scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals +6282294617836

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
S Fadillah ◽  
I Sembiring ◽  
Yunilas ◽  
E Mirwandhono ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chicken Egg ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The marketing for egg is the final process of a chicken breeding business where farmers or producers deliver their products to consumers with the help of marketing institutions that have one or more marketing agencies involved, where each marketing agency will connect with other marketing institutions.This study aims to identify the characteristics of ras chicken egg marketing institutions, and ras chicken egg marketing channels, analyze marketing margins, farmer share, profit ratio, and cost of chicken egg, as well as analyze the marketing efficiency of chicken eggs in Tebing Tinggi Municipality. This research was conducted in June 2018 - August 2018. The method used in data collection is the delivery of retailer's sample by using the Slovin formula, while the sample of breeders and other marketing institutions with snowball sampling. Data collection was carried out using interview questionnaire techniques. Data analysis includes marketing costs, marketing margins, farmer share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing marketing margin is obtained by marketing channel I, therefore marketing channel I has the largest ratio of profit to cost. Farmer’s biggest share is obtained in marketing channel I. So it can be concluded that the first channel is the most efficient channel because it has the smallest cost and a large profit.

scholarly journals Marketing analysed of Kampung Chicken on the Traditional Market of Binjai City

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
J B Sitanggang ◽  
A H Daulay ◽  
T H Wahyuni ◽  
I Sembiring ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Search Method ◽  
Traditional Market ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Interview Questionnaire

This study aims to identify the characteristics of farmers, agents and retailers ofkampung chicken marketing, and kampung chicken marketing channels, marketing margins,farmer share, profit ratio, and cost of kampung chicken, as well as analysed the marketingefficiency of kampung chicken in Binjai City. This research was conducted in June 2018 -August 2018. The method used in data collection by using the Jenuh sampling (sensus), whilethe sample of breeders and other marketing institutions with search method. Data collection wascarried out using interview questionnaire techniques.Data analysis included marketing costs, marketing margins, farmer share and cost benefit ratioof each marketing channel. The results of this study indicate that there are two marketingchannels. The marketing margin on channel II shows margin Rp. 15.157,-. the farmer’s inchannel I 76.19% and ratio of profit Rp. 2.4 per kg on channel II. The marketing channel forkampung chicken in the Traditional Market of Binjai City is efficient.

scholarly journals Marketing Analisys of Localchicken Egg (Gallus Domesticus) in Pematangsiantar, North Sumatera

2018 ◽  
Vol 1 (2) ◽  
pp. 112-122
Author(s):  
Rendell Herbert Ginting ◽  
Armyn Hakim Daulay ◽  
Nevy Diana Hanafi
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Cost Ratio ◽  
Channel One ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
The City

Abstract. The purpose of this research was to analyze the marketing system and marketing channel of chicken eggs and to analyze marketing efficiency based on marketing margin, price share and profit ratio of chicken egg cost in Pematangsiantar Municipality of Simalungun District. This research was conducted for two months, from July to August 2017. The methods used in data collection were: sampling of breeders and other marketing institutions selected by snowballing sampling technique and data collection methods was done by interviewing techniques using questionnaire. Data analysis included: marketing costs, marketing margin,farmer share and profit cost ratio of each marketing channel. The results of this study indicated that there were four marketing channels. The marketing margin on the Channel II showed the smallest cost margin and the largest profit margin so that it showed the largest cost-benefit ratio. The largest farmer share was obtained on the Channel IV but this channel  used only the retailers as an intermediate channel (one level) and relatively few exchanged eggs. So it was concluded that the Channel II was the most efficient channel becauseof the smallest cost and that the  profits were spread evenly among all the marketing institutions that play a role. The need for chicken eggs in Pematangsiantar Municipality was supplied from outside the city (63.33%) and filled by breeders from within the city(36.66%). Keyword:localchicken egg, marketing channel, marketing efisiensi

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

scholarly journals Analisis Efisiensi Saluran Pemasaran Ikan Nila di Desa Kupang Kecamatan Lampihong Kabupaten Balangan (Studi Kasus Pada Kelompok Perikanan Kupang Maju)

2019 ◽  
Vol 8 (1) ◽  
pp. 601-609
Author(s):  
Meldasari Meldasari ◽  
Ahmad Suhaimi ◽  
Rachman Fitrianoor
Keyword(s):  
Data Collection ◽  
Market Structure ◽  
Research Design ◽  
Case Study Research ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Study Research ◽  
Marketing Costs ◽  
Marketing Margins

       This study aims to determine the marketing channels and institutions involved in the marketing of tilapia in Kupang Village, Lampihong Subdistrict, Balangan Regency, to know the structure of the tilapia market, analyze costs, profits, marketing margins and the price portion received by producers. This research was done intentionally by the census method and case study research design and data collection by interview. The results showed four marketing channels for tilapia, namely I: cultivators and collectors, II: cultivators, collectors, and retailers, III: cultivators, collectors and wholesalers and IV: farmers, traders, wholesalers and retailers. Market structure is monolithic competition. The total marketing channel I channel is IDR 11,000 per kg, the portion of the price received by farmers is 67.64%, the marketing cost is IDR 1,335 per kg and the profit gained is IDR 9,665 per kg; channel II's total marketing margin is Rp. 17,000 per kg, the portion of the price received by farmers is 57.5%, the marketing cost is Rp. 3,785 per kg, and the profit received is 13,215 per kg; total channel III marketing margin is Rp. 17,500 per kg, part of the price received by farmers is 56.79%, marketing costs Rp. 3,192.5 per kg and profits received Rp. 14.307.5 per kg; total channel IV marketing margin is Rp. 15,000 per kg, part of the price received by farmers is 60.52%, marketing costs Rp. 6,385 per kg and profits received 9,855 per kg. Channel I efficiency value: 3.92%, II; 9.46%, III: 7.88%, and channel IV, which is 16.80%. Channel I is the most efficient because the marketing institution is smaller, namely 3.92%.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 01-13
Author(s):  
Supardi Hasanuddin
Keyword(s):  
Palm Oil ◽  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Selling Price ◽  
Production Volume ◽  
Snowball Sampling ◽  
Labor Costs ◽  
Marketing Costs ◽  
Marketing Margins

This study aims to determine the pattern of oil palm marketing channels, the number of costs and marketing margins obtained by each marketing agency, as well as the efficiency of oil palm marketing channels. The respondents were 34 information, consisting of 30 oil palm farmers and traders collecting oil palm FFB in Tommo District. Marketing of oil palm FFB is carried out using the snowball sampling method. The results of this study indicate that there are three marketing channels formed. Namely: Marketing channel I, namely Farmers sell directly to palm oil mills, Marketing channel II, namely sales through farmer groups then sold to palm oil mills, Marketing Channel III, namely Farmers selling to collector traders then sold to palm oil mills, highest marketing costs is in the channel I. The costs incurred in this marketing channel are transportation costs of Rp. 11.36/Kg of FFB, labor costs of Rp. 21.88/Kg of FFB, retribution costs of Rp. 7.71/Kg of FFB. Marketing Channel shows that marketing channel I is an efficient channel. With a margin value of 4.07 percent and a farmer's share of 95.92 percent, the production volume is 32.78 tons or 24.45 percent. Farmer share for the selling price of FFB is the highest farmer share because farmers directly sell their harvest to the factory.

scholarly journals The The Marketing Channels and Margins of RGL Citrus in Rejang Lebong Regency - Bengkulu

2020 ◽  
Vol 21 (2) ◽  
pp. 126-134
Author(s):  
Emlan Fauzi
Keyword(s):  
Data Collection ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Participants ◽  
Marketing Costs ◽  
Marketing Margins

This study aims to determine the marketing channels and margins of RGL citrus in Rejang Lebong Regency. The study was conducted from February to April 2019. Data collection was conducted through interviews involving 14 informants consisting of 10 citrus farmers and 4 traders. The data collected consists of identifying market participants, identifying channels and marketing patterns, marketing costs, and market participants' profits. Marketing channels and marketing margins are analyzed descriptively. The results showed that there were four orange marketing channels in Rejang Lebong Regency which were divided into 6 patterns. The longer the marketing channel, the greater the marketing margin that indicates the market is increasingly less efficient.

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