scholarly journals “El Caribe que nos une” Relaciones Públicas en Cuba: una mirada desde el Turismo / "The Caribbean that unites us" Public Relations in Cuba: a tourism perspective

2021 ◽  
Vol 11 (22) ◽  
pp. 27-48
Author(s):  
Yesenia Cabrera-Estrada ◽  
Orlando Gutiérrez-López
Keyword(s):  
Public Relations ◽  
The Public ◽  
Third Phase ◽  
Tourism Sector ◽  
New Public ◽  
Product Service ◽  
Social Scene ◽  
Political Economic ◽  
The Impact ◽  
Investigative Process

Public Relations have been classified into 6 stages from its emergence in Cuba (1956) to date (2021); However, it was not until the third phase (1990-1998) that the discipline began to awaken, coinciding with the germination of the specialty in the political, economic and social scene in which the country found itself in those years. The 90s also set the tone in the development of Tourism in Cuba, from then on several tourist institutions were created or expanded such as travel agencies, hotel and extra-hotel entities, including the Ministry of Tourism - hereinafter MINTUTR- ; Likewise, various avenues of relations were established, which made it possible to demonstrate the role that Public Relations played on the island. This binomial became increasingly important, also achieving a bidirectional sense, to the point that the exponential growth of Tourism is attributed - to a certain extent - to Public Relations. A small diagnosis carried out during the investigative process, showed that there are a set of weaknesses in relation to the current attention of Public Relations in the territory, which need to be combated and take a series of measures for their improvement, much more so, if they are takes into account that the current situation in Cuba was exacerbated by the entire epidemiological scenario caused by the COVID-19 pandemic, which results in further distancing from the competition. This tool has been of vital importance, since it is present in the customer experience cycle in the 4 key moments: attraction, attention, loyalty and feedback; and where the figure of the public relations officer is empowered from graduates in the communication area, to those who are in some way in direct contact with the client, since although they do not know the theory, it does add great value to their satisfaction, reaching even turning a product / service that did not deliver on its promise into a positive one. The aforementioned diagnosis is carried out mainly from: bibliographic review, interview with specialists from different tourism companies, business owners and the assessment of experts through a test on the purification or relevance of the problems obtained. From this, two great results are reached where a series of essential opportunities are displayed for the improvement of Public Relations from the tourist perspective. The first summarizes the concept of strong binomial that exists between Tourism and Public Relations, in such a way that, if the found weaknesses were solved, it would be possible to enhance the confidence of the tourism sector and therefore of Public Relations. This section is supported by 4 elements that are pointed out in order to achieve the success of this first task. These fundamentals are: structure, the education of the new public relations officer, interrelationships and competition. The second focuses on the change in behavior that has caused the impact of the pandemic, which puts in value not only the role of Public Relations, but also shows that they are facing a new challenge. In summary, the research makes it clear that, if the aforementioned actions are carried out, success will be achieved in the development of Public Relations in Tourism in Cuba.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

Accountability and governance in social care: the impact of personalisation

2014 ◽  
Vol 11 (2) ◽  
pp. 111-128 ◽  
Author(s):  
Enrico Bracci
Keyword(s):  
Case Studies ◽  
Social Services ◽  
Social Care ◽  
Public Governance ◽  
Content Type ◽  
The Public ◽  
New Public ◽  
Governance Process ◽  
The Impact ◽  
The Relationship

Purpose – The aim of the paper is to illustrate the changing structure of accountability under a new public governance agenda introduced in England to deliver social care through personal budgets. Design/methodology/approach – The paper draws on accountability and public governance literature, in particular, the accountability framework proposed by Hupe and Hill. The evidence was gathered from exploratory case studies conducted in two English County Councils. Findings – The introduction of personal budgets has modified the roles of the different actors involved in the co-production of social services. The case studies evidence changes in the accountability and governance process, particularly with respect to the personal budget regime that has devolved responsibility and accountability to the customer. Specifically, the customer's role has shifted and expanded in the accountability chain and thus developed into a partnership. Originality/value – This study is one of the first to analyse the relationship between the personalisation agenda in English social services and the relevant accountability mechanisms involved. Moreover, the paper refines the theoretical framework proposed by Hupe and Hill according to the different role the public now plays.

scholarly journals The Impact of the Tourism Promotion-Mix Elements on the Foreign Tourists’ Mental Images of the Jordanian Tourist Destinations (A Field Study)

2017 ◽  
Vol 11 (1) ◽  
pp. 74
Author(s):  
Hameed Aldebi ◽  
Noreyah Aljboory
Keyword(s):  
Public Relations ◽  
Social Networking Sites ◽  
Personal Selling ◽  
Sales Promotion ◽  
Mental Images ◽  
Independent Variables ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
The Impact

The present study aimed at identifying the impact of the tourism promotion-mix elements – which are represented in advertisement, publicity, public relations, personal selling, and sales promotion - on the foreign tourists’ mental images of the Jordanian tourist destinations. Therefore, the sample of the present study was selected from Amman / Jordan and consisted from three hundred (300) foreign tourists. The tourism promotion-mix elements are considered independent variables and the foreign tourists’ mental images of the Jordanian tourist destinations are considered a dependant variable. Several statistical methods were used to test the study’s hypotheses and provide answers for the study’s question.It was concluded that the impacts of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations vary. For instance, advertisement is the most influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 47.4 % of the change that occur in the dependant variable. However, sales promotion is the least influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 29.1 % of the change that occur in the dependant variable. It was concluded that there are statistically significant differences between the extents of influence of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations which can be attributed to their nationality.The researchers of the present study suggested several recommendations that can participate in enhancing and developing the Jordanian tourism sector. They also recommended providing more attention and care to the promotional activities that are based on social networking sites.

Obesity and hunger present dual challenges in Mexico

2018 ◽  
Keyword(s):  
Food Security ◽  
Vulnerable Groups ◽  
Content Type ◽  
The Public ◽  
Food And Agriculture ◽  
Fortified Milk ◽  
New Public ◽  
President Elect ◽  
Set Up ◽  
The Impact

Subject Food security and obesity. Significance President-elect Andres Manuel Lopez Obrador (AMLO) announced on August 16 that his government would set up a new public body dedicated to food security. Mexican Food Security (Segalmex) will merge two existing state companies that sell subsidised food in deprived areas and distribute fortified milk to vulnerable groups. AMLO’s announcement was followed by the release on September 11 of a UN Food and Agriculture Organisation (FAO) report showing that while 11.3 million Mexicans were severely food insecure in 2015-17, 24.3 million adults were obese in 2016, up from 20.5 million in 2012. Impacts Boosting local production may be insufficient to reduce the country’s reliance on imported foodstuffs. The OECD estimates that 40% of Mexicans could be obese by 2030, exacerbating pressures on the public health system. Failure to address obesity will have financial costs owing to the impact of associated illnesses such as diabetes on worker productivity.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals Apuntes para la gestión del turismo en España tras la crisis sanitaria de la Covid-19

2021 ◽  
Vol 19 (1) ◽  
pp. 189-194
Author(s):  
Patricia Arold Lario ◽  
Keyword(s):  
Urban Areas ◽  
Structural Changes ◽  
Economic Effects ◽  
Health Crisis ◽  
The Public ◽  
Mass Tourism ◽  
Public Health Crisis ◽  
Tourism Sector ◽  
Foreign Tourism ◽  
The Impact

The impact caused in the tourism sector by the public health crisis linked to coronavirus COVID‑19 and the need to protect the population from subsequent infection marks a necessary change in the model of tourism in coastal areas in Spain where mass tourism was the norm. Relevant reforms must be made to soften the economic effects of the drop in foreign tourism. In the case of cultural tourism in urban areas and inland, there is an en excellent opportunity to make structural changes in management that pre‑Covid was already experiencing serious problems. In this document we attempt to highlight the elements that may be key to future reform.

scholarly journals Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

2018 ◽  
Vol 7 (1) ◽  
pp. 42-52
Author(s):  
Ayu Wahyuni Solihah ◽  
I Nyoman Musiasa ◽  
Mohammad Shihab
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Tourism Development ◽  
Special Economic Zone ◽  
Public Relation ◽  
Key Informants ◽  
The Public ◽  
Tourism Sector ◽  
Strategic Public Relations ◽  
Depth Interviews

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

The FC Porto Museum project and the challenges of a new reality

2020 ◽  
Vol 12 (6) ◽  
pp. 767-770
Author(s):  
Luís Valente
Keyword(s):  
Local Community ◽  
Public And Private ◽  
Content Type ◽  
Eastern Area ◽  
The Public ◽  
Tourism Sector ◽  
Extensive Program ◽  
The Impact ◽  
Near Future ◽  
Official Sources

Purpose This paper aims to explain how FC Porto positioned its museum and stadium as touristic and cultural attractions of reference in Porto. The current international situation demands a reflection on how to behave in relation to the market in the near future. Design/methodology/approach This paper is based on information drawn from official sources and relevant FC Porto data. Findings FC Porto Museum has an extensive program of cultural events that is offered every month to the locals. Public and private partnerships have also been celebrated by welcoming all kinds of audiences from schools to universities and tour operators. Practical implications Now that everyone is living in unprecedented and challenging times, sharing experiences on how to evolve and create new opportunities to the public is even more essential. Originality/value FC Porto Museum and Dragão Stadium are among the most visited attractions in Porto. Although cultural attractions are often more popular, during the past six years the impact of the museum and stadium on the tourism sector in the eastern area of the city and the local community cannot be underestimated.

Peran Dan Fungsi Public Relation Dalam Mempertahankan Citra Positif Portal Berita Online Antaranews.Com

2021 ◽  
Vol 1 (2) ◽  
pp. 79-88
Author(s):  
Dede Mercy Rolando ◽  
Tri Adellia ◽  
Nuril Maulana Alifia Aziz ◽  
Galuh Dwi Kartika Wicaksono
Keyword(s):  
Public Relations ◽  
Online News ◽  
Online Media ◽  
Public Relations Practitioners ◽  
The Public ◽  
Technological Advances ◽  
Management Function ◽  
And Function ◽  
The Impact ◽  
Role And Function

This study aims to determine how the role and function of Public Relations in LKBN ANTARA Bureau Lampung in maintaining a positive image in the eyes of the public. In order to examine this research, the author uses descriptive qualitative research methods with data collection in the form of interviews, documentation and literature. The subject of this research is Public Relations practitioners in LKBN Anatara Lampung bureau. This study looks at the impact of technological advances that have disrupted conventional mass media, so that news channels are now converged into online channels. However, due to the convenience offered by online media, the information submitted cannot be filtered properly. The amount of information that is anonymous has resulted in the largest number of hoax news in online media. This reduces the credibility of an online news portal in the eyes of the public. Even some people doubt the accuracy of the news available on online channels. Public Relations at LKBN ANTARA Bureau Lampung acts as a Communication Technician, Communication Facilitator and Problem Solving Facilitator. And Public Relations here also acts as a management function and communication function.

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