scholarly journals Social networks as a segment of digital marketing in banking

2020 ◽  
Vol 8 (2) ◽  
pp. 57-69
Author(s):  
Nevena Milić
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Banking Sector ◽  
New Technologies ◽  
Digital Communication ◽  
Communication Channels ◽  
Banking Market ◽  
Information And Communication ◽  
The Republic ◽  
The Impact

The accelerated development of information and communication technologies has led to a change in the way the banking sector operates. If a comparison is made between a traditional and modern banking, it can be clearly seen that new technologies have helped banks to develop and offer their customers new products and services, as well as to perform their marketing activities in a cheaper and more efficient way. The globalization of the financial market, the development of new technologies, as well as the growth of customer requirements are the causes of increasing competition in the banking market. In order to survive in the market and cope with the challenges of the modern age, banks are increasingly focusing on marketing, which is becoming the main weapon. Digital communication channels such as social networks, Web banners, blogs, display ads allow banks to place their products and services to customers in the best possible ways. The research conducted in this paper aims to indicate the impact of the use of digital communication channels on the profitability of the bank, and on the other hand to point out all the benefits of bank customers who use modern methods of advertising. The research methodology is based on a review of the literature. The subject of the research are the ways in which banks use digital communication channels, with special reference to social networks, which are the most represented communication channels in the banking market in the Republic of Serbia.

IMPROVING THE EFFICIENCY OF USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE BANKING SYSTEM

2021 ◽  
Vol 4 (4) ◽  
pp. 41-46
Author(s):  
Ra’no Parpieva ◽  
◽  
Nafisa Norboyeva ◽  
Adiba Turayeva
Keyword(s):  
Information And Communication Technologies ◽  
Information Technologies ◽  
Banking Sector ◽  
Banking System ◽  
Modern Society ◽  
Communication Technologies ◽  
Payment Systems ◽  
Information And Communication ◽  
Effective Use ◽  
The Impact

This article will serve to select the system required for the effective use of information and communication technologies in the banking system and the impact of national payment systems in the banking sector on modern society, the effective use of new modern information technologies in the system.Study of foreign experience to select information and communication technologies that should be used in modern banks with information and communication technologies in the banking system, which have been used before.

scholarly journals Digital and Intelligent Public Administration: transformations in the era of artificial intelligence

2018 ◽  
Vol 18 (71) ◽  
pp. 55-87 ◽  
Author(s):  
Juan Gustavo Corvalán
Keyword(s):  
Artificial Intelligence ◽  
Public Administration ◽  
Information And Communication Technologies ◽  
Industrial Revolution ◽  
New Technologies ◽  
Technological Development ◽  
Digital Era ◽  
Challenges And Opportunities ◽  
Information And Communication ◽  
The Impact

This article addresses the impact of the digital era and it specifically refers to information and communication technologies (ICT) in Public Administration. It is based on the international approach and underscores the importance of incorporating new technologies established by the United Nations and the Organization of American States. Thereon, it highlights the Argentine Republic national approach towards ICT, and how it has moved towards a digital paradigm. It then emphasizes on the challenges and opportunities that emerge from the impact that artificial intelligence has in transforming Public Administration. Finally, it concludes that the key challenge of the Fourth Industrial Revolution is to achieve a boost towards a Digital and Intelligent Administration and government, which promotes the effectiveness of rights and an inclusive technological development that assures the digital dignity of people.  

Cognitive Environment at “Bansko Cultural Heritage Promotion Center”

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Ivelin Nenov
Keyword(s):  
Cultural Heritage ◽  
Cultural Values ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Scientific Information ◽  
Communication Technologies ◽  
Heritage Sites ◽  
Information And Communication ◽  
Cognitive Environment ◽  
The Impact

The present research is based on “Methodics for Preservation and Promotion of the Cultural Heritage with Artistic Interactions and Educational Impacts through Information and Communication Technologies (Nenov 2019), and the application of “the possibilities to promote cultural heritage with artistic interactions and educational impacts through the application of modern information and communication technologies (ICT), applying an interdisciplinary analysis of the scientific information for the cultural heritage sites” (Nenov 2019). Analysis of the activities for preservation and promotion of the cultural heritage has been made in the context of the concept, prepared by author team headed by architect Nenov – “Concept for activities for revitalization of the tourist attractions for promotion of intangible cultural heritage sites, under category “national” significance in the town of Bansko. (Nenov 2019a). The concept explores the impact of the environment in the “House of Arts Bansko” and the prerequisites for its reconstruction in “Cultural Heritage Promotion Center”. The applicability of notions, such as “cognition”, “cognitive architecture”, “interpretation of the cultural heritage”, “media façade”, educational “STEM” method and “authentic artistic interactions”, related to the research, is being analyzed as new approach for preservation and promotion of the cultural heritage. The significance of the interpretation of the cultural heritage in the context of ICT capabilities for the promotion of tangible and intangible cultural values is substantiated. Present examples for application of the Augmented reality (AR) are examined. The study presents the “possibilities for interpretation of the cultural heritage through visual research with information and communication technologies (ICT) in a real “in situ” and museum environment in the context of the cultural heritage sites and using the cited methodics, which was introduced in the dissertation “Conservation of the cultural heritage of Bulgaria in the context of the synthesis of architecture and fine arts “(Nenov 2016–2019). The possibilities for building cognitive environment are explored in the context of introduction of new technologies and good practices for popularization of the cultural heritage.

National Culture and E-Government Readiness

2010 ◽  
pp. 87-104 ◽  
Author(s):  
Zlatko J. Kovacic
Keyword(s):  
Information And Communication Technologies ◽  
National Culture ◽  
New Technologies ◽  
Communication Technologies ◽  
Cultural Dimensions ◽  
Readiness Assessment ◽  
Diffusion Of Information ◽  
Information And Communication ◽  
The Individual ◽  
The Impact

Diffusion of information and communication technologies is a global phenomenon. In spite of rapid globalization there are considerable differences between nations in terms of the adoption and usage of new technologies. Several studies exploring causal factors including national cultures of information and communication technology adoption have been carried out. The focus of this chapter is slightly different from other studies in this area. Rather than concentrating on the individual information technology an overall e-Government readiness is the focus. This research conducted an analysis of the impact national culture has on e-Government readiness and its components for 62 countries. E-Government readiness assessment used in this study is based on the UN E-Government Survey 2008, while the national cultural dimensions were identified using Hofstede’s model of cultural differences. The research model and hypotheses were formed and tested using correlation and regression analysis. The findings indicate that worldwide e-Government readiness and its components are related to culture. The result has theoretical and practical implications.

scholarly journals ICT Uptake and Technology Linkages in Rural Africa

2017 ◽  
Vol 9 (3) ◽  
pp. 133
Author(s):  
Juseuk Kim
Keyword(s):  
Information And Communication Technologies ◽  
Rural Areas ◽  
Electronic Communication ◽  
High Tech ◽  
African Countries ◽  
Creative Solutions ◽  
Information And Communication ◽  
The Republic ◽  
The Many ◽  
The Impact

This report focuses on how quickly and creatively electronic communication is spreading and transforming rural areas in Africa and, particularly, two selected communities in Zambia as case studies. The report also shows ways in which communities are adapting information and communication technologies (ICTs). And this research is interested in studying how quickly electronic communication is spreading and transforming rural areas in Africa and, in particular, the Republic of Zambia. The impact of social networks is being used in dynamic, creative ways to not only spread business opportunities but to energize economies and society. They want to gather community and household information to understand the many ways communities are adapting these technologies. Their methods of adoption and adaptation of technologies do not resemble high-tech societies where governments support massive infrastructure projects.  For example, highly creative uses of low-tech cell phones are energizing commerce and spawning new ways of building creative solutions, making African countries some of the fastest growing economies in the world today.

scholarly journals Uso de las redes sociales y la brecha digital en el tejido asociativo inmigrante de España

2020 ◽  
pp. 263
Author(s):  
Jenny Carolina Tovar Parra ◽  
Javier Ernesto Torralba Vásquez
Keyword(s):  
Digital Divide ◽  
Information And Communication Technologies ◽  
New Technologies ◽  
Internet Access ◽  
Redes Sociales ◽  
Daily Work ◽  
The World ◽  
Nuevas Tecnologías ◽  
Information And Communication ◽  
The Impact

Resumen: Son innumerables las investigaciones que se han realizado en el mundo sobre los efectos y beneficios de las nuevas tecnologías versus población y la ciudad digital en sus análisis y conclusiones consideran que existe una nueva problemática en el mundo a la que se le denominó “brecha digital”. Sin embargo, no se han realizado investigaciones acerca del efecto que tienen las nuevas tecnologías de información y comunicación TICS sobre el tejido asociativo inmigrante de Argelia, Bulgaria, Colombia, Ecuador, Mali, Marruecos, Rumania y Senegal en España. El objetivo principal de esta investigación es determinar la incidencia de las nuevas tecnologías de la información y la comunicación en el tejido asociativo inmigrante en España, así como conocer el uso de éstas en el quehacer cotidiano de las asociaciones y sus implicaciones para las mismas, partiendo de una metodología no experimental, comparativa, descriptiva y de etnografía virtual. En sus conclusiones queda claro que la brecha digital afecta las asociaciones a partir de la diferenciación entre las que tienen acceso a internet, los conocimientos para el acceso y cuentan con contenidos de calidad, de las asociaciones que no.   Palabras clave: Tecnologías de la información, Redes Sociales, Migración.   Abstract: Countless researches have been done in the world on the effects and benefits of the new technologies of information and communication ICT versus population and the digital city in its analysis and conclusions consider that there is a new problematic in the world called "digital divide". However, there are not conducted researches about the effects that ICT has had on the immigrant associations network of Algeria, Bulgaria, Colombia, Ecuador, Mali, Morocco, Romania, and Senegal in Spain. The main objective of this article is to analyze the impact of new information and communication technologies on the immigrant network in Spain, as well as knowing the use of them in the daily work and their implications for them based, starting from a non-experimental, comparative, descriptive and virtual ethnography methodology. In its conclusions is clear that the digital divide affects these associations from the differentiation between those with internet access, the skills to access and the quality on the contents, from those without internet access   Key words: Information Technologies, Social Networks, Migration.

scholarly journals Between Organization and Performance: When the Firm Meets Information and Communication Technologies

2019 ◽  
Vol 9 (3) ◽  
pp. 37
Author(s):  
Mamadou SYLLA
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Strong Impact ◽  
Information And Communication ◽  
And Performance ◽  
The Many ◽  
The Impact

The implementation of One Capp software within the Middle Office has a very strong impact on the Re-Invoicing Servicing service; the importance of demonstrating the impact of ICT within an organization so that all banks are aware of it and can judge the impact of these tools within the various services. Hence, the contribution to a better understanding, by the employees, of the different techniques to obtain a better productivity within the firm concerned. Thus, the company is used as one of the many references in the field of new technologies.

scholarly journals An empirical study of customer usage and satisfaction with e-banking services in the Republic of Macedonia

2018 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Meri Boshkoska ◽  
Kosta Sotiroski
Keyword(s):  
Information And Communication Technologies ◽  
Banking Sector ◽  
Electronic Communications ◽  
Efficient System ◽  
Banking Services ◽  
Republic Of Macedonia ◽  
Recent Developments ◽  
Banking Business ◽  
Information And Communication ◽  
The Republic

Abstract Recent developments in the field of information and communication technologies (ICTs) have created new opportunities for enhancing both the operations and competitiveness within the banking sector. The application of contemporary ICT-based solutions has resulted in significant changes in the traditional banking business, through the involvement of brand new approaches in the process of distribution of banking products and services to customers. As a part of the services offered by any modern bank, e-banking has become a synonym for an efficient system aimed at delivering traditional banking services through electronic communications channels, available to anybody, anywhere and anytime. The goal of the paper is to perform an empirical analysis of the current situation regarding the level of customer usage and satisfaction with e-banking services in the Republic of Macedonia. The study will enable us to determine which variables affect the level of adoption and satisfaction with е-banking services. The study is fully based on the statistical data analysis of the responses gathered from a representative sample of e-banking customers.

scholarly journals Interplay between digital technologies and business performance in banking industry: Global and regional perspectives

Ekonomika ◽  
2021 ◽  
Vol 67 (3) ◽  
pp. 75-92
Author(s):  
Ismail Musabegović ◽  
Mustafa Ozer ◽  
Milena Lazić ◽  
Stefan Jovanović
Keyword(s):  
Information And Communication Technologies ◽  
Fixed Effects ◽  
Business Performance ◽  
Banking Sector ◽  
Communication Technologies ◽  
Global Market ◽  
Information And Communication ◽  
Smart Technologies ◽  
See Region ◽  
The Impact

In order to remain competitive on both domestic and global market as well as to satisfy evolving consumers' needs, modern banks must not ignore the potential of digital and smart technologies. Taking into consideration the importance of digitalization as a new standard in business practice, the aim of this paper is to evaluate the impact of digitalization on the performance of banking sector globally and in SEE region. The main purpose of this paper is to test if the investments in information and communication technologies (ICT) contribute to the growth of profitability of banking sector as well as to the reduction of OPEX. In order to test the influence of investments in ICT on banking performance adequately, the static panel data models of fixed effects models were used. The results indicate that the influence of investments in ICT on OPEX defers on global and regional level. The results also indicate statistically significant positive relationship between investments in ICT and banks' profitability in SEE region.

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