scholarly journals A content analysis of teen-favored celebrities' posts on social networking sites: Implications for parasocial relationships and fame-valuation

Author(s):  
Keren Eyal ◽  
Tali Te'eni-Harari ◽  
Keshet Katz

The aspiration of young people for fame – a wide public recognition – has risen in recent years. This fame-valuation is a concern for scholars, educators, and parents as it has been linked with teen self-focused aspirations, narcissism, and materialism. This rise in the value of fame has been linked to two trends: teens' increased attraction to celebrities and their use of social networking sites (SNSs). SNSs have changed the landscape of celebrity media presence compared to traditional media and enable a shift in balance between a professional and personal focus in the celebrity's brand image. Such a balance might have implications for the relationships audiences form with celebrities and, by extension, for adolescent fame-valuation. The current study examines the SNS (Facebook and Instagram) posts of teen-favored celebrities in order to map the characteristics of the messages to which adolescents are heavily exposed, that might reinforce their fascination with fame. The study is based on a content analysis of 1,075 posts by 24 teen-favored local and foreign celebrities in Israel. The study finds that celebrities' SNS posts lack depth in personal self-disclosure and are rather strongly focused on their professional lives – job-related activities, achievements, and self-promotion. Though SNSs present limited gatekeeping restrictions, celebrities choose to present a controlled image of themselves that is unprovocative, as evident in their promoted values, exhibited lifestyle, and physical representation.

Author(s):  
Keren Eyal ◽  
Tali Te'eni-Harari ◽  
Keshet Katz

The aspiration of young people for fame – a wide public recognition – has risen in recent years. This fame-valuation is a concern for scholars, educators, and parents as it has been linked with teen self-focused aspirations, narcissism, and materialism. This rise in the value of fame has been linked to two trends: teens' increased attraction to celebrities and their use of social networking sites (SNSs). SNSs have changed the landscape of celebrity media presence compared to traditional media and enable a shift in balance between a professional and personal focus in the celebrity's brand image. Such a balance might have implications for the relationships audiences form with celebrities and, by extension, for adolescent fame-valuation. The current study examines the SNS (Facebook and Instagram) posts of teen-favored celebrities in order to map the characteristics of the messages to which adolescents are heavily exposed, that might reinforce their fascination with fame. The study is based on a content analysis of 1,075 posts by 24 teen-favored local and foreign celebrities in Israel. The study finds that celebrities' SNS posts lack depth in personal self-disclosure and are rather strongly focused on their professional lives – job-related activities, achievements, and self-promotion. Though SNSs present limited gatekeeping restrictions, celebrities choose to present a controlled image of themselves that is unprovocative, as evident in their promoted values, exhibited lifestyle, and physical representation.


Mathematics ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 146
Author(s):  
Lili Nemec Zlatolas ◽  
Luka Hrgarek ◽  
Tatjana Welzer ◽  
Marko Hölbl

Social networking sites (SNSs) are used widely, raising new issues in terms of privacy and disclosure. Although users are often concerned about their privacy, they often publish information on social networking sites willingly. Due to the growing number of users of social networking sites, substantial research has been conducted in recent years. In this paper, we conducted a systematic review of papers that included structural equations models (SEM), or other statistical models with privacy and disclosure constructs. A total of 98 such papers were found and included in the analysis. In this paper, we evaluated the presentation of results of the models containing privacy and disclosure constructs. We carried out an analysis of which background theories are used in such studies and have also found that the studies have not been carried out worldwide. Extending the research to other countries could help with better user awareness of the privacy and self-disclosure of users on SNSs.


2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.


2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.


Author(s):  
Fernando Oliveira-Brochado

Luxury restaurants are expected to offer outstanding culinary talent and expertise; be authentic, creative and consistent; and provide exciting quality food. Currently, culinary art discourses include a social dimension in which social networking sites are used to share gastronomic experiences and check recommendations. User-generated reviews are thus an intersection of participatory culture and ‘foodie' discoures. This study's main objective was to examine this phenomenon by analysing web reviews to identify the expressive dimensions that describe guests' experiences. Mixed-method content analysis was selected for this research, using qualitative text interpretation to supplement quantitative word counts and factor analyses. Content analysis of reviews of the top three Michelin-starred restaurants (i.e., two stars) in Portugal identified concepts used to assess haute cuisine experiences from the client's perspective. The results include a concept map encompassing the following dimensions: ‘food', ‘restaurant', ‘experience', ‘menu', ‘wine', ‘special (dinner)', ‘view', ‘beautiful (food)', ‘friendly (staff)', ‘chef', ‘visit' and ‘dessert'.


2011 ◽  
Vol 1 (4) ◽  
pp. 1-9
Author(s):  
Thomas Woolford ◽  
Jonathan Matusitz

This paper applies the theory of memetic engineering to a cyberterrorist group: Anonymous. Anonymous was created on the Internet and is a decentralized community that has no leaders. Memetic engineering, a theoretical concept developed by Richard Dawkins (1976), posits that memes (units of cultural transmission) are diffused through cultural channels (e.g., traditional media, social networking sites, etc.) to infect minds that, in turn, will replicate those memes themselves. Memetic engineering is about memetic replication. Memes can be anything from smiley faces to evil ideas. Members of Anonymous operate in (online) disguise and have been known to transmit terrorist memes through online channels such as imageboards, chatrooms, and even YouTube videos.


2018 ◽  
Vol 10 (11) ◽  
pp. 3928 ◽  
Author(s):  
Yang-Chieh Chin ◽  
Wen-Zhong Su ◽  
Shih-Chih Chen ◽  
Jianing Hou ◽  
Yu-Chuan Huang

In recent years, users have increasingly focused on the privacy of social networking sites (SNS); users have reduced their self-disclosure intention. To attract users, SNS rely on active platforms that collect accurate user information, even though that information is supposed to be private. SNS marketers must understand the key elements for sustainable operation. This study aims to understand the influence of motivation (extrinsic and intrinsic) and self-disclosure on SNS through soft computing theories. First, based on a survey of 1108 users of SNS, this study used a dominance-based rough set approach to determine decision rules for self-disclosure intention on SNS. In addition, based on 11 social networking industry experts’ perspectives, this study validated the influence between the motivation attributes by using Decision-Making Trial and Evaluation Laboratory (DEMATEL). In this paper, the decision rules of users’ self-disclosure preference are presented, and the influences between motivation attributes are graphically depicted as a flow network graph. These findings can assist in addressing real-world decision problems, and can aid SNS marketers in anticipating, evaluating, and acting in accord with the self-disclosure motivations of SNS users. In this paper, practical and research implications are offered.


SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402091953
Author(s):  
Sven Stollfuß

This article discusses fitness content on Instagram as a form of social media entertainment (SME). A conceptual article that presents a literature review of studies on fitness postings on social media, it examines the research on communitainment values in online fitness content. While online entertainment on social media differs from traditional mass media such as television and movies, new concepts of social media–related entertainment have been described in the field of communication and media studies. Based on a literature review of online entertainment research on media effects and content-oriented approaches of so-called “social media entertainment” (SME), this article intends to discuss fitness postings and their corresponding community-driven communication as “communitainment.” Aspects of fitness content will be further explained in terms of (a) self-representation and self-disclosure, (b) community building, and (c) media use and well-being, thereby highlighting the new dynamics of fitness communitainment on social networking sites (SNSs).


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