scholarly journals Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload

Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.

2021 ◽  
Vol 13 (1) ◽  
pp. 118
Author(s):  
Mbina Pinem ◽  
Rayhan Utami

This study aims to determine: (1) The productive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City, (2) The reproductive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung Kota District Tanjungbalai, and (3) The social role of fisherman housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City. This research was conducted in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City in 2020. The population of this study were all fishermen housewives in Sei Merbau Village, amounting to 592 people, while the sample in this study was 10% of the total population (59 people. ) and taken using the Simple Random Sampling technique. The data collection technique is done by direct communication (interview). While the data analysis technique used is descriptive qualitative analysis techniques. The results showed that: (1) The highest productive role (48.78%) was performed by housewives who worked as factory workers, while the lowest role (21%) was performed by housewives who worked as coconut peeler. Overall, the role played by housewives of fishermen is 33.35% and is in the low category. (2) The reproductive role played by the housewives of fishermen in Kelurahan Sei Merbau, namely having dependents of 1 to 6 children. Most (57.63%) fishermen housewives had 1-2 children and a small proportion (8.47%) had 5-6 children with an average of 2-3 children. (3) In general (81.36%) fishermen housewives participated in the social activities of the unfortunate union and a small proportion (25.42%) participated in arisan activities. In addition, the recitation activity is useful for moral contributions to housewives so that they can motivate husbands to work to increase income and also motivate children to improve education. The highest role of arisan activities was 76.92% while the lowest role was 22.73%. With an average of 43.47%.


2014 ◽  
Vol 15 (2) ◽  
pp. 63-73
Author(s):  
Łukasz Sułkowski ◽  
Michał Chmielecki

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.


2020 ◽  
Vol 9 (5) ◽  
pp. 1962
Author(s):  
Kompyang Gede Sathya Narayana ◽  
Gede Bayu Rahanatha

The purpose of this study was to determine the role of brand image mediating the effect of social media marketing on purchasing decisions on Denara Bali consumers. This research was conducted in Denpasar City by using a sample of 120 respondents who had already purchased Denara Bali products and had followed and had communicated with Instagram @denarabaliofficial admin, with non-probability sampling techniques with purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used in this research is path analysis and sobel test. The results of this study found that social media marketing had a positive and significant effect on brand image. Social media marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Brand image is a mediating variable of the influence between social media marketing on purchasing decisions on Denara Bali consumers in Denpasar City. Keywords: social media marketing, brand image, purchasing decisions


2018 ◽  
Vol 26 (2) ◽  
pp. 43-61 ◽  
Author(s):  
Wesley J. Johnston ◽  
Shadab Khalil ◽  
Angelina Nhat Hanh Le ◽  
Julian Ming-Sung Cheng

Despite the rapid growth of social media and the enthusiasm surrounding social media advertising (SMA), scant theoretical and empirical knowledge exists on the cross-border effectiveness of SMA and its influence on consumer behavior in the social media environment. This research develops a four-stage belief–value–attitude–behavior framework to understand the intervening role of SMA value and attitude and reflect how consumers react to SMA across cultures and global social media types. The results confirm the mediating effects of value and attitude and reveal that positive attitude toward SMA increases social media–specific behaviors (i.e., message and social interaction behaviors). The moderating effect results of culture reveal a greater impact of infotainment on SMA value and of credibility on SMA value and attitude in the higher-uncertainty-avoidance culture. Infotainment has a larger effect on SMA value and attitude in global content community sites than in global social networking sites, but there is a reverse moderating effect on the impact of credibility. The research provides a better theoretical understanding of consumers’ behavioral responses to SMA in international marketplaces.


2014 ◽  
Vol 6 (1) ◽  
pp. 111-125
Author(s):  
Dominika Kaczorowska-Spychalska

Abstract A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.


2021 ◽  
Vol 8 (1) ◽  
pp. 88-101
Author(s):  
Agus Thohawi ◽  
Subekan Subekan ◽  
Titi Nur Fatimah

This study aims to obtain clarity on the role of social media in online sales in terms of Islamic law. Thus, social media must be able to provide a clear and directed picture. The focus of this research is What is the role of social media in buying and selling Ms Glow's skincare online? How do social media factors influence the buying and selling of MS Glow skincare online in Nganjuk district? And also How is the Islamic law review of buying and selling MS Glow skincare online on social media? The method in this research uses a qualitative approach by collecting data through observation, interviews and documentation. The data analysis technique is through data reduction, data unitization and categorization, data display (data display), and conclusion drawing. The results in this study are the role of social media in buying and selling online at Ms. Glow Nganjuk's shop is buying and selling using the social media system or with resellers / dropshipping. This online buying and selling transaction can be carried out using a contract, namely ba'i as-Salam. Social media factors can increase product sales, minimize costs used for promotion, interact with consumers and expand market networks. A review of Islamic law on buying and selling of Ms Glow's skincare online on social media at Ms Glow Nganjuk's shop has fulfilled the principles and conditions of buying and selling in Islamic law.


2020 ◽  
Vol 4 (3) ◽  
pp. 384
Author(s):  
Arsita Yunia Sarwono ◽  
Murtono Murtono ◽  
Eko Widianto

Lack of social attitudes that students have will have an impact on students' unfavorable affective. This research aimed to analyze the role of teachers in developing students' social attitudes. This research was a qualitative research with a theoretical approach. The population in this study was all students of grade V at SD 2 Tenggeles, totaling 19 students. The data collection technique was carried out in 3 stages, namely observation, interview and documentation. The data analysis technique in this study used a variety of techniques (triangulation) and was carried out continuously to completion. The results of the analysis of students' social attitudes during the learning process found the findings of several aspects of social attitudes in students including honesty, discipline, responsibility, caring, polite and self-confidence. Social attitudes are observed through student activities in learning such as being honest in doing assignments independently and being responsible for assignments that have been given by the teacher which must be done in a timely manner. It can be concluded that the social attitude of students at SD 2 Tenggeles is fairly good. Thus, the role of the teacher in shaping students' social attitudes is very important to be applied in the daily life of students in the school, family, and community environment.


2018 ◽  
Vol 24 (3) ◽  
pp. 306
Author(s):  
Sundari Utami ◽  
Armaidy Armawi ◽  
Danang Sri Hadmoko

ABSTRACTThis theses analyze the role of youth in handling forest and land fire disasters on the Ogan Ilir resilience. The research method used qualitative with descriptive analysis. Data collection technique in this study used observation, interview, and documentation. Then, data analysis technique in this research: 1) data reduction, 2) data categories, 3) data presentation, and 4) conclusions. The result showed that the roles of youth in overcome the forest and land fires disaster have three stages. First prevention, is done by socialization to students and coaching on self, people, and environment. Second countermeasure, is carried out by monitoring, keeping communication, and firefighting. Then the third after disaster, there is no disaster so the things done by this community. The role of youth, represented by Elite Arari Community have implications to all aspects of regional resilience; geographically, it emerges the awareness and concern to environment; on the demographical aspect it changes the community mindset, create conducive political situation, keeps the economic stability, maintains the social condition of the society and prevents conflicts, and rises up the sense of security for the people in Ogan Ilir region.ABSTRAKPenelitian ini menganalisis implikasi peran pemuda Komunitas Elite Arari dalam penanggulangan bencana kebakaran hutan dan lahan terhadap ketahanan wilayah di Ogan Ilir. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan empat tahap yaitu observasi, wawancara, dokumentasi, dan kepustakaan. Teknik analisis data dalam penelitian ini, yakni: 1) reduksi data, 2) kategori data, 3) penyajian data, dan 4) penarikan kesimpulan. Peran pemuda Komunitas Elite Arari dalam menanggulangi bencana kebakaran terbagi menjadi tiga tahapan yaitu tahap pra bencana, saat bencana, dan pasca bencana. Hasil penelitian menunjukkan bahwa peran pemuda pada tahap pra bencana dilakukan dengan sosialisasi terhadap pelajar serta melakukan pembinaan terhadap diri sendiri, sesama, dan lingkungan. Sedangkan pada saat bencana peran dilakukan dalam bentuk kegiatan pemantauan dan komunikasi serta pemadaman kebakaran hutan dan lahan. Pada tahap pasca bencana tidak terdapat hal yang dilakukan. Peran pemuda dari Komunitas Elite Arari berimplikasi pada seluruh aspek ketahanan wilayah, pada aspek geografi mampu menumbuhkan kesadaran dan kepedulian terhadap lingkungan, pada aspek demografi dengan merubah pola pikir masyarakat, menciptakan kondisi situasi politik yang kondusif, mewujudkan kesejahteraan masyarakat melalui kegiatan pereonomian yang kondusif, menjaga kondisi sosial masyarakat agat tidak terjadi konflik vertikal dan horizontal, serta mampu menciptakan rasa aman bagi masyarakat di wilayah Ogan Ilir.


2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.


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