure’, we mean any symbolic entity that is materialized through interaction and that possesses agency, or the ability to make a significant difference in interaction. Hence, our study examines the processes through which rogue Anne was made present in interaction, the role of digital (online) and physical (offline) affordances in the materialization of this figure, and the differentiated effects that these invocations generated. To do so, we build our dataset by performing non-participant observation on social media platforms and by exploring Canadian blogs and newspapers. Drawing from organizational discourse theory, our results show that invoking the figure of rogue Anne allowed for pro-choice collectives to assert their authority in abortion debates by labelling the fictional character as a modern feminist icon. They also underline the importance of studying the intervention of symbolic figures, their effects, and their materialization within political initiatives that incorporate and go beyond the practice of ‘hashtagging’.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

Organizing, Organizations, and the Role of Social Media Conversations

2018 ◽  
pp. 62-78
Author(s):  
Veronica R. Dawson
Keyword(s):  
Social Media ◽  
Organizational Identity ◽  
Organization Theory ◽  
Theory Of The Firm ◽  
Organizational Participation ◽  
Making Sense ◽  
The Social ◽  
Social Media Platforms ◽  
Communicative Theory

This chapter traces the concept of organizational identity in organization theory and places it in the social media context. It proposes that organizational communication theories intellectually based in the “linguistic turn” (e.g., the Montreal School Approach to how communication constitutes organizations, communicative theory of the firm) are well positioned to illuminate the constitutive capabilities of identity-bound interaction on social media. It suggest that social media is more than another organizational tool for communication with stakeholders in that it affords interactants the opportunity to negotiate foundational organizational practices: organizational identity, boundaries, and membership, in public. In this negotiative process, the organizing role of the stakeholder is emphasized and legitimized by organizational participation and engagement on social media platforms. The Montreal School Approach's conversation–text dialectic and the communicative theory of the firm's conceptualization of organizations as social, are two useful concepts when making sense of organization–stakeholder interaction in the social media context.

scholarly journals The role of emotional marketing and UTAUT on donation intention through social media

2021 ◽  
Vol 10 (1) ◽  
pp. 38-46
Author(s):  
Desi Tri Kurniawati ◽  
Nadiyah Hirfiyana Rosita ◽  
Rila Anggraeni
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Real Condition ◽  
Structural Equation Analysis ◽  
Online Platforms ◽  
Equation Analysis ◽  
Social Media Platforms ◽  
Donation Intention ◽  
Willingness To Use

Donations through social media or any online platforms are becoming a new trend these days, thanks to the use of emotional marketing through narrations and visual depictions showing the real condition of people who need supports. Organizations are led to raise people’s emotions to increase their intention to make donations. This study aims to examine the effect of emotional marketing on donation intention through social media platforms and people’s willingness to use technology (UTAUT). This is explanatory research was conducted through a survey on 365 respondents of Malang city who had seen a crowdfunding commercial of Kitabisa.com. The structural equation analysis has led to findings that emotional marketing significantly influences people’s donation intention, implying that the commercial is able to affect people’s emotion into empathy and willingness to make donations through the charity campaign. Furthermore, this study also finds that UTAUT has a significant effect on the intention. The findings are useful for Kitabisa.com in their effort to increase people’s donation intention through the use of emotional marketing.

scholarly journals Social Media Use in Cardiovascular Imaging

2019 ◽  
Vol 15 ◽  
Author(s):  
Purvi Parwani ◽  
James Lee ◽  
Omar K. Khalique ◽  
Chiara Bucciarelli-Ducci
Keyword(s):  
Social Media ◽  
Cardiac Imaging ◽  
Multimodality Imaging ◽  
Physician Education ◽  
Research Dissemination ◽  
The Social ◽  
Social Media Platforms ◽  
Collaborative Discussion ◽  
Global World

: Social Media is a rising influence in the global world of cardiovascular medicine, allowing for a dynamic approach to physician education, research dissemination, and collaborative discussion. The visual nature of the social media platforms, particularly Twitter, lends itself particularly well to the tremendous advances and visually stunning imagery of cardiac imaging. The hashtag “#cardiotwitter” provides around the clock, asynchronous, ubiquitous, free of charge and timeless education. It allows connection among cardiac imagers across the world, with an ability to share ideas and discuss contemporary issues pertaining to multimodality imaging. This review highlights the role of social media in advancing the practice of cardiac imaging and provides guidance on gaining visibility in the social media imaging community.

scholarly journals The Clamour for an End to Police Brutality: Satire Songs of the EndSars Protests in Nigeria

2021 ◽  
Vol 3 (1) ◽  
pp. 70-81
Author(s):  
Tolu Owoaje ◽  
Kadupe Sofola
Keyword(s):  
Social Media ◽  
Federal Government ◽  
Participant Observation ◽  
Nation Building ◽  
Police Brutality ◽  
Boko Haram ◽  
Food Items ◽  
The Social ◽  
Social Media Platforms ◽  
Nigerian Government

The EndSars protests, which occurred in Nigeria in October 2020 employed a great deal of music, which include solidarity songs, popular music, and satirical songs. This article investigates the use of satirical songs in the EndSars protests. The protest, which recorded a massive turnout of protesters in October 2020 across major cities in Nigeria started several months on the social media, most especially Twitter, a microblogging website before it was finally taken to the streets. Anchored on the concept of social movement, it employs the use of participant observation and the social media platforms to gather data which were analysed using content analysis. Apart from being used to ridicule the Nigerian Police which has not engaged Boko-Haram terrorists but instead unleashes terror on harmless youths, satirical songs were used by protesters to express their long piled up anger at the Federal Government of Nigeria. This is due to several unfulfilled campaign promises, as well as the bad state of the nation’s economy which has contributed to the hike in price of food items and other essential commodities, coupled with the growing rate of unemployment. The Nigerian government should use the opportunity created by the massive protests to execute a thorough reform of the Nigerian security establishments and also engage youths more productively in order to enable them to contribute their quota to nation-building.

scholarly journals The Negative Role of Social Media to Create Anxiety in University Students Amidst COVID-19

2021 ◽  
Vol VI (I) ◽  
pp. 254-263
Author(s):  
Humaira Irfan
Keyword(s):  
Social Media ◽  
University Students ◽  
Qualitative Data ◽  
Social Innovation ◽  
Public University ◽  
The Social ◽  
Social Media Platforms ◽  
Negative Role ◽  
English Students

The purpose of the study is to explore the negative role of social media on university students mental health amidst digitalized COVID-19 setting that throbs excruciating pain, fear, anxiety, stress and depression. The quantitative and qualitative data were collected from the Department of English students of a public university in Punjab, Pakistan. The findings reveal that students' are engaged daily for 4 hours on social media forums for online chats, information and amusement. The social media platforms strategically create situations to express unrestrained sentiments. The use of cartoons and images reflect students' potential for creativity, criticality and social innovation.

Youth Out-Migration in Nigeria: The Dual Role of Social Media as a Cause and Solution

2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Samuel Okunade ◽  
Oluwabunmi Dorcas Bakare
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Human Interaction ◽  
Way Of Life ◽  
Gender And Age ◽  
Social Media Platforms ◽  
Males And Females ◽  
The Government ◽  
Do So

The phenomenon of migration has been recorded to be a part of human history. Over the years, scholars have averred that people migrate for different reasons. While some do so for economic reasons and in search of greener pastures, others do so to escape either the wrath of the society in which they live or the government owing to their actions and way of life. This phenomenon is not restricted according to gender and age, as both males and females, old and young, are involved. Of late, it has been discovered that there is a huge desire among youths, including those who have jobs, to exit the country, thereby leading to a massive emigration of youths out of Nigeria. Although it is an undeniable fact that the economy of the country is in shambles, which leads to a desire to search for greener pastures elsewhere, the trend in the youths’ desire and rush to leave Nigeria transcends this sole reason. Given the revelations by migrant returnees, it has been discovered that social media platforms play a pivotal role in both stirring and dampening this desire. Utilising a secondary data analysis in addition to a systematic literature review, this study explored the contribution of social media, especially Facebook, to the desperation shown by Nigerian youth for out-migration and how various social media platforms can be used for economic benefit in order to dissuade the youth from doing so. The study recommends that Nigerian youths should realise that the essence of social media meant to foster human interaction and healthy communication is gradually turning into an abode of misinformation that has embedded youths’ lives within the discourse of youth out-migration in Nigeria, as anecdotal evidence as well as empirical evidence has shown. The study informs policy, society, practice and theory within the discourse of youth out-migration and social media studies.

The role of social media in political change in the Kurdistan Region of Iraq

2021 ◽  
Author(s):  
Yahya Fatah
Keyword(s):  
Social Media ◽  
The Political ◽  
Political Transformation ◽  
Religious Leaders ◽  
Kurdistan Region ◽  
The Social ◽  
Social Media Platforms ◽  
The Media ◽  
The Relationship

This study deals with the relationship between the political field and the media field especially the role of the social media platforms on the political transformation recently in Kurdistan region of Iraq. This is done through a scientific and theoretical study about the controversial relationship between both politic and media and by directing a group of questions concerning this subject to the media experts and socialists in both of Sulaymaniyah and Polytechnic University of Sulaymaniyah. Finally the researcher reaches a group of results, of which: most of the sample members see that the social media platforms is a suitable environment to express and oppose the authority in the Kurdistan region but it is also see that the social media platforms causes stirring up strife and chaos in the region and they also see that it encourages violence which leads to burning party headquarters and governmental institutes in the Kurdistan region of Iraq. On the other hand, most of the sample people see that the role of the religious leaders is stronger than the role of the social media on the community in the Kurdistan region of Iraq.

Visual Representations of Indigenous Tourism Places in Social Media

2021 ◽  
Vol 21 (2) ◽  
pp. 95-108
Author(s):  
Susanna Heldt Cassel ◽  
Cecilia De Bernardi
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Media Analysis ◽  
Media Representations ◽  
Future Research ◽  
Social Media Analysis ◽  
The Social ◽  
Social Media Platforms ◽  
Indigenous Tourism

This article focused the analysis on social media representations of Sápmi using the hashtags #visitsápmi and #visitsapmi, which nuance official, top-down versions of the place communicated in other contexts, but simultaneously are more focused on visitors and their experiences. The results show that the making of the Sápmi region as a place and a tourism destination through social media content is an ongoing process of interpretation and reinterpretation of what indigenous Sámi culture is and how it connects to specific localities. Future research should look at the broader understanding of places that can be accessed through social media analysis. The main argument is that visual communication is a very important tool when constructing the brand of a destination. Considering the growing role of social media, the process of place-making through visual communication is explored in the case of the destination VisitSápmi, as it is coconstructed in online user generated content (UGC). From a theoretical viewpoint, we discuss the social construction of places and destinations as well as the production of meaning through coconstruction of images and brands in tourism contexts. The focus is on how places are created, branded, and made meaningful by visualizing the place in a framework of tourism experiences, in this case specifically examined through indigenous tourism. We use a content analysis of texts, photographs, and narratives communicated on social media platforms. Regardless of negotiated brand management's efforts at official marketing, branding, and tourism planning, the evolution of Sápmi as a place to visit in social media has its own logic, full of contradictions and plausible interpretations, related to the uncontrollable and bottom-up processes of UGC.

Combating the challenges of social media hate speech in a polarized society

2019 ◽  
Vol 53 (4) ◽  
pp. 501-527
Author(s):  
Collins Udanor ◽  
Chinatu C. Anyanwu
Keyword(s):  
Social Media ◽  
Free Speech ◽  
Hate Speech ◽  
Local Context ◽  
Content Type ◽  
The Social ◽  
Significant Difference ◽  
Word Clouds ◽  
Social Media Platforms ◽  
Speech Classification

Purpose Hate speech in recent times has become a troubling development. It has different meanings to different people in different cultures. The anonymity and ubiquity of the social media provides a breeding ground for hate speech and makes combating it seems like a lost battle. However, what may constitute a hate speech in a cultural or religious neutral society may not be perceived as such in a polarized multi-cultural and multi-religious society like Nigeria. Defining hate speech, therefore, may be contextual. Hate speech in Nigeria may be perceived along ethnic, religious and political boundaries. The purpose of this paper is to check for the presence of hate speech in social media platforms like Twitter, and to what degree is hate speech permissible, if available? It also intends to find out what monitoring mechanisms the social media platforms like Facebook and Twitter have put in place to combat hate speech. Lexalytics is a term coined by the authors from the words lexical analytics for the purpose of opinion mining unstructured texts like tweets. Design/methodology/approach This research developed a Python software called polarized opinions sentiment analyzer (POSA), adopting an ego social network analytics technique in which an individual’s behavior is mined and described. POSA uses a customized Python N-Gram dictionary of local context-based terms that may be considered as hate terms. It then applied the Twitter API to stream tweets from popular and trending Nigerian Twitter handles in politics, ethnicity, religion, social activism, racism, etc., and filtered the tweets against the custom dictionary using unsupervised classification of the texts as either positive or negative sentiments. The outcome is visualized using tables, pie charts and word clouds. A similar implementation was also carried out using R-Studio codes and both results are compared and a t-test was applied to determine if there was a significant difference in the results. The research methodology can be classified as both qualitative and quantitative. Qualitative in terms of data classification, and quantitative in terms of being able to identify the results as either negative or positive from the computation of text to vector. Findings The findings from two sets of experiments on POSA and R are as follows: in the first experiment, the POSA software found that the Twitter handles analyzed contained between 33 and 55 percent hate contents, while the R results show hate contents ranging from 38 to 62 percent. Performing a t-test on both positive and negative scores for both POSA and R-studio, results reveal p-values of 0.389 and 0.289, respectively, on an α value of 0.05, implying that there is no significant difference in the results from POSA and R. During the second experiment performed on 11 local handles with 1,207 tweets, the authors deduce as follows: that the percentage of hate contents classified by POSA is 40 percent, while the percentage of hate contents classified by R is 51 percent. That the accuracy of hate speech classification predicted by POSA is 87 percent, while free speech is 86 percent. And the accuracy of hate speech classification predicted by R is 65 percent, while free speech is 74 percent. This study reveals that neither Twitter nor Facebook has an automated monitoring system for hate speech, and no benchmark is set to decide the level of hate contents allowed in a text. The monitoring is rather done by humans whose assessment is usually subjective and sometimes inconsistent. Research limitations/implications This study establishes the fact that hate speech is on the increase on social media. It also shows that hate mongers can actually be pinned down, with the contents of their messages. The POSA system can be used as a plug-in by Twitter to detect and stop hate speech on its platform. The study was limited to public Twitter handles only. N-grams are effective features for word-sense disambiguation, but when using N-grams, the feature vector could take on enormous proportions and in turn increasing sparsity of the feature vectors. Practical implications The findings of this study show that if urgent measures are not taken to combat hate speech there could be dare consequences, especially in highly polarized societies that are always heated up along religious and ethnic sentiments. On daily basis tempers are flaring in the social media over comments made by participants. This study has also demonstrated that it is possible to implement a technology that can track and terminate hate speech in a micro-blog like Twitter. This can also be extended to other social media platforms. Social implications This study will help to promote a more positive society, ensuring the social media is positively utilized to the benefit of mankind. Originality/value The findings can be used by social media companies to monitor user behaviors, and pin hate crimes to specific persons. Governments and law enforcement bodies can also use the POSA application to track down hate peddlers.

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