scholarly journals Од заједничких улагања до самосталних инвестиционих стратегија уласка на тржишта БРИК земаља // From joint ventures to independent investment strategies of entering the markets of BRIC countries

2012 ◽  
Vol 10 (16) ◽  
pp. 85
Author(s):  
Бранко Ракита ◽  
Душан Марковић

Резиме: Прва деценија 21. века обележена је крупним социо – политичким, економским и технолошким променама на глобалном нивоу. Једна од главних промена у овој деценији је постепено, али сигурно, померање економске моћи са земаља „Тријаде“ на тзв. БРИК земље. Данас БРИК земље чине преко 40% светске популације, доприносе расту глобалног ГДП са преко 30% и чине преко 25% глобалног ГДП. Све прогнозе еминентних института и консултантских кућа говоре да ће БРИК земље у средњем року наставити са снажним растом, што ће допринети јачању њиховог економског и политичког утицаја на глобалном нивоу. Мултинационалне компаније (МНК) су тржишта земаља БРИК групације препознале као прилику за пословну експанзију с обзиром да се, до скора водећа, тржишта земаља Тријаде одликују оштром конкуренцијом и ниским стопама раста. Међутим, пословни амбијент на тржиштима БРИК земаља носи печат релативно неефикасних и специфичних институција због чега су МНК често принуђене да пословне стратегије које примењују на матичним тржиштима модификују. Модификација пословних стратегија се у претходном периоду огледала у огромном значају који су МНК давале заједничким улагањима са локалним партнерима у односу на самосталне инвестиционе стратегије. Последњих година је приметан раст како броја тако и вредности самосталних инвестиционих стратегија, што се објашњава стицањем пословног искуства у датом пословном амбијенту. За очекивати је да ће у будућности БРИК земље све већи проценат страних инвестиција привлачити у форми самосталних пројеката.Summary: The first decade of the 21st century was characterized by significant socio-economic and political changes and rapid technological progress on the global level. Among these changes gradual and steady shift of power from Triade countries to so called BRIC countries stands out. BRIC countries make more than 40% of world population, more than 25% of global GDP and contribute to the growth of global GDP by 30%. According to the mid-term prognosis of all the eminent research institutes and consulting agencies BRIC countries will continue their growth, which will increase their economic and political influence on the global level. Multinational companies (MNC) see BRIC countries as an opportunity to expand their businesses since, until recently leading markets of Triade countries are now depicted by sharp competition and low growth rates. Nevertheless, the institutions in BRIC countries are relatively inefficient and specific which makes MNCs modify the business strategies they apply in their home markets. At first, MNCs gave huge advantage to joint ventures with local partners over individual investments. Yet, over the past few years the number and value of individual investments have increased significantly due to valuable past experience in the new business environment. BRIC countries are expected to attract more foreign direct investments in the form of individual projects in the future.

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
Agus Prianto ◽  
Ira Kurniawati ◽  
Moh. Taufik Wahyudi ◽  
Eva Yulistia

<span><em>Currently, real sector business activities are facing severe challenges. The development of ICT and the</em><br /><span><em>emergence of the covid-19 pandemic have led to changes in the business environment. Changes in the</em><br /><span><em>business environment require businesses to adjust by developing new business strategies, so that their</em><br /><span><em>business activities are in line with market demands. This study examines various determinants of</em><br /><span><em>readiness to change and their effect on the continuity of MSME activities in the covid-19 affected areas.</em><br /><span><em>The results of the study revealed that the new values and attitudes of micro business operators did not</em><br /><span><em>support the readiness to change, so they faced the problem of the sustainability of business activities. New</em><br /><span><em>values and attitudes are the main factors that shape readiness to change. While the readiness to change is</em><br /><span><em>an important factor that determines the sustainability of business activities. In addition, this study</em><br /><span><em>revealed that the business environment also as a factor forming change readiness and business</em><br /><span><em>continuity. This research recommends the importance of strengthening new values and attitudes for,</em><br /><span><em>especially for micro business people; so that they are better prepared to face a change. Future studies</em><br /><span><em>need to examine the effect of sudden environmental changes on the sustainability of business activities.</em></span></span></span></span></span></span></span></span></span></span></span></span><br /><br class="Apple-interchange-newline" /></span>


2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.


2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
Agus Prianto ◽  
Ira Kurniati ◽  
Mohammad Taufiq Wahyudi ◽  
Eva Yulistia

<p>Currently, real sector business activities are facing severe challenges. The development of ICT and the emergence of the covid-19 pandemic have led to changes in the business environment. Changes in the business environment require businesses to adjust by developing new business strategies, so that their business activities are in line with market demands. This study examines various determinants of readiness to change and their effect on the continuity of MSME activities in the covid-19 affected areas. The results of the study revealed that the new values and attitudes of micro business operators did not support the readiness to change, so they faced the problem of the sustainability of business activities. New values and attitudes are the main factors that shape readiness to change. While the readiness to change is an important factor that determines the sustainability of business activities. In addition, this study revealed that the business environment also as a factor forming change readiness and business continuity. This research recommends the importance of strengthening new values and attitudes for, especially for micro business people; so that they are better prepared to face a change. Future studies need to examine the effect of sudden environmental changes on the sustainability of business activities.<br />Keyword:new values and attitudes, business environment climate, readiness to change, business continuity.</p>


2010 ◽  
pp. 1419-1427
Author(s):  
Brian H. Cameron ◽  
Shaun Knight

In today’s global, hyper-competitive business environment, enterprise alignment is a top concern with senior management. With mergers, global joint ventures, outsourcing/ off-shoring, and increased global competition, organizations are struggling with a host of enterprise alignment issues, particularly around information technology (IT) strategy alignment. Well-aligned systems and processes can provide an organization with a powerful source of competitive advantage. According to Gartner Group, the number one concern of business and IT professions world-wide is the alignment of IT and business strategies. Unfortunately, according to Whittle and Myrick (2005), less than 10% of the Global 2000 have well integrated systems that are aligned with the strategy of the business. In addition, according to Worren, Ruddle, and Moore (1999), organization development (OD) efforts are also often misaligned with the strategy of the business. These strategic misalignments are becoming an increasing concern to senior management and are areas of opportunity for OD and IT organizations.


2019 ◽  
Vol 23 (3) ◽  
pp. 171-186 ◽  
Author(s):  
Howard Cooke ◽  
Rianne Appel-Meulenbroek ◽  
Theo Arentze

This paper seeks to understand whether the alignment process between business strategy and Corporate Real Estate (CRE) between 2007 and 2014 was dynamic. It investigated the financial data of 230 UK companies by means of a distributed time lag auto-regression model. The results show an increased commitment to CRE suggesting a reduced ability to dynamically align the portfolio. Evidence is found that CRE adjusts as turnover, profitability and employment numbers alter. However, measures of efficiency, effectiveness and productivity are not improving. The new business strategies of transient competitive advantage and blue oceans strategy require flexible resources, which require CRE to be capable of dynamic alignment. This study shows such flexibility does not yet exist in practice. Current theories of alignment should be reconsidered in light of the changing business environment. Without a dynamic alignment capability of CRE a company’s financial performance will be impaired.


2019 ◽  
Vol 52 (1) ◽  
pp. 56-68
Author(s):  
Mirjana Radović-Marković ◽  
Zvonko Brnjas ◽  
Vladimir Simović

This paper aims to explore the importance of globalization for the development of entrepreneurship. Changes in global business environment require new business strategies. Small business owners are expected to be able to develop the resiliency of their businesses so that they can face severe external conditions. Their sustainability depends on the resilience but also on the perspectives of long-term business operations. Therefore, small and medium-sized enterprises must demonstrate their ability to anticipate changes in the market, react to them, and initiate them. This implies improvement of basic processes, learning new skills and closer cooperation with external and internal partners. Small enterprises need to redefine their goals and use their resources more effectively as a necessary condition for expanding maneuvering space for growth and for achieving sustainable development. Finally, it is concluded that organizations must establish the right balance between the challenges and benefits of globalization, and the four basic areas for achieving the right balance are adequate cost, human resources and risk management, as well as the formulation of a strategy that follows the requirements of the global market game.  


Author(s):  
Brian H. Cameron ◽  
Shaun C. Knight

In today’s global, hyper-competitive business environment, enterprise alignment is a top concern with senior management. With mergers, global joint ventures, outsourcing/ off-shoring, and increased global competition, organizations are struggling with a host of enterprise alignment issues, particularly around information technology (IT) strategy alignment. Well-aligned systems and processes can provide an organization with a powerful source of competitive advantage. According to Gartner Group, the number one concern of business and IT professions world-wide is the alignment of IT and business strategies. Unfortunately, according to Whittle and Myrick (2005), less than 10% of the Global 2000 have well integrated systems that are aligned with the strategy of the business. In addition, according to Worren, Ruddle, and Moore (1999), organization development (OD) efforts are also often misaligned with the strategy of the business. These strategic misalignments are becoming an increasing concern to senior management and are areas of opportunity for OD and IT organizations.


2016 ◽  
Vol 4 (1) ◽  
pp. 16-34
Author(s):  
Purwanto Purwanto ◽  
Anaconda Bangkara

The problem companies are becoming increasingly complex and competitive business be increased very sharply, as a result of changes in the business environment in the era of globalization. Companies must be able to adapt to the environment in order to survive in the midst of these conditions. For that management is required to manage the organization in a better and more professional in controlling the activities of the company. Business "shock market" Cikarang, Jababeka, Bekasi as a collection of merchants who sell various products to lower middle class should immediately anticipate and prepare for making new business strategies to survive and thrive in the future. The study has the purpose of analyzing the external and internal business environment, identifying, evaluating business strategies and finding alternative strategies for the future that can be implemented " shock market.” External business environment will be analyzed with descriptive qualitative method involving shared business environment (economic, political, ecological and technological), Porter's competitive forces, the forces of the trigger and the key success factors.The results showed that the manager should earnestly follow external analysis results such as politics, economics and ecology as well as industrial environments (competition among members of the industry, the threat of new entrants, threat of substitute products, buyer powerful and strong supplier) Keywords : market shock, the external business environment , the strength of competition Porter


Author(s):  
Meng Kui Hu ◽  
Daisy Mui Hung Kee

The COVID-19 pandemic has caused numerous impacts on the global socio-economic environment, affecting the business communities, particularly SMEs that continue to struggle for survival. SMEs are entangled in the pandemic and find it tough to operate as smoothly as before. Without seeing the right tactical interventions to rough out from this pandemic, many SMEs will have to cease their business operations. Even when they are successful in being out of the woods, SMEs must revisit and realign their outdated business strategies to remain relevant and operate effectively in the new normal. The ability to remodel their business and reset new business strategies will be the success factors for SMEs to keep up with the changing business environment and customer patterns. They also need to remain disciplined and persevere in acquiring sustainable business growth in the new normal.


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