scholarly journals Kingston Adopts the Telephone

2013 ◽  
Vol 18 (1) ◽  
pp. 32-47 ◽  
Author(s):  
Robert M. Pike
Keyword(s):  
Marketing Strategies ◽  
Organizational Characteristics ◽  
Institutional Work ◽  
Telephone Company ◽  
Physical Location ◽  
Work Related ◽  
The Social ◽  
Central Canada ◽  
Social Diffusion

The adoption and use of the telephone in urban central Canada between 1876 and 1914 are explored within the context of the wider communications environment and the marketing strategies of the Bell Telephone Company. This context becomes the framework for a case study of the social diffusion of the telephone in Kingston, Ont, between 1883 and 1911. Utilizing telephone directories and early city directories, the case study concentrates on the socioeconomic and organizational characteristics of early phone subscribers and the physical location of their phones. Both business and residential subscribers are shown throughout the period to have been drawn mainly from the commercial and prof essional classes in Kingston and to have used the phone mainly for institutional, work-related purposes.

Consumer-Centric Marketing Strategies

2013 ◽  
pp. 79-96
Author(s):  
Loredana Di Pietro ◽  
Eleonora Pantano
Keyword(s):  
Social Networks ◽  
Marketing Mix ◽  
Interesting Case ◽  
Marketing Strategies ◽  
Global Perspective ◽  
The Social ◽  
Market Trends ◽  
The Impact ◽  
Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

Reflexive dis/embedding: Personal narratives, empowerment and the emotional dynamics of interstitial events

2017 ◽  
Vol 39 (4) ◽  
pp. 467-490 ◽  
Author(s):  
Trish Ruebottom ◽  
Ellen R. Auster
Keyword(s):  
Social Bonds ◽  
Personal Narratives ◽  
Social World ◽  
Institutional Work ◽  
The Social ◽  
Emotional Dynamics

Reflexivity is required for institutional work, yet we know very little about the mechanisms for generating such understandings of the social world. We explore this gap through a case study of an interstitial event that aims to create a community of ‘change-makers’. The findings suggest that such events can generate reflexive dis/embedding through two complementary mechanisms. Specifically, personal narratives of injustice and action and individual-collective empowering generate emotional dynamics that disembed actors from their given attachments and embed them within new social bonds. Through these mechanisms, the event in the case study was able to challenge audience members’ conceptions of self and others and change their worldview. This research advances our understanding of how reflexivity can be developed by uncovering the emotional dynamics crucial to the dis/embedding of actors.

Potentials of Frugal Innovation to Combine the Social and Economic Objectives in the Marketing of Social Enterprises

2019 ◽  
pp. 247-268
Author(s):  
Anne Dressler ◽  
Stefan Hüsig
Keyword(s):  
Social Enterprise ◽  
Social Problems ◽  
Marketing Strategies ◽  
Social Enterprises ◽  
High Quality ◽  
Frugal Innovation ◽  
The Social ◽  
Frugal Innovations ◽  
Marketing Approach

Social enterprises strive to address social problems and pursue economic goals. In doing so, they also have to deal with the question of how to structure their marketing approaches to balance social and economic marketing goals. Frugal innovation often aims to address social problems with solutions that are affordable and of high quality. At the same time, these innovations are embedded in economic structures and aim to generate profits. Thus, it is assumed that such innovations influence the design of marketing strategies. This case study reveals how the social enterprise EinDollarBrille e.V. combines social and economic aims in its marketing approach based on a frugal innovation. The findings are consistent with previous research that social enterprises should try to overcome seeming contradictions of marketing goals. It is proposed that social enterprises could consciously pursue strategies that create synergy between their dual aims. Thereby, frugal innovations can be advantageous.

Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan

2019 ◽  
Vol 9 (1) ◽  
pp. 1-45 ◽  
Author(s):  
Aashish Mehra ◽  
Nidhi Mathur ◽  
Vaibhav Tripathi
Keyword(s):  
Business Model ◽  
Social Entrepreneurship ◽  
Value Chain ◽  
Social Enterprise ◽  
Marketing Strategies ◽  
Social Business ◽  
Content Type ◽  
The Social

Learning outcomes The learning objectives of this case are as follows: identify and understand the major challenges/problems faced by a social enterprise in promoting handicraft business; examine the value chain architecture of handicraft products; assess the role of the protagonist (Sanjay) as a social change agent in shaping a successful social enterprise; assess Sahaj Crafts' initiatives and analyze whether the key intervention/s planned/executed were required for skilling up of rural artisans and upgradation of handicraft business; know the marketing strategies for handicraft products; and understand the “strategies” which need to be applied for uplifting people's lives at the bottom of pyramid in general and for enlivening of artisans’ clusters in particular. The outcomes are as follows: examining the value chain architecture of handicraft product; understanding the difficulties and challenges of structuring a viable social business model; examining the role of Sanjay as a social change agent in shaping a successful social enterprise; and examining the model of Craft Incubation Center and design education proposed by Sahaj Crafts for improving rural artisans’ livelihood and skills upgradation. Case overview/synopsis Sanjay Joshi – the promoter and CEO of “Sahaj Crafts” (a social enterprise established in Western Rajasthan, India), an initiative to strengthen indigenous skills and mainstream rural craft products and artworks – is faced with the question of how to scale up his organization’s operations. Doing so requires that he address these fundamental challenges in terms of – how to deal with unorganized craft communities; match up product orientation to market demands; integrate modern technology / processes in craft business; combat restricted mobility of women artisans; and make effective interventions so that the artisans learn and enjoy working in the current model and solve the financial issues faced by the social enterprise. Providing effective and implementable answers to those questions is vital to Sahaj Craft’s development in attaining its mission to alleviate poverty in the region. Failing to expand operations above a critical scale may leave Sahaj Crafts vulnerable in meeting sufficient demand for contemporary craft products in the mainstream markets. Complexity academic level This case study is primarily suitable for post-graduate level management students to teach the concepts of designing and operationalizing a “social” business model in a social entrepreneurship module. This case study can also be used for highlighting business model innovations in the social sector of emerging markets. The case could be taught in the following academic domains: social entrepreneurship; bottom of the pyramid; social inclusion; supply chain consolidation (vertical integration in a value chain); marketing strategies for handicraft products; branding; brand positioning; cost and management accounting. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship

scholarly journals Changes in the social work profession as responses to institutional multiplicity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Olejasz Lyneborg
Keyword(s):  
Social Workers ◽  
Child Protection ◽  
Limited Attention ◽  
Institutional Work ◽  
Content Type ◽  
Child Protection Services ◽  
Sociology Of Professions ◽  
The Social ◽  
Use Of Assessment

PurposeAdopting the perspective of “institutional work” within neoinstitutionalism and “organizational professionalism” from the sociology of professions, this article contributes to current theoretical discussions on agency in settings of institutional multiplicity.Design/methodology/approachThis article investigates how social workers in Danish child protection services respond to the implementation of technologies of government targeted at shaping the conduct of conduct to achieve certain results. The article draws on a qualitative case study in a child protection agency and centers on the use of assessment committees as a case of technologies of government.FindingsThe article identifies divergent ways that social workers manage and make sense of contradiction, e.g. by means of detachment of accountability, expansion of practice and internalization of logics in professionalism. Thus, the article sheds light on how social workers cope with discrepant requirements fostered by technologies of government.Originality/valueAs research has focused on the potential constraining effects of technologies of government and discrepancy of logics, limited attention has been given to how the potential discrepancy is nevertheless reconciled, negotiated and handled in the everyday run-of-the-mill practice. Adopting the perspective of “institutional work” within neoinstitutionalism and “organizational professionalism” from the sociology of professions, this article contributes to current theoretical discussions on agency in settings of institutional multiplicity. Additionally, the article sheds light on how social workers manage and make sense of discrepant requirements fostered by technologies of government, reflecting empirical examples of a profession in transition.

Consumer-Centric Marketing Strategies

2013 ◽  
pp. 297-314 ◽  
Author(s):  
Loredana Di Pietro ◽  
Eleonora Pantano
Keyword(s):  
Social Networks ◽  
Marketing Mix ◽  
Interesting Case ◽  
Marketing Strategies ◽  
Global Perspective ◽  
The Social ◽  
Market Trends ◽  
The Impact ◽  
Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

‘Life is about risk management’: lay finance and the generalization of risk thinking to nonfinancial domains

2019 ◽  
Author(s):  
Galit Ailon
Keyword(s):  
Financial Markets ◽  
Sociology Of Knowledge ◽  
Social Institutions ◽  
Relative Advantage ◽  
Work Related ◽  
Knowing That ◽  
The Social ◽  
Online Texts ◽  
Lay Public

AbstractThis article examines the financial discourse on insecurity using a case study of the promotion of lay finance in Israel. Based on an analysis of financial courses, conferences, online texts and books that are designed for the lay public, the analysis shows that promoters of financial market engagements use everyday stories of marital and work-related insecurities—stories of divorce, betrayal, abandonment, unemployment and the like—to illustrate that economic risks are ubiquitous. Their stories render risk-thinking a general practice of knowing that is applicable to everyday life. At the same time, the stories shift the focus from the statistical meaning to the symbolic meaning of the risks taken. They present the risks of key social institutions as symbols of personal weakness, helplessness or humiliation, and grant the impersonal risks of financial markets a relative advantage. Analysing these findings from the perspective of the sociology of knowledge, I argue that lay financial discourse marks a radicalization of neoliberal discourse as studied by Foucault and that it is characterized by a much broader deconstructive scope than currently acknowledged. Its focus on frightening insecurities deconstructs the social knowledge that constitutes key institutions, exacerbating and feeding on their dissolution.

scholarly journals Instant Gloss: Promoting Paint in 1840s Paris. The Example of Louis Viard’s Chromo-Duro-Phane Varnish

2021 ◽  
Vol 39 (1) ◽  
pp. 77-124
Author(s):  
Dirk H.R. Spennemann
Keyword(s):  
Nineteenth Century ◽  
Product Placement ◽  
Marketing Strategies ◽  
Small Scale ◽  
Mobile Advertising ◽  
Early Nineteenth Century ◽  
Product Packaging ◽  
First Case ◽  
The Social

Abstract While often operating the margins of propriety, advertisers and marketers are constrained by the social mores of their times. During the early nineteenth century, product promotion opportunities were limited to a mix of newspapers, hoardings and pamphlets. Some enterprising entrepreneurs and innovative individuals pushed the envelope of the acceptable, effectively creating new standards. This paper presents the first case study where the advertising and marketing strategies of a single French entrepreneur are being examined in depth. To successfully promote his products, the small-scale paint manufacturer Louis Viard employed a range of strategies. These ranged from the true and tried media of newspaper advertisements, product packaging and advertising cards to more innovative modes of promotion, such as mobile advertising on delivery carts as well as flamboyant street processions, to clever and engaging use of billboards and product placement in plays. In addition, he maintained a workforce of loudly attired roaming painters, who combined promotion and marketing at the same time.

Social Design for Services Framework

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN
Keyword(s):  
South Africa ◽  
Sustainable Development ◽  
Research Group ◽  
Design Research ◽  
Service Design ◽  
Social Design ◽  
Practical Action ◽  
The Social ◽  
The World

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.

Sign in / Sign up

Export Citation Format

Share Document