scholarly journals Moderating Effects of Personal Innovativeness on the Relationship between Perceived Usefulness, Subjective Norm and Intention to Use Mobile Internet

2010 ◽  
Vol 19 (3) ◽  
pp. 209-236 ◽  
Author(s):  
Hyun-Sik Shin
Keyword(s):  
Subjective Norm ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Moderating Effects ◽  
Personal Innovativeness ◽  
The Relationship

scholarly journals Study of How Experience Involvement Affects Users’ Continuance Intention to Use Mobile Reading

2014 ◽  
Vol 2 (6) ◽  
pp. 532-542 ◽  
Author(s):  
Qi Wang ◽  
Xiaoli Zhou ◽  
Xiaohang Zhang
Keyword(s):  
Image Enhancement ◽  
Rapid Development ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Intention To Use ◽  
Continuance Intention ◽  
The Relationship

AbstractWith the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.

scholarly journals Factors Influencing Intention to Use SPayLater in Indonesia

2021 ◽  
Vol 8 (2) ◽  
pp. 285-294
Author(s):  
Rezki Orientani ◽  
Masmira Kurniawati
Keyword(s):  
Subjective Norm ◽  
Peer To Peer ◽  
Payment System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Technological Developments ◽  
Peer Lending

Payment instruments are part of technological developments. The existence of this development is utilized by finance companies such as peer-to-peer lending technology. Peer-to-peer lending in Indonesia continues to increase, one of the products of peer-to-peer lending companies is SPayLater which is a product of Shopee Indonesia and PT. Lentera Dana. This study provides an overview of the effect of perceived ease of use, perceived usefulness, perceived compatibility towards attitude toward using and perceived cost, subjective norm, personal innovativeness on intention to use. This study uses a quantitative method by distributing 250 online questionnaires to Shopee consumers. Data analysis was carried out using SEM and assisted by PLS 3 software. The results of this study indicate that perceived ease of use does not affect attitude toward using SPayLater payment system, perceived cost and personal innovativeness do not affect intention to use the SPayLater payment system, while perceived usefulness, perceived compatibility, attitude toward using and subjective norm affect the intention to use the SPayLater payment system.

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Multiple Mediation ◽  
Content Type ◽  
The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

scholarly journals Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI)

2014 ◽  
Vol 15 (3) ◽  
Author(s):  
Rui-Ting Huang ◽  
Chia-Hua Hsiao ◽  
Tzy-Wen Tang ◽  
Tsung-Cheng Lien
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Subjective Norm ◽  
The Body ◽  
Perceived Usefulness ◽  
Self Management ◽  
Continuance Intention ◽  
The Relationship ◽  
Moderating Role

<p>The primary purpose of this study was to explore the key factors that could affect mobile learning continuance intention (MLCI), and examine the moderating effect of perceived flexibility advantages (PFA) on the relationship between key mobile learning elements and continuance intention. Five hundred undergraduate students who had previously adopted mobile devices to learn English took part in this study. Partial least squares (PLS) analysis was utilized to test the hypotheses in this study. It has been found that the perceived usefulness of mobile technology, subjective norm, and self-management of learning could be closely linked to mobile learning continuance intention. With particular respect to the moderating role of perceived flexibility advantages, it has been demonstrated that PFA could moderate the relationship between perceived usefulness of mobile technology and mobile learning continuance intention, as well as the association between subjective norm and mobile learning continuance intention, whereas PFA did not moderate the link between self-management of learning and mobile learning continuance intention.This report has further added to the body of knowledge in the field of mobile learning through empirical examination.</p>

Perceived Usefulness and Ease of Use of Mobile Government Services

2020 ◽  
Vol 11 (1) ◽  
pp. 1-16
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Service ◽  
Government Services ◽  
Acceptance Model ◽  
The Relationship

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.

Understanding Customer Intention to Use Mobile Payment Services in Nanjing, China

10.31355/22 ◽  
2018 ◽  
Vol 2 ◽  
pp. 049-060 ◽  
Author(s):  
Phuah Kit Teng ◽  
Ting Jenn Ling ◽  
Kelly Wong Kai Seng
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Service Providers ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Mobile Service ◽  
Intention To Use ◽  
Payment Services

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.............................................................................................................................................................................. This study examines the factors that influence customer intention to use mo-bile payment service in Nanjing, China. It also gains a deeper understanding and better insight of Chinese consumer behavior. Background.............................................................................................................................................................................. Mobile payments services represent a tremendously interesting paradox in the world of telecommunications. Although, they are convenient, quick and easy but there is not still enough evidence on how successful this practice is. In Nanjing, China, consumer intention to use mobile payment is still questionable and remains as a skeptical consideration. Methodology.............................................................................................................................................................................. A survey was conducted in Nanjing, China where 612 respondents were interviewed by self-administrated survey. The modified Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM) were applied in this study. Descriptive analysis, exploratory factor analysis and multiple regressions were used to accomplish the objective. Contribution.............................................................................................................................................................................. This research provides an insight to the mobile telecommunication industry, marketers, decision makers and academics on the factors that encourage consumers to use mobile payment. Findings.................................................................................................................................................................................... Four factors that influence the consumer behavioral intention were deter-mined in this study (perceived risk, perceived usefulness, subjective norm and attitude). The results of multiple regression indicate that all four variables significantly influence consumer intention to use mobile payment in Nanjing, China, however subjective norm has relatively high impact as compared to others. Recommendations for Practitioners........................................................................................................................................ In order to build a positive expression of the brand, mobile service providers are suggested to enhance the persuasion of the application. As customers provide their privacy information to register for the mobile payment services, providers should strengthen their security system. This not only shapes consumer trust but also prevent privacy leakage. Secondly, mobile payment application providers can imply policies for protecting customer rights from potential risk to increase their agreement of the application. These will lead to unexpected losses financially. Recommendation for Researchers............................................................................................................................................ It is recommended to make a comparison study between two Mobile payment platforms by examining constructs such as usefulness, ease of use, perceived risk as well as security risk, financial risk, social risk and time risk between Alipay and Wechat payment system in China. Impact on Society........................................................................................................................................................................ Various forms of mobile payment have been adopted by Chinese consumers due to convenience, speed and ease of use. Even though mobile payment does not replace physical payment cards but it has been acting as a substitute for paper-based payment method and it is driving demand and consumer usage. However, there the potential for data to leak creates some level of insecurity and skepticism for Chinese costumers. Future Research............................................................................................................................................................................ To have an in depth understanding about the consumer intention to use mobile payment, it is recommended to determine the current customers’ satisfaction level by adopting the SERQUAL model. Qualitative and quantitative research with focus group will be a good approach to get a deeper understanding on the factors that influence consumer to use mobile payment services rather than others payment methods. It is also important to get more information regarding customer satisfaction towards the mobile payment platform.

A User Acceptance Study on a Plant Mixed Reality System for Primary School Children

2011 ◽  
pp. 87-97 ◽  
Author(s):  
Charissa Lim Mei-Ling ◽  
Yin-Leng Theng ◽  
Wei Liu ◽  
Adrian David Cheok
Keyword(s):  
Primary School ◽  
Technology Acceptance ◽  
School Children ◽  
Mixed Reality ◽  
Perceived Usefulness ◽  
Primary School Children ◽  
Intention To Use ◽  
Personal Innovativeness ◽  
Perceived Usability ◽  
Acceptance Model

Based on the initial findings of Study I (Theng, Lim, Liu, & Cheok, 2007) on our plant mixed reality system (PMRS), designed for primary school children (11-12 years old), this chapter describes Study II, employing the well-established technology acceptance model (TAM) to investigate participants’ perceptions of usefulness and usability, identified as key determinants of participants’ intention to use the system. Preliminary results seemed to indicate participants’ intention to use the PMRS for learning, and this intention was influenced directly by perceived usefulness and indirectly through perceived usability and social influence. System quality, personal innovativeness, and compatibility were found to be important external factors. The chapter concludes with a discussion of implications on the design of mixed reality systems for education.

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