News Capital
This chapter examines the first two papers of the penny press of the 1830s, the New York Sun and the New York Herald, through their transition from tiny four-sheet bulletins printed out of cramped rookeries to important urban institutions with increasingly immodest architectural ambitions, giving new city inhabitants signposts on the landscape that recalled both a recognizable old world and reassurances of the new. The city and the newspapers shared a common set of values—industrial capitalism, specialization of labor, geographic concentration, and an intricate and specialized economic structure—that materialized in the form that media architecture began to adopt. The parallel development of the city and the newspaper industry shows their forms coming to mirror each other in the segmentation of neighborhoods and news sections.