scholarly journals Is Marketing Losing its Identity? A Bibliometric Review

2017 ◽  
Vol 16 (2) ◽  
pp. 154-167 ◽  
Author(s):  
Roberto Flores Falcão ◽  
Ana Akemi Ikeda ◽  
Marcos Cortez Campomar
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Conference Proceedings ◽  
Best Practices ◽  
Bibliometric Analysis ◽  
Field Of Study ◽  
Analysis Techniques ◽  
Research Activities ◽  
Bibliometric Review ◽  
Desk Research

Marketing researchers have the responsibility to promote their field of study, developing models and tools, and suggesting best practices that favour marketing practitioners as well. In this sense, both current practices and consumer behavior are investigated. However, consumer behavior should not be seen as a whole on itself. Based on this issue, we investigated the publication in marketing in Brazil. Through a desk research using bibliometric analysis techniques over 520 journal issues and 28 conference proceedings were analyzed. In order to evaluate the evolution of the publication in marketing, we selected the two oldest management journals (RAUSP of FEA/USP and RAE of EAESP/FGV) and the three main national events in the area (SEMEAD, EnANPAD and EMA). Papers published between 1947 and 1976 in RAUSP were analyzed in printed editions. The others were obtained through the website of the events and of the journals. In all, 2,715 marketing articles were identified. We noticed that there is a growing concentration of studies on consumer behavior. Other authors point to this situation, stressing that excessive focus on consumer behavior might reduce studies on strategy and decision making. Thus, the results suggest that marketing scholars rethink the scope of the field and their research activities, strengthening more applied studies to the reality of managers.

Using Network Analysis to Improve Decision Making for Partner Selection in Inter-Organizational Networks

2013 ◽  
Vol 4 (3) ◽  
pp. 26-39
Author(s):  
Laura Ponisio ◽  
Pascal van Eck ◽  
Lourens Riemens
Keyword(s):  
Decision Making ◽  
Network Analysis ◽  
Best Practices ◽  
Ad Hoc ◽  
Decision Processes ◽  
Decision Makers ◽  
Development Projects ◽  
It Professionals ◽  
Analysis Techniques ◽  
Development Levels

Professionals in decision making roles are often faced with the problem of choosing partners for closer cooperation, for instance, to start new joint IT development projects or for harvesting best practices. The large amounts of information involved in these decision processes obscure possibilities, and therefore choices are made ad hoc. In this article, the authors present an approach that uses concrete data and network analysis to support decision makers in processing and understanding this information. Central in the authors’ approach are questionnaires capturing aspired and current development levels of the processes of the cooperating organizations and graphs generated using network analysis techniques. The advantage of the authors’ approach, which they validated via expert interviews, is that results are semi-automatically translated to visualizations; which in turn offer an overall view of the current and aspired situation in the network without losing the ability to pinpoint particular, individual processes of interest. This, in turn, enables IT professionals to make better decisions.

A Unifying Principle for a Researcher Learning Safety: Reduce Uncertainty!

2018 ◽  
Author(s):  
Camilla Kao ◽  
Russell Furr
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Mission Statement ◽  
Safety Information ◽  
Health And Safety ◽  
Mission Statements ◽  
Definition Of ◽  
Physical And Chemical

Conveying safety information to researchers is challenging. A list of rules and best practices often is not remembered thoroughly even by individuals who want to remember everything. Researchers in science thinking according to principles: mathematical, physical, and chemical laws; biological paradigms. They use frameworks and logic, rather than memorization, to achieve the bulk of their work. Can safety be taught to researchers in a manner that matches with how they are trained to think? Is there a principle more defined than "Think safety!" that can help researchers make good decisions in situations that are complex, new, and demanding?<div><br></div><div>Effective trainings in other professions can arise from the use of a mission statement that participants internalize as a mental framework or model for future decision-making. We propose that mission statements incorporating the concept of <b>reducing uncertainty</b> could provide such a framework for learning safety. This essay briefly explains the definition of <b>uncertainty</b> in the context of health and safety, discusses the need for an individual to <b>personalize</b> a mission statement in order to internalize it, and connects the idea of <b>greater control</b> over a situation with less uncertainty with respect to safety. The principle of reducing uncertainty might also help <b>non-researchers</b> think about safety. People from all walks of life should be able to understand that more control over their situations provides more protection for them, their colleagues, and the environment.</div>

Formulating Industry-Academic Collaborations That Work: Best Practices to Ensure a Strong Relationship After the Agreements are Signed

2020 ◽  
Vol 21 (2) ◽  
pp. 169-177
Author(s):  
Michael B. Dilling ◽  
Anne C. DiSante ◽  
Ross Durland ◽  
Christine E. Flynn ◽  
Leonid Metelitsa ◽  
...  
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Product Development ◽  
Strong Relationship ◽  
Governance Structure ◽  
Collaborative Relationships ◽  
Skill Sets ◽  
Pragmatic Aspects

Collaborations between academia and industry are growing in scope, duration, and sophistication. The best collaborations recognize the unique strengths and skill sets of both parties and are structured to leverage what each party does best. In many cases, these collaborations develop into long-term relationships, and it is important to develop the systems and structures needed to support these relationships to ensure that they meet the needs of both sides. Successful collaborations require the formulation of a governance structure to facilitate communication, decision-making, assessment of progress, and the inevitable changes of direction that accompany product development. This panel explored the pragmatic aspects of successfully structuring collaborations and managing the relationships after the deal is done. Several dominant themes associated with successful collaborative relationships emerged from the discussion, and these will be explored in this article.

Benchmarking Risk Analysis Practice in the International Water Sector

2006 ◽  
Vol 1 (2) ◽  
Author(s):  
B.H. MacGillivray ◽  
P.D. Hamilton ◽  
S.E. Hrudey ◽  
L. Reekie ◽  
S.J.T Pollard
Keyword(s):  
Decision Making ◽  
Risk Analysis ◽  
Water Utilities ◽  
Water Sector ◽  
Water Utility ◽  
Analysis Techniques ◽  
The Usa ◽  
International Water ◽  
Practical Guidance ◽  
The Uk

Risk analysis in the water utility sector is fast becoming explicit. Here, we describe application of a capability model to benchmark the risk analysis maturity of a sub-sample of eight water utilities from the USA, the UK and Australia. Our analysis codifies risk analysis practice and offers practical guidance as to how utilities may more effectively employ their portfolio of risk analysis techniques for optimal, credible, and defensible decision making.

scholarly journals Thirty Years of Human Rights Study in the Web of Science Database (1990–2020)

2021 ◽  
Vol 18 (4) ◽  
pp. 2131
Author(s):  
Priscilla Paola Severo ◽  
Leonardo B. Furstenau ◽  
Michele Kremer Sott ◽  
Danielli Cossul ◽  
Mariluza Sott Bender ◽  
...  
Keyword(s):  
Mental Health ◽  
Decision Making ◽  
Human Rights ◽  
Network Analysis ◽  
Reproductive Health ◽  
Web Of Science ◽  
Health Issues ◽  
Human Beings ◽  
Field Of Study ◽  
The Web

The study of human rights (HR) is vital in order to enhance the development of human beings, but this field of study still needs to be better depicted and understood because violations of its core principles still frequently occur worldwide. In this study, our goal was to perform a bibliometric performance and network analysis (BPNA) to investigate the strategic themes, thematic evolution structure, and trends of HR found in the Web of Science (WoS) database from 1990 to June 2020. To do this, we included 25,542 articles in the SciMAT software for bibliometric analysis. The strategic diagram produced shows 23 themes, 12 of which are motor themes, the most important of which are discussed in this article. The thematic evolution structure presented the 21 most relevant themes of the 2011–2020 period. Our findings show that HR research is directly related to health issues, such as mental health, HIV, and reproductive health. We believe that the presented results and HR panorama presented have the potential to be used as a basis on which researchers in future works may enhance their decision making related to this field of study.

scholarly journals The Connections between Ecological Values and Organic Food: Bibliometric Analysis and Systematic Review at the Start of the 21st Century

2021 ◽  
Vol 13 (7) ◽  
pp. 3616
Author(s):  
Víctor-Manuel Muñoz-Sánchez ◽  
Antonio-Manuel Pérez-Flores
Keyword(s):  
Bibliometric Analysis ◽  
Web Of Science ◽  
Organic Food ◽  
Quantitative Methodology ◽  
International Level ◽  
Field Of Study ◽  
Organic Foods ◽  
Production Distribution ◽  
Ecological Values ◽  
The Web

This paper addresses the field of study relating to ecological values and the production, distribution, and consumption of organic food products, aiming to contribute to the consolidation of scientific knowledge in this area of study. This article refers to a bibliographic review in the Web of Science database. It also involves bibliometric analysis of the results of this bibliographic review using the NVivo program. The main results classify the number of articles published on the basis of the methodology used, the number of countries in the analysis units, the central themes of the study, and the type of organic food considered in the bibliography analyzed. It also classifies the articles with the greatest impact in relation to the number of bibliographic references, in addition to detailing the universities, institutions, and journals with the largest number of contributions in the field of study. The research concludes by identifying that most of the articles apply a quantitative methodology and address generic aspects of organic food. This study identifies a need for further research in relation to specific organic foods, and for articles that introduce comparative analysis at the international level.

Using bibliometric analysis techniques to understand the recent progress in school travel research, 2001–2021

2021 ◽  
Vol 23 ◽  
pp. 101265
Author(s):  
Peng Jing ◽  
Kewen Pan ◽  
Daibiao Yuan ◽  
Chengxi Jiang ◽  
Wei Wang ◽  
...  
Keyword(s):  
Bibliometric Analysis ◽  
Recent Progress ◽  
School Travel ◽  
Analysis Techniques

Understanding a shifting methodology

2018 ◽  
Vol 30 (11) ◽  
pp. 3423-3441 ◽  
Author(s):  
Elizabeth A. Whalen
Keyword(s):  
Best Practices ◽  
Online Community ◽  
Design Methodology ◽  
Virtual Communities ◽  
Tourism Research ◽  
Content Type ◽  
Analysis Techniques ◽  
Hospitality And Tourism ◽  
Qualitative Methodologies ◽  
Practical Implications

PurposeWhile netnography was established to study virtual communities from the traditional ethnography methodology, over time it has evolved and moved away from standard ethnographic practices. The modifications are especially prevalent in hospitality and tourism research because of the nature of experiential and service-based goods. This gap has created exciting new opportunities for researchers. As netnography has matured into its own methodology, it has provided the opportunity for researchers to use netnography techniques or more traditional techniques by following ethnography methodologies. This paper aims to analyze the differences between these two methodologies within hospitality and tourism literature enabling researchers to choose the methodology that is most suited for their project.Design/methodology/approachThis study reviews netnographic research in hospitality and tourism and compares current uses of netnography against traditional ethnographic methodologies.FindingsThere are four major differentiating points between netnography and ethnography: online community definitions, data collection methodologies, ethics in research and data analysis techniques.Practical implicationsIn comparing ethnography and netnography in hospitality and tourism research, this analysis provides a foundation to evaluate the best use and best practices for these two distinct qualitative methodologies in the field. The study also provides references to how other hospitality and tourism researchers have used netnography.Originality/valueEthnographic principles grounded in the foundation of anthropological doctrines are important and distinct from netnography. The ability to use the diverse tools in the qualitative methods toolbox will help hospitality and tourism researchers understand the transforming marketplace.

Sign in / Sign up

Export Citation Format

Share Document