Communication today in both classical and new media has changed not only its way and access to interpersonal communications, but also in social relations. The world today, more than ever before, is in a struggle between classical communications, always overwhelmed by the pessimism of social developments, with new or modernized communications. Many scholars have put forward theories that testify to this war, even in the social context, that they make comparisons or connections of communicationbetween two sides of the Atlantic. The first one is on the sociological plane between European sociology and the second one onAmerican pragmatism. These relate in particular to the claims of the American empirical school and the Frankfurt school as well as to Habermasian and post-Habermasian theories of public space.This paper attempts to highlight this "war" that has a profound social impact on our lifestyles, approaches to various problems, combating misinformation or even harmful political decision-making. Therefore, the purpose of this paper is to move away from the negative effects stimulated by this communicological transformation, to show that public action is not merely a passive conformism, to show that society is rational and dynamic, and that there are no externalities or absolute superiority of intellectuals. In addition, the paper will not eliminate the critics of negative phenomens whether they are consequences of shallow thoughts or low interests, or due to the lack of legal regulations in the Balkans and specifically in the Republic of Northern Macedonia, which would condemn the inclusion of negative innovations, misguided, and as consequence harmful to society.The paper will have a positive approach to today's technological developments that affect communication and social life in general. It will be an alarm case for intentional or unintentional deviations, which give alert for wrong decisions that result from sociological deviations in communication. The point of this paper is to presents a basis for study or concern, for this global transformation where local institutional issues have already taken on broad transnational character. In this context, caring for communication, especially its regular social development, would contribute to raising new dimensions of its true ideals of ethnic, political or even religious pluralism, and would represent the true ideal of not abandoning the vision of an open, multidimensional world. These are some of the most sensitive issues in the world, especially the Balkans, which will be approached with a positive and progressive look.This paper will be conducted through the survey method, and the content analysis. The public, especially the educated and critical public in the Republic of Northern Macedonia, as well as some of the traditional media and news portals in RMV, are subject of observation. In addition to the problematic rise that we claim to be world-specific but Balkan-specific, the work will extend to the communicational and sociological reality of the Republic of Northern Macedonia.
Edukacja medialna z perspektywy edukacyjnej analizy transakcyjnej
