MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

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Efisiensi Pemasaran Kapulaga di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas

Jurnal Ekonomi Pertanian dan Agribisnis ◽

10.21776/ub.jepa.2021.005.04.17 ◽

2021 ◽

Vol 5 (4) ◽

pp. 1146-1156

Author(s):

Ali Illahi ◽

◽

Kusmantoro Sularso ◽

Dindy Darmawati

Keyword(s):

Economic Efficiency ◽

Secondary Data ◽

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

The Difference ◽

Marketing Costs

Sunyalangu Village is the only village in Karanglewas District that produces cardamom. This potential production needs to be balanced with efficient marketing to create high profits. The involvement of marketing institutions affects marketing costs on cardamom marketing channels and the difference in cardamom prices at the farm level and at the end consumer level. This study aims to: 1) Analyze the price, cost, and profit of cardamom marketing channels in Sunyalangu Village, Karanglewas Subdistrict, Banyumas Regency, 2) Knowing the most efficient cardamom marketing channels in Sunyalangu Village, Karanglewas District, Banyumas District. The research location was determined purposively in Sunyalangu Village, Karanglewas District, Banyumas Regency. Determination of the sample carried out on farmers is simple random sampling with the results of 65 sample farmers and determination of samples made at marketing institutions is snowball sampling. The data used are primary data and secondary data. The analytical methods used are descriptive, marketing margins, farmer's share, cost and profit share, as well as technical and economic efficiency. The results showed: 1) channel III is the cardamom marketing channel with the smallest marketing margin of Rp. 150,000, 2) channel III is the marketing channel with the largest percentage of farmers share percentage of 56.5%, 3) channel III is the channel that has the smallest share of marketing costs with a percentage of 17.8% or as much as Rp. 26,662 per kilogram and the biggest share of profits with a percentage of 87.9% or Rp. 133,314 / kg, 4) Channel III is the marketing channel of the merchant with the smallest technical efficiency value of Rp. 50.4 / Kg / Km and the largest economic efficiency value is Rp. 5 / kg.

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ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.15.3.2019.26164 ◽

2019 ◽

Vol 15 (3) ◽

pp. 511

Author(s):

Finka Erika Dongi ◽

Noortje M. Benu ◽

Gracet Adonia Josefina Rumagit

Keyword(s):

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Primary Data ◽

The Internet ◽

Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

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ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

Media Agribisnis ◽

10.35326/agribisnis.v3i2.490 ◽

2019 ◽

Vol 3 (2) ◽

pp. 73-92

Author(s):

Waode Alzarliani

Keyword(s):

Marketing Channel ◽

Sampling Procedure ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing System ◽

Channel Pattern ◽

Channel Patterns ◽

The Cost ◽

Short Time ◽

Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers. Keywords: Copra, marketing margins, marketing channels

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Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis ◽

10.30737/agrinika.v4i2.1056 ◽

2020 ◽

Vol 4 (2) ◽

pp. 167

Author(s):

Yudhi Zuriah Wirya ◽

Endah Novitarini ◽

M. Fahrurozi

Keyword(s):

Household Income ◽

Research Method ◽

Sampling Method ◽

Marketing Channel ◽

Total Sample ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing Costs ◽

Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

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Pola Saluran Pemasaran Ayam Kampung Konsumsi di Kecamatan Kalirejo Kabupaten Lampung Tengah

Wahana Peternakan ◽

10.37090/jwputb.v3i1.115 ◽

1970 ◽

Vol 3 (1) ◽

Author(s):

Wahyu Setiawan

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Analytic Method ◽

Sampling Techniques ◽

Snowball Sampling ◽

Native Chicken ◽

The One ◽

Channel Patterns ◽

Marketing Margins ◽

Descriptive Method

The purpose of this study was to determine the channel patterns and marketing margins of native chickens in Kalirejo Sub Regency, Central Lampung Regency. The location of the study was conducted in 5 villages (Kalirejo, Poncowarno, Sribasuki, Kaliwungu, Sridadi). The method used in this research is descriptive analytic method, which is a method that aims to solve problems that exist at the present time by collecting data, compiling, managing, analyzing, describing and drawing conclusions. The population and sample are farmers and traders in the Kalirejo area with sampling techniques using snowball sampling techniques. Analysis of the data in the study using descriptive method while quantitative data was conducted to determine the amount of marketing margins and the farmer's share received by farmers. The research results revealed that there were 3 patterns of marketing channels in Kalirejo Sub Regency namely pattern 1) farmers-wholesalers-wholesalers-retailers-consumers; pattern 2) breeders-wholesalers-retailers-consumers; and pattern 3) breeders-retailers-consumers. The most profitable marketing margin for consumption chicken breeders is the one with the lowest margin percentage value of 16.67% in marketing channel III. The most efficient marketing channel is marketing channel III because it has the lowest total marketing margin (Rp.5,000 per head) with the highest Farmer’s share (91.30%). Keywords: Native Chicken, Marketing Pattern

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ANALISIS PEMASARAN JAGUNG DI DESA DIMEMBE KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.3.2018.22326 ◽

2019 ◽

Vol 14 (3) ◽

pp. 305

Author(s):

Cendy Claudia Wowiling ◽

Lyndon R. J. Pangemanan ◽

Joachim N. K. Dumais

Keyword(s):

Sampling Method ◽

Secondary Data ◽

Marketing Channel ◽

Primary Data ◽

Snowball Sampling ◽

The North ◽

North Sulawesi ◽

Marketing Costs ◽

Consumer Marketing ◽

The Village

The purpose of this research is to analyze the marketing of corn in each marketing channel in the village of Dimembe, Dimembe Subdistrict, North Minahasa Regency. The data used in this study are primary and secondary data. Primary data was obtained from interviews with 15 farmers while secondary data from the Village Office, North Minahasa Statistics Agency and the North Sulawesi Provincial Statistics Agency. The sampling method used the snowball sampling method. Data analysis methods are analysis of Marketing Channel, Marketing Agency, Marketing Margin and Marketing Costs. The results showed that there were three types of marketing channels, namely the first marketing channel: Farmers to Consumers; second marketing channel 2 from Farmers toRetailers then to Consumers; and the third marketing channel from Farmers to Collector Traders then arrived at the Consumer. Marketing margin on marketing channel I is Rp 213.33 / kg, on marketing channel II is Rp 1,500.00 / kg, and on marketing channel III is Rp 2,500.00 / kg. The highest share received by farmers is in the marketing channel I at 93.90%. While the lowest share received by farmers is in marketing channel III, which is equal to 58.33%. Thus it can be concluded that the longer the marketing channel, the greater the marketing margin and vice versa. And also the shorter the marketing channel the greater the share received by the farmer and vice versa. *lrr + eprm *

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Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

Jurnal Peternakan Integratif ◽

10.32734/jpi.v6i2.2152 ◽

2018 ◽

Vol 6 (2) ◽

Author(s):

K Pargita ◽

A H Daulay ◽

N Ginting ◽

Y L Henuk ◽

E Mirwandhono

Keyword(s):

Data Collection ◽

Cost Benefit ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing Efficiency ◽

Cost Benefit Ratio ◽

Marketing Costs ◽

Chicken Eggs ◽

Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

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Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

Warmadewa Management and Business Journal (WMBJ) ◽

10.22225/wmbj.2.1.1643.17-25 ◽

2020 ◽

Vol 2 (1) ◽

pp. 17-25

Author(s):

Made Setena ◽

Ida Ayu Sri Meitri

Keyword(s):

Ornamental Plants ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Purposive Sampling ◽

Share Prices ◽

Marketing Efficiency ◽

Marketing Costs ◽

Marketing Margins ◽

Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

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Analisis Pemasaran Susu Segar di Kabupaten Klaten

Sains Peternakan ◽

10.20961/sainspet.9.1.41-52 ◽

2017 ◽

Vol 9 (1) ◽

pp. 41

Author(s):

Sugiharti Mulya Handayani ◽

Ivana Nurlaila

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Channel ◽

Marketing Channels ◽

Observation Data ◽

Snowball Sampling ◽

Dairy Farmers ◽

Fresh Milk ◽

Milk Marketing ◽

Marketing Margins

This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers → TPS → KUD → IPS, home industry, retailers and consumers. Channel II: dairy farmers → collectors → traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.

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+6282294617836

Jurnal Peternakan Integratif ◽

10.32734/jpi.v6i2.2153 ◽

2018 ◽

Vol 6 (2) ◽

Author(s):

S Fadillah ◽

I Sembiring ◽

Yunilas ◽

E Mirwandhono ◽

M Tafsin

Keyword(s):

Data Collection ◽

Cost Benefit ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Chicken Egg ◽

Cost Benefit Ratio ◽

Marketing Costs ◽

Chicken Eggs ◽

Marketing Margins

The marketing for egg is the final process of a chicken breeding business where farmers or producers deliver their products to consumers with the help of marketing institutions that have one or more marketing agencies involved, where each marketing agency will connect with other marketing institutions.This study aims to identify the characteristics of ras chicken egg marketing institutions, and ras chicken egg marketing channels, analyze marketing margins, farmer share, profit ratio, and cost of chicken egg, as well as analyze the marketing efficiency of chicken eggs in Tebing Tinggi Municipality. This research was conducted in June 2018 - August 2018. The method used in data collection is the delivery of retailer's sample by using the Slovin formula, while the sample of breeders and other marketing institutions with snowball sampling. Data collection was carried out using interview questionnaire techniques. Data analysis includes marketing costs, marketing margins, farmer share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing marketing margin is obtained by marketing channel I, therefore marketing channel I has the largest ratio of profit to cost. Farmer’s biggest share is obtained in marketing channel I. So it can be concluded that the first channel is the most efficient channel because it has the smallest cost and a large profit.

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