scholarly journals Relationship between Personality, Perceived Value and Behavioral Intention of Selected Electronic Brand Customers in Kenya

2019 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Kiprop Eric Kibos ◽  
Mukoswi Robert Odunga ◽  
Kipkirui Daniel Langat
Keyword(s):  
Perceived Value ◽  
Target Population ◽  
Sampling Procedure ◽  
Value Theory ◽  
The Body ◽  
Behavioural Intention ◽  
Brand Value ◽  
Hierarchical Regression ◽  
Big Five Personality ◽  
The Relationship

The main purpose of the study was to investigate the relationship between perceived value, personality and behavioural intention of consumers of electronic brand in Kenya. The study was guided by: theory of reasoned action, consumption value theory and big five personality traits theory. The study adopted explanatory research design while the target population was 32,567 customers from which a sample of 400 respondents was obtained using multi-stage sampling procedure. Data was collected using questionnaires and analyzed using hierarchical regression. The results revealed that customer perceived brand value (β=.342; P<.000) has significant direct influence on behavioural intention of consumers of electronic brands, while perceived sacrifice (β=0.246; P<0.05) also has a direct significant influence on behavioural intentions of consumers of electronic brands. The findings further established that customer personality has significant moderating effect on the relationship between perceived brand value and behavioural intention of consumer of electronic brands (β= 0.038; P<.000), while having antagonistic moderating influence on the relationship between customer perceived sacrifices and behavioural intention of consumers of electronic brands(β=0.008; P>0.05). The main theoretical contribution of the study findings to the body of knowledge is on the effect of perceived sacrifices on behavioural intention and on how customer personality moderates this relationship. To survive and become competitive in the marketplace electronic firms need to focus on offering brands that reflect customer personality and at the same time that offer brand value while focusing on reducing customer perception of sacrifice.

Barriers, Expectancy-Value Beliefs, and Physical Activity Engagement Among Adults With Visual Impairments

2020 ◽  
pp. 1-21
Author(s):  
T.N. Kirk ◽  
Justin A. Haegele ◽  
Xihe Zhu
Keyword(s):  
Physical Activity ◽  
Intrinsic Value ◽  
Visual Impairments ◽  
Value Theory ◽  
Hierarchical Regression ◽  
Expectancy Value ◽  
Activity Engagement ◽  
Correlational Approach ◽  
The Relationship ◽  
Barriers To Physical Activity

The purpose of this inquiry was to examine the relationship between barriers to physical activity, expectancy-value variables, and physical activity engagement among adults with visual impairments. Using a descriptive correlational approach, a sample of 214 adults with visual impairments (Mage = 43.14, SD = 13.67) completed questionnaires pertaining to barriers to physical activity, expectancy-value beliefs about physical activity, and physical activity engagement. Data were analyzed via correlation and hierarchical regression. The final regression model explained 20.30% of variance in physical activity (p < .001). Intrinsic value (β = 0.26, p = .01) and expectancy beliefs (β = 0.33, p < .001) each emerged as significant predictors of physical activity engagement, which suggests that expectancy-value theory may have some utility for investigating the physical activity engagement of individuals with visual impairments. However, the lack of significant contribution of other variables such as attainment and utility values, as well as barriers factors, underscores the need for additional research in this area.

scholarly journals The Construction of Apparel Brand Value Perception Based on Grounded Theory: A Case Study of the Intellectual 80’s Women in Hangzhou

2018 ◽  
Vol 14 (9) ◽  
pp. 83
Author(s):  
Xiangyang Bian ◽  
Yiling Zhang ◽  
Ziying Yu
Keyword(s):  
Grounded Theory ◽  
Perceived Value ◽  
Value Theory ◽  
Two Dimensions ◽  
Brand Value ◽  
Perceived Benefits ◽  
Value Perception ◽  
Functional Value ◽  
Emotional Value ◽  
Perceived Costs

In terms of the theoretical vacancy of apparel brand perceived value, this paper explores the dimensions of perceived value of apparel brand from the perspective of consumers. With lessons from grounded theory, one can build initial model of apparel brand value system through depth interviews, substantial coding, and theoretical saturation detection. Then, by means of quantitative empirical research, the logical relationship between factors can be investigated via factor analysis and independent test. The results show that the perceived value theory conclude two dimensions namely the perceived benefits and perceived costs. The perceived benefits includes functional value, social value, emotional value, cognitive value, experience value. Perceived costs includes purchase costs &amp;risks and the use cost. It also fully demonstrates the relative importance in perceiving various dimensions of apparel brand for the intellectual 80’s women in Hangzhou.

scholarly journals The Impact of Service Delivery System Process and Moderating Effect of Perceived Value in Internet Banking Adoption

2020 ◽  
Vol 24 ◽  
Author(s):  
Rajiv Kumar ◽  
Amit Sachan ◽  
Ritu Kumar
Keyword(s):  
Customer Satisfaction ◽  
Service Delivery ◽  
Perceived Value ◽  
Internet Banking ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Behavioural Intention ◽  
Service Delivery System ◽  
The Impact ◽  
The Relationship

This study identifies the impact of Internet banking service delivery system (IBSDS) process on consumer behaviour; the mediating effect of customer satisfaction on the relationship between IBSDS process and behavioural intention; and the moderating effect of the customer’s perceived value. The study uses a quantitative method using the data collected from 416 respondents. Mediated regression is used to examine the mediating effect of customer satisfaction. SPSS Process v2.16.3 is employed to analyse the moderating effect of the perceived value. The results indicate that IBSDS process impacts customer satisfaction and behavioural intention. Further, customer satisfaction plays a partial mediating role between the association of IBSDS process and behavioural intention. This study provides evidence that the technological capabilities embedded in the bank website processes are an important factor in determining customer satisfaction and ultimately behavioural intention. The study also reveals that perceived value moderates the relationship between IBSDS process and customer satisfaction, and between customer satisfaction, and, behavioural intention. It also adds to the existing knowledge on the adoption of Internet banking literature. Academicians and information systems researchers may use these findings for further research. Financial service providers or related agencies may consider the attributes of the IBSDS process (e.g., navigation, searching, transacting, etc.) while designing their Internet banking services to provide enhanced customer experiences. The paper also highlights the research limitations and scope for future research.

scholarly journals The Relationships between Big Five Personality Traits and Subjective Vitality

2017 ◽  
Vol 33 (2) ◽  
pp. 218 ◽  
Author(s):  
M. Engin Deniz ◽  
Seydi Ahmet Satici
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Big Five Personality Traits ◽  
Hierarchical Regression ◽  
Big Five Personality ◽  
Regression Analyses ◽  
Subjective Vitality ◽  
The Relationship ◽  
Negative Predictor ◽  
Vitality Scale

<p>The current study examined the relationship between big five personality traits and subjective vitality. Participant were 307 university students [180 <sub>(59%)</sub> female, 127 <sub>(41%) </sub>male, <em>M</em><sub>age</sub> = 21.24 years, SD = 1.21] who completed questionnaires package the Adjective Based Personality Scale and the Subjective Vitality Scale. A hierarchical regression analyses was used with big five personality traits to explain variance in subjective vitality. The results showed that extraversion, agreeableness, and openness were significant positive predictors and neuroticism was significant negative predictor of subjective vitality which accounted for 31% of the total variance. Consciousness did not significant predictor of subjective vitality.  The significance and limitations of the results are discussed.</p>

scholarly journals Empirical Study on Behavioral Intentions of Short-Term Rental Tenants—The Moderating Role of Past Experience

2019 ◽  
Vol 11 (12) ◽  
pp. 3404 ◽  
Author(s):  
Xiaoyi Chen ◽  
Sarah Cheah ◽  
Ao Shen
Keyword(s):  
Perceived Risk ◽  
Behavioral Intentions ◽  
Business Models ◽  
Sustainable Consumption ◽  
Perceived Value ◽  
Sharing Economy ◽  
Value Theory ◽  
Past Experience ◽  
Short Term ◽  
The Relationship

Existing sharing economy (SE) studies tend to focus on the nature of SEs, their business models, and impact. However, there are limited in-depth studies on what motivates consumers’ participation in sustainable SE context, particularly in short-term rentals involving safety risks arising from face-to-face engagement with strangers while consuming the services. Applying the perceived value theory and extended theory of planned behavior, this study examines the relationships among consumers’ perceived value (gain versus loss), past experience, and behavioral intentions in sustainable consumption of short-term rentals offered on smart online matching platforms. Based on a survey of 421 Chinese consumers, our study has demonstrated that social appeal and economic appeal (gains) are positively related to behavioral intentions. Second, we establish that the relationship between perceived risk (loss) and behavioral intentions is inverted U-shaped, enriching the existing literature which has assumed a linear relationship. Finally, our study shows that past experience positively moderates the influence of social appeal on behavioral intentions. This suggests that, compared with consumers having little or no past experience, the positive relationship between social appeal and behavioral intentions is stronger for consumers having much past experience. On the other hand, past experience has no effect on the relationship between economic appeal and behavioral intentions.

scholarly journals Quality of Life among Varanasi based Ayurveda Junior Resident Doctors Engaged in Covid-19 Care using WHO-BREF - A Cross-Sectional Survey

2021 ◽  
Vol 9 (VIII) ◽  
pp. 534-540
Author(s):  
Dr. Nikita Sharma
Keyword(s):  
Quality Of Life ◽  
Target Population ◽  
Sampling Procedure ◽  
Categorical Variables ◽  
Junior Resident ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Relationship ◽  
Junior Residents

During the Coronavirus Pandemic, the Varanasi based Ayurveda junior resident doctors experiencing challenges in their quality of life following the covid19 related challenges. The challenges include; loss of many patients, deaths and illnesses of colleagues, fear of transmission to family members, personal risk of infection, inability to cope, personal isolation, population restrictions, and long shifts of work which affect their QOL and have received less attention from scholars. The study aimed at evaluating the quality of life of Ayurvedic medicine practitioners during COVID-19 pandemic. Methods and Material: Varanasi based Ayurveda junior residents from both urban and rural settings were approached for the cross-sectional survey. An online cross-sectional survey was conducted to collect the data and WHOQOL-BREF questionnaire was made available online on Google forms to the junior residents. The study population involved individuals within the range of 24-80 years. A sample size of 100 was selected from the target population using a convenience sampling procedure. The study identified two or more categories for each variable in the dataset; therefore, the chi-square test was used to examine the relationship between two or more unconditional variables. SAS 9.4 (Statistical Analysis System, Carry, NC, USA) tool was used to analyse the relationship between the categorical variables. P values were obtained for each variable.

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tat-Huei Cham ◽  
Jun-Hwa Cheah ◽  
Hiram Ting ◽  
Mumtaz Ali Memon
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Behavioural Intention ◽  
Destination Image ◽  
Related Factors ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Impact ◽  
The Relationship

PurposeDespite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention.Design/methodology/approachData was collected from 360 golf tourists using a self-administered questionnaire at the two largest airports (KLIA and KLIA2) in Malaysia. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) technique.FindingsThe findings present the significance of country-related factors (i.e. accessibility, safety and security and golf course setting) in determining the image of Malaysia as a golf tourism destination. Destination image, in turn, is found to influence golf tourists' perceived service quality, perceived value and satisfaction; with both perceived service quality and perceived value acting as mediators between destination image and satisfaction. Moreover, the moderation assessment confirms that the level of excitement about golfing in Malaysia strengthens the relationship between their satisfaction and behavioural intention.Originality/valueThis study is one of the few that focuses on the consequential importance of destination image within the golf tourism setting. It highlights the mediating role of perceived service quality and perceived value as well as the moderating role of excitement in understanding the effect of destination image on satisfaction and behavioural intention of golf tourists.

How perceived value of feedback influences its impact on self-efficacy

2020 ◽  
Vol 48 (6) ◽  
pp. 1-9
Author(s):  
Wenbin Liu ◽  
Bernard Gumah
Keyword(s):  
Self Efficacy ◽  
Practical Implication ◽  
Critical Role ◽  
Self Regulation ◽  
Perceived Value ◽  
Hierarchical Regression ◽  
Teaching English ◽  
Feedback Seeking ◽  
Value Perceptions ◽  
The Relationship

We tested the effect of feedback on the self-efficacy of 317 people from other countries who were teaching English in China, to establish the influence of their perceived value of feedback on the relationship between feedback seeking and receiving and self-efficacy. We used hierarchical regression to analyze the data and found that participants' perceived value of feedback seeking had a significant positive moderating effect on their feedback seeking and self-efficacy. In addition, value perceptions played a critical role in determining behavior through feedback. A practical implication of these results is that managers and employees should cultivate a positive feedbackseeking and receiving attitude to enhance self-regulation.

scholarly journals Repurchase Intention among Mobile Shoppers with Mediating Effect of Satisfaction on Mobile Shopping

2021 ◽  
Vol 16 (7) ◽  
pp. 1
Author(s):  
Nur Ain Mohd Paiz ◽  
Mass Hareeza Ali ◽  
Abdul Rashid Abdullah ◽  
Zuraina Dato Mansor
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Perceived Value ◽  
The Body ◽  
Mediating Effect ◽  
Repurchase Intention ◽  
Good Continuation ◽  
Mobile Shopping ◽  
Managerial Implications ◽  
The Relationship

Good continuation of mobile shoppers&rsquo; intention could ensure sustainability in mobile shopping, thus the study of consumer behavior including service quality, perceived value, trust and satisfaction is essential in order to understand their needs. The question is whether the mobile shopping in Malaysia has provided sufficient mobile websites or apps facilities to gain the repurchase intention of mobile shoppers. However, there are several issues arise such as bad reviews or comments, lack of communication and fake online sellers that may affect mobile shoppers&rsquo; behaviour. This research aims to examine the relationship between service quality (SQ), perceived value (PV) and trust (TR) mediated by mobile shoppers&rsquo; satisfaction (CS) with repurchase intention (RI). 427 usable questionnaires were collected from the mobile shoppers around Kuala Lumpur and Selangor. The data was analyzed using SPSS and Structural Equation Modelling in SmartPLS. The results suggested that there is a significant relationship between SQ, PV and TR on CS. Besides, CS mediates the relationship between SQ, PV and TR with RI. The research has extended the body of knowledge in mobile shopping studies. The findings contribute valuable theoretical and managerial implications that can enhance mobile shopping services.

Service fairness and customer behavioural intention

2016 ◽  
Vol 7 (1) ◽  
pp. 90-108 ◽  
Author(s):  
Bedman Narteh
Keyword(s):  
Factor Structure ◽  
Banking Industry ◽  
Retail Banking ◽  
Behavioural Intention ◽  
Hierarchical Regression ◽  
Content Type ◽  
Outcome Fairness ◽  
Service Fairness ◽  
Retail Banks ◽  
The Relationship

Purpose – The purpose of this paper is to examine the relationship between service fairness and behavioural intention and the moderating role of demographic variables among retail banking customers. Design/methodology/approach – A four-factor structure consisting of price, procedural, interaction and outcome fairness gleaned from the literature was adopted for the current study. This was used to survey 381 customers of 15 retail banks in Ghana. Exploratory factor analysis and hierarchical regression were used to analyse the hypothesized relationships among the factors. Findings – The paper found support for the existence of the four-factor structure of service fairness in the retail banking industry. The study also found that price, interaction, procedure and outcome fairness in order of importance significantly predict customer’s behavioural intention. In addition, age, education and income of customers were found to moderate the relationship between the dependent and independent variables. Practical implications – The focus of the study on Ghana and in the banking industry limits the generalizability of the findings. However, the four-factor structure identified could be replicated in other countries, thereby setting the stage for cross-country studies on service fairness in the retail banking industry. Originality/value – The paper extends the domain of the application of the four-factor structure of service fairness from restaurants to the retail banking industry. As such, it provides bank managers with a plausible framework on service fairness for managing relationship with customers in retail banks.

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