PERFORMATIVE PERFORMATIVE

2019 ◽  
Vol 26 (26) ◽  
pp. 108-133
Author(s):  
Agata Szuba
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Wide Spectrum ◽  
The Internet ◽  
Art Gallery ◽  
Leaving Home ◽  
New Methods ◽  
The Social ◽  
Art Scene ◽  
Global Art

The dynamic development of the Internet and the constant search for new ways of reaching the user bring about the availability of materials that were previously unattainable. Performance art, thanks to its special openness to new methods of expression, reaches the mass media, while showing the individual’s psyche and character of the author’s work. The set of gestures, their sequence and narration are the basis for creating performance art, understood not only as a clear alternative to conventional art, but also characterized by unpredictability, in which the viewer is not prepared for the way messages are received. Undoubtedly, social platforms create an illusion. “The influencer” can reach thousands of viewers and gain fame without leaving home. Without a doubt, social media have created a new entry point to the global art scene, opening way to a wide spectrum of diverse artistic activities. The method of recording, the non-cutaneous nature of the phenomenon makes it possible to own performative actions. The context of a performance is particularly important. It affects what can be universally recognized as art. The question arises (since we distinguish two values of the performative action: in the art gallery and on the street), what frames on the social media allow the audience to interpret it as art, and assuming that it is an art, does it change the perception of a given phenomenon?

Performatywne alter ego

2019 ◽  
Vol 26 (26) ◽  
pp. 108-133
Author(s):  
Agata Szuba Szuba
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Wide Spectrum ◽  
Art Gallery ◽  
Leaving Home ◽  
New Methods ◽  
The Social ◽  
Art Scene ◽  
Alter Ego ◽  
Global Art

The dynamic development of the Internet and the constant search for new ways of reaching the user bring about the availability of materials that were previously unattainable. Performance art, thanks to its special openness to new methods of expression, reaches the mass media, while showing the individual’s psyche and character of the author’s work. The set of gestures, their sequence and narration are the basis for creating performance art, understood not only as a clear alternative to conventional art, but also characterized by unpredictability, in which the viewer is not prepared for the way messages are received. Undoubtedly, social platforms create an illusion. “The influencer” can reach thousands of viewers and gain fame without leaving home. Without a doubt, social media have created a new entry point to the global art scene, opening way to a wide spectrum of diverse artistic activities. The method of recording, the non-cutaneous nature of the phenomenon makes it possible to own performative actions. The context of a performance is particularly important. It affects what can be universally recognized as art. The question arises (since we distinguish two values of the performative action: in the art gallery and on the street), what frames on the social media allow the audience to interpret it as art, and assuming that it is an art, does it change the perception of a given phenomenon?

Performative alter ego

2019 ◽  
Vol 26 (26) ◽  
pp. 108-132
Author(s):  
Agata Szuba
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Wide Spectrum ◽  
Art Gallery ◽  
Leaving Home ◽  
New Methods ◽  
The Social ◽  
Art Scene ◽  
Alter Ego ◽  
Global Art

The dynamic development of the Internet and the constant search for new ways of reaching the user bring about the availability of materials that were previously unattainable. Performance art, thanks to its special openness to new methods of expression, reaches the mass media, while showing the individual’s psyche and character of the author’s work. The set of gestures, their sequence and narration are the basis for creating performance art, understood not only as a clear alternative to conventional art, but also characterized by unpredictability, in which the viewer is not prepared for the way messages are received. Undoubtedly, social platforms create an illusion. “The influencer” can reach thousands of viewers and gain fame without leaving home. Without a doubt, social media have created a new entry point to the global art scene, opening way to a wide spectrum of diverse artistic activities. The method of recording, the non-cutaneous nature of the phenomenon makes it possible to own performative actions. The context of a performance is particularly important. It affects what can be universally recognized as art. The question arises (since we distinguish two values of the performative action: in the art gallery and on the street), what frames on the social media allow the audience to interpret it as art, and assuming that it is an art, does it change the perception of a given phenomenon?

ПРИНЦИПИ ПІЗНАННЯ ПОБУТУВАННЯ ПЕРФОРМАНСУ

2020 ◽  
pp. 54-60
Author(s):  
Admink Admink ◽  
Жанна Шкляренко
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Research Performance ◽  
Emotional States ◽  
Performance Study ◽  
Modern Culture ◽  
Cultural Phenomenon ◽  
The Social ◽  
The Creation ◽  
Dividing Line

Стаття присвячена дослідженню шляхів вивчення перформансу як культурного явища. Зростаюча увага до цього феномену зумовлена відсутністю лінії розмежування його з життям, створенню особливої реальності, спроможністю викликати потужні емоційні стани та взаємоемпатії. Проблематичність у вивченні його полягає у складності архівування, хиткий своєрідний наратив, що вислизає зі сприйняття непідготовленого глядача, міграція з виставкових зал у соціальну сферу, супроводжувана жанровими новоутвореннями. Даним дослідженням зроблено спробу аналізу шляхів пізнання культурного явища перформансу, визначені особливості побутування, виявлено закономірності проявів та варіативність в сучасній культурі. The article is devoted to the study of ways to research performance study as a cultural phenomenon. The growing interest in the phenomenon of performance art is due to the lack of a dividing line with our life, the creation of a special reality, the ability to cause strong emotional states and mutual empathy. The difficulty of study is also in trouble archiving it, shaky kind of narrative which escapes the perception of the unprepared viewer, the migration of the exhibition halls and in the social media sphere, followed by the creation of new genres. This analyzes the ways of understanding the cultural phenomenon of performance art. The features of being are determined, patterns and a variety of its manifestations in modern culture are revealed.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Agent Based Model of Anti-Vaccination Movements: Simulations and Comparison with Empirical Data

Vaccines ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 809
Author(s):  
Pawel Sobkowicz ◽  
Antoni Sobkowicz
Keyword(s):  
Social Media ◽  
Critical Parameters ◽  
Rational Approach ◽  
The Internet ◽  
High Temporal Resolution ◽  
Nonlinear Feedback ◽  
Agent Based Model ◽  
Linear Processes ◽  
Agent Based ◽  
The Social

Background: A realistic description of the social processes leading to the increasing reluctance to various forms of vaccination is a very challenging task. This is due to the complexity of the psychological and social mechanisms determining the positioning of individuals and groups against vaccination and associated activities. Understanding the role played by social media and the Internet in the current spread of the anti-vaccination (AV) movement is of crucial importance. Methods: We present novel, long-term Big Data analyses of Internet activity connected with the AV movement for such different societies as the US and Poland. The datasets we analyzed cover multiyear periods preceding the COVID-19 pandemic, documenting the behavior of vaccine related Internet activity with high temporal resolution. To understand the empirical observations, in particular the mechanism driving the peaks of AV activity, we propose an Agent Based Model (ABM) of the AV movement. The model includes the interplay between multiple driving factors: contacts with medical practitioners and public vaccination campaigns, interpersonal communication, and the influence of the infosphere (social networks, WEB pages, user comments, etc.). The model takes into account the difference between the rational approach of the pro-vaccination information providers and the largely emotional appeal of anti-vaccination propaganda. Results: The datasets studied show the presence of short-lived, high intensity activity peaks, much higher than the low activity background. The peaks are seemingly random in size and time separation. Such behavior strongly suggests a nonlinear nature for the social interactions driving the AV movement instead of the slow, gradual growth typical of linear processes. The ABM simulations reproduce the observed temporal behavior of the AV interest very closely. For a range of parameters, the simulations result in a relatively small fraction of people refusing vaccination, but a slight change in critical parameters (such as willingness to post anti-vaccination information) may lead to a catastrophic breakdown of vaccination support in the model society, due to nonlinear feedback effects. The model allows the effectiveness of strategies combating the anti-vaccination movement to be studied. An increase in intensity of standard pro-vaccination communications by government agencies and medical personnel is found to have little effect. On the other hand, focused campaigns using the Internet and social media and copying the highly emotional and narrative-focused format used by the anti-vaccination activists can diminish the AV influence. Similar effects result from censoring and taking down anti-vaccination communications by social media platforms. The benefit of such tactics might, however, be offset by their social cost, for example, the increased polarization and potential to exploit it for political goals, or increased ‘persecution’ and ‘martyrdom’ tropes.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals Social Media Analysis Using Probabilistic Neural Network Algorithm to Know Personality Traits

Jurnal INFORM ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 61-64
Author(s):  
Mohammad Zoqi Sarwani ◽  
Dian Ahkam Sani
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Probabilistic Neural Network ◽  
Media Analysis ◽  
Training Data ◽  
The Internet ◽  
Accuracy Score ◽  
Network Algorithm ◽  
The Social ◽  
Neural Network Algorithm

The Internet creates a new space where people can interact and communicate efficiently. Social media is one type of media used to interact on the internet. Facebook and Twitter are one of the social media. Many people are not aware of bringing their personal life into the public. So that unconsciously provides information about his personality. Big Five personality is one type of personality assessment method and is used as a reference in this study. The data used is the social media status from both Facebook and Twitter. Status has been taken from 50 social media users. Each user is taken as a text status. The results of tests performed using the Probabilistic Neural Network algorithm obtained an average accuracy score of 86.99% during the training process and 83.66% at the time of testing with a total of 30 training data and 20 test data.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Sign in / Sign up

Export Citation Format

Share Document