Efficiency and Marketing Margins Estimation of Oil Palm’s Fresh Fruit Bunches (FFB) in Labuhanbatu Utara and Asahan Regency

This research study has reported different profit margin of smallholders in Labuhan Batu and Asahan which can be due to production’s cost incurred by smallholders. In addition, the price of fresh fruit bunches (FFB) of oil palm offered by eachtrader is also found different. This could be the differences in efficiency and the length of marketing channels traversed by partner and non-partner samllholders. The length of marketing chain was transferred to the marketing costs incurred and the margins received, so there is share for each marketing. Therefore such study is needed to estimate the marketing margins and channels of non-partner smallholders, partner smallholders, and explasma smallholders, the marketing functions carried out by each palm oil marketing channel in Kuala Hulu, factors that help samllholders choose marketing channels, increase marketing and the efficientcy of non-partner samllholders, partner smallholders, and explasma smallholders. The data used in this study are primary as well as secondary data. The analytical method used in the Shepperd’s Method, Acharya and Anggarwal’s Method, Composite Index Method, Marketing efficiency index method and Soekartawi Method. The analysis shows that there are 2 marketing channels, identified as Channel 1 : Smallholders-Middleman_RAM-Palm Oil Mill and Channel 2 : Smallholders-Middleman-Palm Oil Mill. The study has concluded that all smallholders do selling, transporting, standardization, risk bearing, and securing market information. Regular customer, services, contracts are figured out as the major reasons marketing agents choose marketing channels. The most efficient marketing channel is partner independent samllholders with the shortest channel.

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The marketing channels for fresh fruit bunches at farmers palm oil plantation

Innovative Marketing ◽

10.21511/im.16(4).2020.12 ◽

2020 ◽

Vol 16 (4) ◽

pp. 139-144

Author(s):

Sumitro Sarkum ◽

Novilda Elizabeth Mustamu ◽

Gomal Juni Yanris

Keyword(s):

Palm Oil ◽

Field Research ◽

Marketing Channel ◽

Research Field ◽

Marketing Channels ◽

Fresh Fruit ◽

Primary Data ◽

Price Fluctuations ◽

Marketing Function ◽

Fresh Fruit Bunches

The aim of this study is to determine the marketing channels for Fresh Fruit Bunches (FFB) of palm oil plantations of farmers in Labuhanbatu Regency, which are carried out by traders, causing price fluctuations. The research method was based on library research, field research and qualitative analysis of primary data collected through interviews with a number of farmers, collector traders, and palm oil mills in Labuhanbatu and surrounding areas. The results of this study showed the real price fluctuations in the FFB trade in Labuhanbatu Regency, while the marketing function of farmers and the supply chain showed the same thing, even though they had different expenses for that function. Whereas the share margin found in the findings of this study was 62% with a marketing efficiency level of 30%. The study also found that FFB marketing channels in Labuhanbatu District had eight channel levels, but this research only confirmed one level, namely the third marketing channel. Thus, this study suggests that follow-up research will explore the remaining seven channels with similar and different topics and issues.

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ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) ◽

10.35941/jakp.2.2.2019.2686.113-120 ◽

2019 ◽

Vol 2 (2) ◽

pp. 113

Author(s):

SIMON SUTRADO SIMANJUNTAK ◽

ACHMAD ZAINI

Keyword(s):

Oil Palm ◽

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Fresh Fruit ◽

Snowball Sampling ◽

Level Zero ◽

Average Share ◽

Marketing Analysis ◽

Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

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Tauke and Emotional Network Model in Oil Palm Marketing: Getting Fresh Fruit from Smallholders in Indonesia

Journal of Southwest Jiaotong University ◽

10.35741/issn.0258-2724.55.4.66 ◽

2020 ◽

Vol 55 (4) ◽

Author(s):

Rizabuana Ismail ◽

Slamet Haryono ◽

Ira Maya Sofa Harahap ◽

Ria Manurung

Keyword(s):

Oil Palm ◽

Marketing Channel ◽

Marketing Channels ◽

Fresh Fruit ◽

Network Marketing ◽

Marketing Model ◽

Marketing Models ◽

Cash Payment ◽

Fresh Fruit Bunches ◽

Depth Interviews

This article describes how fresh fruit bunches grown by oil palm smallholders are incorporated into oil palm marketing models in Indonesia. This emotional network marketing model is a supplementary model of marketing models in Malaysia which is called factory centered and middleman model. This research uses a descriptive qualitative method. The data was collected by conducted in-depth interviews with 28 informants coming from 4 (four) categories of oil palm smallholders: oil palm tauke (middleman) that included big tauke and small tauke, workers in the loading ramps, and workers in the oil palm factories who were involved in oil palm marketing channels. The result of the research showed that the oil palm marketing channel between smallholders and either small tauke and big tauke was based on an emotional network with a strong bond of friendship, brotherhood, dwelling location, cash payment, giving loan with reasonable requirements, and providing transportation for fresh fruit bunches. In contrast, oil palm marketing channel among smallholders, loading ramp buyers, and POF was based on regulations. This writing presented a different perspective of oil palm marketing channels in general by involving the emotional network of the existing actors for getting fresh fruit bunches and the advantages of oil palm marketing. In this marketing model, there is a longer marketing channel and actors with their varied roles.

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MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

International Journal of Scientific Research and Management ◽

10.18535/ijsrm/v8i12.em01 ◽

2020 ◽

Vol 8 (12) ◽

pp. 2003-2010

Author(s):

Emmy Lilimantik

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Profit Distribution ◽

Climbing Perch ◽

Marketing Costs ◽

Channel Patterns ◽

Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

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STUDI PERBANDINGAN RANTAI PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT DI DESA JONGGON KABUPATEN KUTAI KARTANEGARA

JURNAL AGRIMENT ◽

10.51967/jurnalagriment.v5i02.395 ◽

2020 ◽

Vol 5 (02) ◽

pp. 142-150

Author(s):

Ahmad Reza Vahlevi ◽

Ernita Obeth ◽

Budi Winarni ◽

Budi Winarni

Keyword(s):

Supply Chain ◽

Palm Oil ◽

Oil Palm ◽

Marketing Channel ◽

Fresh Fruit ◽

Raw Material ◽

Crude Palm Oil ◽

Oil Processing ◽

Cooperative Processing ◽

Fresh Fruit Bunches

This research is motivated by oil palm farmers, which is in contrast to the high demand for fresh fruit bunches, as the main raw material for producing crude palm oil. On the other hand, oil palm smallholders are also involved in several different supply chains. The purpose of this study was to determine the management of fresh fruit bunches marketing and the amount of profit received by farmers through the marketing of oil palm fresh fruit bunches in Jonggon Village, Kutai Kartanegara Regency. The analytical method used is descriptive quantitative and marketing margin analysis. The method of determining respondents used purposive sampling method and the respondents in this study were plasma and non-plasma farmers, collector traders and plasma cooperatives, and crude palm oil processing factories owned by PT. Niaga Mas Gemilang in Jonggon Village, Kutai Kartanegara Regency. The results of the respondents' research are in 2 running marketing channels, namely the first marketing channel, namely farmer-cooperative-processing factory, and the second one is farmer-trader-processing factory. Farmers involved in the first supply chain get a profit of Rp. 900 / kg and the farmers involved in the second supply chain get a profit of Rp. 1070 / kg.

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Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

Warmadewa Management and Business Journal (WMBJ) ◽

10.22225/wmbj.2.1.1643.17-25 ◽

2020 ◽

Vol 2 (1) ◽

pp. 17-25

Author(s):

Made Setena ◽

Ida Ayu Sri Meitri

Keyword(s):

Ornamental Plants ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Purposive Sampling ◽

Share Prices ◽

Marketing Efficiency ◽

Marketing Costs ◽

Marketing Margins ◽

Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

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OPTIMALISASI PENGUSAHAAN LAHAN PETANI KELAPA SAWIT SWADAYA DI KABUPATEN TULANG BAWANG PROVINSI LAMPUNG

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v6i4.407-414 ◽

2019 ◽

Vol 6 (4) ◽

pp. 407

Author(s):

Shintia Maria Williyani Sinaga ◽

Raden Hanung Ismono ◽

Rabiatul Adawiyah

Keyword(s):

Palm Oil ◽

Programming Model ◽

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Survey Method ◽

Farm Income ◽

Land Productivity ◽

Self Help ◽

Palm Oil Mill

This research aimed (1) to analyze optimal income obtained by farmers with optimal use of labor and land both in mineral and in peat land, and (2) to identify palm oil marketing channel in Tulang Bawang District. The research was conducted by survey method in Penawar Tama and Gedung Aji Baru Subdistricts of Tulang Bawang District Lampung Province in July 2017. The sampling was done by census to 17 self-help palm oil farmers. Data were analyzed by using linear programming model, land productivity, farm income, and descriptive analysis of marketing channel. The results showed the optimal income that could be achieved in Scenario 1 was Rp32,805,860.00 with optimal labor usage of 120.28 HOK, whereas in Scenario 2 the optimal income that could be achieved was Rp46,976,300.00 with optimal labor usage for 125.2 HOK. There were 2 marketing channels of palm oil established in Kabupaten Tulang Bawang. Channel 1 with 76.47 percent of farmers started from the farmers, distributed to the wholesalers and then to palm oil mill. Channel 2 with 23.3 percent of farmers started from the farmers, distributed to the middlemen, to wholesalers and to palm oil mill. Key words: land optimalization, palm oil, marketing channel

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Analisis Pemasaran Susu Segar di Kabupaten Klaten

Sains Peternakan ◽

10.20961/sainspet.9.1.41-52 ◽

2017 ◽

Vol 9 (1) ◽

pp. 41

Author(s):

Sugiharti Mulya Handayani ◽

Ivana Nurlaila

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Observation Data ◽

Snowball Sampling ◽

Dairy Farmers ◽

Fresh Milk ◽

Milk Marketing ◽

Marketing Margins

This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers → TPS → KUD → IPS, home industry, retailers and consumers. Channel II: dairy farmers → collectors → traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.

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Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia

Golden Ratio of Marketing and Applied Psychology of Business ◽

10.52970/grmapb.v1i1.55 ◽

2021 ◽

Vol 1 (1) ◽

pp. 01-13

Author(s):

Supardi Hasanuddin

Keyword(s):

Palm Oil ◽

Oil Palm ◽

Marketing Channel ◽

Marketing Channels ◽

Selling Price ◽

Production Volume ◽

Snowball Sampling ◽

Labor Costs ◽

Marketing Costs ◽

Marketing Margins

This study aims to determine the pattern of oil palm marketing channels, the number of costs and marketing margins obtained by each marketing agency, as well as the efficiency of oil palm marketing channels. The respondents were 34 information, consisting of 30 oil palm farmers and traders collecting oil palm FFB in Tommo District. Marketing of oil palm FFB is carried out using the snowball sampling method. The results of this study indicate that there are three marketing channels formed. Namely: Marketing channel I, namely Farmers sell directly to palm oil mills, Marketing channel II, namely sales through farmer groups then sold to palm oil mills, Marketing Channel III, namely Farmers selling to collector traders then sold to palm oil mills, highest marketing costs is in the channel I. The costs incurred in this marketing channel are transportation costs of Rp. 11.36/Kg of FFB, labor costs of Rp. 21.88/Kg of FFB, retribution costs of Rp. 7.71/Kg of FFB. Marketing Channel shows that marketing channel I is an efficient channel. With a margin value of 4.07 percent and a farmer's share of 95.92 percent, the production volume is 32.78 tons or 24.45 percent. Farmer share for the selling price of FFB is the highest farmer share because farmers directly sell their harvest to the factory.

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