The article examines the influence of the Russian revolution on clothing and fashion. The objective factor that dictated the manner of dressing was the progressive poverty and lack of the most necessary things. The Russian industry, including the production of clothing and shoes, was focused primarily on meeting the needs of the army. The needs of the civilian population lacked raw materials and, as a result, impoverishment, albeit to varying degrees, affected all social groups. The revolution added to this several more circumstances, already ideological in nature. Firstly, the emphasized egalitarianism in appearance, the conscious rejection of any external differences. At the same time, the manner of dressing, characteristic of the social bottom, became a reference for imitation. This can be considered a kind of mimicry, a means of self-defense in conditions when the order in the country dictated the street. Emphasized asceticism, deliberately cultivated negligence were characteristic of most members of the political class, regardless of which side of the barricades they were on. A side manifestation of this trend was the widespread paramilitary style, reflecting the fear of soldier anarchy that swept the country. At the same time, it is the military uniform and its most important element – epaulettes, that will be one of the first reasons for confronting the emerging of white and red Russia. In the civil war and subsequent years, these trends will generally continue, although they will undergo some changes. In general, these characteristics of clothing as a sign element will remain until the end of the Soviet era.