Profile Variables as a Basis for Segmenting Markets: A Guesthouse Perspective

2018 ◽  
Vol 10 (3(J)) ◽  
pp. 60-73
Author(s):  
Felix Amoah ◽  
Laetitia Radder ◽  
Marlé Van Eyk
Keyword(s):  
Customer Satisfaction ◽  
Market Segmentation ◽  
Age Groups ◽  
Education Level ◽  
Peace Of Mind ◽  
Gender Education

Marketers frequently use profile variables to differentiate between groups of customers. The question arises as to whether these variables can also be used by guesthouses in segmenting their market. Segmentation helps marketers better meet customers’ needs and leads to increased customer satisfaction. This study determines whether significant differences exist in visitors’ perceptions of experience realms, given their age, gender, education level, and prior visits to the guesthouse, and whether these variables can be used in segmenting the market. The analysis of data provided by 541 guests who stayed at 51 guesthouses in Ghana shows that visitors from different age groups differ significantly with respect to the experience realms, except for Escape. Prior visits to the guesthouse resulted in significant differences in perceptions of Entertainment, Escape, Atmospherics, Peace of mind, and Efficiency, while education resulted in different perceptions of the Entertainment realm . The results can assist guesthouse managers in Ghana in allocating resources to segments that would yield maximum returns in Ghana.

scholarly journals The Effect of Position Mix, Service Quality, and Positioning on Customer Loyalty to Customer Satisfaction at XBCA Bank

2021 ◽  
Vol 58 (1) ◽  
pp. 1292-1301
Author(s):  
Mochammad Jasin Et al.
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Research Method ◽  
Education Level ◽  
Equation Modeling ◽  
A Value ◽  
Gender Education ◽  
Branch Office

The purpose of this research is to analysis the effect of the promotion mix, service quality, and positioning on customer loyalty to customer satisfaction at Bank XBCA Area,Main Branch Office (KCU) and Sub Branch Office (KCP) Pangeran Jayakarta. The sample in this study numbered 315 respondents from several criteria such as, age, gender, education level, and professional. The research method is quantitative approachusing Structural Equation Modeling. The research results show that the promotion mix had a significant effect on customer satisfaction with a value of 3.90> 1.96. Service quality has a significant effect on customer satisfaction with a value of 2.48> 1.96. Positioning affects customer satisfaction with a significant value of 7.97> 1.96. promotion mix variable, service quality, and positioning simultaneously have a significant effect on customer loyalty through customer satisfaction.

scholarly journals Knowledge and perceptions of Alzheimer’s disease in three ethnic groups of younger adults in the United Kingdom

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Aysegul Humeyra Kafadar ◽  
Christine Barrett ◽  
Kei Long Cheung
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Ethnic Groups ◽  
Cultural Beliefs ◽  
Education Level ◽  
Age Group ◽  
Knowledge Level ◽  
Younger Adults ◽  
Gender Education ◽  
The Uk

Abstract Background Alzheimer’s disease (AD) is a global public health problem with an ageing population. Knowledge is essential to promote early awareness, diagnosis and treatment of AD symptoms. AD knowledge is influenced by many cultural factors including cultural beliefs, attitudes and language barriers. This study aims: (1) to define AD knowledge level and perceptions amongst adults between 18 and 49 years of age in the UK; (2) to compare knowledge and perceptions of AD among three main ethnic groups (Asian, Blacks, and Whites); and (3) to assess potential associations of age, gender, education level, affinity with older people (65 or over), family history and caregiving history with AD knowledge. Methods Data was collected from 186 participants as a convenience sample of younger adults of three different ethnicities (16.1% Asian, 16.7% Black, 67.2% White), living in the UK, recruited via an online research platform. The majority of the participants were in the 18–34 years age group (87.6%). Demographic characteristics of participants and AD knowledge correlation were assessed by the 30-item Alzheimer’s Disease Knowledge Scale (ADKS), comprising 7 content domains. ANOVA/ANCOVA were used to assess differences in AD knowledge by ethnicity, gender, education level, age and affinity with dementia and Alzheimer’s patients. Results For AD general knowledge across all respondents only 45.0% answers were correct. No significant differences were found for the total ADKS score between ethnicities in this younger age group, who did not differ in education level. However, there were significant knowledge differences for the ADKS symptom domain score even after controlling for other demographics variables such as gender, education level (p = 0.005). White respondents were more likely to know about AD symptoms than their Black counterparts (p = 0.026). Conclusion The study’s findings suggest that the AD knowledge level is not adequate for all ethnic groups. Meanwhile, significant differences were observed in symptoms, between ethnic groups, and therefore, differ in their needs regards health communication. The study contributes to an understanding of ethnicity differences in AD knowledge amongst adults from 18 to 49 years of age in the UK and may also provide input into an intervention plan for different ethnicities’ information needs.

Factors that affect entomophagical practices in Ghana

2017 ◽  
Vol 3 (1) ◽  
pp. 33-41 ◽  
Author(s):  
P.J. Anankware ◽  
E.A. Osekre ◽  
D. Obeng-Ofori ◽  
C.M. Khamala
Keyword(s):  
Social Factors ◽  
Urban Areas ◽  
Age Groups ◽  
Ecological Factors ◽  
Insect Species ◽  
Edible Insects ◽  
The Social ◽  
Gender Education ◽  
And Gender ◽  
Religious Reasons

This study evaluated the social and ecological factors that affect entomophagy in Ghana with a view to instigate the initiation of programmes for the use of insects for human and poultry nutrition in Africa. Two thousand questionnaires were administered to randomly selected respondents in all the ten regions of Ghana. With regards to social factors, entomophagy was found to be influenced by age, gender, education and occupation. Entomophagy is practiced across all age groups and gender in Ghana. Proportionally, 90, 78 and 74% of the aged (60+), middle aged (31-50) and the youth (18-30), respectively, were observed to consume various insect species. Ecologically, entomophagy was more pronounced in rural than urban areas. Over 87% of respondents who consume edible insects acquire them through harvesting/trapping. Four insect species were identified as feed for animals. The majority (81.6%) of the respondents consume insects as a source of protein, 9.6% for cultural reasons, 5.6% for medicinal values and 3.0 and 0.2%, respectively, for recreational and religious reasons. Gender has the least influence on entomophagy. Considering the economic, ecological and nutritional importance of edible insects in traditional Ghanaian foods, attention should be given to sustainable environmental harvesting practices.

scholarly journals DETERMINANT OF MICROCREDIT REPAYMENT

2016 ◽  
Vol 19 (1) ◽  
pp. 57-80
Author(s):  
Farida Farida ◽  
Hermanto Siregar ◽  
Nunung Nuryartono ◽  
Eka Intan KP
Keyword(s):  
Logistic Regression ◽  
Moral Hazard ◽  
Food Consumption ◽  
Education Level ◽  
Screening Process ◽  
Loan Repayment ◽  
Central Java ◽  
Credit Default ◽  
Gender Education

This paper investigate the determinants of microcredit repayment by employing the logistic regression on micro-business households in Pati, Central Java. The result of this study reveals that loan repayment affected significantly by the business lines, food consumption spending, side job, other loan sources, collateral, and credit constrained. Interestingly, the result concludes that the loan repayment are no longer influenced by moral hazard, since the characteristics such as gender, education level, age, experience do not significantly encourage borrowers to repay. This paper also conform the important role of peer-screening process on hindering the credit default.

scholarly journals Effects of mother's and father's education level and age at migration on children's bilingual vocabulary

2018 ◽  
Vol 39 (5) ◽  
pp. 811-833 ◽  
Author(s):  
INGELIN WESTEREN ◽  
ANNE-MARIE HALBERG ◽  
HELOISE MARIE LEDESMA ◽  
ASTRI HEEN WOLD ◽  
BRIT OPPEDAL
Keyword(s):  
Language Skills ◽  
Age Groups ◽  
Education Level ◽  
Research Literature ◽  
Hierarchical Regression ◽  
Immigrant Parents ◽  
Structured Interviews ◽  
Turkish Immigrant ◽  
Parental Background ◽  
Age At Migration

ABSTRACTThe present study addressed important gaps in the research literature on bilingual development by examining the effects of both mother's and father's education level and age at migration on children's bilingual vocabulary in two different age groups. The sample included 81 preschoolers and 92 preadolescents with two Turkish immigrant parents living in Norway. The children were born in Norway, or migrated to Norway before/at the age of 3. The children completed Norwegian and Turkish vocabulary tests during home visits while mothers provided information regarding both parents’ education and age at migration in structured interviews. Results from hierarchical regression analyses showed that father's education significantly predicted all children's majority (Norwegian) vocabulary scores while mother's education significantly predicted majority vocabulary scores in the preschoolers. Father's education significantly predicted minority (Turkish) vocabulary scores among the preadolescents. Mother's, but not father's, age at migration significantly predicted preschoolers' majority vocabulary scores and preadolescents' minority vocabulary. Hence, the parental background variables predicted minority vocabulary scores only among the preadolescents, not the preschoolers. We conclude that mothers and fathers influence the minority and majority language skills of their bilingual children differently and that their influence varies depending on the age of the child.

scholarly journals Knowledge, Attitude, and Practice regarding Food, and Waterborne Outbreak after Massive Diarrhea Outbreak in Yazd Province, Iran, Summer 2013

2014 ◽  
Vol 2014 ◽  
pp. 1-7 ◽  
Author(s):  
Zahra Cheraghi ◽  
Batul Okhovat ◽  
Amin Doosti Irani ◽  
Mojgan Talaei ◽  
Elham Ahmadnezhad ◽  
...  
Keyword(s):  
Risk Factors ◽  
Health Information ◽  
Education Level ◽  
Health Centers ◽  
Survey Study ◽  
Waterborne Outbreak ◽  
Attitude And Practice ◽  
Kap Survey ◽  
Gender Education ◽  
Knowledge Attitude And Practice

Objective. This Study was conducted after a diarrhea outbreak that occurred in Yazd Province, Iran. The aim of the study was to compare knowledge, attitude, practice, and other risk factors of the affected communities regarding diarrhea outbreak (the cities of Zarch, Meybod, and Ardakan) to nonaffected communities (the cities of Yazd and Taft). Methods. A knowledge, attitude, and practice (KAP) survey study was conducted from August to September 2013 enrolling 505 subjects who were referred to health centers anonymously during the epidemic. The questionnaire included the following four parts: (a) general characteristics such as gender, education level, source of health information obtaining; (b) 12 questions on knowledge (Min = 0, Max = 36); (c) 10 questions on attitude (Min = 0, Max = 50); and (d) nine questions on practice (Min = 0, Max = 27). Results. The overall mean score of knowledge, attitude, and practice was 28.17 (SD = 4.58), 37.07 (SD = 4.39), and 21.31 (SD = 3.81), respectively. Practice on food- and waterborne outbreaks was significantly higher in females (P=0.001) and in nonaffected communities (P=0.031). Conclusions. Nonaffected communities had a considerably better practice score. With the increase in the score of knowledge about food- and waterborne outbreaks, the score of practice increased slightly.

scholarly journals The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 359
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Ong Boon Hai
Keyword(s):  
Marketing Strategy ◽  
Credit Card ◽  
Demographic Variable ◽  
Income Level ◽  
Demographic Variables ◽  
Education Level ◽  
Market Strategy ◽  
Gender Education ◽  
Credit Card Market

The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

Factors influencing product involvement among young consumers

2010 ◽  
Vol 27 (6) ◽  
pp. 499-506 ◽  
Author(s):  
Tali Te'eni‐Harari ◽  
Jacob Hornik
Keyword(s):  
Young People ◽  
Market Segmentation ◽  
Design Methodology ◽  
Age Groups ◽  
Product Category ◽  
Product Knowledge ◽  
Product Involvement ◽  
Content Type ◽  
Young Consumers

PurposeIn light of the core role of product involvement as a variable in consumer behavior, the current study seeks to examine which variables influence product involvement among young people. This paper aims to explore five variables: age, subjective product knowledge, influence of parents, influence of peers, and product category.Design/methodology/approachThe research was founded on a quantitative field study, whose sample was comprised of 252 young people, ages 4‐15.FindingsThe findings among the entire sample imply that young people's product involvement is explained by all of the variables that were examined. Interesting findings came to light for each one of the age groups: Young children's product‐involvement level was influenced by parents and peers. The product‐involvement level for children was influenced by peers and product category. Adolescents' product‐involvement relies on subjective product knowledge and product category.Originality/valueThese findings expand the existing knowledge about young consumers' behavior patterns and show that the existing models provide a partial picture. In addition, the product‐involvement variable must be seen as a basis for market segmentation of the younger populations. The recommendation is to carefully create segments that examine the different product‐involvement levels among each age group.

Method and Description of the Aging in Manitoba Project: A 20-Year Longitudinal Study

1997 ◽  
Vol 16 (4) ◽  
pp. 606-625 ◽  
Author(s):  
Judith G. Chipperfield ◽  
Betty Havens ◽  
Wendy D. Doig
Keyword(s):  
Longitudinal Study ◽  
Longitudinal Data ◽  
Longitudinal Studies ◽  
Demographic Variables ◽  
Education Level ◽  
Completion Rate ◽  
Major Goal ◽  
Cross Sectional ◽  
Gender Education ◽  
Over Time

ABSTRACTThe Aging in Manitoba (AIM) project includes nearly 9,000 seniors who have been interviewed. Three independent cross-sectional samples (i.e. 1971, 1976, 1983) were subsequently followed (1983–1984, 1990), producing cross-sectional and longitudinal data. A major goal of this paper was to examine non-response over time and representativeness of the panel of AIM survivors. This involved analysis of non-response, calculations of completion/response rates, and comparisons of demographic variables across the AIM sample and the broader Manitoba and Canadian populations. Non-response was very low (4.6% in 1983–1984, 5.0% in 1990) and did not appear to be dependent on such factors as location, gender, education level, or nationality descent. The 95.0 per cent completion rate compares favourably with other longitudinal studies, demonstrating the value of employing rigorous tracking procedures. These findings suggest that attempts to minimize bias and selective attrition in the AIM study have been successful.

Sign in / Sign up

Export Citation Format

Share Document