scholarly journals The Role of E-marketing and Finding Job Opportunities for Young People on Social Media; An Empirical Sociological Study in Al-Diwaniyah City

Author(s):  
Dr. Hussain Alawe Abdullah

The world is currently experiencing a technological revolution in various sectors of life. Information and communications have become among the most important environments for business today. Among the aspects of this progress is the tremendous revolution that occurred through the emergence of Internet technology in the field of marketing. The present study revolves around the role played by the new economy in opening new fields to work with less effort and less cost to improve the lives of individuals. It highlights the reasons why young people are interested in it. The importance of the present study is due to tackling electronic marketing that has spread and increased positive and negative points in its use in the field of marketing, which increased. The importance of studies. The major objective of the present study is to identify the role of e-marketing in opening a new market for work in social networking sites. The results of the present study indicate that females are more interested in buying through social media. The majority of respondents know that they have been shopping on social media and that they have become more popular than before. There is an increasing demand of young people to sell through social media, which represents an opportunity for them to work from home. The results of the present study indicate that commodity trading through social media has contributed to finding job opportunities for young people and provided an opportunity to increase income and improve the standard of living.

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.


Author(s):  
Munira Saeed Al-Qahtani

This research has aimed to highlight the role of small and medium projects in sustainable development according to the Kingdom's Vision 2030 by identifying the role and outcome of these projects in sustainable development. 150 sample sizes were taken to study within Al Quwaiiyah KSA, Descriptive analytical method has been used and constructed questionnaire. The total agreeing of the study participants reached (80.8%) for the items "the role of small and medium projects in sustainable development", the most item was a contribution to product development and the emergence of new services on the market, providing society with new creative products; The total agreeing of the study participants reached (73.4%) for the item of axis " The role of the General Authority for Small and Medium institutions and the National Transformation Program in sustainable development " the most item was granting the authority incentives and offers for owners of small and medium institutions; The total agreeing of the study participants reached (73.4%) for the item of axis "the role of Vision 2030 in supporting small and medium institutions in development" " the most item was Vision 2030 provides many job opportunities for young people in small and medium institutions. Most significant study recommendations are workers, employees in the field of small and medium projects should increase their capacity building to avoid shortage of experiences and encouraging national experiences from various projects to support and train beginners in the field of small and medium projects.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.


Author(s):  
Ariane J. Utomo

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.


Author(s):  
Melanie Keep ◽  
Anna Janssen ◽  
Krestina Amon

Sharing images online, particularly through social networking sites (SNSs), is a widespread activity. The popularity of image sharing on SNSs has provided researchers with a unique opportunity for investigating how and why we communicate with each other via images. This chapter discusses research about photo sharing on three popular SNSs: Facebook, Instagram, and Snapchat. The unique affordances of each platform have resulted in differences in the images people share on them, and why people choose to share or view different images across the different SNSs. Personal characteristics also shape how and why we share images online. The chapter, therefore, also considers the role of age, gender, and personality on image sharing behaviors and preferences. Finally, the chapter outlines our current understanding of the interrelationship between image sharing and mental health. This chapter thus considers: Who shares images on social media? What do they share? Why do they share these images? What are the mental health consequences of image sharing on SNSs?


2020 ◽  
Vol 9 (5) ◽  
pp. 167
Author(s):  
Vikram Kumar ◽  
Ramakrishnan Raman

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into their strategies.The education industry is no exception to this challenge. The primary goals in marketing University is to attract prospective students from across the globe. Increasing globalisation, aspiration, movement, ease of financial access is drawing students to apply for higher studies in Universities away from their country of residence. Many new-age studies of youth, teenagers and Gen Y overwhelmingly suggest that they are prolific users of the Internet and in particular social media applications. These factors have led to social media being heavily leveraged by universities to create interest and draw in applicants. Social media tools like Facebook, Instagram, LinkedIn, Quora, Google+, Youtube is integrated with the other traditional media viz print/broadcast media, exhibitions, educational trade fairs et al to reach students from various countries. Social Media plays dual power of attracting student applicants as well as helps engagement to create a loyal online community through sharing content which is found relevant and useful by the new young generation.This research paper examines the role of social media in helping international students choose university for higher studies  in India. This study included in-depth interviews and a survey to include 183 students’ International students studying in 6 different cities in India.The research findings indicate that International Students increasingly use social media thus highlighting the role of social media in influencing international students’ choice of  university . All in all, this study provides directions for universities to influence students innovatively and strategically. International students depend on social media for supplementary information to strengthen the information gathered through primary influencers like family, friends and alumni.With increasing media clutter it's absolutely essential to ensure media planning for use of social media sharp and appropriate media tools are selected to reach the students and thereby enable them to effectively use it for choice of University. Social media strategy through consumer generated word of mouth and influencer marketing to communicate the experience, safety, acceptance of diverse culture can be leveraged to help the students’ choice process.


2018 ◽  
Vol 8 (4) ◽  
pp. 55-64 ◽  
Author(s):  
A.D. Tikhonova

The purpose of this article is the socio-psychological analysis of the process of radicalization of young people through the use of social media. The article considers the role of social networks in the life of modern youth, touches upon the problem of "clip" consciousness in the perception of media space, and analyzes the features of the radicalization process through the use of modern media platforms such as Twitter, Facebook.It is noted that online chats today are a key tool for radicalization of young people. It is emphasized that social media contribute to the fact that young people have a distorted picture of the world, which ultimately contributes to the loss of a sense of self-identification and the emergence of uncertainty. Extremism and radicalization are considered as a way to overcome uncertainty in the modern world, as well as an attempt to solve the lack of time. The article discusses that the state of boredom and a sense of uncertainty are fertile ground for radicalization of young people.


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