Pola Komunikasi PT Apparel One Indonesia Terhadap Produktivitas Karyawan Pada Masa Pandemi Covid-19
Abstract The purpose of this study was to determine the pattern of organizational communication at PT Apparel One Indonesia in order to increase employee productivity during the covid-19 pandemic. This research is a type of qualitative research. Data sources consist of primary and secondary. Data collection techniques using observation, interviews, and documentation. The analysis technique uses data reduction (data reduction), data presentation (data display), and drawing and testing conclusions. From the results of this study, it shows that the downward communication pattern used is the chain communication pattern, employees interacting with the leadership must go through the whatsapp group media. The pattern of leadership communication to employees is very influential on employee work motivation in achieving common company goals. In the upward communication pattern, employees always listen to directions, suggestions, and ideas given by the leadership. It is intended that the workflow within the company can run well. Leaders always provide good feedback to employees by providing input, advice, and providing solutions. In the horizontal communication pattern, harmonious communication between fellow employees is a top priority to avoid misunderstandings and still aims to maintain solid teamwork. Keywords: Communication Pattern, PT. Apparel One Indonesia Semarang, Employee Productivity