scholarly journals Language and Brand

2021 ◽  
pp. 63-75
Author(s):  
Elena De la Cova
Keyword(s):  
Text Analysis ◽  
Brand Names ◽  
Research Project ◽  
Online Help ◽  
Analysis Theory ◽  
Global Consistency ◽  
Language Problems ◽  
Interpretative Analysis ◽  
Help Systems ◽  
The Creation

The language used in a product or service has an extraordinary impact on the creation of its brand and on its online success. As localization is a key aspect of a globalized business, attention should be given to the localization of brand language to ensure global consistency. This study explores brand language localization problems in an online help corpus. Specifically, it analyzes the problems posed by the localization of brand names and terms in the pre-translation phase, following Nord’s pre-translation text analysis theory (2012). The main objective of the study is to understand the nature of identified brand language problems (professional purposes) and examine them (research purposes). The method implemented is a qualitative, interpretative analysis of a monolingual corpus in English comprising representative extracts from the Dropbox and Google Drive Online Help systems. The study is part of a wider research project exploring the concept of localization problems in online help localization.

scholarly journals Prosodic text analysis theory

2016 ◽  
Vol 6 (2) ◽  
pp. 283
Author(s):  
Mohammed Gamal Sakr
Keyword(s):  
Text Analysis ◽  
Theoretical Framework ◽  
The Other ◽  
Text Linguistics ◽  
Analysis Theory ◽  
Poetic Text ◽  
The Creation ◽  
Poetic Texts ◽  
The One ◽  
The Way

Within the field of poetic text linguistics, the theories of both text linguistics and prosodic linguistics have failed to reveal the nature of the creation of the poetic text and the way it is received by people. This necessitates adopting a new theoretical framework that combines the two approaches by focusing on nine norms: domain rules, length and separation rules, paragraph and sentence rules, phrases and words rules, and syllable and sound rules. These rules should be used by anyone who compares between different poetic texts on the one hand, and between poetic and non-poetic texts on the other. 

Louis Pasteur's three artist compatriots—Henner, Pointelin, and Perraud: A story of friendship, science, and art in the 1870s and 1880s

2016 ◽  
Vol 25 (1) ◽  
pp. 18-27 ◽  
Author(s):  
Bert Hansen ◽  
Richard E Weisberg
Keyword(s):  
Social Life ◽  
Fine Arts ◽  
Medical Science ◽  
Working Relationship ◽  
Research Project ◽  
Science And Art ◽  
Work Habits ◽  
Works Of Art ◽  
The Creation ◽  
Home Region

Biographers have largely ignored Louis Pasteur's many and varied connections with art and artists. This article is the second in a series of the authors' studies of Pasteur's friendships with artists. This research project has uncovered data that enlarge the great medical chemist's biography, throwing new light on a variety of topics including his work habits, his social life, his artistic sensibilities, his efforts to lobby on behalf of his artist friends, his relationships to their patrons and to his own patrons, and his use of works of art to foster his reputation as a leader in French medical science. In a prior article, the authors examined his unique working relationship with the Finnish painter Albert Edelfelt and the creation of the famous portrait of Pasteur in his laboratory in the mid-1880s. The present study documents his especially warm friendship with three French artists who came from Pasteur's home region, the Jura, or from neighboring Alsace. A forthcoming study gives an account of his friendships with Max Claudet and Paul Dubois, both of whom made important images of Pasteur, and it offers further illustrations of his devotion to the fine arts.

Using High-Resolution Digital Scans in Multimedia Cartographic Applications

1994 ◽  
pp. 26-30
Author(s):  
David W. Tilton
Keyword(s):  
Native American ◽  
High Resolution ◽  
Research Project ◽  
Cd Rom ◽  
University Of Wisconsin ◽  
The Creation ◽  
Scanned Images ◽  
The University

Since June of 1993, the Geography Department at the University of Wisconsin-Milwaukee has been engaged in a research project to develop the Archive of Native American Maps on CD-ROM. A major component of this project involves the creation of high-resolution scans of the maps in the archive. This paper discusses several issues encountered in the acquisition, manipulation and display of these scanned images. The issues include scanning resolution, file compression, palette shifts, and image tiling.

Hacking Choreography: Dance and Live Coding

2014 ◽  
Vol 38 (1) ◽  
pp. 31-39 ◽  
Author(s):  
Kate Sicchio
Keyword(s):  
Programming Languages ◽  
Real Time ◽  
Performance Practice ◽  
Computer Music ◽  
Computer Programming ◽  
Live Performance ◽  
Research Project ◽  
Transdisciplinary Approach ◽  
Performance Events ◽  
The Creation

This article explores the intersection of live coding and choreography, discussing the “practice as research” project Hacking Choreography. It examines the use of computer programming languages within dance scores, the creation of scores in real time, and the transparency of these scores to the audience during performance. Four pieces created by the author are discussed in terms of these elements and compared to live-coding practices for computer music. Through this, not only does live coding emerge as a performance practice related to sound or visuals, but it also continues its trajectory as a transdisciplinary approach to live performance events.

scholarly journals VALIDITAS TAFSÎR BI AL-‘ILMÎ DALAM PENAFSIRAN AYAT-AYAT PENCIPTAAN ALAM

2020 ◽  
Vol 21 (1) ◽  
pp. 67
Author(s):  
Theo Jaka Prakoso
Keyword(s):  
Philosophy Of Science ◽  
Text Analysis ◽  
Modern Science ◽  
New Method ◽  
Major Influence ◽  
Natural Phenomena ◽  
Analysis Method ◽  
Consensus Theory ◽  
Sayyid Qutb ◽  
The Creation

Progress of knowledge provides a major influence on the development of other knowledge, including in the field of Quranic interpretation. The achievements of modern science provide a new color in the method of interpreting the Qur'an. The tendency of interpreters using the progress of science gave birth to the method of tafsir bi al-‘Ilm (scientific interpretation). As a new method, tafsir bi al-‘Ilmi becomes one of the methods which is validated. Although some people use this method as a proof of Qur'anic miracles, this study aims to find out the validity of the truth of tafsir bi al-'Ilmi by using the theory of truth in the philosophy of science. This study uses a text analysis method to provide an understanding of the views that use the method of tafsir bi al-'Ilmi as a way to understand the Quran. This study found that the use of scientific discoveries as an approach to prove that the Qur'an contains explanations for natural phenomena is carried out by some modern interpreters, such as Tantawi Jawhari, Sayyid Qutb and M. Quraish Shihab. They assume that al-Dhariyat (51): 47, al-Anbiya (21): 30, Fussilat (41): 11, Hud (11): 7 and al-Haj (22): 47 explain the creation of nature in accordance with the discoveries of modern science. However, in this study, the interpretation of these verses by using the theory of correspondence, the theory of coherence, and consensus theory were not found to be true. Therefore, this study supports the opinions of al-Shatibi, al-Dhahabi, and Muhammad Shaltut, who rejected the validity of tafsir bi al-'Ilmi.

scholarly journals Editors’ Introduction: Cultural Studies and Intersectionality as Intellectual Practice

Lateral ◽  
2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Tania Lizarazo ◽  
Elisa Oceguera ◽  
David Tenorio ◽  
Diana Pardo Pedraza ◽  
Robert McKee Irwin
Keyword(s):  
Cultural Studies ◽  
Production Process ◽  
Critical Analysis ◽  
Digital Storytelling ◽  
Community Based ◽  
Research Project ◽  
Community Based Research ◽  
Digital Stories ◽  
Unique Experience ◽  
The Creation

This article outlines the digital storytelling methods used for a community based research project focused on issues of sexuality among California farmworkers: Sexualidades Campesinas (http://sexualidadescampesinas.ucdavis.edu/). We note how our process of collaboration in the creation and production of digital stories was shaped by the context and our envisioned storytellers. We then offer a critical analysis of our own unique experience with digital storytelling in this project, focusing on a handful of concepts key to understanding the nature of our collaborative production process: community, affect and collaboration, storytelling, performance, and mediation, with an eye to the problem of ethics.

scholarly journals Identity politics and uses of the past with European national museums

1970 ◽  
pp. 117
Author(s):  
Peter Aronsson
Keyword(s):  
Identity Politics ◽  
Research Project ◽  
The Past ◽  
National Values ◽  
National Museums ◽  
The Creation ◽  
European Citizen

The article presents a research project on identity politics in Europe. European National Museums: Identity politics, the uses of the past and the European citizen (EuNaMus, www.eunamus.eu) explores the creation and power of the heritage created and presented by European national museums. National museums are defined and explored as processes of institutionalized negotiations where material collections and displays make claims and are recognized as articulating and representing national values and realities. Questions asked in the project are why, by whom, when, with what material, with what result and future possibilities are these museums shaped. 

scholarly journals 15. Stylistic-Interpretative Analysis of the Creation for Guitar Solo by Heitor Villa Lobos (Preludes no. 1-4)

2020 ◽  
Vol 19 (1) ◽  
pp. 121-133
Author(s):  
Daniel Dragomirescu
Keyword(s):  
Structural Analysis ◽  
Interpretive Analysis ◽  
Interpretative Analysis ◽  
The Creation

AbstractAlong with the structural analysis of the preludes, an interpretive analysis is extremely necessary for a practitioner of this instrument. Carlos Bonell, in an article in the specialized magazine “Guitar” (vol.11 of April 9, published in 1983), states that when the music of Villa-Lobos guitar parts becomes familiar to our ears, it is difficult let us imagine how they were in their “raw” state, in other words, how they were conceived in the composer’s imagination. But our duty as performers is to try to give this music its freshness and spontaneity, instead of imitating famous recordings or interpretations, which can only lead us to an outdated and at the same time lacking originality.

scholarly journals Method through motion – structuring theory and practice for motion graphics in spatial contexts

2016 ◽  
Vol 9 (3) ◽  
Author(s):  
Arthur Maria Steijn
Keyword(s):  
Theory And Practice ◽  
Design Model ◽  
Model Construction ◽  
Motion Graphics ◽  
Research Project ◽  
The Creation

Contemporary scenography often consists of video-projected motion graphics. The field is lacking in academic methods and rigour: descriptions and models relevant for the creation as well as in the analysis of existing works. In order to understand the phenomenon of motion graphics in a scenographic context, I have been conducting a practice-led research project. Central to the project is construction of a design model describing sets of procedures, concepts and terminology relevant for design and studies of motion graphics in spatial contexts.   The focus of this paper is the role of model construction as a support to working systematically practice-led research project. The design model is being developed through design laboratories and workshops with students and professionals who provide feedback that lead to incremental improvements. Working with this model construction-as-method reveals aspects of the tension between theory and praxis.

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