scholarly journals The Effect of Internet Marketing Capabilities on the Export Performance of SMEs

2018 ◽  
Vol 9 (2) ◽  
pp. 40
Author(s):  
Hajaliakbari Firouzeh ◽  
Shadi Razavi Satvati
Keyword(s):  
Customer Orientation ◽  
Export Performance ◽  
Internet Marketing ◽  
Structural Equations ◽  
Competitive Advantages ◽  
Marketing Capabilities ◽  
Statistical Population ◽  
Related Information ◽  
The Impact ◽  
Performance Research

In developing countries, small and medium sized enterprises play an important role in economic development by increasing production, employment and exports, but due to limited financial resources, they always have to pursue strategies and competitive advantages for survival and to maintain expand their market share. The purpose of this study was to investigate the impact of SMEs Internet marketing capabilities on their export performance. Research method is based survey and the research technique is based on standard questionnaire. The statistical population of the study consisted of managers of 210 small and medium export companies in one of the industrial cities of Tehran province. Using Cochran formula, 130 questionnaires were delivered among managers.Using Structural equations Modeling and LISREL software, a conceptual model of the impact of internet marketing capabilities on export performance was investigated by accessing business-related information and IT infrastructure and customer-orientation on export performance. The results of the research indicate that Internet marketing has a directly positive and significant effect and through the variables of access to information and infrastructure of the company's technology and customer-orientation on the performance of the export of small and medium sized enterprises and also, customer orientation in these companies is more important than other two variables.

scholarly journals Architectural marketing capabilities of exporting ventures

2019 ◽  
Vol 36 (6) ◽  
pp. 1026-1041 ◽  
Author(s):  
Vasilis Theoharakis ◽  
Yannis Angelis ◽  
Georgios Batsakis
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Export Performance ◽  
Likelihood Estimation ◽  
Estimation Procedure ◽  
Marketing Capabilities ◽  
Content Type ◽  
Foreign Distributor ◽  
The Impact

Purpose The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign distributor in delivering these capabilities. Drawing from the resource-based theory, the purpose of this paper is to examine the complementarity of distributor implementation capability and market orientation with exporter planning capability. Design/methodology/approach The study was carried out using a survey. Data were collected from 147 Greek exporters who replied to our questionnaire and the hypotheses were tested using the full information maximum likelihood estimation procedure. Findings The results support the hypotheses about the importance of exporter planning capability on financial performance and the complementary role of distributor market orientation. Further, the authors find that the distributor’s implementation capability partially mediates the impact of the exporter’s planning capability on financial performance. Originality/value This study contributes to a better understanding about the complementarity of exporter and distributor capabilities. It demonstrates the crucial role of the distributor in the deployment of architectural capabilities for the export venture: the distributor’s market orientation and implementation capability have the final say in achieving higher levels of export performance.

scholarly journals A multipath model of salesperson performance in the financial services industry

2017 ◽  
Vol 6 (3) ◽  
pp. 195-213
Author(s):  
Jose Varghese ◽  
Manoj Edward ◽  
Sunil Sahadev
Keyword(s):  
Financial Services ◽  
Large Scale ◽  
Customer Orientation ◽  
Structural Equations ◽  
Mediating Effect ◽  
Salesperson Performance ◽  
Related Factors ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact

Purpose The study looks at how salesperson’s customer orientation (SCO) mediates the impact of a host of organisational, job-related and personality-related factors on salesperson performance. Previous studies that have considered the impact of customer orientation on performance have often considered a limited number of antecedent variables which has led to inconsistent results. The purpose of this paper is to address this concern by considering the multiple effects of several independent variables. Design/methodology/approach The conceptual model was tested through a large-scale survey of financial services salespersons in India. A total of 1,106 respondents participated in the survey. The data were analysed through structural equations modelling. Sobel’s test was employed to test the mediating effects. Findings The study found that customer orientation has a significant mediating effect in the case of several antecedent variables. The impact of variables like perceived supportive work environment, experienced meaningfulness, organisational identification, salesperson agreeableness and salesperson instability on salesperson performance is seen to be partially or fully mediated by SCO. Research limitations/implications The cross-sectional design and the convenience sampling methodology are the main limitations of the study. Practical implications The study develops a more holistic, multipath model which can help managers as a guideline in recruiting and selecting salespersons. The importance of customer orientation points towards the need for better attitudinal training. Originality/value Theoretically, the paper highlights the need for developing more comprehensive models for considering the consequences of customer orientation and related issues. The multipath model addresses several calls for research on testing different antecedents of customer orientation as well as how customer orientation enhances salesperson performance.

scholarly journals Impact of Government Policy on Tuna Commodities in Malang District, East Java

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 169-176
Author(s):  
Yeni Wulandari ◽  
Suhartini Suhartini ◽  
Hery Toiba
Keyword(s):  
Export Performance ◽  
Production Costs ◽  
Government Policies ◽  
Competitive Advantages ◽  
Trade Restrictions ◽  
Tuna Fish ◽  
Output Factor ◽  
Fishery Products ◽  
The Impact ◽  
Policy Analysis Matrix

Tuna commodity turns out to be one of fishery commodities contributing to an export increase by value above the average of 18.57%. This is an opportunity for Indonesia to improve the country's economy by utilizing existing fishery resources. Thus, government policies are needed in order to support the export performance of fishery products. This research was conducted to determine the impact of government policies toward tuna fish commodities in Malang. The method used was the Policy Analysis Matrix (PAM) that aimed at knowing the impact of government policies on tuna commodities. In this study, the respondents were 30 tuna fishermen at TPI Pondokdadap. The results of analysis showed that there were subsidies, taxes, and trade restrictions in input factor. Nonetheless, in output factor, fishermen did not receive subsidies. The existence of a policy on input is very helpful for fishermen so as to reduce production costs, while in the output policy the community receives more benefits at low output prices. However, it can be seen from the DRC and PCR values that they are less than one. This means that the tuna fish commodity in Malang still has comparative and competitive advantages in competitiveness.

scholarly journals The impact of organizational culture on job performance: a study of Saudi Arabian public sector work culture

2018 ◽  
Vol 16 (3) ◽  
pp. 207-218 ◽  
Author(s):  
Ghazi Ben Saad ◽  
Muzaffar Abbas
Keyword(s):  
Organizational Culture ◽  
Job Performance ◽  
Customer Orientation ◽  
Work Culture ◽  
Competitive Advantages ◽  
Managing Change ◽  
The One ◽  
The Impact ◽  
Cultural Strength

This research aims to assess direct and indirect influences of organizational culture on job performance, as well as to evaluate the impact of each sub-element of organizational culture on such performance. It is argued that employees performance derives, on the one hand, from a long-term perspective related to changes that organizations manage and implement during their process of growth. A second dimension of organizational culture can be given through organizational values, routines and distinctive aspects of culture that allow organizations to create solid competitive advantages. Since most studies in this field were held in Western work cultures, this paper will be devoted to the analysis of this relationship within an Arabic cultural environment and more specifically within a Saudi context. A quantitative study tool, based on a comprehensive research questionnaire, was used and the sample was selected from various government departments being operative in Alkharj. The findings indicate a positive relationship between organizational culture and job performance. Likewise, four organizational culture sub-elements, namely Managing Change, Achieving Goals, Coordinating Teamwork and Cultural Strength, were found affecting positively on job performance, but with varying and distinct intensity. Only Customer Orientation was found negatively associated with job performance.

scholarly journals Discussing the Impact of Management Information System (MIS) on Improvement of Efficiency and Quality of Services of Hospitals—Case Study: Tehran’s Madayen Hospital

2016 ◽  
Vol 8 (3) ◽  
pp. 258
Author(s):  
Parvin Faryadras ◽  
Naser Sanai Dashti
Keyword(s):  
Information Systems ◽  
Customer Orientation ◽  
Management Information Systems ◽  
Healthcare Services ◽  
Structural Equations ◽  
Quality Of Services ◽  
Management Information ◽  
Analysis Of Results ◽  
The Impact

<p>In every industry, improvement of efficiency is one of the main priorities of managers. Increased efficiency has more importance in service based industries, because in these industries improvement of efficiency turns into a software category and in fact, in these industries increased assets can not necessarily lead to increased efficiency. In such conditions, the focus should be shifted towards software development. One of the most important service providing sections is the section of healthcare. Both at the macro level of nations, especially Iran and the micro levels including families, healthcare services are crucially important. This section is in contact with the vast majority of people and as a result it can affect the views and satisfaction of people and therefore, is highly emphasized. In spite of that, there is several information flows embedded in the section of healthcare and especially in hospitals. Hospitals include a large flow of information and management of this information requires advanced systems. Management information systems can be crucially useful in terms of management of this information. Every year, hospitals spend huge costs for implementation of management information systems. For organization managers it is important to know that to what extent these systems can impact the quality of services. In this research it has been tried to fulfill this question and for this purpose, the existing information in Madayen hospital is utilized. For the purpose of analysis of results, the approach of analysis of structural equations was applied through the LISREL and SPSS software. Results indicated that management information systems have impacts on financial dimensions, customer orientation, quality of services and quality of internal processes.</p>

scholarly journals Investigating the impact of it adoption on innovative performance in small and medium software manufacturing

2018 ◽  
Vol 7 (2.2) ◽  
pp. 1
Author(s):  
Mohanaed Ajmi Falih ◽  
Hamzah Noori Fejer
Keyword(s):  
Sampling Method ◽  
High Reliability ◽  
Measurement Instrument ◽  
Structural Equations ◽  
It Adoption ◽  
Manufacturing Companies ◽  
Statistical Research ◽  
Statistical Population ◽  
Innovative Performance ◽  
The Impact

The purpose of this study was to investigate the effect of IT adoption on the innovative performance in small and medium software manufacturing companies. This research is an applied and correlational study. The statistical population in this study was 920 employees of small and medium software manufacturing companies and sampling method was simple random sampling method that the sample size for this study was 270 people using Morgan table. In this research, two researcher-made questionnaires were used to collect information. To measure reliability, the Cronbach Alpha Measurement Instrument has been used. About the information technology questionnaire is equal to 0.78 and for the innovative performance questionnaire is equal to 0.78 and since these values are larger than 0.7 which demonstrates the high reliability of the questionnaires. The validity of the questionnaires was verified by the professors. Statistical research methods include structural equations using AMOS software and the results of the research showed that adoption of IT technology has an impact on the innovative performance in small and medium software manufacturing companies in.

scholarly journals Investigating the Impact of Operational Accountability to Environmental Conditions on Organizational Performance

2018 ◽  
Vol 2 (1) ◽  
pp. 29-37
Author(s):  
Afshin Rahimzadeh
Keyword(s):  
Financial Performance ◽  
Organizational Performance ◽  
Environmental Conditions ◽  
Sampling Method ◽  
Positive Impact ◽  
Statistical Population ◽  
Safety Glass ◽  
Random Probability ◽  
The Impact ◽  
Performance Research

The purpose of this study is to investigating the impact of operational accountability to environmental conditions On organizational performance. Research in terms of purpose, applied and the method of collecting descriptive surveying information Data were collected through a questionnaire. The statistical population of the safety glass company staff was 500 people. According to the Jersey and Morgan table, the sample size is about 217. Sampling method is a simple random probability. The results showed that operational accountability to environmental conditions has a positive impact on organizational performance. Also, operational responsiveness to environmental conditions has a positive impact on customer retention and financial performance.

scholarly journals Marketing capability and export performance: The moderating effect of export performance

2013 ◽  
Vol 44 (3) ◽  
pp. 59-70 ◽  
Author(s):  
A. Al-Aali ◽  
J-S. Lim ◽  
T. Khan ◽  
M. Khurshid
Keyword(s):  
Export Performance ◽  
Moderating Effect ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Sampling Frame ◽  
Differential Impact ◽  
Export Intensity ◽  
The Impact ◽  
Significant Direct Effect ◽  
Different Levels

As global competition around the world continues to intensify, firms are seeking strategies that will increase export performance. The purpose of this study is to examine the moderating effect of export involvement on the relationships among marketing capabilities, export performance, and export intensity. The main study was conducted by a questionnaire using the Saudi Arabia export ventures as the sampling frame. Data was analyzed with LISREL to test the moderating effect of export involvement. This study found that export involvement moderates the relationships among marketing capabilities, export performance, and export intensity. Product and distribution capabilities show a significant direct effect on export performance for the low involvement exporters. For the high involvement exporters, the promotion and distribution capabilities have a significant effect on export performance. The impact of the three marketing capabilities on export performance is moderated by export involvement. Depending on the level of export involvement, firms should selectively target different marketing capabilities to improve export performance. This paper fills the gap in our understanding of the differential impact of various marketing capabilities on export performance for firms in different levels of export involvement.

scholarly journals Marketing Capabilities Model for Pharmaceutical Business in Thailand

2021 ◽  
Vol 12 (6) ◽  
pp. 1421-1430
Author(s):  
Chayanan Kerdpitak, Napassorn Kerdpitak
Keyword(s):  
Competitive Strategy ◽  
Export Performance ◽  
Marketing Communication ◽  
Marketing Capabilities ◽  
Effective Mechanism ◽  
Pharmaceutical Firms ◽  
The Past ◽  
Marketing Teams ◽  
The Impact ◽  
The Relationship

There are few studies in the past which have worked on evaluating the capability of the marketing teams as the means of generating an effective strategy in terms of competiveness in the market and creation of advantage that is held by a firm in the market. However, the aim behind conducting this research is to find an effective mechanism or formula to have better performance in the export field, internationalization success, and marketing communication mainly by analyzing the role that is played by the marketing capabilities. Moreover, the researcher has mapped the relationship which exists between the capabilities and communication with the mediating impact of competitive strategy has also been evaluated in this research paper. The population of this study was the employees of different pharmaceutical firms of Thailand, and the sample was 300 entrepreneur of pharmaceutical business. The results and findings show that the impact of marketing capabilities has been favorable to enhance the export performance of the sector. Furthermore, the findings also indicate that the mediating variable of competitive strategy also positively mediates the relationship that exists between the variables of marketing capabilities and marketing communication. This study has significant implications on MC and export performance. 

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