scholarly journals Technology of political branding during the parliamentary election campaign 2019 in Ukraine: an analysis of successful cases

2021 ◽  
Vol 24 (1) ◽  
pp. 18-26
Author(s):  
Julija Slipetska
Keyword(s):  
Practical Experience ◽  
The Political ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Distinctive Features ◽  
Brand Construction ◽  
Political Branding ◽  
The Media ◽  
The Common ◽  
Party Brands

The article is devoted to the study of features and patterns of formation of party brands, analyzes colors, party symbols, key slogans of parliamentary parties in 2019. The essence of the concept of "political brand" and "party brand" is clarified, their characteristics and structure are defined. Article outlines the features of the processes of virtualization and mediatization of politics, pointing to the place of the political and party brand in these processes. The author outlines the features of political branding as a technology of political marketing, analyzes the technology of formation and promotion of political and party brand. Examining the practical experience of using political branding by modern Ukrainian political parties during the parliamentary election campaign in 2019, the author points to successful cases and explains their features. Installed. that the party brand is a virtual social phenomenon that creates in voter a sense of belonging to a particular community.It was found, that the common features of all party brands include: the presence of integral components of the party brand, the hypertrophied nature of the personal factor in the construction and promotion of political and party brand, the use of political advertising, co-branding and "star brand". Established, that the party brands of modern parliamentary parties of Ukraine can be identified as those that are recognizable by the majority of the population, have similar popularity at both local and national levels, have potential for long stay in the political space, are constantly mentioned in the media. It was revealed, that the distinctive features of party brands during the 2019 election campaign are various communication channels in which the brand is popularized, as well as the dominant technology of brand construction.

scholarly journals Europe Abhors Donald Trump: The Opinion on the 2020 U.S. Presidential Elections and Their Candidates in the European Newspapers

2021 ◽  
pp. 000276422110055
Author(s):  
Marçal Sintes-Olivella ◽  
Pere Franch ◽  
Elena Yeste-Piquer ◽  
Klaus Zilles
Keyword(s):  
Qualitative Methodology ◽  
Election Campaign ◽  
Donald Trump ◽  
Presidential Debates ◽  
White House ◽  
The United Kingdom ◽  
European Public ◽  
The Media ◽  
The Common ◽  
The U.S

What is the opinion held by the European press on the U.S. election campaign and the candidates running for president? What are the predominant issues that attract the attention of European print media? Does Europe detest Donald Trump? The objective of the present study is to analyze the perception European commentators had of the 2020 race for the White House. The media, the audience, and European governments were captivated more than ever before by how the U.S. election campaign unfolded, fixing their gaze on the contest between Donald Trump and Joe Biden. Through a combined quantitative and qualitative methodology, a combination of content analysis and the application of framing theory (hitherto scarcely applied to opinion pieces), our research centers on exploring the views, opinions, and analyses published in eight leading newspapers from four European countries (France, Germany, Spain, and the United Kingdom) as expressed in their editorials and opinion articles. This study observes how the televised presidential debates were commented on, interpreted, and assessed by commentators from the eight newspapers we selected. The goal was to identify the common issues and frames that affected European public opinion on the U.S. presidential campaign and the aspirants to the White House.

scholarly journals Walka o dobrą zmianę: medialne narracje w parlamentarnej kampanii wyborczej w 2015 roku

2019 ◽  
Vol 26 ◽  
pp. 111-124
Author(s):  
Rafał Klepka
Keyword(s):  
The Political ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Electoral Success ◽  
Political Actors ◽  
Tv News ◽  
Media Narratives ◽  
News Programs

The struggle for good change: Media narratives in the parliamentary election campaign in 2015 The role of media narratives in politics is particularly important in the time of narrative media, which interpret reality more than they report on the course of events. The article presents the results of research on the content of TV news programs Wiadomości of TVP, Fakty of TVN, and weeklies Polityka, Newsweek and W Sieci from the period preceding the parliamentary campaign in 2015. The aim of the analysis was to determine to what extent the election materials illustrate the activities of the political actors and how many prepared narratives were intended to clearly suggest to the voters who to vote for. The conclusion drawn from the research is that positive and coherent narratives can significantly increase the chance of achieving electoral success.

Administrative Reform in France

1919 ◽  
Vol 13 (1) ◽  
pp. 17-46 ◽  
Author(s):  
James W. Garner
Keyword(s):  
Political Parties ◽  
Administrative Reform ◽  
Annual Reports ◽  
The Political ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Administrative System ◽  
Internal Politics ◽  
The Subject ◽  
The Great War

For some years prior to the outbreak of the great war the proposed reorganization of the administrative system of France occupied a leading place among the questions of French internal politics. It provoked a flood of discussion in parliament; it was the subject of investigation and report by various parliamentary, extra-parliamentary and inter-ministerial commissions; it was dwelt upon regularly in the annual reports on the budget; it was a standing subject of discussion by the functionaries in their associations and by the political parties in their annual congresses; it was responsible for a vast output of literature in the form of books, brochures and articles; and it occupied a conspicuous place in the declaration of each incoming ministry upon taking office. In the parliamentary election campaign of 1910 no other question, except proportional representation, was so widely discussed by the candidates.

scholarly journals The President – creator or prisoner of his own image? Psychopolitical determinants of the functioning of the Head of State exemplified by the Polish Presidency of Andrzej Duda

2021 ◽  
pp. 100-120
Author(s):  
Agnieszka Kasińska-Metryka
Keyword(s):  
Political Leadership ◽  
General Question ◽  
The Political ◽  
Election Campaign ◽  
Political Systems ◽  
Head Of State ◽  
Key Players ◽  
The Media ◽  
Definition Of ◽  
Historical Methods

Political leadership is among the fundamental political-science categories, it remains to be defined clearly as a phenomenon. Nevertheless, as the years have passed, conditions in and around political systems have given rise to leadership models models describable in line with a triad of change from traditional leadership to marketing-oriented leadership and then to neo-leadership. The innovative definition of the latter has then been brought together with considerations of political image, with the resultant category then proving of interest to those researching either the political, or the sociological, or the communicological perspectives. The images of all key players in politics are both created and managed, while leadership that is actually effective or perceived to be so is essential if political power and support are to be built and maintained. The example of Polish President Andrzej Duda is here used in an analysis of the image of Head of State, in the circumstances of the 2015–2020 period overall, as well as the 2020 (re-) election campaign. This is done with a view to answering a general question regarding the extent to which a given politician (and here A. Duda specifically) is the creator or the prisoner of his/her own image. Account is thus taken of the factors shaping the image of this particular President (i.e. advisors and family, the media and the electorate). While the conclusions obtained here are not unequivocal, they do open up new questions relating to the future of leadership in times of crises and the existence of major populist movements. Consideration of these issues is here based mainly on the comparative and historical methods.

scholarly journals Pakistan media: Unnamed sources reveal political crises and law and order problems

2016 ◽  
Vol 9 (2) ◽  
pp. 213-228
Author(s):  
Abhijit Mazumdar
Keyword(s):  
Grounded Theory ◽  
Qualitative Study ◽  
Political Party ◽  
The Political ◽  
Law And Order ◽  
News Stories ◽  
Political Crises ◽  
The Media ◽  
The Common

Journalists use sources to accord credibility to their news stories. However, they use unnamed sources when they feel the sources would be harmed for revealing information to the media. This qualitative study analyzes news from unnamed sources in political stories in Pakistani media. It uses grounded theory to find common themes in the news obtained from unnamed sources. The common themes found in the study were about political crises, and breakdown of law and order in Pakistan. The author discusses the ways in which unnamed sources were used in the stories. Many unnamed sources gave views that were different from those given by named sources in the same story, while a few stories did not give any indication of the rank of the unnamed sources in the hierarchy of the political party or the army.

Experts in political communication

2010 ◽  
Vol 9 (1) ◽  
pp. 29-49 ◽  
Author(s):  
Anders Horsbøl
Keyword(s):  
Public Sphere ◽  
Qualitative Analysis ◽  
Political Communication ◽  
Quantitative Data ◽  
Prime Time ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Professional Background ◽  
Time News ◽  
The Media

A central journalistic counterstrategy to the communicative ‘professionalization’ of politics consists in a use of political communication experts who comment on political moves and analyse the strategies behind them. This study investigates how the media uses political communication experts in prime time news programmes from the 2005 parliamentary election campaign in Denmark. To this aim, the knowledge positions ascribed to the experts as well as the articulation of the expert voice with the news genre is analysed. Furthermore, the qualitative analysis is combined with quantitative data on the amount of political communication experts and their professional background. The study situates the analysis within a public sphere perspective on the power relations between politics and media, and discusses implications of the findings for a well functioning public sphere.

scholarly journals The Many Faces of Political Eve: Representations of Queensland Women Parliamentarians in the Media

2005 ◽  
Vol 12 (2) ◽  
pp. 97-106 ◽  
Author(s):  
Julie Ustinoff
Keyword(s):  
Political Agenda ◽  
The Political ◽  
Election Campaign ◽  
Federal Election ◽  
Daily Telegraph ◽  
Female Politicians ◽  
Physical Attributes ◽  
The Media ◽  
The Many ◽  
Political Scene

‘Forget Policy — I've Got Great Legs!’ That newspaper headline was one of the most interesting if not anomalous banners to appear during the 1998 federal election campaign. It was run in theDaily Telegraphas the header to an article about Pauline Hanson, who was busy campaigning for the Queensland seat of Blair in the state elections. As one might expect from the headline, the story dismissed any consideration of Hanson's political agenda in favour of blatant and highly sexualised comment about her very feminine physical attributes. Whilst this sort of media attention openly negated Hanson as a serious political force, it was indicative of the way the media had come to portray her since she arrived on the political scene two years earlier. Moreover, it was symptomatic of the media's widespread concern with portraying female politicians of all parties in accordance with worn-out assumptions and clichés, which rarely — if ever — were applied to their male counterparts.

scholarly journals Representation of 2004 General Election Campaign in Comics Media: Semiotics studies of Comic Ketopraktoon in the 2004 Election Campaign in Kompas Newspaper

2017 ◽  
Vol 8 (5) ◽  
pp. 117-129
Author(s):  
Bertha Sri Eko Murtiningsih
Keyword(s):  
Political Parties ◽  
Text Analysis ◽  
Political Rhetoric ◽  
General Election ◽  
Election Campaign ◽  
Reform Era ◽  
Analysis Techniques ◽  
Political Branding ◽  
The Media ◽  
2004 Election

Abstract Comic could be a means to represent certain values. The reality is described through the storyline, setting and characterization which are packed in comic rubric. In comic, the whole symbols in the text will give certain meanings. They are including characters, dialogues, words written in word balloons, figure characters, and setting. This combination formed certain meanings which will determine how the reality will be framed by the media. Ketopraktoon is a comic strip which consistently reviews the sociopolitical issues and serves as a semi-comic in Kompas newspaper editorial. The strength of ketopraktoon in its social critics is built of figure’s characters which are presented in straightforward way with the support of storyline which fitted to the actual and factual condition in accordance with the dynamics of general election in Indonesia. This study aimed to discover how the election campaign during the Reform Era is represented in Ketopraktoon comic. This study used a qualitative approach with data analysis techniques semiotics of Barthes. To find the signs require appropriate and feasible methods of text analysis. Since the text to analyze is in the form of comics, the researcher defines the sign found in the comic text applies the technique that uses the semiotics of Barthes connotations and myths. The results showed (1) General Election campaign purely contained slogans and political rhetoric; (2) Pragmatism political parties and constituency campaign; (3) Irrationality behavior of political parties and constituency campaign; (4) Political branding refers to a materialistic tradition to gain popularity and power; (5) primitive and traditional culture in the election campaign.

scholarly journals Agendy partii politycznych i telewizyjnych serwisów informacyjnych w mediach społecznościowych w kampanii wyborczej do parlamentu w 2019 r.

Politeja ◽  
2021 ◽  
Vol 18 (6(75)) ◽  
pp. 397-420
Author(s):  
Jakub Żurawski
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Qualitative Analysis ◽  
Empirical Research ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Tv News ◽  
The Media ◽  
Setting Theory ◽  
News Services

Social Media Agendas of Political Parties Versus Social Media Agendas of TV News Services in the Parliamentary Election Campaign in 2019 The presented article concerns the convergence of symbolic political agendas of selected political entities (coalitions) (PiS-ZP, PO-KO) and agendas of selected broadcasters (Wiadomości TVP, Fakty TVN), in social media, in the parliamentary campaign in 2019. Theses concerning the overlapping of the media and political agendas of PiS-ZP and TVP and PO-KO and TVN in the thematic aspect were formulated, as well as the thesis about the affective orientation of media agendas towards specific political entities: TVN towards PiS-ZP and TVN towards PO-KO. The theoretical framework of the research was the agenda-setting theory, the concept of mediatization of politics and the evolution of the roles of political and media actors. The work also presents empirical research on the agendas of the above-mentioned entities on Twitter. The hypotheses were verified on the basis of quantitative and qualitative analysis.

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