scholarly journals Country of origin image and consumer xenocentrism in the context of forming consumer attitudes and loyalty to foreign brands: Moderating effect of cultural intelligence

Marketing ◽  
2021 ◽  
Vol 52 (1) ◽  
pp. 12-22
Author(s):  
Stefan Zdravković
Keyword(s):  
Cultural Intelligence ◽  
Positive Impact ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Domestic Market ◽  
Moderating Effect ◽  
Consumer Attitude ◽  
Important Indicator ◽  
Foreign Brands ◽  
High Degree

Due to the process of globalization, consumer attitudes are formed under the influence of numerous factors, which are not analyzed significantly when it comes to the company's business in the domestic market, but can have important implications when the company's management decides to internationalize the business. Country of origin information is an important indicator of product quality, superiority and reliability. Also, within the process of globalization, ethnocentric consumer tendencies are becoming an important and crucial factor for multinational companies operating outside their domestic market. On the other hand, a certain number of consumers have dilemma whether to support the national economy by buying domestic products, or to decide to buy better quality foreign products. The high degree of consumer xenocentrism, as well as the high degree of development of cultural intelligence and global consumer culture, implies preferences towards foreign brands in relation to domestic ones. The research was conducted in order to determine whether the image of the country of origin (cultural heritage, fashion capital, technological progress) and consumer xenocentrism have a positive impact on consumer attitudes towards foreign brands, as well as whether the formed positive consumer attitude affects their loyalty to foreign brands. Also, the research examines the moderating effect of cultural intelligence (metacognitive, cognitive, motivational and behavioral factors) in relation to these variables. Empirical research has been conducted. Statistical analysis was performed on a sample of 318 respondents from the territory of the Republic of Serbia. The results showed that these variables have a positive impact on consumer attitudes and loyalty to foreign brands, so the study offers important practical implications.

scholarly journals The impact of the metacognitive and behavioral factors of cultural intelligence on foreign brand acceptance

2021 ◽  
Vol 18 (1) ◽  
pp. 73-88
Author(s):  
Stefan Zdravković ◽  
Jelena Peković
Keyword(s):  
Cultural Intelligence ◽  
Positive Impact ◽  
Empirical Studies ◽  
Cultural Dimensions ◽  
Behavioral Factors ◽  
Foreign Brand ◽  
Behavioral Element ◽  
The Individual ◽  
Foreign Brands ◽  
The Impact

The aim of the paper is to show the influence of cultural intelligence in the acceptance of foreign brands and how these insights can help multinational companies in shaping and presenting their brands so that they are better accepted in different cultural environments. Cultural intelligence consists of four factors, two of which have been analyzed for the purposes of this paper - the metacognitive and behavioral factors. The metacognitive cultural dimensions are useful for the individual uses to obtain certain knowledge about a culture. Behavioral cultural intelligence represents the ability to adapt an individual to verbal and non-verbal behaviors according to the situation in culturally diverse environments. The results of the empirical research proved a statistically significant positive impact of the behavioral element of cultural intelligence on the acceptance of foreign brands by consumers, while the influence of the metacognitive factor on the acceptance of foreign brands is not statistically significant, which is different from most of the empirical studies conducted so far.

scholarly journals “People for a Nation” (PFN) Model: How Can We Manage the Causes of the Discontent of Romanians Who Decide to Emigrate

2021 ◽  
Vol 6 (2) ◽  
pp. 178-192
Keyword(s):  
Everyday Life ◽  
Deterministic Model ◽  
Positive Impact ◽  
Country Of Origin ◽  
The State ◽  
General State ◽  
The Future ◽  
High Degree ◽  
Very High

We live in a world that is constantly changing and that requires from the individuals in the society a flexibility and a very high degree of adaptation. Every change, whether economic, political, social or otherwise, has a major impact on the lives of all people and often not a positive impact. Because many individuals are inflexible and do not embrace change with enthusiasm, courage, and looking to the future, this makes them adopt a position of rejection of the country, of the systems that make up that country, of reluctance toward politics, and a general state of dissatisfaction. All this, combined, increases the desire of individuals to leave their country of origin to take refuge in a country where they have greater security and where they can embrace or are helped by the state to embrace change much faster and more effectively, so that does not suffer. The tendency of people to go to an area that offers them greater opportunities is not something new for the study of the migration phenomenon, on the contrary, it is something that has been studied and understood. What is interesting is that we can develop a model for determining a nation's desire to migrate based on the inconveniences or shortcomings it encounters in everyday life. The research we propose aims to identify the proportions that make up the population's desire to emigrate, by areas and systems and which, put together, can develop a deterministic model that we have called PFN (People for a Nation). This model allowed us not only to determine the level of desire to migrate to another country, but also gave us the opportunity to characterize a country according to those elements that bother individuals more or less.

scholarly journals ANALISIS HUBUNGAN ANTARA KEWARGANEGARAAN GLOBAL DAN BUDAYA KONSUMEN GLOBAL: PENGARUH MEDIASI KECERDASAN BUDAYA DAN MODERASI RELIGIUSITAS

2019 ◽  
Vol 23 (2) ◽  
pp. 85-94
Author(s):  
Octavia Elvana Indra Putri Aluisi ◽  
Aluisius Hery Pratono ◽  
Firman Rosjadi Dj
Keyword(s):  
Consumer Culture ◽  
Cultural Intelligence ◽  
Online Survey ◽  
Global Citizenship ◽  
Positive Impact ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Main Concern ◽  
The Individual ◽  
High Level

This study attempt to examine the complex relationship between global consumer culture and global citizenship by involving the mediating effect of cultural intelligence behavior and the moderating effect of religiosity. The structural equation model was developed to propose some hypothesis with support from previous literature. The empirical analysis involved online survey at the individual level, who voluntarily contributed to respond the survey. They represent young people, who represent various places in Indonesia. The results indicate that global consumer culture has a positive impact on global citizenship with mediating support from cultural intelligence behavior. In addition, the moderating effect of religiosity shows that the individual with high level of religiosity demonstrates high level of global citizenship. However, increasing level of global consumer culture for such individual has less impact on global citizenship than individual who has low level of religiosity. This study extends the discussion on global customer culture, which becomes a main concern to international business.

The influence of Country of Origin Image on HCMC consumer attitudes towards Vietnamese garments

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Strong Influence ◽  
Positive Relationship ◽  
Country Of Origin ◽  
Consumer Attitudes ◽  
Competitive Advantages ◽  
Age And Gender ◽  
Managerial Implications ◽  
And Gender ◽  
Country Of Origin Image ◽  
Relationship Of

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two components having a strong influence are "Country of Origin Image" and "Country of Origin Image of Product"; only "Country of Origin Image of Product" affects consumer’s perceived cost of garments; finally, there is a positive relationship of perceived benefits and a negative one of perceived cost of attitudes towards Vietnamese garments. There is no difference in terms of "income", "age" and "gender" for consumer attitudes towards Vietnamese garments. The study also suggests a number of managerial implications for the garment companies to have better competitive advantages.

scholarly journals Understanding the Antecedents and Consequences of Green Human Capital

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402098886
Author(s):  
Yin Ma ◽  
Shih-Chih Chen ◽  
Athapol Ruangkanjanases
Keyword(s):  
Job Satisfaction ◽  
Human Capital ◽  
Big Five ◽  
Structural Equation ◽  
Positive Impact ◽  
Positive Influence ◽  
Equation Modeling ◽  
Outcome Variable ◽  
Big Five Personality ◽  
Important Indicator

Green human capital (GHC) is regarded as one of the primary attributes individuals need to develop in the era of environmental degradation. Many existing studies indicate that it is probably an important indicator of employees’ satisfaction in the workplace. Thus, based on trait theory and ability–motivation–opportunity theory, the current study examines the antecedents and outcomes of GHC among 630 employees from the manufacturing and service companies in Guangdong Province. The research employs Big Five personality and green training as the predictors of GHC, and job satisfaction as the outcome variable. Partial least squares structural equation modeling is used to analyze the data. The findings show that, in Big Five personality domains, only agreeableness and openness have a positive as well as significant impact on the individuals’ GHC, and that green training also has a positive influence on the GHC. GHC has a positive impact on the employees’ job satisfaction. The research findings and managerial implications are then discussed in detail.

When foreign brands appear local, and local brands appear foreign

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Country Of Origin ◽  
Developed Countries ◽  
Brand Names ◽  
Content Type ◽  
Product Categories ◽  
Foreign Brand ◽  
Foreign Brands

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.

Improvement of the remuneration system in modern conditions

2020 ◽  
pp. 6-12
Author(s):  
S. V. Savina
Keyword(s):  
Economic Growth ◽  
Productivity Growth ◽  
Positive Impact ◽  
Domestic Market ◽  
Effective Demand ◽  
Difficult Situation ◽  
Remuneration System ◽  
Near Future ◽  
Further Development

Today, a difficult situation has developed in the field of wages and incomes of the population, associated with the need to increase the level of wages and real incomes of the population, since low effective demand in the domestic market can become the main constraint on economic growth in the near future. The main goal of wage reform in modern conditions is to restore the role of wages as the main incentive for productivity growth and labor efficiency, which will have a positive impact on the functioning of production and will give an impetus to its further development.

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