scholarly journals Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 01-13
Author(s):  
Supardi Hasanuddin
Keyword(s):  
Palm Oil ◽  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Selling Price ◽  
Production Volume ◽  
Snowball Sampling ◽  
Labor Costs ◽  
Marketing Costs ◽  
Marketing Margins

This study aims to determine the pattern of oil palm marketing channels, the number of costs and marketing margins obtained by each marketing agency, as well as the efficiency of oil palm marketing channels. The respondents were 34 information, consisting of 30 oil palm farmers and traders collecting oil palm FFB in Tommo District. Marketing of oil palm FFB is carried out using the snowball sampling method. The results of this study indicate that there are three marketing channels formed. Namely: Marketing channel I, namely Farmers sell directly to palm oil mills, Marketing channel II, namely sales through farmer groups then sold to palm oil mills, Marketing Channel III, namely Farmers selling to collector traders then sold to palm oil mills, highest marketing costs is in the channel I. The costs incurred in this marketing channel are transportation costs of Rp. 11.36/Kg of FFB, labor costs of Rp. 21.88/Kg of FFB, retribution costs of Rp. 7.71/Kg of FFB. Marketing Channel shows that marketing channel I is an efficient channel. With a margin value of 4.07 percent and a farmer's share of 95.92 percent, the production volume is 32.78 tons or 24.45 percent. Farmer share for the selling price of FFB is the highest farmer share because farmers directly sell their harvest to the factory.

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals +6282294617836

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
S Fadillah ◽  
I Sembiring ◽  
Yunilas ◽  
E Mirwandhono ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chicken Egg ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The marketing for egg is the final process of a chicken breeding business where farmers or producers deliver their products to consumers with the help of marketing institutions that have one or more marketing agencies involved, where each marketing agency will connect with other marketing institutions.This study aims to identify the characteristics of ras chicken egg marketing institutions, and ras chicken egg marketing channels, analyze marketing margins, farmer share, profit ratio, and cost of chicken egg, as well as analyze the marketing efficiency of chicken eggs in Tebing Tinggi Municipality. This research was conducted in June 2018 - August 2018. The method used in data collection is the delivery of retailer's sample by using the Slovin formula, while the sample of breeders and other marketing institutions with snowball sampling. Data collection was carried out using interview questionnaire techniques. Data analysis includes marketing costs, marketing margins, farmer share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing marketing margin is obtained by marketing channel I, therefore marketing channel I has the largest ratio of profit to cost. Farmer’s biggest share is obtained in marketing channel I. So it can be concluded that the first channel is the most efficient channel because it has the smallest cost and a large profit.

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

The Current Status and Future Trends of Farm Production and Marketing of Para-Rubber in the Upper East Coast Provinces of Southern Thailand

2013 ◽  
Vol 844 ◽  
pp. 30-33
Author(s):  
Suthijit Choengthong ◽  
Weerasak Kongrithi ◽  
Suchart Choengthong ◽  
Benyapa Chuaymuang
Keyword(s):  
East Coast ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Current Status ◽  
Future Trends ◽  
Labor Costs ◽  
Product Price ◽  
Southern Thailand ◽  
Processing Plants ◽  
Marketing Costs

The research aimed to: 1) describe the current status and future trends of para-rubber production and marketing in the study area; 2) identify the marketing costs of farmers; and 3) study the marketing system of para-rubber. Data were collected from 462 farmers, 108 middlemen, and 17 processors. The study area was 4 provinces in the Upper East Coast of Southern Thailand: Chumpon, Suratthani, Nakhonsrithammarat, and Patthalung. The surveys were conducted by using structured questionnaires, in-depth interviews, and workshops. The data were analyzed by descriptive statistics, cost analysis, and marketing channel analysis. From 2005 to 2010, planting areas increased but total yields declined, due to heavy rains and floods. The rubber prices fluctuated but had an increasing trend. On an average, the planting area was 2.7 ha and had been cultivated for 17 years. The major variety was RRIM 600. The majority of farmers (63%) sold most of their para-rubber in latex form, while rubber sheets (31%) or cup lumps (18%) dominated less often. Hired help was often paid by a split of sales revenue. The product price, relationship, and shipping distance affected selecting the sales channel. Most preferred self-transportation to middlemen (81%), who usually set the price lower than the central market price. The marketing costs were from sheet making, transportation, and deductions for low quality. Sheet making at 3.65 THB per kg was mainly labor costs (72%). The transportation cost of cup lumps, latex and, sheets were on average 1.04, 0.86, 0.48 THB per kg, respectively. The cup lumps had quality deductions of 11% average from full price, and cup lump wetness and contamination had affected 65% of farmers, while 46% had sold sheets with deductions averaging 2%. Fluctuating prices and lack of knowledge about market channels and prices were the major problem for 45% of the farmers. Farm producers mainly sold latex or dry rubber (sheets, cutting scraps, and cup lumps). The latex marketing channel was through collectors for processing plants, that could both be local or larger scale. The dry rubber marketing channels included also collectors, central market, and processing plants. Rubber processed to primary products (smoked sheets, block, and compound rubber) was mainly exported. The latex marketing channels are gaining importance because farmers prefer to sell in latex form. They are likely to sell to a local village collector close to the farm. The demand for local processing plants that transform latex to rubber sheets or block rubber as well as the latex processing plants will likely increase.

scholarly journals Marketing analysed of Kampung Chicken on the Traditional Market of Binjai City

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
J B Sitanggang ◽  
A H Daulay ◽  
T H Wahyuni ◽  
I Sembiring ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Search Method ◽  
Traditional Market ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Interview Questionnaire

This study aims to identify the characteristics of farmers, agents and retailers ofkampung chicken marketing, and kampung chicken marketing channels, marketing margins,farmer share, profit ratio, and cost of kampung chicken, as well as analysed the marketingefficiency of kampung chicken in Binjai City. This research was conducted in June 2018 -August 2018. The method used in data collection by using the Jenuh sampling (sensus), whilethe sample of breeders and other marketing institutions with search method. Data collection wascarried out using interview questionnaire techniques.Data analysis included marketing costs, marketing margins, farmer share and cost benefit ratioof each marketing channel. The results of this study indicate that there are two marketingchannels. The marketing margin on channel II shows margin Rp. 15.157,-. the farmer’s inchannel I 76.19% and ratio of profit Rp. 2.4 per kg on channel II. The marketing channel forkampung chicken in the Traditional Market of Binjai City is efficient.

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals Efficiency and Marketing Margins Estimation of Oil Palm’s Fresh Fruit Bunches (FFB) in Labuhanbatu Utara and Asahan Regency

2019 ◽  
Vol 2 (2) ◽  
pp. 8-17
Author(s):  
Petrus Oktavianus Hutajulu ◽  
Diana Chalil ◽  
Surya Abadi Sembiring
Keyword(s):  
Palm Oil ◽  
Composite Index ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Index Method ◽  
Palm Oil Mill ◽  
Fresh Fruit Bunches ◽  
Marketing Margins

This research study has reported different profit margin of smallholders in Labuhan Batu and Asahan which can be due to production’s cost incurred by smallholders. In addition, the price of fresh fruit bunches (FFB) of oil palm offered by eachtrader is also found different. This could be the differences in efficiency and the length of marketing channels traversed by partner and non-partner samllholders. The length of marketing chain was transferred to the marketing costs incurred and the margins received, so there is share for each marketing. Therefore such study is needed to estimate the marketing margins and channels of non-partner smallholders, partner smallholders, and explasma smallholders, the marketing functions carried out by each palm oil marketing channel in Kuala Hulu, factors that help samllholders choose marketing channels, increase marketing and the efficientcy of non-partner samllholders, partner smallholders, and explasma smallholders. The data used in this study are primary as well as secondary data. The analytical method used in the Shepperd’s Method, Acharya and Anggarwal’s Method, Composite Index Method, Marketing efficiency index method and Soekartawi Method. The analysis shows that there are 2 marketing channels, identified as Channel 1 : Smallholders-Middleman_RAM-Palm Oil Mill and Channel 2 : Smallholders-Middleman-Palm Oil Mill. The study has concluded that all smallholders do selling, transporting, standardization, risk bearing, and securing market information. Regular customer, services, contracts are figured out as the major reasons marketing agents choose marketing channels. The most efficient marketing channel is partner independent samllholders with the shortest channel.

scholarly journals Analisis Efisiensi Saluran Pemasaran Ikan Nila di Desa Kupang Kecamatan Lampihong Kabupaten Balangan (Studi Kasus Pada Kelompok Perikanan Kupang Maju)

2019 ◽  
Vol 8 (1) ◽  
pp. 601-609
Author(s):  
Meldasari Meldasari ◽  
Ahmad Suhaimi ◽  
Rachman Fitrianoor
Keyword(s):  
Data Collection ◽  
Market Structure ◽  
Research Design ◽  
Case Study Research ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Study Research ◽  
Marketing Costs ◽  
Marketing Margins

       This study aims to determine the marketing channels and institutions involved in the marketing of tilapia in Kupang Village, Lampihong Subdistrict, Balangan Regency, to know the structure of the tilapia market, analyze costs, profits, marketing margins and the price portion received by producers. This research was done intentionally by the census method and case study research design and data collection by interview. The results showed four marketing channels for tilapia, namely I: cultivators and collectors, II: cultivators, collectors, and retailers, III: cultivators, collectors and wholesalers and IV: farmers, traders, wholesalers and retailers. Market structure is monolithic competition. The total marketing channel I channel is IDR 11,000 per kg, the portion of the price received by farmers is 67.64%, the marketing cost is IDR 1,335 per kg and the profit gained is IDR 9,665 per kg; channel II's total marketing margin is Rp. 17,000 per kg, the portion of the price received by farmers is 57.5%, the marketing cost is Rp. 3,785 per kg, and the profit received is 13,215 per kg; total channel III marketing margin is Rp. 17,500 per kg, part of the price received by farmers is 56.79%, marketing costs Rp. 3,192.5 per kg and profits received Rp. 14.307.5 per kg; total channel IV marketing margin is Rp. 15,000 per kg, part of the price received by farmers is 60.52%, marketing costs Rp. 6,385 per kg and profits received 9,855 per kg. Channel I efficiency value: 3.92%, II; 9.46%, III: 7.88%, and channel IV, which is 16.80%. Channel I is the most efficient because the marketing institution is smaller, namely 3.92%.

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