scholarly journals Effect of Barber Shop Servicescape on Customer Satisfaction and Revisit Intention

2021 ◽  
Vol 27 (5) ◽  
pp. 1206-1218
Author(s):  
You-Na Seok
Keyword(s):  
Customer Satisfaction ◽  
Air Conditioning ◽  
College Graduates ◽  
Age Groups ◽  
Junior College ◽  
Educational Background ◽  
Married People ◽  
Revisit Intention ◽  
Number Of Visits ◽  
Barber Shop

The purpose of this study was to investigate the effect of Barber Shop servicescape on customer satisfaction and revisit intention. After setting the barbershop servicescape factors as aesthetics, convenience, cleanliness, and air-conditioning environment, the relationship between the barbershop's servicescape evaluation and customer satisfaction and revisit intention was verified. The research results are as follows. First, the age of users is in their 30s and 40s, accounting for 69% of the total, with college graduates accounting for half of them, and office workers were the most common. Married people earning less than 3 to 4 million won also accounted for the majority. Second, the customer's use of Barber Shop Servicescape showed the highest number of visits from 8 to 12 weeks, and the frequency of visits by those in their 30s and younger was high once every 4 weeks. In the case of single people, the number of visits more than once every 4 weeks was relatively higher than that of married people, and the reason for using the barber shop was to maintain style. Third, as a result of examining the tangible, responsive, and reliable dimensions of Barber Shop users, the level evaluation of Barber Shop servicescape by age was more meaningful than other areas in all areas (esthetics, convenience, cleanliness, air-conditioning environment) in their 30s and 40s. level was highly rated. Fourth, as a result of examining the effect of Servicescape on customer satisfaction and re-visit intention, the correlation between Barber Shop Servicescape evaluation and customer satisfaction was (.781) and that with re-visit intention (.618) showed a significant correlation. As a result of the evaluation of Barber Shop Servicescape by age, it was found that those in their 30s and 40s evaluated more significantly than other age groups in all areas. By educational background, the most significant results were found among those who graduated from a junior college and those who earned 5 million won or more. By marital status, it was found that the unmarried group evaluated significantly, and by the type of barber shop, it was found that the franchise was more significant than the individual shop. When looking at the effect of Barber Shop servicescape on customer satisfaction and revisit intention, the effect on customer satisfaction was R=.781 and the effect on revisit intention was R=.618, indicating that the effect on customer satisfaction was slightly larger. As a result of these results, it was possible to establish that the service landscape of Barber Shop affects customer satisfaction and re-visit intention.

DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION

2017 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Harimurti Wulanjani ◽  
Derriawan Derriawan
Keyword(s):  
Customer Satisfaction ◽  
Food Quality ◽  
Quantitative Method ◽  
Experiential Marketing ◽  
Purposive Sampling ◽  
Revisit Intention ◽  
Utilitarian Value

This research was conducted in the Restaurant area of Taman Kencana Bogor Restaurant with a view to determining whether the attribute Experiential Marketing and Food Quality on Customer Satisfaction, which in the end as a determinant Revisit Intention Customers in Region Restaurants Taman Kencana Bogor. The method used is a descriptive quantitative method, samples of this study were 200 respondents as the basic criteria for SEM, all the respondent collected by purposive sampling. These results indicate that the variable Experential Marketing and Food Quality has a positive and significant impact on Customer Satisfaction, as well as variable Experiential Marketing, Food Quality and Customer Satisfaction after testing has a positive and significant effect on the variable Revisit Intention. Keywords: revisit intention, experiential marketing, food quality, customer satisfaction

AN EMPIRICAL ANALYSIS OF ENTREPRENEURIAL INTENTION AMONGST STUDENTS IN UTTAR PRADESH

2017 ◽  
Vol 7 (02) ◽  
Author(s):  
Anu Kohli ◽  
Neha Tiwari
Keyword(s):  
Work Experience ◽  
Family Background ◽  
Age Groups ◽  
Uttar Pradesh ◽  
Entrepreneurial Intention ◽  
Educational Background ◽  
Older Age ◽  
Postgraduate Students ◽  
Career Option ◽  
Postgraduate Level

This research paper analyses factors that impact entrepreneurial intention among graduate and postgraduate students enrolled in professional courses at government and private institutes in the state of Uttar Pradesh. The objective of this study is to analyze whether the student’s academic background, demographic profile and family background impact various factors that affect entrepreneurial intention. The study was conducted during 2015-16 on a sample of 460 student respondents across various cities of Uttar Pradesh.The results of the analysis indicate that students of male gender, belonging to higher income, in older age groups, having work experience, enrolled in government institutes, belonging to business background and enrolled at postgraduate level are more likely to consider entrepreneurship as a more attractive career option, perceive that it is easier to start and do business, have more positive perception about family and societal support they receive in entrepreneurial career choice, are more open to risks and are more confident about their entrepreneurial skills and knowledge . The students having work experience, enrolled in government institutes, and belonging to business background are more likely to find availability of capital as a constraint in entrepreneurial career. The students belonging to older age groups, having work experience and enrolled in government institutes are more likely to consider availability of land/premise and resources as a constraint in entrepreneurial choice. The findings of this study will be instrumental in understanding and in designing policy imperatives for promoting entrepreneurship in the state.Key Words: Entrepreneurial intention, Students, Demographic factors, Family background, Educational background.

Profile Variables as a Basis for Segmenting Markets: A Guesthouse Perspective

2018 ◽  
Vol 10 (3(J)) ◽  
pp. 60-73
Author(s):  
Felix Amoah ◽  
Laetitia Radder ◽  
Marlé Van Eyk
Keyword(s):  
Customer Satisfaction ◽  
Market Segmentation ◽  
Age Groups ◽  
Education Level ◽  
Peace Of Mind ◽  
Gender Education

Marketers frequently use profile variables to differentiate between groups of customers. The question arises as to whether these variables can also be used by guesthouses in segmenting their market. Segmentation helps marketers better meet customers’ needs and leads to increased customer satisfaction. This study determines whether significant differences exist in visitors’ perceptions of experience realms, given their age, gender, education level, and prior visits to the guesthouse, and whether these variables can be used in segmenting the market. The analysis of data provided by 541 guests who stayed at 51 guesthouses in Ghana shows that visitors from different age groups differ significantly with respect to the experience realms, except for Escape. Prior visits to the guesthouse resulted in significant differences in perceptions of Entertainment, Escape, Atmospherics, Peace of mind, and Efficiency, while education resulted in different perceptions of the Entertainment realm . The results can assist guesthouse managers in Ghana in allocating resources to segments that would yield maximum returns in Ghana.

The influence of varying maxillary central incisor vertical dimension on perceived smile aesthetics

2019 ◽  
Vol 46 (2) ◽  
pp. 137-142
Author(s):  
Elis Janaina Lira dos Santos ◽  
Alana Moura Xavier Dantas ◽  
Raíssa Marçal Vilela ◽  
Karina Jerônimo Rodrigues Santiago de Lima ◽  
Rejane Targino Soares Beltrão
Keyword(s):  
Age Groups ◽  
Educational Background ◽  
Cross Sectional Study ◽  
Central Incisor ◽  
Chi Square ◽  
Cross Sectional ◽  
Exact Test ◽  
Maxillary Central Incisor ◽  
Significant Difference ◽  
Chi Square Test

Objective: To evaluate patient perception of the smile focused on analysis of the upper incisors. Design: Cross-sectional study. Setting: Department of Clinical and Social Dentistry at Federal University of Paraíba, João Pessoa, Brazil. Participants: The sample consisted of 135 individuals (73 women and 62 men). Methods: Images with different characteristics associated with the incisal edges were shown at random and analysed using a Likert scale. Data were analysed using the Chi-square test or Fisher’s exact test with a statistically significant difference ( P < 0.05). Results: Smile I (difference of 1.5 mm in relation to the central incisor and lateral) was considered the most aesthetic, while Smile III (no difference in height between the central and lateral incisors) was the least aesthetic. A significant difference was found between perception of smile II (difference of 1 mm in relation to the central incisor and lateral) and age groups ( P < 0.005), with 31% (n = 13) of individuals aged 45–64 years considering smile II as not pleasant, 4.4% (n = 2) aged 15–24 years and 8.3% (n=4) aged 25–44 years and 4.4% (n = 2) aged 15–24 years considering the same. A significant difference was also found in relation to educational background of the assessor and smile perception, with smile III ( P = 0.0441) and smile IV ( P = 0.0053) considered the most aesthetic ( P = 0.0116). Conclusion: The smile considered most attractive among the sample was that with 1.5 mm steepness between the central and lateral incisors, while a flat smile arc was considered least attractive.

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