Sharing
Using the so-called “sharing economy” or on-demand economy as a jumping off point, this chapter considers the logic and commodification of the gift. Early users of Airbnb, a digital platform that allows homeowners to offer their residences for short-term rentals, would often leave gifts for their hosts. These gifts spotlight the home as both an intimately personal space and as a zone of commerce, both emotionally and economically dense with relationships. Airbnb heightens the contradictions of these relationships. Leaving gifts after an Airbnb stay imparts a sense of connection and belonging, despite the short-term nature of the relationship and its mediation by money. Are such gifts payments? Are they expressions of a desire to connect? The author concludes that the gift maintains its relevance despite the asset monetization of everyday life represented by the sharing economy.