scholarly journals Study of How Experience Involvement Affects Users’ Continuance Intention to Use Mobile Reading

2014 ◽  
Vol 2 (6) ◽  
pp. 532-542 ◽  
Author(s):  
Qi Wang ◽  
Xiaoli Zhou ◽  
Xiaohang Zhang
Keyword(s):  
Image Enhancement ◽  
Rapid Development ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Intention To Use ◽  
Continuance Intention ◽  
The Relationship

AbstractWith the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.

scholarly journals Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI)

2014 ◽  
Vol 15 (3) ◽  
Author(s):  
Rui-Ting Huang ◽  
Chia-Hua Hsiao ◽  
Tzy-Wen Tang ◽  
Tsung-Cheng Lien
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Subjective Norm ◽  
The Body ◽  
Perceived Usefulness ◽  
Self Management ◽  
Continuance Intention ◽  
The Relationship ◽  
Moderating Role

<p>The primary purpose of this study was to explore the key factors that could affect mobile learning continuance intention (MLCI), and examine the moderating effect of perceived flexibility advantages (PFA) on the relationship between key mobile learning elements and continuance intention. Five hundred undergraduate students who had previously adopted mobile devices to learn English took part in this study. Partial least squares (PLS) analysis was utilized to test the hypotheses in this study. It has been found that the perceived usefulness of mobile technology, subjective norm, and self-management of learning could be closely linked to mobile learning continuance intention. With particular respect to the moderating role of perceived flexibility advantages, it has been demonstrated that PFA could moderate the relationship between perceived usefulness of mobile technology and mobile learning continuance intention, as well as the association between subjective norm and mobile learning continuance intention, whereas PFA did not moderate the link between self-management of learning and mobile learning continuance intention.This report has further added to the body of knowledge in the field of mobile learning through empirical examination.</p>

Determinants of continuance intention to use the smartphone banking services

2016 ◽  
Vol 116 (3) ◽  
pp. 508-525 ◽  
Author(s):  
Aries Susanto ◽  
Younghoon Chang ◽  
Youngwook Ha
Keyword(s):  
User Satisfaction ◽  
Design Methodology ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Continuance Intention ◽  
Banking Services ◽  
Content Type ◽  
Perceived Security ◽  
Do So

Purpose – Existing research in the electronic banking area has not deeply investigated the determinants of continuance intention to use smartphone banking services. The purpose of this paper is to attempt to do so by investigating continuance use intention at the post-consumption phase. Design/methodology/approach – It developed and validated an extended framework based on the expectation-confirmation model (ECM). A total of 301 smartphone users who subscribed to online banking services participated in the study. Findings – The results revealed that users’ confirmation after the initial use of smartphone banking services has significant impact on perceived security, perceived usefulness, trust, and user satisfaction. Perceived security significantly influences trust while perceived usefulness significantly influences trust, user satisfaction, and continuance use intention. Both user satisfaction and self-efficacy also significantly influence continuance use intention. Trust exerts significant impact on user satisfaction. The findings have implications for banks in planning their strategies to increase consumers’ continuance intention to use smartphone banking services. Originality/value – Most studies have focussed only technology adoption and have paid little attention on use continuance in the context of electronic or smartphone banking. This manuscript fills the gap by focussing on the post-consumption phase. In special, the manuscript develops an extended framework based on the ECM to address IS use continuance. In addition, the topic is timely as mobile internet has been flourishing in the world.

Continuance Intention towards e-Government Web-Based Applications Adoption in Southern Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 146-153
Author(s):  
Siti Mahzurah Bahruni ◽  
Marlita Mat Yusof ◽  
Ramita Abdul Rahim
Keyword(s):  
Predictor Variable ◽  
Perceived Usefulness ◽  
Outcome Variable ◽  
Website Design ◽  
Intention To Use ◽  
Continuance Intention ◽  
Web Based ◽  
Private Organizations ◽  
Paper Review ◽  
The Relationship

Objective To identify the relationship between the e-Government web-based applications adoption and citizens' continuance intention in Southern Malaysia and to determine which element in the predictor variable that has more influence towards the outcome variable based on a theoretical framework. Methodology/Technique It is a correlational study that uses survey to gather data. This study is conducted in the selected private organizations in the Southern Malaysia; namely the states of Johor, Melaka and Negeri Sembilan. Convenience sampling was chosen to select 216 respondents. Findings The results found that website design, complexity and perceived usefulness significantly associated with citizens' continuance intention. In addition, perceived usefulness is the main predictor in influencing citizens' continuance intention. Novelty : This study focuses on the continuance intention to use the intended web-based applications rather than the initial intention to use the applications. Type of Paper: Review Keywords: E-Government adoption; continuance intention

Kuwaiti Hospital Patients’ Continuance Intention to Use Telemedical Systems in the Wake of the COVID-19 Pandemic: Survey Study Among Patients (Preprint)

2021 ◽  
Author(s):  
Ibtesam Almutairi
Keyword(s):  
Service Quality ◽  
Information Quality ◽  
Survey Study ◽  
Intention To Use ◽  
System Quality ◽  
Continuance Intention ◽  
Quantitative Research Methods ◽  
Patient’S Satisfaction ◽  
Relationship Of ◽  
The Relationship

BACKGROUND Telemedicine is a system using telecommunication technologies to diagnose, treat, and monitor patients by healthcare physicians and specialists in many developing countries such as Kuwait. Telemedicine services have proven to be successful in reporting and tracking patient records, delivering, real time monitoring, providing correct medications, and early detection of clinical decline. Covid-19 pandemic period have reinforced telemedicine system’s benefits even more in Kuwait. OBJECTIVE The objective of this study is to investigate factors influencing patients’ continuance intention to use telemedicine after the COVID-19 pandemic in the medical sector of Kuwait. METHODS The updated Delone and Maclean (2003) model was utilized to investigate the aforementioned factors. As such, this research applied quantitative research methods with a sample of 290 participants from patients in Dar Al Shifa Hospital, a private hospital in Kuwait which utilizes telemedical services called ‘Sehaty online’. The corresponding data was analyzed using SmartPLS. RESULTS The findings of this study revealed that the relationship of both telemedicine’s information quality and system quality with patient’s satisfaction are significant with (β = 0.377, t = 5.612, P < 0.001), (β = 0.295, t = 4.397, P < 0.001) respectively. While the relationship of service quality and patient’s satisfaction is not significant with (β = -0.056, t = 0.894, P > 0.05). patient’s satisfaction relationship with patients’ continuance intention to use telemedicine found to be significant with (β = 0.403, t = 8.732, P < 0.001). CONCLUSIONS It has been concluded that information quality and system quality have a positive and significant influence on patient’s satisfaction, whereas service quality has an insignificant influence on patient’s satisfaction. Also, patients’ continuance intention to use telemedicine is found to be significantly impacted by their satisfaction.

Influence of SMS Advertising on Consumer Behavioral Intention

2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Mobile Marketing ◽  
Intention To Use ◽  
Mobile Advertising ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Practical Implications

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.

scholarly journals Predictors of Intention to Provide Halal Maintenance

2019 ◽  
Vol 8 (2S9) ◽  
pp. 692-696
Keyword(s):  
Positive Relationship ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
The Family ◽  
The Relationship ◽  
Self Administered Questionnaire

This study examined the relationship between attitude, subjective norms and perceived behavioral control with the intention to provide halal maintenance to the family among Muslim fathers in Malaysia. The participants comprised of 353 Muslim fathers. The data were collected via a self-administered questionnaire. Findings from the study showed that there was a positive relationship between attitude, subjective norms and perceived behavioral control with the father’s intention to provide halal maintenance for the family. In addition, the subjective norm is proven to be the most significant predictor of the intention to provide halal maintenance for the family.

scholarly journals FAKTOR PENENTU KUALITAS LAYANAN DAN MINAT UNTUK MELANJUTKAN PENGGUNAAN SISTEM PELAPORAN ONLINE

2017 ◽  
Vol 13 (2) ◽  
pp. 128
Author(s):  
Santirianingrum Soebandhi ◽  
Intan Nur Aini ◽  
Agus Baktiono
Keyword(s):  
Service Quality ◽  
Online Survey ◽  
Reporting System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Online Questionnaire

Abstrak: Faktor Penentu Kualitas Layanan dan Minat untuk Melanjutkan Penggunaan Sistem Pelaporan Online. Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, kenyamanan, dan keamanan terhadap kualitas layanan dan minat untuk melanjutkan menggunakan SIPP online di BPJS Ketenagakerjaan. Penelitian ini menggunakan metode survei online kepada 50 perusahaan peserta BPJS Ketenagakerjaan dengan segmentasi Platinum dan Gold. Kuesioner online diisi oleh Kepala Bagian Sumber Daya Manusia. Data dianalisis dengan menggunakan PLS-SEM. Penelitian ini menemukan bahwa kualitas layanan secara signifikan dipengaruhi oleh perceived ease of use dan kenyamanan, sedangkan minat melanjutkan penggunaan SIPP online hanya dipengaruhi oleh perceived usefulness. Kata Kunci: minat melanjutkan penggunaan, kualitas layanan, sistem pelaporan online Abstract: Determinants of Service Quality and Continuance Intention to Use Online Reporting System. This study aims to analyze the effect of perceived usefulness, perceived ease of use, convenience, and security towards service quality and continuance intention to use SIPP online at BPJS Employment. This study uses online survey method to 50 companies participating in BPJS Employment with Platinum and Gold segmentation. The online questionnaire was filled by the head of Human Resources Department. Data were analyzed using PLS-SEM. The results show that service quality was significantly influenced by perceived ease of use and convenience, while continuance intention to use SIPP online was only influenced by perceived usefulness. Keywords: continuance intention, service quality, online reporting system 

Mobile payment adoption process: a serial of multiple mediation and moderation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wanny Oentoro
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Multiple Mediation ◽  
Content Type ◽  
The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

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