scholarly journals Gender differences in consumer preferences when buying dairy products in Slovakia and Russia

10.5219/1157 ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 720-729
Author(s):  
Iveta Ubrežiová ◽  
Mária Urbánová ◽  
Jana Kozáková ◽  
Tatiana Kráľová
Keyword(s):  
Gender Differences ◽  
Marketing Strategy ◽  
Dairy Products ◽  
Consumer Preferences ◽  
Dairy Product ◽  
Bonferroni Correction ◽  
Russian Market ◽  
Domestic Products ◽  
Culture Differences

In spite of geographical and culture differences between examined countries, there can be found similarities in consumer behavior of men and woman and also the similar tendencies on the dairy product market. In the last decade different fields of science concerns with the topic of gender differences more frequently. The article is based on a research of consumers' overall attitude to dairy products in Slovakia and Russia. The important role of gender differences underlines the outcomes of the questionnaire survey. Kruskal-Wallis test and Bonferroni correction was applied to verify the hypothesis whether there is a dependency between gender of the respondents and their attitude while choosing the dairy products in both countries. Analysis showed that in both countries women tend to buy dairy products more often than men. Also consumers prefer more domestic products, but Russian not as significantly as Slovakian. In both countries consumers consider the price of dairy products as high, but they don’t outline the price as the most important factor when choosing dairy products. At the same time, both genders consider quality as the most important factor. These results indicate the existence of a niche at the Russian market, which could be used by Slovak dairy producers who can possibly penetrate Russian market. In addition, the similar marketing strategy for both, Slovak and Russian market can be used if the advertisement will be sensitively focused on the gender.

scholarly journals BRANDING AS AN EFFECTIVE MARKETING STRATEGY FOR THE COMPETITIVENESS OF THE DAIRY INDUSTRY

2020 ◽  
Vol 1 (2) ◽  
pp. 14-19
Author(s):  
Olha Kovalchuk
Keyword(s):  
Marketing Strategy ◽  
Dairy Products ◽  
Dairy Product ◽  
Dairy Industry ◽  
Theoretical Concept ◽  
Communication Policy ◽  
Poultry Products ◽  
Healthy Nutrition ◽  
Vegetable Milk

The purpose of the paper is to justify the theoretical concept, to identify the main trends and develop practical recommendations for the use of branding by dairy companies to increase their competitiveness. Methodology. To achieve results, it is necessary to develop the theoretical foundations of branding; to consider the current state and trends of the dairy market in Ukraine; to analyze the experience of other countries using branding; determine the role of branding in the marketing strategy of the dairy industry. Results. The article proves the growing role of branding in ensuring the competitiveness of enterprises. The content of the concept of brand and branding as a component of marketing activities is revealed. The expediency of forming a premium pricing strategy is justfied. Peculiarities of branding on the market of dairy products of Ukraine are highlighted. The main trends in the development of the range of dairy products are studied: healthy nutrition, growth of the “vegetable milk” sector and lactose-free products. The target segment of consumers and its features, the main stages of the advertising campaign in promoting dairy products on the market are determined. Practical implications. Creating new brands of dairy products and distributing them to the market through branding is an effective method of ensuring the competitiveness of dairy products, but Ukrainian producers do not know how to use it successfully. This is due to the fact that competition in the field of dairy products is very high, and therefore the use of various measures to improve product quality and price measures of competition are quite limited. Therefore, non-price factors of dairy product competitiveness and non-price factors of competition come to the fore. Branding helps to reduce the cost of services to promote dairy products on the market and increase the commercial effect. The subject of research is a set of theoretical, methodological aspects of the organization and application of branding dairy companies in order to increase their competitiveness. Branding as an effective tool of communication policy of enterprises will ensure and then increase the competitiveness of poultry products through its personalized positioning and promotion.

ANALYSIS OF CONSUMER PREFERENCES OF DAIRY PRODUCTION

2018 ◽  
Author(s):  
Н.А. МОСКВИНА ◽  
Ю.В. ГОЛУБЦОВА
Keyword(s):  
Dairy Products ◽  
Selection Criteria ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Adult Population ◽  
Dairy Production ◽  
Sociological Research ◽  
Selective Method ◽  
Local Plant ◽  
Domestic Products

Изучены потребительские предпочтения молочных продуктов жителей Кемерово. Социологическое исследование проведено выборочным методом сбора информации – анкетированием взрослого населения Кемерово. Объем выборки 550 чел. Установлено, что молочные продукты употребляют ежедневно 80% респондентов, при этом 96% предпочитают отечественную продукцию. Наиболее значимыми критериями выбора для женщин являются полезность (98%), состав (78%), низкая калорийность (80%). Информированы о значимости обогащенных продуктов 83% респондентов, в основном женщины от 35 лет и старше. Необходимость обогащения молочных продуктов дефицитными компонентами осознают 57% опрошенных старше 36 лет. Приобретают и готовы употреблять молочные продукты с натуральными растительными компонентами 42%. Тыква присутствует в рационе 92% респондентов. Готовы употреблять творожный продукт с хорошими потребительскими характеристиками на основе тыквы 51%, затруднились с ответом 23%. В результате исследований составлен целевой портрет потребителя (женщина, 25–49 лет), определены критерии выбора продукта. Продукт на основе натурального сырья выбрали 78% опрошенных, продукту на основе местного растительного сырья отдали предпочтения 22% респондентов. Consumer preferences of the residents of Kemerovo regarding dairy products have been studied. The sociological research was conducted by a selective method of collecting information (questionnaires) of the adult population of Kemerovo. The sample size is 550 people. It is established that 80% of respondents use dairy products daily, while 96% prefer domestic products. The most important selection criteria for women are utility (98%), composition (78%), low calorie value (80%). 83% of respondents were informed about the importance of enriched products, mostly women aged 35 and over. 57% of respondents over 36 years old are aware of the need to enrich dairy products with scarce components. 42% are ready to eat dairy products with natural plant components. Pumpkin is present in the diet of 92% of respondents. 51% of respondents are ready to use a curd product with good consumer characteristics based on pumpkin, 23% of respondents found it difficult to answer. As a result of the research, a target portrait of the consumer (women from 25 to 49 years of age) was drawn up, and the criteria for selecting the product were determined. 78% of respondents chose a product based on natural raw materials and 22% of respondents gave preference to the product based on local plant material.

scholarly journals To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
New Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Food Products ◽  
Perceived Health ◽  
Computer Assisted ◽  
Food Market

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

scholarly journals A Review of the Role of Milk and Dairy Products in the Development of Obesity and Cardiometabolic Disease

2020 ◽  
Vol 4 (Supplement_2) ◽  
pp. 1629-1629
Author(s):  
Anestis Dougkas ◽  
Ditte Hobbs
Keyword(s):  
Dairy Products ◽  
Dairy Product ◽  
Fat Content ◽  
Product Consumption ◽  
Meta Analyses ◽  
Dairy Milk ◽  
Dairy Product Consumption ◽  
Milk And Dairy Products

Abstract Objectives The consumption of milk and dairy products makes an important contribution to children's nutrient intake, yet due to relatively high saturated fat content, the health benefits of dairy products have come under question and public health advice is often perceived as unclear. This review aimed to provide an overview of the current available evidence taken from systematic reviews and meta-analyses on dairy product consumption and risk of obesity, type 2 diabetes (T2D) and cardiovascular disease (CVD) in children, adolescents, and adults. Methods The literature of English-language systematic reviews and meta-analyses published up to September 2019 was reviewed by searching the following three databases: ISI Web of Science, PubMed, and Google Scholar. Search terms included ‘dairy’, ‘milk’, ‘yogurt’, ‘obesity’, ‘adiposity’, ‘bodyweight’, ‘type 2 diabetes’, ‘cardiovascular diseases’, ‘coronary heart disease’, ‘blood pressure’, ‘insulin resistance’, ‘glucose’, ‘children’, ‘adolescents’, ‘adults’ and combinations of these. Published work on calcium supplementation was excluded. Results Milk and certain dairy products were found to be not associated with or inversely associated with obesity in children and adolescents. In adults, consumption of milk and dairy products improves body composition and enhances weight loss during energy restriction diets, while it has a neutral effect on body weight in maintenance diets. Prospective cohort studies suggest that the consumption of dairy products, with regular or low-fat content, does not adversely affect the risk of T2D or CVD outcomes and may have a protective effect. The plausible mechanisms underlying the effect of dairy nutrients on obesity and cardiometabolic disease are incompletely understood but may include effects on lipolysis, lipogenesis and fatty acid absorption. Conclusions Dairy product consumption, as part of a balanced diet, may protect against the risk of obesity, T2D, and CVD. However, further research is needed to better understand the role of different types of dairy products and of different fat content in obesity, T2D, and CVD. The new and emerging range of products (including plant-based alternatives) being used as dairy milk substitutes has yet to be evaluated in scientific studies. Funding Sources None.

RUSSIAN DAIRY PRODUCTS: THE EVOLUTION OF IDENTIFICATION

2021 ◽  
Author(s):  
И.А. МАКЕЕВА ◽  
Н.В. СТРАТОНОВА ◽  
Н.С. ПРЯНИЧНИКОВА ◽  
З.Ю. БЕЛЯКОВА
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Dairy Product ◽  
Starter Cultures ◽  
Raw Material ◽  
Mass Fractions ◽  
Technological Developments ◽  
The Cost ◽  
Milk And Dairy Products

На современном рынке молочной продукции наметилась тенденция к удешевлению за счет подмены дорогостоящих компонентов и процессов бюджетными. Потребность технологических разработок определяет маркетинг, руководствуясь потребительскими предпочтениями и экономической составляющей. Российские молочные продукты, произведенные из классического сырья по традиционным технологиям, зачастую подвергаются фальсификации аналогичными продуктами с пониженными массовыми долями жира и белка, заменой молочных компонентов и живых заквасочных культур вследствие отсутствия системы идентификационных характеристик. Идентификация продукции является неотъемлемой частью оценки (подтверждения) соответствия и главным средством борьбы с фальсификацией. Критериями идентификации выступают регламентированные показатели продукта. В ТР ТС 033/2013 «О безопасности молока и молочной продукции» включено понятие «национальный молочный продукт», однако отсутствуют критерии идентификации продукции этой группы. Цель настоящей работы – поиск уникальных характеристик российских молочных продуктов и классических технологий, выделяющих их среди аналогичной продукции. В качестве метода применен ретроспективный анализ литературы с глубиной поиска до 1930-х гг. Прослеженный период развития идентификации молочных продуктов выявил в качестве критериев сырьевой, технологический признаки, а также вид упаковки. Выявленные критерии будут положены в основу при формировании системы идентификации российских молочных продуктов. In the modern market of dairy products, there is a tendency to reduce the cost of replacing expensive components and processes with budget ones. The need for technological developments is determined by marketing, guided by consumer preferences and the economic component. Russian dairy products produced from classic raw materials using traditional technologies are often falsified with similar products with reduced mass fractions of fat and protein, replacing dairy components and live starter cultures due to the lack of a system of identification characteristics. Product identification is an integral part of the assessment (confirmation) of compliance and the main means of combating falsification. The identification criteria are regulated product indicators. In TR CU 033/2013 “On the safety of milk and dairy products” includes the concept of “national dairy product”, but there are no criteria for identifying products of this group. The purpose of this work is to search for unique characteristics of Russian dairy products and classic technologies that distinguish them from similar products. The method used is a retrospective analysis of the literature with a search depth of up to the 1930s. The traced period of development of the identification of dairy products revealed the raw material, technological characteristics, as well as packaging as criteria. The identified criteria will form the basis for the formation of a system for identifying Russian dairy products.

scholarly journals Prospects for Developing the National Dairy Product Market of the Republic of Crimea: Prerequisites, Directions, Markers

2019 ◽  
pp. 157-168
Author(s):  
Liliya Pavlunenko ◽  
Olga Gutnikova ◽  
Tatyana Grigorenko
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Dairy Product ◽  
Product Market ◽  
Trade Mark ◽  
Ethnic Composition ◽  
Milk Processing ◽  
The Republic ◽  
High Level

Resource and raw materials dependence, together with a high level of competition, create a number of factors constraining the growth of the milk processing branch in the Republic of Crimea. The study aims to identify the prerequisites, directions and markers determining prospects for the development of the regional dairy product market. The authors present the analysis of the resource potential of the milk processing branch, production of main kinds of dairy products by regional enterprises, structures of the brand and kind assortment, as well as consumer performance of dairy products on sale. The researchers study the processes of forming promising directions of the branch growth, define the main kinds of national dairy products and the range available in the regional trade enterprises in the context of kind, trade mark and manufacturers. On the basis of studying the ethnic composition of the population of the Republic and consumer preferences the authors propose a list of national dairy products made of alternative kinds of milk whose production would be expedient to develop in the region. The researchers propose the directions of growth and markers contributing to the formation of consumer loyalty to the range of national dairy products made in the Crimea. Promising directions of developing the milk processing branch in the Republic of Crimea include developing production of national dairy products and laying the groundwork for providing safety of branch products as a whole.

Conclusion

2018 ◽  
pp. 441-458
Author(s):  
Nanette K. Gartrell ◽  
Esther D. Rothblum
Keyword(s):  
Gender Differences ◽  
Gender Identity ◽  
Legal Advice ◽  
Effective Strategies ◽  
Education And Health ◽  
Race Ethnicity ◽  
Community Supports ◽  
Culture Differences

This chapter presents seven scenarios that illustrate how stressors can place long-term LGBTQ relationships at risk for dissolution, and discusses the strategies couples implemented to navigate through these challenges. We engaged in conversations with at least one person in a series of LGBTQ couples (diverse in race, ethnicity, gender, gender identity, geography, SES/income, education, and health/ability) that have been together for over 15 years. We focused on issues that frequently arise in the LGBTQ community, including (1) differences in outness, (2) gender identity, (3) polyamory, (4) rearing children, (5) money and status, (6) health, and (7) the role of ex-lovers. We then discuss effective strategies for maintaining relationships, including (1) acknowledging demographic and culture differences, (2) giving relationships time, (3) using community supports, (4) understanding gender differences in sexual activity and monogamy, (5) perceiving differences in money and power, (6) seeking therapy and legal advice, and (7) compromising versus issuing an ultimatum.

scholarly journals A critical review of the role of milk and other dairy products in the development of obesity in children and adolescents

2018 ◽  
Vol 32 (1) ◽  
pp. 106-127 ◽  
Author(s):  
Anestis Dougkas ◽  
Suzanne Barr ◽  
Sheela Reddy ◽  
Carolyn D. Summerbell
Keyword(s):  
Dairy Products ◽  
Dairy Product ◽  
Positive Association ◽  
Fat Absorption ◽  
Cross Sectional ◽  
Body Fatness ◽  
Health Advice ◽  
Randomised Controlled ◽  
The Relationship

AbstractExisting reviews suggest that milk and other dairy products do not play a role in the development of obesity in childhood, but they do make an important contribution to children’s nutrient intake. It is thus curious that public health advice on the consumption of dairy products for children is often perceived as unclear. The present review aimed to provide an overview of the totality of the evidence on the association between milk and other dairy products, and obesity and indicators of adiposity, in children. Our search identified forty-three cross-sectional studies, thirty-one longitudinal cohort studies and twenty randomised controlled trials. We found that milk and other dairy products are consistently found to be not associated, or inversely associated, with obesity and indicators of adiposity in children. Adjustment for energy intake tended to change inverse associations to neutral. Also, we found little evidence to suggest that the relationship varied by type of milk or dairy product, or age of the children, although there was a dearth of evidence for young children. Only nine of the ninety-four studies found a positive association between milk and other dairy products and body fatness. There may be some plausible mechanisms underlying the effect of milk and other dairy products on adiposity that influence energy and fat balance, possibly through fat absorption, appetite or metabolic activity of gut microbiota. In conclusion, there is little evidence to support a concern to limit the consumption of milk and other dairy products for children on the grounds that they may promote obesity.

scholarly journals THE ROLE OF DAIRY COOPERATIVES IN REDUCING WASTE OF DAIRY PRODUCTS IN THE LUBELSKIE VOIVODESHIP

2018 ◽  
Vol 47 (1) ◽  
pp. 97-105 ◽  
Author(s):  
Maria Zuba-Ciszewska
Keyword(s):  
Dairy Products ◽  
Dairy Product ◽  
Local Data ◽  
Milk Products ◽  
Retail Chain ◽  
Important Link ◽  
Wide Range ◽  
Product Loss ◽  
Dairy Cooperatives

The purpose of this paper was to determine the roleof dairy cooperatives which are a crucial factor in reducinglosses of dairy products at the distribution stage of the dairyproduction chain in the Lubelskie voivodeship. The researchwas conducted on local data provided by one of the largestPolish supermarket chains. In the Lubelskie voivodeship,dairy products are manufactured in 18 plants, including 14dairy cooperative members. Basic dairy products are mainlysupplied by local dairies, especially by dairy cooperatives.Operators based outside the Lubelskie voivodeship supplythe majority of processed milk products. The greatest productlosses are related to products supplied by dairies based outsidethe voivodeship. The main cause of dairy product loss in thesupply chain was product expiry. On average, the largest shareof expired products (excluding desserts) was noted for goodssupplied by dairies based outside the voivodeship. As regardsmost products supplied from outside the voivodeship, theirshare in losses exceeds their share in sales (by a few or up toseveral dozen percent). The retail chain covered by this studymainly relies on a wide range of basic local dairy productsoffered by Lublin dairies, especially including dairy cooperatives.These suppliers continue to be an important link in theregional dairy chain.

scholarly journals Changes in dairy product consumption and subsequent type 2 diabetes among individuals with prediabetes: Tehran Lipid and Glucose Study

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Emad Yuzbashian ◽  
Golaleh Asghari ◽  
Parvin Mirmiran ◽  
Catherine B. Chan ◽  
Fereidoun Azizi
Keyword(s):  
Type 2 Diabetes ◽  
Dairy Products ◽  
Lower Risk ◽  
Dairy Product ◽  
Low Fat ◽  
Product Consumption ◽  
Dairy Consumption ◽  
Dairy Product Consumption

Abstract Background People with prediabetes can postpone or even reverse progression to type 2 diabetes (T2D) by making dietary changes. This study aimed to examine the association of changes in consumption of total and specific types of dairy products with the subsequent risk of incident T2D among individuals with prediabetes. Method This cohort study included 639 individuals (50% female, mean age 47.3 years) of the Tehran Lipid and Glucose Study (TLGS) who had prediabetes at baseline. We assessed 3-year changes in the consumption of dairy products using a food frequency questionnaire. Using multivariable logistic regression, odds ratios (OR) and 95% confidence intervals (CI) were calculated for the association of changes in intake of total and subtypes of dairy products during a 3-year interval with the risk of incident T2D in the subsequent 3 years. Results After almost 9 years of follow-up, the incidence of T2D was 25.2%. Compared with individuals whose intake remained relatively stable over 3 years, those who decreased consumption of total dairy (> 0.5 servings/day) had a higher T2D risk (OR = 1.56; 95% CI: 1.02 to 2.41). Increasing low-fat dairy consumption by 0.50 serving/d was associated with a lower risk of T2D (OR = 0.56; 95% CI: 0.35 to 0.90) compared with stable consumption. Those who increased consumption of low-fat milk (OR = 0.59; 95% CI: 0.37 to 0.92) and low-fat yogurt (OR = 0.55; 95% CI: 0.33 to 0.93) had a lower risk of T2D than those who were relatively stable in their consumption. Replacing low-fat milk and yogurt with regular cheese was associated with 66 and 47% higher risk of T2D, respectively. Conclusion In individuals with prediabetes, increasing consumption of low-fat dairy, low-fat milk, and low-fat yogurt had reduced risk of subsequent T2D. These data suggest a role of low-fat dairy products in the prevention of T2D among prediabetes patients.

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