scholarly journals The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

2022 ◽  
Vol 6 (1) ◽  
pp. 37-44 ◽  
Author(s):  
Ibrahim Daud, Dewi Nurjannah ◽  
Achmad Mohyi ◽  
Titiek Ambarwati ◽  
Yoyok Cahyono ◽  
Andrean Eko Haryoko ◽  
...  
Keyword(s):  
Data Analysis ◽  
Financial Literacy ◽  
Digital Literacy ◽  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Digital Marketing ◽  
Equation Modeling ◽  
Snowball Sampling

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals The role of transformational leadership, servant leadership, digital transformation on organizational performance and work innovation capabilities in digital era

2021 ◽  
Vol 7 (2) ◽  
pp. 225
Author(s):  
Bestadrian Prawiro Theng ◽  
Elyzabeth Wijaya ◽  
Juliana Juliana ◽  
Eddy Eddy ◽  
Ali Syah Putra
Keyword(s):  
Transformational Leadership ◽  
Data Analysis ◽  
Servant Leadership ◽  
Organizational Performance ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Digital Transformation ◽  
Equation Modeling ◽  
Digital Era

The purpose of this study is to analyze the relationship between Transformational Leadership, Servant Leadership, Digital Transformation on Organizational Performance and Work Innovation Capabilities. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted in the population in this study were all SMEs in Tangerang City as many as 41,155 SMEs and based on the method of determining the number of samples according to Morgan, the sample units were 380 SMEs. Based on the results of data analysis transformational leadership has a significant effect on Organizational Performance, transformational leadership has no significant effect on Work Innovation Capabilities, servant leadership has a significant effect on Organizational Performance, servant leadership has no significant effect on work innovation capabilities, digital transformation has no significant effect on organizational performance, digital Transformation has no significant effect on Work Innovation Capabilities, organizational performance has no significant effect on work innovation capabilities, transformational Leadership has no significant effect on Organizational Performance through Work Innovation Capabilities, Servant Leadership has no significant effect on Organizational Performance through Work Innovation Capabilities, digital transformation has no significant effect significant to the Organizational Performance through Work Innovation Capabilities.

scholarly journals Peran Involvement Sebagai Variabel Pemoderasi Model Loyalitas Pelanggan

2018 ◽  
Vol 7 (1) ◽  
pp. 33
Author(s):  
Budi Setyanta
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Customer Involvement ◽  
Perceived Price

This research aims to identify the role of involvement as a moderating variable in the model of customer loyality. The population in this study is the Xiaomi smartphone users in Yogyakarta. Data is collected through survey method that is guided by questionnaire. The data samples are 200 respondents to eligible the data analysis by structural equation modeling. The results indicate that the involvement moderates the effect of perceived quality, perceived price and after-sales service towards customer satisfaction.. Besides, the result is the involvement moderates the effect of customer satisfaction on customer loyalty. The results are used to develop strategies to effectively increase customer loyalty by designing a stimulus to increase customer loyalty considering the level of customer involvement.

scholarly journals The Role of TQM Practice in Improving Business Performance’s Pharmaceutical Industry in Indonesia

2022 ◽  
Vol 21 (3) ◽  
pp. 303
Author(s):  
Yuli Fitriyani ◽  
Aziz Y ◽  
Rivani R ◽  
Kaltum U ◽  
Sihotang J
Keyword(s):  
Quality Management ◽  
Pharmaceutical Industry ◽  
Total Quality Management ◽  
Structural Equation ◽  
Business Performance ◽  
Quality Management System ◽  
Equation Modeling ◽  
Total Quality ◽  
Leadership Management

The primary purpose of this study is to investigate the role of Total Quality Management (TQM) on business performance in various dimensions. This study proposes a conceptual model that intends to study several research hypotheses. The data were obtained through an online questionnaire, sent to pharmaceutical companies manufactured generic products in Indonesia. The study was conducted based on responses received from 168 valid questionnaires, and it was used partial least squares structural equation modeling (PLS-SEM) to test the hypotheses. Furthermore, we use both of reflective and formative construct with second order/higher order construct in our model of study which is rarely found in the previous study. This research analyzed the dimensions studied in different aspects. TQM variable consists of seven practice, namely management commitment, supplier quality, employee involvement, leadership management, customer orientation, continuous improvement and quality management system, and with respect to business performance, this variable was analyzed through four different perspectives, namely, financial, customer, internal business process and learning & growth. The findings indicate that companies adopt total quality management get improvement in their business performance. Leadership management has greater effect on the successful of TQM practice compared to other TQM dimensions. This study also provides a particular contribution for the companies and expect to be used as feedback related to the execution of their TQM implementation to improve their business performance. Keywords— Balanced Scorecard; Business Performance; Pharmaceutical Industry; Total Quality Management

Competitor Orientation, Pricing Strategy, and Business Performance

2020 ◽  
pp. 115-128
Author(s):  
Carlos A. F. Sampaio ◽  
Ricardo G. Rodrigues ◽  
José M. Hernández-Mogollón
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Hotel Industry ◽  
Pricing Strategy ◽  
Equation Modeling ◽  
Price Strategy ◽  
Mediating Role ◽  
Competitor Orientation ◽  
The Relationship

This study proposes to study the nature of the relationship between competitor orientation, a strategy based on low prices and hotel business performance, and to test if a low-price strategy plays a mediating role in the relationship between competitor orientation and business performance. A structural equation modeling approach is used, and a sample from the Italian hotel industry is used to evaluate the proposed hypotheses. Results show that competitor orientation is positively related to business performance and to a strategy based on low prices. Furthermore, it is found that a low-price strategy has adverse effects on business performance. Additionally, the mediating role of the low-price strategy is not confirmed.

scholarly journals Corporate Entrepreneurship and Business Performance: The Mediating Role of Employee Engagement

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096277 ◽  
Author(s):  
Umair Ahmed ◽  
Waheed Ali Umrani ◽  
Umer Zaman ◽  
Sheraz Mustafa Rajput ◽  
Tariq Aziz
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Business Performance ◽  
Corporate Entrepreneurship ◽  
Equation Modeling ◽  
Future Research ◽  
Critical Gap ◽  
Mediating Role ◽  
Future Research Directions

The present study examined corporate entrepreneurship (CE) influence upon business performance following the mediation of employee engagement. In all, 201 middle managers from big 5 banks in Pakistan were sampled for the present study. Through applying structural equation modeling to test statistical relationship, the results revealed significant positive relationship between CE and business performance. Accordingly, the results also indicated mediation of employee engagement in this relationship thus, supporting both the hypothesized relationships. The study is first of its kind, addressing critical gap concerning employee engagement in the domain of CE and business performance. The study presents critical explanations and potential implications through which CE prospects could help employees to feel obliged to respond back with higher engagement and business performance. Toward the end, the chapter also discusses future research directions and scope for further study.

scholarly journals Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Information ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 33 ◽  
Author(s):  
Yanxia Cheng ◽  
Saurabh Sharma ◽  
Prashant Sharma ◽  
KMMCB Kulathunga
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Moderating Effect ◽  
Sample Survey ◽  
Equation Modeling ◽  
Future Research ◽  
Performance Expectancy ◽  
Continuous Use

The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for the continuous use intention of mobile news applications (apps). For this study, an online and manual sample survey of 309 respondents, who had used the news app earlier, was collected and analyzed, using quantitative methods such as explanatory and confirmatory factor analysis, structural equation modeling, and Hayes process for finding moderating effects among variables. The findings of the direct effect demonstrated that performance expectancy (PE) has the most influential effect on continuous use intention, followed by habit (HT), hedonic motivation (HM), and facilitating conditions (FC). Furthermore, the outcome of tests for the moderating effect of personalization between UTAUT2 constructs and continuous use intention (CUI) showed that personalization has a significant moderating effect on performance expectancy and habit. Therefore, this research establishes the key role of PE, HT, HM, and FC as main factors that trigger the users’ continuous use intention of news apps and provides an integrated framework to assess the moderating effect of personalization on technology acceptance. The findings of the research expand the existing literature on news applications and provide foundation for future research studies in the area of mobile news apps.

scholarly journals Pengaruh Financial Literacy Dan Financial Attitude Terhadap Financial Satisfaction

2021 ◽  
Vol 3 (2) ◽  
pp. 417
Author(s):  
Natasya Putri Himawan ◽  
Hendra Wiyanto
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Financial Literacy ◽  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Program Version

The purpose of this research is to analyze and find out the impacts of financial literacy and financial attitude towards financial satisfaction. This research uses primary data by spreading online google form questionaire, with non-probability sampling. The samples used in the research are Go-Pay users based in West Jakarta. There are 264 respondents in total, but the usable data was as many as 240 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with Smart-PLS program version 3.3.2. The result of this study show that there is a positive positive impacts between financial literacy and financial attitude towards financial satisfaction of Go-Pay user in West Jakarta. Tujuan dari penelitian ini adalah untuk menganalisa dan mengetahui pengaruh dari financial literacy dan financial attitude terhadap financial satisfaction. Penelitian ini menggunakan data primer melalui proses pengumpulan data dengan cara membagikan kuisioner secara online menggunakan google form serta menggunakan metode non-probability sampling. Sampel dalam penelitian ini adalah pengguna Go-Pay yang berdomisili di Jakarta Barat. Data yang berhasil dikumpulkan berjumlah 264 responden, namun data yang dapat digunakan adalah sebanyak 240 responden. Teknik analisis data yang digunakan adalah Structural Equation Modeling dengan program Smart-PLS versi 3.3.2. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif antara financial literacy dan financial attitude terhadap financial satisfaction pada pengguna Go-Pay di Jakarta Barat.

scholarly journals The role of Fintech in predicting the spread of COVID-19

2021 ◽  
Vol 16 (1) ◽  
pp. 1-16
Author(s):  
Mohannad Abu Daqar ◽  
Milan Constantinovits ◽  
Samer Arqawi ◽  
Ahmad Daragmeh
Keyword(s):  
Financial Services ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Main Concern ◽  
Snowball Sampling ◽  
Payment Methods ◽  
Digital Payments ◽  
And Behavior

This study aims to investigate the role of Fintech in predicting the spread of COVID-19 based on consumers’ Fintech perceptions and behavior before and after the outbreak of COVID-19. The study used a questionnaire-based survey distributed in different countries of the world using the LinkedIn platform for this purpose to reach the targeted population. The snowball sampling technique was used. The study targeted consumers with Fintech experience, especially in digital payments services. 507 samples were retrieved. For the analysis, the Structural Equation Modeling (SEM) was used. The study revealed novel results in predicting COVID-19 spread; these three variables (Fintech Behavior before COVID-19, Fintech Behavior after COVID-19, and Fintech Perception after COVID-19) could predict 52.5% of the variance in the dependent variable (COVID-19 Spread) (R² = 0.525, p < 0.05). The findings show that Higher Fintech perception and behavior among Fintech users will help in reducing the spread of COVID-19 by avoiding the use of contact payment methods. Contactless payment methods are the main tools in Fintech that might help in avoiding the probability of COVID-19 spread. Consumers’ Fintech perceptions and behavior are the most influencing factors that could predict the spread of COVID-19 in this study, where digital payments are the main concern. It is recommended that consumers adopt digital payment methods and tools, especially contactless payment methods, to fulfill their financial services. Other researchers are also encouraged to use the same model to predict the spread of this virus in the Fintech context.

scholarly journals The Effect of Financial Literacy, Parents’ Social Economic and Student Lifestyle on Students Personal Financial Management

2021 ◽  
Vol 10 (3) ◽  
pp. 522-531
Author(s):  
Dewiana Novitasari ◽  
Juliana Juliana ◽  
Masduki Asbari ◽  
Agus Purwanto
Keyword(s):  
Financial Literacy ◽  
Financial Management ◽  
Random Sampling ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Social Economic ◽  
Primary Data ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to analyze the effect of financial literacy, parents’ social economic and student lifestyle on students’ personal financial management. This study used quantitative methods and data analysis techniques of Structural Equation Modeling using SmartPLS 3.0 software. The research sample used a random sampling method. The data used primary data collected through a questionnaire. The number of returned and valid questionnaires was 220 samples. The data was processed by using SEM. The results of the study concluded that financial literacy had a significant effect on students’ personal financial management, student lifestyle had a significant effect on students’ personal financial management, and parents’ social economics had a significant effect on students’ personal financial management. The novelty of this research was the Correlation model of financial literacy, parents’ social economic and student lifestyle on students’ personal financial management. The results of this study can be a reference for further research that can be applied in other organizations.

Sign in / Sign up

Export Citation Format

Share Document