Retoriske figurer og stil som argumentation

2008 ◽  
pp. 28-48 ◽  
Author(s):  
Marie Lund

The theory of rhetorical figures played an important part in certain periods of the history of rhetoric, but lately it has not been of particular interest to rhetorical criticism. Metaphors and rhetorical figures have been the object of literary studies. The modern rhetorical criticism has treated rhetorical figures as subordinate to argumentation. The article presents a recent rhetorical theory with a primary focus on rhetorical figures as well as on argumentation. This rhetorical theory is compared with parallel perspectives of modern theories on metaphors and the analytical perspectives are explored in a reading of a debate between the rapper Niarn and the author Hanne-Vibeke Holst. Keywords rhetorical figures, metaphors, style, argumentation, rhetorical criticism

2021 ◽  
pp. 1-22
Author(s):  
KAARLO HAVU

Abstract The article analyses the emergence of decorum (appropriateness) as a central concept of rhetorical theory in the early sixteenth-century writings of Erasmus and Juan Luis Vives. In rhetorical theory, decorum shifted the emphasis from formulaic rules to their creative application in concrete cases. In doing so, it emphasized a close analysis of the rhetorical situation (above all the preferences of the audience) and underscored the persuasive possibilities of civil conversation as opposed to passionate, adversarial rhetoric. The article argues that the stress put on decorum in early sixteenth-century theory is not just an internal development in the history of rhetoric but linked to far wider questions concerning the role of rhetoric in religious and secular lives. Decorum appears as a solution both to the divisiveness of language in the context of the Reformation and dynastic warfare of the early sixteenth century and as an adaptation of the republican tradition of political rhetoric to a changed, monarchical context. Erasmus and Vives maintained that decorum not only suppressed destructive passions and discord, but that it was only through polite and civil rhetoric (or conversation) that a truly effective persuasion was possible in a vast array of contexts.


2021 ◽  
pp. 100-119
Author(s):  
Gesine Manuwald

This chapter provides an overview of Quintilian’s views on the categories of rhetoric (in relation to existing positions) as outlined in the second part of Book 2 and in Book 3. Concepts discussed include the definition, function, and character of rhetoric, comments on the history of rhetoric and rhetorical theory, the parts of rhetoric, the theory of status, as well as the different types of speeches and their characteristics. It can be shown that this part of the Institutio oratoria is an important source and illustrates how an educated and well-read professional rhetorician in the early Imperial period reacts to views expressed by predecessors, especially since Quintilian, as a true researcher, aims to offer a panorama of views from which both he and his readers can choose.


Author(s):  
Nilay Tan Çakır

The term “rhetoric” is derived from the Greek word rhetor. In its original meaning, the term is known to be used for describing an “orator,” a term which refers to a person or a politician giving a speech in a public space or defending himself/herself in the court in Antique Age because in Greek city-states, social sphere was the place where spoken language and face-to-face communication prevailed in antique age conditions. Today, on the other hand, the population to be addressed has enlarged, and new platforms which can influence a number of people at the same time have emerged. Advertising is one of those platforms in which rhetoric is most frequently used because “persuading” the consumer is one of the most significant elements in advertising content. Besides, advertising is a persuasive narrative form and has strong influence in terms of rhetorical figures. In this chapter, a brief history of rhetoric is presented, and then a relationship between rhetoric and advertising narrative is established.


2003 ◽  
Vol 21 (2) ◽  
pp. 89-112
Author(s):  
Daniel M. Gross

Nicolaus Caussin's Eloquentia sacrae et humaneae parellela (1619) forges a distinctly modern history of rhetoric that ties discourse to culture. What were the conditions that made this new history of rhetoric possible? Marc Fumaroli has argued that political exigency in Cardinal Richelieu's France demanded a reconciliation of divergent religious and secular forms of eloquence that implicated, in turn, a newly "eclectic" history of rhetoric. But political exigency alone does not account for this nascent pluralism; we also need to look at the internal dynamics of rhetorical theory as it moved across literate cultures in Europe. With this goal in mind, I first demonstrate in this article how textbooks after the heady days of Protestant Reformation in Germany tried in vain to systematize the passions of art, friendship, and politics. Partially in response to this failure, I then argue, there emerged in France a new rhetoric sensitive to the historical contingency of passionate situations. My claim is not simply that rhetoric is bound to be temporal and situational, but more precisely that Caussin initiates historical rhetorics: the capacity to theorize how discourse is bound to culture in its plurality and historical contingency.


2008 ◽  
Vol 31 (4) ◽  
pp. 43-66
Author(s):  
Claude La Charité

The literary tradition has preserved three Artes Rhetoricae written for the last of the Valois kings, who reigned in France under the name of Henry III from 1574 to 1589. These three texts are Jacques Davy Du Perron's Avant-discours de rhetorique, ou Traitté de l'eloquence, Jacques Amyot's Projet de l'eloquence royale, and Germain Forget's Rhetorique françoise faicte particulierement pour le roy Henry 3. All three very likely originated as academic speeches pronounced at the Louvre, in the presence of Henry III, in the final sessions of the Palace Academy during the summer of 1579. This article offers a re-reading of the three treatises in order to situate them in the history of rhetoric. It aims to show how each author collects and presents teachings of the principal rhetorical traditions. Thus, Du Perron, inspired mainly by Quintilian and Cicero, proposes a kind of abridged version of the rhetorical thought of Latin Antiquity. Amyot, for his part, puts forth a synthesis of ancient Greek rhetorical theory starting with Plutarch, Dyonisius of Halicarnassus and Demetrius of Phalerus. Germain Forget provides an account of Renaissance innovations, by adopting the nomenclature of Peter Ramus under the rubric of elocutio. The objective of this essay is to shed light on the complementary nature of the three treatises, as well as to suggest a probable order in which they were presented to the King, following a logical gradation from the most general to the most specific.


Communication ◽  
2018 ◽  
Author(s):  
Michael Pfau

The term “rhetoric” (rhetorike) was coined by the ancient Greek philosopher Plato, and systematically elaborated upon by his successor Aristotle. On the basis of these foundational texts in particular, the term has been borrowed, abused, adapted, and transmuted by every culture from the ancient Romans onward to contemporary rhetorical studies and communication scholars. This bibliography conceives of rhetoric as a “metadiscourse,” or a language about language, one that has been used at various times, places, and circumstances in order to enable the production and interpretation of discourse. The Historiography of Rhetoric recognizes that “rhetoric” is a term that is simultaneously enriched, and burdened, by its long history of over two millennia, and the fact that it refers sometimes to practices of language and speech, and sometimes to theories about such practices. On Sophistic and Greek Rhetoric examines the social, political, and intellectual context in which the term rhetoric emerged and was invented. Foundational Primary Texts in Greek and Roman Rhetoric provides a cursory summary of the ancient Greek and Roman texts that have served as the foundation for rhetoric as a metadiscourse. Since the focus of this bibliography is rhetoric and communication, Medieval, Renaissance and Enlightenment Rhetorics provides the thinnest coverage, with an emphasis on some of the earliest texts on rhetoric in the English language. The coverage of the most recent century is itself divided into several sections. 20th Century Rhetoric in Philosophy, Composition, and English reviews some of the major figures outside of communication that helped to give shape to rhetorical studies’ emergence and development within the communications discipline. The next sections (Rhetorical Theory and Criticism from 1914 to the 1960s, Rhetorical Theory and Criticism in the 1970s and 1980s, and Rhetorical Theory and Criticism from the 1990s to the Present) trace some major developments in the fields of rhetorical theory and criticism from 1914 to the present. The distinction between rhetorical criticism, concerning the interpretation of rhetorical texts, and rhetorical theory, pertaining to theories about rhetoric, is not hard and fast insofar as most studies contain critical as well as theoretical aspects; but it will suffice for these purposes. Subsequent sections are organized around some of the emergent subfields and emphases that help to organize scholarship in rhetoric and communication studies (e.g., Rhetoric and Public Discourse, History of Rhetoric, Argumentation, Rhetoric of Inquiry, and Rhetorics of Resistance: Ideological Criticism and Critical Rhetoric). These categorizations may be somewhat imprecise, but will suffice for the purposes and constraints of this bibliographic project.


2021 ◽  
pp. 429-463
Author(s):  
Richard A. Katula ◽  
Cleve Wiese

Quintilian is alive and well in the United States of America. He has been a central figure in American rhetorical theory and/or practice since approximately 1730. With Aristotle and Cicero, Quintilian is one of the three figures comprising the ‘Classical School’ of rhetoric. His influence has sometimes been so foundational as to be easily overlooked. Often viewed as more of a synthesizer than an innovator in the history of rhetoric, Quintilian’s unique contribution to America is the comprehensive educational system laid out in his monumental Institutio Oratoria. This chapter traces Quintilian’s influence through the various periods of American education, showing it rising and falling with the particular needs of the times, but always remaining true to its emphasis on the holistic process of character development and its rejection of a rigid code of rules for writing and speaking. In the twenty-first century, Quintilian’s central idea in his Institutio holds true: that rhetorical training is a central aspect in the forming of minds for citizenship in a democracy such as the United States of America.


Author(s):  
Tembinkosi Bonakele ◽  
Dave Beaty ◽  
Fathima Rasool ◽  
Drikus Kriek

The recent entry of the US multinational Walmart into South Africa has proved to be a source of controversy. Key stakeholders in South Africa objected to the merger and attempted to block it unless certain conditions were met. The aim of this study was to examine the controversy and the conditions surrounding the merger. The research employed a qualitative archival analysis to examine publicly available sources of information with regard to the merger. The findings revealed key stakeholders’ concerns that Walmart’s entry would lead to an increase in imports which would displace local producers, increase unemployment, marginalise trade unions and lower labour standards unless certain conditions were met. The results also revealed problems relating to the firm’s primary focus on “business” while neglecting “public interest” issues, naively relying on their “local retailer” to manage key stakeholders, and assuming that their perceived controversial reputation regarding treatment of trade unions and their views about unemployment as well as the controversies surrounding their history of entry into other global markets would not have the major negative impact it did on stakeholders in South Africa.


2014 ◽  
Vol 2 (3) ◽  
Author(s):  
Redacción CEIICH

<p class="p1">The third number of <span class="s1"><strong>INTER</strong></span><span class="s2"><strong>disciplina </strong></span>underscores this generic reference of <em>Bodies </em>as an approach to a key issue in the understanding of social reality from a humanistic perspective, and to understand, from the social point of view, the contributions of the research in philosophy of the body, cultural history of the anatomy, as well as the approximations queer, feminist theories and the psychoanalytical, and literary studies.</p>


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