IMPORTÂNCIA DO PREÇO FRENTE AOS VALORES OFERTADOS PELA ESTRATÉGIA DE RESPOSTA EFICIENTE AO CONSUMIDOR (ECR)

2007 ◽  
Vol 12 (1) ◽  
pp. 16
Author(s):  
Carmen Lídia Ramuski

To many authors, price is one of the most important -- if not the most important -- value for consumers. That value, however, has received little attention in ECR (Efficient Consumer Response) literature and is not included among the values presented in ECR: efficient product assortment, introduction, promotion and reposition.. This article reports the results of an exploratory study carried out in supermarkets in the city of São Paulo involving 300 consumers of biscuits and detergents. The main objective was to verify if price is less important for consumers than the values presented by ECR strategies, thus explaining its absence among those values. The results of the study demonstrate, however, that price remains a very important value for consumers, surpassing in importance other values offered, which suggests that it should be included as a new ECR strategy. Key words: Efficient Consumer Response. ECR Strategy. Price.

2018 ◽  
Vol 12 (3) ◽  
pp. 738
Author(s):  
Ellen Maria Hagopian ◽  
Genival Fernandes Freitas ◽  
Thais Araújo Silva ◽  
Marcus Vinícius Lima Oliveira ◽  
Kleber Souza Costa

RESUMOObjetivo: identificar as percepções dos enfermeiros de um hospital privado do município de São Paulo com relação ao conceito do assédio moral. Método: estudo qualitativo, descritivo e exploratório, do qual participaram 11 enfermeiros. A coleta de dados foi realizada por meio de entrevistas com questões norteadoras posteriormente analisadas pela técnica de Análise de Conteúdo, na modalidade Categorização Temática. Resultados: a partir dos depoimentos dos enfermeiros, foi possível verificar as diversidades, divergências e dificuldades dos mesmos em definir corretamente o conceito de assédio moral. Conclusão: o estudo aponta para a importância de se criar espaços de discussão sobre o assédio moral no trabalho por causa da dificuldade que os profissionais enfermeiros têm em conceituar o termo assédio moral. Descritores: Enfermagem; Assédio não Sexual; Conflito; Comportamento Social; Formação de Conceito; Moral.ABSTRACT Objective: to identify the perceptions of the nurses of a private hospital in the city of São Paulo in relation to the concept of moral harassment. Method: qualitative, descriptive and exploratory study, in which eleven nurses participated. Data collection was done through interviews with guiding questions later analyzed by the technique of Content Analysis, in the Thematic Categorization modality. Results: from the nurses' testimonies, it was possible to verify the diversities, divergences and difficulties of the same in correctly defining the concept of moral harassment. Conclusion: the study points to the importance of creating spaces for discussion about Harassment at work because of the difficulty that Nursing professionals have in conceptualizing the term moral harassment. Descriptors: Nursing; Non-sexual Harassment; Confict; Social Behavior; Concept Formation; Moral.RESUMEN Objetivo: identificar las percepciones de los enfermeros de un hospital privado del municipio de São Paulo con relación al concepto del acoso moral. Método: estudio cualitativo, descriptivo y exploratorio, del cual participaron 11 enfermeros. La recolección de datos fue realizada por medio de entrevistas con cuestiones orientadoras posteriormente analizadas por la técnica de Análisis de Contenido, en la modalidad Categorización Temática. Resultados: a partir de los testimonios de los enfermeros, fue posible verificar las diversidades, divergencias y dificultades de los mismos en definir correctamente el concepto de acoso moral. Conclusión: el estudio apunta a la importancia de crear espacios de discusión sobre el acoso moral en el trabajo, debido a la dificultad que los profesionales enfermeros tienen en conceptualizar el término acoso moral. Descriptores: Enfermeira; Acoso no Sexual; Conflito; Conducta Social; Formación de Concepto; Moral.


Caderno CRH ◽  
2019 ◽  
Vol 31 (84) ◽  
pp. 581
Author(s):  
Gilberto Geribola Moreno

<p><span>Este artigo apresenta uma reflexão sobre a experiência política de jovens militantes das periferias da cidade de São Paulo. O trabalho se inscreve no esforço por compreender a vida associativa como parte de um processo de singularização dos atores políticos. Parte-se da premissa de que esses atores têm a possibilidade de agenciar elementos do passado e do presente na constituição de um repertório político. O artigo está em diálogo com os trabalhos que estudam o militantismo, enfatizando os processos de socialização política, embora esteja operando na chave analítica da subjetivação política. A reflexão aqui apresentada está baseada no material de uma pesquisa etnográfica multissituada, realizada em associações de bairro das periferias da cidade de São Paulo durante três anos. A análise desse material permite afirmar que os jovens militantes selecionam, se apropriam ou rejeitam alguns elementos políticos do passado, difusos sobre o território a partir de sua própria experiência social no universo da política. Sem refutar ou se submeter inteiramente às heranças do passado, os jovens militantes recriam diferentes relações políticas e novas configurações sociais.</span></p><div><p class="trans-title">YOUTH AND ASSOCIATIVE LIFE FROM THE PERIPHERIES OF SÃO PAULO</p><p>The present article focuses on the processes of political experience of young militants from the outskirts of the city of São Paulo, Brazil. It attempts to understand associative life as a process of individualization of political actors. This study is grounded in the assumption that these actors have the opportunity to make use of past and present elements as they build up their own political repertoire. Although this article holds discussions with other works which approach militancy emphasizing the processes of political socialization, its analysys is centered around analytical subjectivity. The reflections presented here have been based on a multi-sited ethnographic research conducted in residens’ Associations over the three years material. It has been allowed to say by its analysis that young militants select, appropriate or reject some political elements of the past from their own social experiences in the political field. Thus, without rebutting or submit entirely to the legacies of past, young militants recreate their own politics and relationships in this new social settings.</p><p><strong>Key words: </strong>Youth; Politics; Generational relations; Subjectivity</p></div><div><p class="trans-title">JEUNESSE ET VIE ASSOCIATIVE DANS LES BANLIEUES DE SÃO PAULO</p><p>Cet article présente une réflexion sur l’expérience politique de jeunes militants de la banlieue de São Paulo. Cette démarche s´inscrit dans l´effort de comprendre la vie associative faisant partie d’un processus de singularisation des acteurs politiques. Cela part du principe que ces acteurs ont la possibilité d’organiser des éléments du passé et du présent afin de créer un répertoire politique. L’article est en dialogue avec les travaux qui étudient le militantisme en mettant l’accent sur les processus de socialisation politique, bien qu’il opère à partir de l´instrument analytique de la subjectivation politique. La réflexion présentée ici s’appuie sur le matériel d’une recherche ethnographique multi-située réalisée pendant trois ans au sein d’associations de quartier de la banlieue de São Paulo. L’analyse de cette étude permet d’affirmer que les jeunes militants sélectionnent, s’approprient ou rejettent certains éléments politiques du passé diffusés sur le territoire, à partir de leur propre expérience sociale dans l’univers politique. Sans réfuter ni se soumettre entièrement aux legs du passé, les jeunes militants recréent différentes relations politiques et de nouvelles configurations sociales.</p><p><strong>Key words: </strong>Jeunesse; Politique; Relations générationnelles; Subjectivation</p></div>


GEOgraphia ◽  
2009 ◽  
Vol 4 (8) ◽  
pp. 84
Author(s):  
Gilmar Mascarenhas de Jesus

RESUMO No sentido de abrir uma nova perspectiva de estudo geográfico da cidade, procuramos inserir o futebol. Trata-se de modalidade esportiva codificada pelos ingleses no século XIX e que rapidamente se difundiu no contexto da modernidade urbana, alimentando a cultura operária em formação. Analisando o caso brasileiro, procuramos examinar o processo de popularização do futebol na cidade de São Paulo. Palavras-chave: futebol — cidade — classe operária — Brasil.ABSTRACT In order to open a new perspective on geographical studies of the city, we try to insert the football. This sport was codified by the English in the nineteenth century and quickly spread out in the modernity context, contributing to the making of the working class culture. Analysing the Brazilian situation, we examine the popularisation process of the football in São Paulo. Key — words: football — city — working class - Brazil.


2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Graciela Medina Rivera Guillén Medina

RESUMO O marco da redemocratização brasileira estabelecido na concretização da Constituição Federal de 1988 abriu portas para a participação social, corroborando uma gestão pública sustentada em pilares democráticos. É pretensão deste artigo a apresentação de um movimento organizado da sociedade cujo objetivo foi a criação e implementação de uma política capaz de dar respaldo às demandas no campo da cultura na periferia da cidade de São Paulo, algo possibilitado pelo cenário da democracia participativa. Ademais, propõe-se uma discussão acerca do conceito de política pública em contraposição à ação pública. Palavras-chave: participação, cultura, política pública, ação pública.   ABSTRACT The framework of Brazilian redemocratization established in the implementation of the Federal Constitution of 1988 opened doors for social participation, corroborating public management based on democratic pillars. This article aims to present an organized movement of society whose objective was the creation and implementation of a policy capable of supporting the demands in the field of culture in the periphery of the city of São Paulo, which was possible by the scenario of participatory democracy. In addition, it is proposed a discussion about the concept of public policy as opposed to public action. Key words: participation, culture, public policy, public action.


GEOgraphia ◽  
2009 ◽  
Vol 4 (8) ◽  
pp. 84 ◽  
Author(s):  
Gilmar Mascarenhas de Jesus

RESUMO No sentido de abrir uma nova perspectiva de estudo geográfico da cidade, procuramos inserir o futebol. Trata-se de modalidade esportiva codificada pelos ingleses no século XIX e que rapidamente se difundiu no contexto da modernidade urbana, alimentando a cultura operária em formação. Analisando o caso brasileiro, procuramos examinar o processo de popularização do futebol na cidade de São Paulo. Palavras-chave: futebol — cidade — classe operária — Brasil.ABSTRACT In order to open a new perspective on geographical studies of the city, we try to insert the football. This sport was codified by the English in the nineteenth century and quickly spread out in the modernity context, contributing to the making of the working class culture. Analysing the Brazilian situation, we examine the popularisation process of the football in São Paulo. Key — words: football — city — working class - Brazil.


Crisis ◽  
2014 ◽  
Vol 35 (1) ◽  
pp. 5-9 ◽  
Author(s):  
Daniel Hideki Bando ◽  
Fernando Madalena Volpe

Background: In light of the few reports from intertropical latitudes and their conflicting results, we aimed to replicate and update the investigation of seasonal patterns of suicide occurrences in the city of São Paulo, Brazil. Methods: Data relating to male and female suicides were extracted from the Mortality Information Enhancement Program (PRO-AIM), the official health statistics of the municipality of São Paulo. Seasonality was assessed by studying distribution of suicides over time using cosinor analyses. Results: There were 6,916 registered suicides (76.7% men), with an average of 39.0 ± 7.0 observed suicides per month. For the total sample and for both sexes, cosinor analysis estimated a significant seasonal pattern. For the total sample and for males suicide peaked in November (late spring) with a trough in May–June (late autumn). For females, the estimated peak occurred in January, and the trough in June–July. Conclusions: A seasonal pattern of suicides was found for both males and females, peaking in spring/summer and dipping in fall/winter. The scarcity of reports from intertropical latitudes warrants promoting more studies in this area.


2001 ◽  
Vol 32 ◽  
pp. 407-408
Author(s):  
E. LANDULFO ◽  
A. PAPAYANNIS ◽  
A. ZANARDI DE FREITAS ◽  
M.P.P.. M. JORGE ◽  
N.D. VIEIRA JÚNIOR
Keyword(s):  

2021 ◽  
Vol 13 (11) ◽  
pp. 6185
Author(s):  
André Ruoppolo Biazoti ◽  
Angélica Campos Nakamura ◽  
Gustavo Nagib ◽  
Vitória Oliveira Pereira de Souza Leão ◽  
Giulia Giacchè ◽  
...  

During the initial months of the COVID-19 pandemic, farmers worldwide were greatly affected by disruptions in the food chain. In 2020, São Paulo city experienced most of the effects of the pandemic in Brazil, with 15,587 deaths through December 2020. Here, we describe the impacts of COVID-19 on urban agriculture (UA) in São Paulo from April to August 2020. We analyzed two governmental surveys of 2100 farmers from São Paulo state and 148 from São Paulo city and two qualitative surveys of volunteers from ten community gardens and seven urban farmers. Our data showed that 50% of the farmers were impacted by the pandemic with drops in sales, especially those that depended on intermediaries. Some farmers in the city adapted to novel sales channels, but 22% claimed that obtaining inputs became difficult. No municipal support was provided to UA in São Paulo, and pre-existing issues were exacerbated. Work on community gardens decreased, but no garden permanently closed. Post COVID-19, UA will have the challenge of maintaining local food chains established during the pandemic. Due to the increase in the price of inputs and the lack of technical assistance, governmental efforts should be implemented to support UA.


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