scholarly journals The role of emotional marketing and UTAUT on donation intention through social media

2021 ◽  
Vol 10 (1) ◽  
pp. 38-46
Author(s):  
Desi Tri Kurniawati ◽  
Nadiyah Hirfiyana Rosita ◽  
Rila Anggraeni
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Real Condition ◽  
Structural Equation Analysis ◽  
Online Platforms ◽  
Equation Analysis ◽  
Social Media Platforms ◽  
Donation Intention ◽  
Willingness To Use

Donations through social media or any online platforms are becoming a new trend these days, thanks to the use of emotional marketing through narrations and visual depictions showing the real condition of people who need supports. Organizations are led to raise people’s emotions to increase their intention to make donations. This study aims to examine the effect of emotional marketing on donation intention through social media platforms and people’s willingness to use technology (UTAUT). This is explanatory research was conducted through a survey on 365 respondents of Malang city who had seen a crowdfunding commercial of Kitabisa.com. The structural equation analysis has led to findings that emotional marketing significantly influences people’s donation intention, implying that the commercial is able to affect people’s emotion into empathy and willingness to make donations through the charity campaign. Furthermore, this study also finds that UTAUT has a significant effect on the intention. The findings are useful for Kitabisa.com in their effort to increase people’s donation intention through the use of emotional marketing.

Older adults and their willingness to use semi and fully autonomous vehicles: A structural equation analysis

2021 ◽  
Vol 95 ◽  
pp. 103133
Author(s):  
Hany M. Hassan ◽  
Mark R. Ferguson ◽  
Brenda Vrkljan ◽  
Bruce Newbold ◽  
Saiedeh Razavi
Keyword(s):  
Older Adults ◽  
Autonomous Vehicles ◽  
Structural Equation ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Willingness To Use

scholarly journals PERAN KETERAMPILAN NEGOSIASI TERHADAP MANAJEMEN KONFLIK MELALUI INTERMEDIASI EFEKTIVITAS KOMUNIKASI

PARAMETER ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 113-126
Author(s):  
Yayan Hendrayana
Keyword(s):  
Conflict Management ◽  
Structural Equation ◽  
Research Method ◽  
Effective Communication ◽  
Communication Effectiveness ◽  
Management Process ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Saturated Sample

This study examines the role of negotiation skills on conflict management through intermediation of communication effectiveness, using a saturated sample of 90 respondents and the research method using structural equation analysis and path analysis. The software used is SMART PLS 3.0. The results of this study indicate that there is a significant influence between the role of negotiation skills on conflict management through effective communication intermediation. This role, either partially or simultaneously or through the intermediation process, is proven to have a positive and significant effect. So that if you see these facts, it is hoped that the management must continue to develop the negotiation skills of its employees and also contribute to building an effective communication role so that it will certainly help the conflict management process as an instrument for solving problems in the field.

scholarly journals ‘ANNE GOES ROGUE FOR ABORTION RIGHTS!’ EXPLORING DISCURSIVE MATERIALIZATION ACROSS AND BEYOND ONLINE PLATFORMS

2020 ◽  
Author(s):  
David Myles
Keyword(s):  
Social Media ◽  
Prince Edward Island ◽  
Participant Observation ◽  
Online Platforms ◽  
The Social ◽  
Significant Difference ◽  
Social Media Platforms ◽  
Human Actors ◽  
Do So

This presentation examines the social media campaign #SupportIslandWomen that was undertaken by reproductive rights activists in Prince Edward Island (PEI). The initiative gained popularity in 2016 due to both the off- and online circulation of posters throughout PEI landmarks depicting the Green Gables-like image of a young girl (“rogue Anne”) wearing red braids and a bandana. These posters showcased specific hashtags that encouraged debates on various online platforms. For this study, we underline how human actors invoked the symbolic ‘figure’ of rogue Anne to give weight to their own arguments by speaking or acting in her name. By ‘figure’, we mean any symbolic entity that is materialized through interaction and that possesses agency, or the ability to make a significant difference in interaction. Hence, our study examines the processes through which rogue Anne was made present in interaction, the role of digital (online) and physical (offline) affordances in the materialization of this figure, and the differentiated effects that these invocations generated. To do so, we build our dataset by performing non-participant observation on social media platforms and by exploring Canadian blogs and newspapers. Drawing from organizational discourse theory, our results show that invoking the figure of rogue Anne allowed for pro-choice collectives to assert their authority in abortion debates by labelling the fictional character as a modern feminist icon. They also underline the importance of studying the intervention of symbolic figures, their effects, and their materialization within political initiatives that incorporate and go beyond the practice of ‘hashtagging’.

Attitudes, perceptions and available money explaining drug consumption in adolescents / El papel de las actitudes, las percepciones y el dinero disponible en el consumo de drogas en adolescentes

2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Jesús Varela Mallou ◽  
Sara Marsillas Rascado ◽  
Manuel Isorna Folgar ◽  
Antonio Rial Boubeta
Keyword(s):  
Structural Equation ◽  
Theoretical Models ◽  
Current Level ◽  
Drug Consumption ◽  
Simple Explanation ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Factores De Riesgo ◽  
The Relationship

La evolución experimentada en los patrones de consumo de drogas entre los adolescentes, fuertemente vinculados a los hábitos de ocio, justifica el nivel de alarma social actual. En los últimos años, se han estudiado en profundidad diferentes factores de riesgo y protección y se han propuesto diversos modelos teóricos explicativos del consumo de drogas. El presente trabajo pretende explorar algunos de ellos desde la percepción de los propios adolescentes, así como estudiar la influencia del dinero disponible por los mismos. La realización de entrevistas a 477 adolescentes gallegos de entre 14 y 18 años y el uso del análisis de Ecuaciones Estructurales permiten presentar un modelo explicativo sencillo del consumo de drogas entre los jóvenes. Los resultados obtenidos sirven para poner de manifiesto la relevancia de variables como la orientación hacia la salud o las actitudes hacia las drogas sobre el consumo de drogas y exponer el papel que juega el dinero disponible, además de permitir una mejor comprensión de la relación entre estas variables.  Abstract The development of patterns of drug consumption among adolescents, strongly rooted in leisure habits, justifies current level of public alarm. In recent years, different risk and protection factors have been studied, and several theoretical models of drug consumption have been proposed. The aim of this paper is to explore some of them from adolescent’s perception as well as the influence of available money by the adolescents. Conducting interviews with 477 adolescents in Galicia among 14 and 18 years old and using structural equation analysis allows to present a simple explanation model of drug consumption among adolescents. The results serve to demonstrate the relevance of variables such as health orientation, attitudes towards drugs and to expose the role of available money, besides allowing a better understanding of the relationship between these variables.

scholarly journals Explaining the Role of Personal, Social and Physical Environment Factors on Employed Women's Physical Activity: A Structural Equation Analysis

2013 ◽  
Vol 5 (4) ◽  
Author(s):  
Fatemeh Bakhtari Aghdam ◽  
Mohammad Hossein Baghiani Moghaddam ◽  
Mohammad Asghari Jafarabadi ◽  
Hamid Allahverdipour ◽  
Saed Dabagh Nikookheslat ◽  
...  
Keyword(s):  
Physical Activity ◽  
Physical Environment ◽  
Structural Equation ◽  
Environment Factors ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Social And Physical Environment
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