scholarly journals ANALISIS FAKTOR BRAND CITIZENSHIP BEHAVIOR PADA HOTEL SHERATON SURABAYA

2020 ◽  
Vol 6 (2) ◽  
pp. 72-78
Author(s):  
Claudion Graciella ◽  
Erica Dea Hutama ◽  
Fransisca Andreani

Penelitian ini dilakukan untuk mengetahui faktor baru yang dapat terbentuk dari Brand Citizenship Behavior (BCB) di Hotel Sheraton Surabaya. BCB adalah perilaku karyawan yang mencerminkan merek organisasinya. Karena perilaku karyawan mencerminkan merek organisasinya, maka sangatlah penting untuk membentuk perilaku karyawan.  Penelitian ini bertujuan mereduksi 7 faktor BCB (helping behavior, brand consideration, brand enthusiasm, sportsmanship, brand endorsement, self-development, brand advancement) dengan menggunakan Exploratory Factor Analysis (EFA). Hasil penelitian menunjukkan bahwa faktor baru yang terbentuk adalah helping behavior, brand enthusiasm, self-development, dan brand loyalty

2020 ◽  
Vol 36 (5) ◽  
pp. 852-863 ◽  
Author(s):  
George Gunnesch-Luca ◽  
Klaus Moser

Abstract. The current paper presents the development and validation of a unit-level Organizational Citizenship Behavior (OCB) scale based on the Referent-Shift Consensus Model (RSCM). In Study 1, with 124 individuals measured twice, both an Exploratory Factor Analysis (EFA) and a Confirmatory Factor Analysis (CFA) established and confirmed a five-factor solution (helping behavior, sportsmanship, loyalty, civic virtue, and conscientiousness). Test–retest reliabilities at a 2-month interval were high (between .59 and .79 for the subscales, .83 for the total scale). In Study 2, unit-level OCB was analyzed in a sample of 129 work teams. Both Interrater Reliability (IRR) measures and Interrater Agreement (IRA) values provided support for RSCM requirements. Finally, unit-level OCB was associated with group task interdependence and was more predictable (by job satisfaction and integrity of the supervisor) than individual-level OCB in previous research.


2020 ◽  
pp. 154-159
Author(s):  
Nuchchamon Pramepluem ◽  
Pinkanok Wongpinpech ◽  
Manop Chunin

The objectives of this research were to examine the structural characteristics of organizational citizenship behavior of Generation Y teachers in Thailand. The participants were 150 teachers from 12 schools under the Secondary Educational Service Area Office 9 in Thailand. The research tools were five rating scales questionnaires. The data was analyzed by a confirmatory factor analysis. The results showed that altruism, courtesy, sportsmanship, conscientiousness, civic virtue, and self-development feedback were confirmed as six facets of generation Y teachers' organizational citizenship behavior.


2019 ◽  
Vol 51 (4) ◽  
pp. 209-227 ◽  
Author(s):  
Decha Dechawatanapaisal

PurposeThe purpose of this paper is to investigate the mediating effect of brand identification between internal branding and brand citizenship behavior as well as brand loyalty, and the roles of working generation and organizational tenure as moderators of the relationship between internal branding and brand identification.Design/methodology/approachThis research used a survey method and a structured questionnaire to collect data from salespeople working in the cement and construction materials industry. The hypothesized relationships were tested and analyzed by means of a confirmatory factor analysis, structural equation modeling, hierarchical regression and a bootstrapping procedure.FindingsBrand identification partially mediates the link between internal branding and brand citizenship behavior and fully mediates that between internal branding and brand loyalty. Also, the influences of internal branding on brand identification are varied among generational cohorts and employees with different tenure.Research limitations/implicationsThe current research took place among customer-interface employees, which can be extended to back-end or supporting workers, in order to better reflect the overall effect of internal branding efforts.Practical implicationsOrganizations need to undertake internal branding to induce a shared understanding among employees about brand insights, and to foster their perception of belongingness in order to motivate desired brand behaviors. Furthermore, managers may improve internal branding mechanisms by taking generational differences and duration of employment into consideration, since these factors impinge on the effects of internal branding.Originality/valueThis study contributes to internal branding research by addressing the contingent influences of employees’ differences on the success of internal branding efforts.


2018 ◽  
Vol 9 (4) ◽  
pp. 148
Author(s):  
Tawfeeq Mohammed Alanazi

The reason of conducting this research is that there is no reliable study measures entrepreneurial orientation (EO) at government entities. EO among commercial organisations is widely addressed in previous research and literature due the intense market competition where this type of organisations should invigorate and accelerate EO to lead markets. Nevertheless, there is quite small number of research works that examine EO among semi-governmental organisations. However, those research works are not sophisticated enough to measure the impact of adopting and implementing EO within governmental organisations. The four principles of EO, which are innovation, autonomy, risk-taking and pro-activeness are applied to examine the extent of implications among governmental sectors and impact of EO on an organisation’s performance. Continually, organisations’ performance is been identified by three elements. These are stimulating internal environmental effectiveness, ability to achieve the organisation’s goals and individual ability for self-development. The research is applied among Saudi governmental sectors in Tabuk City. Measurement items and instruments adopted from previous studies. Then, the exploratory factor analysis performed to determine applicability of EO factors among governmental sectors. Exploratory factor analysis proves that some factors, such as innovation and autonomy have a significant reason to be applied. The research results show that innovation has an impact on the internal environment to stimulate internal environmental effectiveness. However, the research could not find any link between innovation, ability to achieve organisation’s goals and individual ability for self-development. On the other hand, the internal environment’s effectiveness and ability to achieve an organisation’s goals can be increased if there is quite good margin of autonomy. Furthermore, whenever risk-taking attitude is high, individual development ability is clearly high as well. Finally, pro-activeness has a slight link with ability to achieve organisation’s goals.


Author(s):  
Marius Økland ◽  
Christian Otto Ruge

Organizational Citizenship Behavior (OCB) refers to individual behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and in the aggregate, promotes the effi- cient and effective functioning of the organization. It can be further broken down to seven dimensions: Helping behavior, Sportsmanship, Organizational Loyalty, Organizational Compliance, Individual Initiative, Civic Virtue and Self Development. In this paper, the authors examine whether Transforma- tional Leadership, Vertical Job Enrichment and Cognitive Evaluation can be associated with OCB and give plausible explanations for such behavior in a Christian nonprofit organization. The empirical data investigated here is a quantitative survey of work environment among employees in Normisjon in 2013. Normisjon is a large Norwegian organization for Christian mission, organized through 13 na- tional regions and a central office, with both national and international involvement. The survey has a response-number (N) of 235, which is a response-rate of 79%. The study is a reanalysis of existing data, gathered for a slightly different purpose. This fact has demanded a serious work on operationali- zation, and also revealed some blind, and unavailable, spots of knowledge due to the hypotheses. Out of the seven dimensions valid measures for Helping Behavior and Organizational Loyalty were found. Subsequent to operationalization of questions in relation to theories and hypotheses, data was pro- cessed in search of univariate descriptive information and bivariate correlations. Despite the men- tioned challenges, progress was made and knowledge acquired with convincing certainty. Some of the hypotheses were approved, especially the ones related to Organizational Loyalty.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Anagnostou ◽  
George Tzetzis

PurposeThe purpose of this research was to develop a scale to measure the football league brand associations such as the “UEFA Champions League” and to investigate their influence on brand loyalty.Design/methodology/approachA questionnaire was developed and tested through a pilot test (N = 120) and the final questionnaire was administered among Greek sport spectators (N = 460). The factor structure was tested through an exploratory factor analysis and a regression analysis was used to examine the predictability of fans' brand loyalty by the league brand association dimensions.FindingsSix brand association factors were revealed through the exploratory factor analysis: elite management, entertainment, elite-sportsmanship participants, escape, elite refereeing and corporate identity. In addition, new brand associations and elements were found: elite refereeing which included fast football and the league anthem was found to coexist with logo. Elite management, entertainment, escape and corporate identity were found to influence brand loyalty variables.Practical implicationsThe study revealed a useful tool to measure sport leagues' brand associations, to measure their influence on Greek fans' loyalty and build strong, unique and favourable consumer-based brand associations.Originality/valueThe paper contributes to the sports brand associations research by examining brand associations in the context of European leagues and elite-level football competitions. It also contributes by identifying and revealing new brand associations and new elements to co-exist with other already known sports brand associations. Finally, it examines the influence of the new brand-specific associations to the brand loyalty of the “UEFA Champions League” competition for Greek sport fans.


GeroPsych ◽  
2014 ◽  
Vol 27 (4) ◽  
pp. 171-179 ◽  
Author(s):  
Laurence M. Solberg ◽  
Lauren B. Solberg ◽  
Emily N. Peterson

Stress in caregivers may affect the healthcare recipients receive. We examined the impact of stress experienced by 45 adult caregivers of their elderly demented parents. The participants completed a 32-item questionnaire about the impact of experienced stress. The questionnaire also asked about interventions that might help to reduce the impact of stress. After exploratory factor analysis, we reduced the 32-item questionnaire to 13 items. Results indicated that caregivers experienced stress, anxiety, and sadness. Also, emotional, but not financial or professional, well-being was significantly impacted. There was no significant difference between the impact of caregiver stress on members from the sandwich generation and those from the nonsandwich generation. Meeting with a social worker for resource availability was identified most frequently as a potentially helpful intervention for coping with the impact of stress.


2015 ◽  
Vol 36 (4) ◽  
pp. 247-257 ◽  
Author(s):  
Gayatri Kotbagi ◽  
Laurence Kern ◽  
Lucia Romo ◽  
Ramesh Pathare

Abstract. Physical exercise when done excessively may have negative consequences on physical and psychological wellbeing. There exist many scales to measure this phenomenon. The purpose of this article is to create a scale measuring the problematic practice of physical exercise (PPPE Scale) by combining two assessment tools already existing in the field of exercise dependency but anchored in different approaches (EDS-R and EDQ). This research consists of three studies carried out on three independent sample populations. The first study (N = 341) tested the construct validity (exploratory factor analysis); the second study (N = 195) tested the structural validity (confirmatory factor analysis) and the third study (N = 104) tested the convergent validity (correlations) of the preliminary version of the PPPE scale. Exploratory factor analysis identified six distinct dimensions associated with exercise dependency. Furthermore, confirmatory factor analysis validated a second order model consisting of 25 items with six dimensions and four sub-dimensions. The convergent validity of this scale with other constructs (GLTEQ, EAT26, and The Big Five Inventory [BFI]) is satisfactory. The preliminary version of the PPPE must be administered to a large population to refine its psychometric properties and develop scoring norms.


2019 ◽  
Vol 40 (3) ◽  
pp. 127-133 ◽  
Author(s):  
Laura K. Johnson ◽  
Rachel A. Plouffe ◽  
Donald H. Saklofske

Abstract. The Dark Triad is a constellation of three antisocial personality traits: Machiavellianism, narcissism, and psychopathy. Recently, researchers have introduced a “Dark Tetrad” that includes subclinical sadism, although others suggest considerable overlap between psychopathy and sadism. To clarify the position of sadism within the Dark Triad, an online study was conducted with 615 university students. Exploratory factor analysis revealed that a six-factor solution fit the data best, representing Machiavellianism, psychopathy, physical sadism, verbal sadism, narcissism, and vicarious sadism. Furthermore, convergent validity was supported through sadism’s correlations with the HEXACO personality traits. The results support sadism’s inclusion within the Dark Tetrad as a unique construct but with some conceptual overlap with psychopathy.


2010 ◽  
Vol 26 (2) ◽  
pp. 116-121 ◽  
Author(s):  
Fawzi S. Daoud ◽  
Amjed A. Abojedi

This study investigates the equivalent factorial structure of the Brief Symptom Inventory (BSI) in clinical and nonclinical Jordanian populations, using both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The 53-item checklist was administered to 647 nonclinical participants and 315 clinical participants. Eight factors emerged from the exploratory factor analysis (EFA) for the nonclinical sample, and six factors emerged for the clinical sample. When tested by parallel analysis (PA) and confirmatory factor analysis (CFA), the results reflected a unidimensional factorial structure in both samples. Furthermore, multigroup CFA showed invariance between clinical and nonclinical unidimensional models, which lends further support to the evidence of the unidimensionality of the BSI. The study suggests that the BSI is a potentially useful measure of general psychological distress in clinical and nonclinical population. Ideas for further research are recommended.


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