scholarly journals Publications of ukrainian diaspora as an alternative media space

2021 ◽  
pp. 453-463
Author(s):  
Svitlana Poliovyk ◽  
Keyword(s):  
Alternative Media ◽  
Media Space

Indian elections 2014: The ‘alternative’ and ‘critical’ online

2016 ◽  
Vol 159 (1) ◽  
pp. 118-128
Author(s):  
Maya Ranganathan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
New Media ◽  
Public Space ◽  
Alternative Media ◽  
Mainstream Media ◽  
Chief Minister ◽  
Bharatiya Janata Party ◽  
Media Space ◽  
Critical Media

The Indian national election in 2014 marked the emergence of social media as a significant site of political campaigning. The sweeping of the polls by the Bharatiya Janata Party (BJP), led by the party’s prime ministerial candidate, Gujarat chief minister Narendra Modi, who employed social media extensively in his campaign, has drawn further attention to the hitherto ‘alternative media’ space. ‘Alternative media’ has been positioned and studied in relation to mainstream media. This article illustrates the ways in which the perceptions of mainstream media in a liberalised economy contoured the ‘alternative media’ space, limiting its potential to lead to radical and transformative processes of communication. In the process, the article interrogates the online space occupied by political parties and activists in the context of theoretical understandings of ‘alternative’ and ‘critical’ media. The article flags the need for, and the significance of, sustained study of the emerging new media space to understand the process of reconstitution of the Indian public space.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Improving Grade VII Students’ Achievement in Procedure Text Through Still Pictures

2013 ◽  
Vol 2 (4) ◽  
Author(s):  
Berta Ito Lubis And Tina Mariany Arifin
Keyword(s):  
Quantitative Data ◽  
English Teachers ◽  
Alternative Media ◽  
Teaching Writing ◽  
Writing Achievement ◽  
Total Percentage ◽  
Procedure Text ◽  
The Subject ◽  
Writing Tests ◽  
Orientation Test

This study was conducted as an attempt to improve students’ writing achievement in aprocedure text by using Still Pictures. The method of the study was Classroom ActionResearch with two cycles and six meetings. The subject of the study was the students ofGrade VII students’ MTs. S. Syahbuddin Mustafa Nauli. The research was conducted intwo cycles and each cycle consists of three meetings. The instruments for collectingdata were taken from writing tests as quantitative data. The result shows theimprovement of the students’ score from orientation test to Cycles I and II tests. Themean of the students’ score for orientation test as Test I was 50.41, Cycle I test was66.25, and Cycle II test was 85.41. The total percentage of the improvement fromOrientation test to Cycles I and II tests was 99.2 %. It can be concluded that the use ofStill Pictures improves students’ achievement in writing a procedure text. Thequalitative data taken from Observation Sheet and Diary Notes show that the students’were enthusiastic and attracted in writing a procedure text because the Still Picturesencourage their creativities and ideas to write better. For English teachers, it issuggested to use Still Pictures as one alternative media of teaching writing a proceduretext.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

Methods of Communicative Intention Explication of the Phraseological Unit with Biblical Expression «Forbidden Fruit» (Diachronic Section)

2020 ◽  
pp. 65-76
Author(s):  
Olga Lomakina ◽  
Oksana Shkuran
Keyword(s):  
Middle Ages ◽  
Modern Language ◽  
Communicative Intention ◽  
Tree Of Knowledge ◽  
Media Space ◽  
History Of ◽  
The Media ◽  
Semantic Value ◽  
Book Of Genesis ◽  
Good And Evil

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.

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