scholarly journals Product Attributes, Evaluability, and Consumer Satisfaction

2021 ◽  
Vol 13 (22) ◽  
pp. 12393
Author(s):  
Gerrit Antonides ◽  
Lies Hovestadt
Keyword(s):  
Mobile Phones ◽  
Loss Aversion ◽  
Consumer Satisfaction ◽  
Amazon Mechanical Turk ◽  
Product Attribute ◽  
Prior Expectation ◽  
Managerial Implications ◽  
Positive Attribute ◽  
Negative Attribute ◽  
Better Than

We studied the determinants of consumer satisfaction with mobile phones on the basis of their perceived product attribute performance, and the disconfirmation of product attribute expectations. Disconfirmation refers to the discrepancy between the prior expectation about the performance of a product’s attributes, and its perceives realizations after purchase. Evaluability theory assumes that the perceived attribute performance has a larger effect on consumer satisfaction for easy-to-evaluate than for difficult-to-evaluate attributes, after product acquisition. Furthermore, we used predictions of the asymmetric evaluations of gains (product performs better than expected) and losses (product performs worse than expected) from prospect theory, in combination with evaluability theory. We studied how evaluability influences the effects of the asymmetric evaluations of both positive and negative disconfirmation of product attribute expectations on consumer satisfaction. Our empirical study included 3099 participants of Amazon Mechanical Turk. We found that negative attribute disconfirmation had a larger effect on satisfaction than positive attribute disconfirmation, which is in line with loss aversion theory. Although the perceived product attribute performance positively influenced satisfaction, we found little support for the effects of perceived attribute performance being influenced by attribute evaluability. However, our findings indicated that negative attribute disconfirmation influenced satisfaction to a greater extent for relatively difficult-to-evaluate attributes than for relatively easy-to-evaluate attributes. We discuss both theoretical and managerial implications of our findings.

Countering Reactance in Crisis Communication: Incorporating Positive Emotions via Social Media

2017 ◽  
Vol 57 (3) ◽  
pp. 352-369 ◽  
Author(s):  
Jie Xu ◽  
Yiye Wu
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Positive Emotions ◽  
Mediation Effect ◽  
Amazon Mechanical Turk ◽  
Future Research ◽  
Reactance Theory ◽  
Two Factors ◽  
Managerial Implications ◽  
Psychological Reactance Theory

Based on the psychological reactance theory, this study examined the effect of incorporating sympathy via social media on countering reactance in crisis communication. The study employed a 2 (expressing sympathy: yes vs. no) × 2 (medium: Twitter vs. news release) between-subject experimental design. Two hundred and fifty-three ( N = 253) American consumers recruited from Amazon Mechanical Turk participated in this online experiment. Results indicated that using Twitter and expressing sympathy significantly lowered reactance. There was no interaction effect between the two factors, such that their influence on reactance was not contingent on one another. There was a partial yet significant mediation effect of reactance between medium and two outcomes (perceived crisis responsibility and organizational reputation). There was no mediation effect of reactance between sympathy expressed and two outcomes. The theoretical and managerial implications were discussed, as well as limitations and suggestions for future research.

Negotiating Government-to-Government Food Importing Contracts: A Nash Bargaining Framework

2021 ◽  
Author(s):  
Liying Mu ◽  
Bin Hu ◽  
A. Amarender Reddy ◽  
Srinagesh Gavirneni
Keyword(s):  
Ad Hoc ◽  
Developing Nations ◽  
Problem Definition ◽  
Pool Size ◽  
Nash Bargaining ◽  
Practical Relevance ◽  
Negotiation Model ◽  
Multiple Sourcing ◽  
Managerial Implications ◽  
Better Than

Problem definition: Inspired by India’s challenges in importing pulses, we study the negotiation of government-to-government food importing contracts, with a focus on ad hoc and forward negotiations with multiple suppliers (henceforth referred to as multiple-sourcing negotiations). Academic/practical relevance: We are the first to comprehensively study ad hoc and forward multiple-sourcing negotiations for food importing. Such problems are widespread, especially in developing nations, and thus the research can be relevant to the wellbeing of large underprivileged populations. Methodology: We develop an analytical negotiation model in the Nash bargaining framework and adopt the Nash-in-Nash framework to analyze multiple-sourcing negotiations. Results: We find that while forward negotiations are not necessarily better than ad hoc negotiations for the buyer, it would be true with sufficiently many suppliers. When facing a supplier pool, we show that it may be optimal to mix forward and ad hoc suppliers. In general, fewer suppliers should be assigned as ad hoc as the pool size increases. We also find that adding a hybrid supplier (engaged in a forward negotiation with an ad hoc negotiation as the fallback option) may be better or worse than adding a forward supplier in the presence of other suppliers. Managerial implications: Our findings inform how a food importer should strategically utilize ad hoc and forward negotiations with its suppliers to improve the outcome. The work may help countries’ food importing policymaking and strategies and may improve the wellbeing of large underprivileged populations.

Developing Brand Assets with Wireless Devices

2005 ◽  
pp. 175-192 ◽  
Author(s):  
Jari H. Helenius ◽  
Veronica Liljander
Keyword(s):  
Literature Review ◽  
Mobile Phones ◽  
Communication Channels ◽  
Wireless Devices ◽  
Mobile Telecommunications ◽  
Mobile Channel ◽  
Managerial Implications

Advancements of the wired Internet and mobile telecommunications offer companies new opportunities for branding but also create a need to develop the literature to incorporate the new communication channels. This chapter focuses on the mobile channel and how mobile phones can be used in branding activities. Based on a literature review and practical examples, the chapter discusses how brand managers can utilize the mobile channel to strengthen brand assets. Four mobile branding (m-branding) techniques are proposed and their impact on brand assets discussed. Managerial implications and suggestions for further research are provided.

Mobile Fashion C2C Apps

2020 ◽  
pp. 126-143
Author(s):  
Rocío Aguilar-Illescas ◽  
Rafael Anaya-Sanchez ◽  
Virginia Alvarez-Frias ◽  
Sebastian Molinillo
Keyword(s):  
Mobile Phones ◽  
Mobile Applications ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Fashion Products ◽  
Using Data

Consumers increasingly prefer to use mobile phones to surf the internet and make purchases. Mobile applications are also being more used in the area of trade between consumers. This study seeks to understand how satisfaction is generated in the context of consumer-to-consumer (C2C) commerce via mobile applications for buying and selling second-hand fashion products (e.g., clothing, accessories). The research model was empirically evaluated using data collected by an online survey and analysed through partial least square structural equation modelling (PLS-SEM). The results show that trust, perceived usefulness and mobility have significant and positive impacts on consumer satisfaction with C2C mobile applications in fashion sales. Conversely, factors such as security, privacy and enjoyment do not have significant influence.

scholarly journals Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination

2019 ◽  
Vol 27 (1) ◽  
pp. 56-73 ◽  
Author(s):  
Maggie Wenjing Liu ◽  
Lijun Zhang ◽  
Hean Tat Keh
Keyword(s):  
Consumer Satisfaction ◽  
The United States ◽  
Cross Cultural ◽  
Future Research ◽  
Consumer Responses ◽  
High Service ◽  
Ulterior Motive ◽  
Self Construal ◽  
Interdependent Self ◽  
Managerial Implications

Although the literature generally indicates that service attentiveness can increase consumer satisfaction, providing extra care and attention in service encounters may backfire and lead to negative consumer outcomes. In addition, because of cross-cultural differences, the effects of high service attentiveness may vary across international markets. The authors conduct a qualitative study, a field experiment, and two laboratory experiments in three countries (Canada, the United States, and China) across various service contexts (hairdressing, telecommunications, and computer repair) to examine cross-cultural consumer responses toward high service attentiveness. Consumers’ negative responses toward high service attentiveness are mediated by their suspicion of ulterior motive, which varies according to their self-construal. Specifically, consumers with an interdependent self-construal (either chronic or primed) tend to have greater suspicion of and negative responses toward high service attentiveness. Furthermore, the effect of interdependent self-construal fostering greater suspicion is attributed to a sharper in-group (vs. out-group) distinction, which is mitigated when the service employee is perceived to be an in-group member. The authors conclude by discussing the theoretical and managerial implications and suggesting future research directions.

scholarly journals Financial Loss Aversion Illusion*

2019 ◽  
Vol 24 (2) ◽  
pp. 381-413 ◽  
Author(s):  
Christoph Merkle
Keyword(s):  
Loss Aversion ◽  
Expected Returns ◽  
Subjective Ratings ◽  
Financial Loss ◽  
Portfolio Returns ◽  
Forecasting Error ◽  
Time Period ◽  
The Uk ◽  
Financial Losses ◽  
Better Than

Abstract We test the proposition that investors’ ability to cope with financial losses is much better than they expect. In a panel survey of investors from a large bank in the UK, we ask for their subjective ratings of anticipated returns and experienced returns. The time period covered by the panel (2008–10) is one where investors experienced frequent losses and gains in their portfolios. This period offers a unique setting to evaluate investors’ hedonic experiences. We examine how the subjective ratings behave relative to expected portfolio returns and experienced portfolio returns. Loss aversion is strong for anticipated outcomes; investors are twice as sensitive to negative expected returns as to positive expected returns. However, when evaluating experienced returns, the effect diminishes by more than half and is well below commonly found loss aversion coefficients. This suggests that a large part of investors’ financial loss aversion results from an affective forecasting error.

“Quality does not sell itself”

2016 ◽  
Vol 118 (10) ◽  
pp. 2462-2474 ◽  
Author(s):  
Davide Giacalone ◽  
Toke Reinholt Fosgaard ◽  
Ida Steen ◽  
Morten Münchow
Keyword(s):  
Food Quality ◽  
Identification Task ◽  
Content Type ◽  
Grading Systems ◽  
Objective Quality ◽  
Managerial Implications ◽  
Intrinsic Quality ◽  
Perception Of Quality ◽  
High Quality Sample ◽  
Better Than

Purpose Food quality is a multi-dimensional concept comprising both objective and subjective components. Quality as defined from an industry perspective usually relies on different instrumental assessment and on ratings of “experts” which may not necessarily align with consumers’ perception of quality. The purpose of this paper is to deal with consumers perceptions of intrinsic quality in coffee from a sensory scientific and behavioral economic perspective. Design/methodology/approach In a blind taste test (n=205), naïve consumers tasted two cups of coffee and decided which they preferred. The two coffees varied greatly in their “objective” quality (based on expert grading) and retail value. Consumers were then revealed that one of the cups contained a coffee that was much more expensive than the other, and that they could get a free cup of their preferred coffee if they could correctly identify the most expensive one. Findings The results showed that preferences were equally distributed among the high- and low-quality samples, and that consumers did not perform better than chance level in the identification task. These results suggest that current grading systems used in the industry may be poorly correlated with the way consumers actually experience coffee, and thus that quality inference in the marketplace is more likely influenced by external cues (e.g. brand, label and price) than to intrinsic product quality. Nevertheless, the results also show that consumers who correctly answered the identification task were also significantly more likely to prefer the high-quality sample. This tentatively suggests that better sensory expertise is correlated with a preference for higher quality, though future studies are needed to confirm the correctedness of this interpretation. Originality/value This work highlights the difficulty of objectively defining food quality, and the limited usefulness of experts’ ratings widely used in the industry. Managerial implications of these findings, as well as implications for consumer policy, are discussed.

scholarly journals ATRIBUT PRODUK YANG DIPERTIMBANGKAN DALAM PEMBELIAN KOSMETIK WARDAH DAN PENGARUHNYA PADA KEPUASAN MAHASISWA JURUSAN MANAJEMEN STIE ”KBP” PADANG

2020 ◽  
Author(s):  
Sesria Emita ◽  
Maria Magdalena
Keyword(s):  
Customer Satisfaction ◽  
Student Satisfaction ◽  
Significant Influence ◽  
Quantitative Data ◽  
Consumer Satisfaction ◽  
Problem Formulation ◽  
Product Attribute ◽  
Type Data ◽  
Level Of Significance ◽  
Research Show

This research has problem formulation as follows whether product attribute have an effect on student satisfaction in STIE "KBP" padang. In this research of type data used is quantitative data. The populatiion in this students study STIE "KBP" Padang which amounted to 538 people and samples 85 people using the formula slovin. Based on the results of research show that attribute product have positive and significant effect to customer satisfaction because t-hitung value (9,678) with significant value 0,000 smaller than level of significance 0,05. While the F-test value of the resullt test is 93.656, and the significant value f for the product attribute variable 0.000 this means significant f smaller than 0.05 This indicates there is a positive and significant influence between the product attribute to consumer satisfaction.

Quality and Acceptance of Crowdsourced Translation of Web Content

Crowdsourcing ◽  
2019 ◽  
pp. 881-897
Author(s):  
Ajax Persaud ◽  
Steven O'Brien
Keyword(s):  
Native Language ◽  
Language Translation ◽  
Web Content ◽  
High Quality ◽  
Managerial Implications ◽  
Better Than

Organizations make extensive use of websites to communicate with people. Often, visitors to their sites speak many different languages and expect that they will be served in their native language. Translation of web content is a major challenge for many organizations because of high costs and frequent changes in the content. Currently, organizations rely on professional translators or machines to translate their content. The challenge is that professional translations is costly and too slow while machine translations do not produce high quality or accurate translations even though they may be faster and less expensive. Crowdsourcing has emerged as a technique with many applications. The purpose of this research is to test whether crowdsourcing can produce equivalent or better quality translations than professional or machine translators. A crowdsourcing study was undertaken and the results indicate that the quality of crowdsourced translations was equivalent to professional translations and far better than machine translations. The research and managerial implications are discussed.

Understanding Mobile Phone Usage through a Value-Based Approach: Marketing Implications

2015 ◽  
pp. 213-220
Author(s):  
Yung Kyun Choi ◽  
Sungmi Lee
Keyword(s):  
Mobile Phone ◽  
Everyday Life ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Services ◽  
Marketing Environment ◽  
A Value ◽  
Managerial Implications ◽  
New Challenges ◽  
Mobile Phone Usage

As mobile devices increasingly become a ubiquitous and essential part of everyday life, marketers must face a host of new challenges. This new marketing environment requires that marketers understand how consumers use their mobile phones and, more particularly, how they perceive and derive value from doing so. In this article, the authors suggest that mobile services offer either context-related or content-related values. They also explore managerial implications, by revealing factors that influence consumers to utilize mobile phone services.

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