scholarly journals SENTIMENT(ALITY) AS A MEANS OF PERSUASION: ON THE THIN ICE OF MANIPULATION IN PROTESTANT SERMONS

2021 ◽  
Vol 14 (2) ◽  
pp. 5-23
Author(s):  
Martin Adam
Keyword(s):  
Vital Role ◽  
Religious Discourse ◽  
Human Communication ◽  
Religious Texts ◽  
Persuasive Strategies ◽  
Religious Doctrine ◽  
Ultimate Objective ◽  
Linguistic Means

Religious discourse represents an area of human communication in which persuasion plays a vital role; religious texts seem to be essentially related to the ultimate objective of religion: to create, mediate and legitimise ideology in order to persuade the reader of the veracity of the religious doctrine (Fairclough 1989, Cotterell & Turner 1989: 26-33, van Dijk 1998: 317). The paper seeks to investigate the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. The analysis focuses on the rhetorical role of pathos, which is purposefully evoked by the preacher via wilful employment of aff ect and emotions. Attention will also be paid to the blurred borderline between the intentional use of sentiment and sentimentality, and manipulation.

scholarly journals A Cognitive Linguistic Study of the Persuasive/Attention Strategies Used in Selected American English E-Advertisements

2021 ◽  
Author(s):  
Saba Kamil Ali ◽  
Rana H. Al-Bahrani
Keyword(s):  
American English ◽  
Vital Role ◽  
Frame Semantics ◽  
Textual Information ◽  
Visual Mode ◽  
Written Text ◽  
Persuasive Strategies ◽  
Cognitive Linguistic ◽  
Research Questions

The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the cognitive linguistic theory of frame semantics by Fillmore (1995). Since the study is qualitative, the study’s data will be limited to four randomly selected American English advertisements posted on Facebook. Findings have revealed that the number of the evoked frame units is unlimited and subjective, reflecting, as a result, a person’s imagination power, his needs, and desires. The study has concluded that the visual, written text is more persuasive than the pictures and photos. The text reflects a bricolage of various persuasive strategies that help pull the attention. Besides, the images provided played a vital role, though secondary to the texts, supporting the textual information and flavor it realistically.

Persuasive Strategies in Arabic Religious Discourse: Evidence From the Friday Sermons of Dr. Mohammad Rateb Al-Nabulsi

2019 ◽  
Vol 11 (6) ◽  
pp. 248
Author(s):  
Ronza N. Abu Rumman
Keyword(s):  
Crucial Role ◽  
Dominant Strategy ◽  
Religious Discourse ◽  
Point Of View ◽  
Persuasive Strategies ◽  
Shared Interest

The present study aims at examining the persuasion process in Arabic religious discourse. In particular, it seeks to investigate the persuasive strategies used in Friday sermons. The data of the study is elicited from ten randomly selected Friday sermons delivered by Dr. Mohammad Rateb Al-Nabulsi. The study utilizes Connor and Lauer's (1985) model to explore rational, credibility and affective appeals. The findings point out the crucial role of persuasive appeals in enhancing the persuasive impact of the argument. The results reveal that the most frequently used appeals are rational appeals followed by affective and credibility appeals respectively. The analysis records the prevalence of the authority strategy among rational appeals, while showing the speaker's shared interest and point of view is the most pervasive strategy among credibility appeals. Finally, the use of vivid pictures is the most dominant strategy among affective appeals.

scholarly journals A Cognitive Linguistic Study of the Persuasive/Attention Strategies Used in Selected American English E-Advertisements

2021 ◽  
Vol 7 (1) ◽  
pp. 279
Author(s):  
Saba Kamil Ali ◽  
Rana H. Al-Bahrani
Keyword(s):  
American English ◽  
Vital Role ◽  
Frame Semantics ◽  
Textual Information ◽  
Visual Mode ◽  
Written Text ◽  
Persuasive Strategies ◽  
Cognitive Linguistic ◽  
Research Questions

The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the cognitive linguistic theory of frame semantics by Fillmore (1995). Since the study is qualitative, the study’s data will be limited to four randomly selected American English advertisements posted on Facebook. Findings have revealed that the number of the evoked frame units is unlimited and subjective, reflecting, as a result, a person’s imagination power, his needs, and desires. The study has concluded that the visual, written text is more persuasive than the pictures and photos. The text reflects a bricolage of various persuasive strategies that help pull the attention. Besides, the images provided played a vital role, though secondary to the texts, supporting the textual information and flavor it realistically.

scholarly journals Women’s Identity in the Digital Islam Age: Social Media, New Religious Authority, and Gender Bias

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Ahmad Muttaqin
Keyword(s):  
Social Media ◽  
Gender Bias ◽  
Qualitative Method ◽  
Religious Discourse ◽  
Religious Authority ◽  
Religious Texts ◽  
Women's Identity ◽  
And Gender

<p>This paper discusses the phenomenon of religious lectures on social media that are gender-biased. The gender-biased religious lectures delivered in social media by some famous figures perpetuate the discrimination against women in Indonesia. This research answers how and why the religious lectures with gender-biased theme appear massively on social media. By using a qualitative method and feminist approach, the study focuses on the religious preachers on the new social media. This study shows that the large amounts of lectures with the gender-biased theme in social media are inseparable from the role of the promotional accounts. It shares videos of gender-themed propaganda massively and attractively to attract many visitors and followers of these accounts. This study reveals that the massive religious lectures with gender bias on social media are not only dealing with the textual understanding of religious texts but also a matter of the religious commodification. The actors of business could determine the massively particular religious discourse on social media.</p>

Asiana Airlines Flight 214

2014 ◽  
Vol 4 (2) ◽  
pp. 113-121 ◽  
Author(s):  
Stephanie Chow ◽  
Stephen Yortsos ◽  
Najmedin Meshkati
Keyword(s):  
Human Factors ◽  
Aviation Safety ◽  
Cultural Factors ◽  
Vital Role ◽  
Cultural Issues ◽  
Flight Crew ◽  
Pilot Performance ◽  
Engineering Designs ◽  
Flight Deck

This article focuses on a major human factors–related issue that includes the undeniable role of cultural factors and cockpit automation and their serious impact on flight crew performance, communication, and aviation safety. The report concentrates on the flight crew performance of the Boeing 777–Asiana Airlines Flight 214 accident, by exploring issues concerning mode confusion and autothrottle systems. It also further reviews the vital role of cultural factors in aviation safety and provides a brief overview of past, related accidents. Automation progressions have been created in an attempt to design an error-free flight deck. However, to do that, the pilot must still thoroughly understand every component of the flight deck – most importantly, the automation. Otherwise, if pilots are not completely competent in terms of their automation, the slightest errors can lead to fatal accidents. As seen in the case of Asiana Flight 214, even though engineering designs and pilot training have greatly evolved over the years, there are many cultural, design, and communication factors that affect pilot performance. It is concluded that aviation systems designers, in cooperation with pilots and regulatory bodies, should lead the strategic effort of systematically addressing the serious issues of cockpit automation, human factors, and cultural issues, including their interactions, which will certainly lead to better solutions for safer flights.

Energy Efficiency Analysis in ERA using NFL-BA Algorithm

2020 ◽  
pp. 340-348
Author(s):  
Palky Mehta ◽  
H. L. Sharma
Keyword(s):  
Cluster Head ◽  
Vital Role ◽  
Wireless Sensor ◽  
Energy Usage ◽  
Cluster Heads ◽  
Comparison Results ◽  
Current Scenario ◽  
Energy Efficiency Analysis ◽  
Selection Of

In the current scenario of Wireless Sensor Network (WSN), power consumption is the major issue associated with nodes in WSN. LEACH technique plays a vital role of clustering in WSN and reduces the energy usage effectively. But LEACH has its own limitation in order to search cluster head nodes which are randomly distributed over the network. In this paper, ERA-NFL- BA algorithm is being proposed for selects the cluster heads in WSN. This algorithm help in selection of cluster heads can freely transform from global search to local search. At the end, a comparison has been done with earlier researcher using protocol ERA-NFL, which clearly shown that proposed Algorithm is best suited and from comparison results that ERA-NFL-BA has given better performance.

Tertiary English-majored Students’ Perceptions toward the Role of Pronunciation in English Language Learning and their Practicing Strategies

2020 ◽  
Vol 6 (2) ◽  
pp. 264-279
Keyword(s):  
Language Learning ◽  
English Language ◽  
Vital Role ◽  
English Language Learning ◽  
Structured Interviews ◽  
Efl Learners ◽  
The University

Accurate pronunciation has a vital role in English language learning as it can help learners to avoid misunderstanding in communication. However, EFL learners in many contexts, especially at the University of Phan Thiet, still encounter many difficulties in pronouncing English correctly. Therefore, this study endeavors to explore English-majored students’ perceptions towards the role of pronunciation in English language learning and examine their pronunciation practicing strategies (PPS). It involved 155 English-majored students at the University of Phan Thiet who answered closed-ended questionnaires and 18 English-majored students who participated in semi-structured interviews. The findings revealed that students strongly believed in the important role of pronunciation in English language learning; however, they sometimes employed PPS for their pronunciation improvement. Furthermore, the results showed that participants tended to use naturalistic practicing strategies and formal practicing strategies with sounds, but they overlooked strategies such as asking for help and cooperating with peers. Such findings could contribute further to the understanding of how students perceive the role of pronunciation and their PPS use in the research’s context and other similar ones. Received 10th June 2019; Revised 12th March 2020; Accepted 12th April 2020

The role of Record of Rights (Khatian) in determining title or possession: An overview

IIUC Studies ◽  
2020 ◽  
Vol 15 ◽  
pp. 33-46
Author(s):  
Kalim Ullah
Keyword(s):  
Human Life ◽  
Vital Role ◽  
Critical Element ◽  
Human Beings ◽  
Supportive Evidence ◽  
Land Administration ◽  
Holy Quran ◽  
The Holy Quran ◽  
Religious Systems

Human beings are deeply related to land. Human beings take birth on land, live on land, die on land and mixes with land ultimately. As stated in the holy Quran: ‘We (Allah) created you (human beings) from the soil, we shall make you return to the soil and We shall call you back again from the soil’ (20:55). Human life is surrounded by soil i.e. land. So, land is a highly completed issue of human life involving economic, social, political, cultural and often religious systems. Land administration is thus a critical element and often a pre-condition for peaceful society and sustainable development. In administrating land, Khatian or record of rights plays a vital role to determine the rights and interests of the respective parties as supportive evidence. In this article, discussion is mainly made on the fact that Khatian or record of rights is not a document of title solely but it may be an evidence of title as well as possession. IIUC Studies Vol.15(0) December 2018: 33-46

A Court in Decline? Examining the Regality Court Records of Melrose, Roxburghshire, 1657–84

2020 ◽  
Vol 40 (1) ◽  
pp. 1-16
Author(s):  
Vivienne Dunstan
Keyword(s):  
Seventeenth Century ◽  
Local Community ◽  
Local Population ◽  
Local Area ◽  
Vital Role ◽  
Local Communities ◽  
Court Records ◽  
Seminal Work

McIntyre, in his seminal work on Scottish franchise courts, argues that these courts were in decline in this period, and of little relevance to their local population. 1 But was that really the case? This paper explores that question, using a particularly rich set of local court records. By analysing the functions and significance of one particular court it assesses the role of this one court within its local area, and considers whether it really was in decline at this time, or if it continued to perform a vital role in its local community. The period studied is the mid to late seventeenth century, a period of considerable upheaval in Scottish life, that has attracted considerable attention from scholars, though often less on the experiences of local communities and people.

Risk and Protective Factors in the Life of Youth in Relation to Resilience

2018 ◽  
Vol 52 (1) ◽  
pp. 50-59
Author(s):  
Silvia Barnová ◽  
Viola Tamášová
Keyword(s):  
Social Support ◽  
Protective Factors ◽  
School Psychologists ◽  
Social Environment ◽  
Social Services ◽  
Service Providers ◽  
Vital Role ◽  
Great Role ◽  
Health Service Providers

Abstract Introduction: A certain degree of stress is present in everyone’s life and young people are not an exception. Most of them show a certain degree of resilience and can cope with stressful situations without any difficulties, however there is a group of youth who live in toxic environments and need help. If there is a risk of failure due to the intensity of stressors; external formal and informal support have a great role to play as they have the potential to prevent negative developmental outcomes. Purpose: The authors’ intention was to make a review of available literature on the current issues of resilience research with a focus on the importance of protective factors in young people’s lives – especially when they are exposed to adversity. An emphasis is placed on the vital role of social support to individuals provided by schools as well as social services. Methods: In the presented literature review, multiple formal search methods including hand searching of key journals; electronic searching of journal databases and subject specific websites; reference scanning; and citation tracking were used. Conclusion: Individuals commonly demonstrate some level of resilience, yet most of them are able to deal with stressful situations without any harm. On the other hand, if the adversity is too high, the presence of social support provided by their social environment is important. In this context, good relationships in general and sufficient external protective factors provided by their social environment (schools, school psychologists, institutional social and health service providers) are important.

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