The primary real estate market is one of the youngest segments of the market economy in modern Russia. If the genesis of the modern secondary market was observed in the pre-reform period: barter relations in terms of urban housing, the purchase and sale of suburban areas were freely carried out, small suburban real estate, garage buildings, etc., the real market relations with the relevant legal framework in terms of ownership rights in the primary market became possible only with the change of economic formation. All participants in the rapidly emerging primary real estate market quickly became familiar with pricing, market conditions, utility criteria and many other parameters inherent in this market segment. However, issues of managing business processes on the primary market of real estate, including a balance of opportunities for sellers and customer needs, pricing, adequate information support to all management levels, still are a problem and remain open.Purpose.The relevance and social need for statistical study of the primary real estate market determined the purpose of scientific work as a clarification of the nature, content, boundaries and participants of the market in order to improve and develop statistical methodology.Materials and methods.To make the research and form the adequate conclusions when writing a scientific paper, the extensive material of theoretical, methodological and applied nature was used, the authors of which are both domestic and foreign scientists in the field of statistics, management, investment, marketing and technical sciences. The paper uses a wide range of general scientific methods of knowledge, the use of which together allowed to abstract from the non-essential aspects and mutually reinforcing factors that do not ultimately have a tangible impact on the state and dynamics of the primary real estate market - methods of abstraction and idealization; moving from the general laws of the real estate market, to form private conclusions concerning the segments and even objects of the primary real estate market as an object of statistical research – the method of deduction; to comprehend the object as a whole and at the same time as an interconnected mechanism represented by all its structural components – methods of analysis and synthesis; to conduct a comparative analysis of objects and identify possible vectors of the market development – methods of analogy and mental-symbolic modeling.Results. Qualitative analysis allowed to determine the place and importance of the primary real estate market in the entire system of multi-market economy; to identify the life cycle of the objects of the market and on their basis to structure it; to identify the factors of development of the primary real estate market, quantitative assessment of the impact of which will be subsequently given on the basis of regression analysis; to summarize the set of risks that determine the diverse variation of the primary real estate market. The development of statistical methodology for the study of the primary real estate market can be based only on a clear understanding of the nature and internal content of the studied object. At the same time, so sensitive to the market and general economic situation in the country and each region, the market is constantly changing: it does not have a stationary point. Therefore, it is necessary not only quantitative analysis of the object on the basis of statistical methods, but also continuous monitoring of all economic phenomena that contribute to the modification of the primary real estate market.
FAKE POPULARITY FOR REAL MONEY: COMMERCIAL ASTROTURFING AND DATA BUBBLE
ON CHINESE DIGITAL PLATFORM
