scholarly journals ROA CLUJ: REKO TYPE SUSTAINABLE MARKETING NETWORK IN ROMANIA

2021 ◽  
Vol 6 (2) ◽  
pp. 5-24
Author(s):  
Kinga Xénia HAVADI-NAGY
Keyword(s):  
Participant Observation ◽  
Direct Marketing ◽  
Sustainable Consumption ◽  
Secondary Data ◽  
Potential Contribution ◽  
Food Supply Chains ◽  
Food Network ◽  
Alternative Food Network ◽  
Sustainable Marketing ◽  
Marketing Network

The trend of sustainable consumption induces a change in the marketing strategies, applying a marketing type that promotes the culture of quality, and employs the principles of eco-rationality in choosing the tools of interaction with the consumers. The originally Finnish REKO (abbreviation of the Swedish “Rejäl Konsumtion”, meaning “Fair Consumption”) model of alternative food network (AFN) is a perfect example of implementing the principles of sustainable marketing. This survey focuses on ROA (Roade Online din Ardeal; Fruits/Harvest from Transylvania online), a REKO type direct marketing network, based in Cluj -Napoca, Romania. The aim of the study is to assess the chances and challenges of this type of AFN in the Romanian context. For this, we analyse the opportunities and impediments of development, and the cost and benefits of the AFN for the involved producers. The objective of the survey is to reveal the potential contribution of AFNs to sustainable production, marketing, and distribution of local products. The applied qualitative research is based on (1) an interview with a coordinator of the investigated initiative, (2) a survey among the involved producers, (3) participant observation as consumer, (4) informal discussions with the AFN stakeholders , and (5) secondary data analysis . As conclusions, we can state that Romania holds significant resources for the implementation of AFNs due to numerous favourable circumstances, such as the rising demand for qualitative local and regional products, and the willingness of consumers and producers to get involved in direct marketing networks. However, grassroot initiatives of direct marketing face administrative and legal challenges. The lack of real support of public policies, the weakly developed idea of self-government, and not firmly established in practice, confine the short food supply chains to a niche phenomenon.

scholarly journals Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications

2019 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Astrid Haryanti ◽  
Siti Dewi Sri Ratna Sari
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Primary Data ◽  
Integrated Marketing ◽  
Structured Interviews ◽  
Brand Reputation ◽  
Axial Coding

This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia.

Quality of Services Publishing Record of Fisheries (BPKP) in The Marine and Fisheries Office South Sumatera Province

2018 ◽  
Vol 1 (2) ◽  
pp. 25-32
Author(s):  
Galamda Israk ◽  
Slamet Widodo ◽  
Andy Alfatih
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Service Quality ◽  
Participant Observation ◽  
Secondary Data ◽  
Likert Scale ◽  
Quality Of Services ◽  
Fishing Vessels ◽  
Scale Assessment

ABSTRACT This study aims to determine the quality of service issuance of Proof of Registration of Fishing Vessels (BPKP) in the Department of Maritime Affairs and Fisheries of South Sumatra Province and what factors influence it. Data collection techniques used were the distribution of questionnaires to 60 respondents who were capture fisheries business actors with a Likert Scale assessment, as well as conducting unstructured interviews, non-participant observation and secondary data collection. The dimensions used are tangible, reliability, responsiveness, assurance and empathy. The value of service quality based on tangible dimensions is 4.2 or good, based on the reliability dimension is 4.1 or good, the responsiveness dimension is 4.0 or good, the guarantee dimension is 4.1 or good, and based on the empathy dimension is 4.1 or good. Of all these parameters, it was concluded that the quality of BPKP issuance services in the Department of Maritime Affairs and Fisheries of South Sumatra Province in 2016 was good with a score of 4.1. The conclusion is based on an assessment of an average of 58 respondents or 97.4% of respondents.

Running wild in the marketplace: the articulation and negotiation of an alternative food network

2017 ◽  
Vol 33 (7-8) ◽  
pp. 502-528 ◽  
Author(s):  
Ingrid Kajzer Mitchell ◽  
Will Low ◽  
Eileen Davenport ◽  
Tim Brigham
Keyword(s):  
Alternative Food ◽  
Food Network ◽  
Alternative Food Network

scholarly journals How alternative food networks work in a metropolitan area? An analysis of Solidarity Purchase Groups in Northern Italy

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Lucia Baldi ◽  
Danilo Bertoni ◽  
Giuseppina Migliore ◽  
Massimo Peri
Keyword(s):  
Metropolitan Area ◽  
Environmental Sustainability ◽  
Northern Italy ◽  
Alternative Food ◽  
Alternative Food Networks ◽  
Food Network ◽  
Alternative Food Network ◽  
High Motivation ◽  
Small Producers

Abstract Our paper focuses on Solidarity Purchase Group (SPG) participants located in a highly urbanized area, with the aim to investigate the main motivations underlining their participation in a SPG and provide a characterization of them. To this end, we carried out a survey of 795 participants involved in 125 SPGs in the metropolitan area of Milan (Italy). Taking advantage of a questionnaire with 39 questions, we run a factor analysis and a two-step cluster analysis to identify different profiles of SPG participants. Our results show that the system of values animating metropolitan SPG practitioners does not fully conform to that traditionally attributed to an alternative food network (AFN). In fact, considerations linked to food safety and healthiness prevail on altruistic motives such as environmental sustainability and solidarity toward small producers. Furthermore, metropolitan SPGs do not consider particularly desirable periurban and local food products. Observing the SPGs from this perspective, it emerges as such initiatives can flourish also in those places where the lack of connection with the surrounding territory is counterbalanced by the high motivation to buy products from trusted suppliers who are able to guarantee genuine and safe products, not necessarily located nearby.

Toward a theory on workplaces for smart workers

Facilities ◽  
2019 ◽  
Vol 38 (3/4) ◽  
pp. 298-315
Author(s):  
Luisa Errichiello ◽  
Tommasina Pianese
Keyword(s):  
Web Sites ◽  
Participant Observation ◽  
Secondary Data ◽  
Primary Data ◽  
Innovative Design ◽  
Content Type ◽  
New Type ◽  
Smart Working ◽  
Research Propositions

Purpose The purpose of this paper is to identify the main features of smart work centers (SWCs) and show how these innovative offices would support the implementation of smart working and related changes in workspaces (“bricks”), technologies (“bytes”) and organizational practices (“behaviors”). Design/methodology/approach In this study, scientific literature is combined with white papers and business reports and visits to 14 workplaces, including offices designed as SWCs, co-working spaces, one telecenter, one accelerator and one fab lab. Primary data were collected through interviews with managers and users and non-participant observation, whereas secondary data included web-sites, brochures, presentations, press releases and official documents. Findings The authors developed research propositions about how the design of spaces and the availability of technology within SWCs would support the “bricks” and “bytes” levers of smart working. More importantly, the authors assumed that this new type of workplace would sustain changes in employees’ behaviors and managers’ practices, thus helping to overcome several challenges traditionally associated with remote working. Research limitations/implications The exploratory nature of the research only provides preliminary information about the role of SWCs within smart working programs. Additional qualitative and quantitative empirical investigation is required. Practical implications This study provides valuable knowledge about how the design of corporate offices can be leveraged to sustain the implementation of smart working. Originality/value This study advances knowledge on workplaces by focusing on an innovative design of traditional offices (SWC). It also lays the foundations for future investigation aimed at testing the developed propositions.

scholarly journals The Small World of the Alternative Food Network

2018 ◽  
Vol 10 (8) ◽  
pp. 2921 ◽  
Author(s):  
Catherine Brinkley
Keyword(s):  
Land Use ◽  
Food Systems ◽  
Food System ◽  
Local Food ◽  
Small World ◽  
Alternative Food ◽  
Term Survival ◽  
Food Network ◽  
Robust Network Design ◽  
Alternative Food Network

This research offers the first use of graph theory mathematics in social network analysis to explore relationships built through an alternative food network. The local food system is visualized using geo-social data from 110 farms and 224 markets around Baltimore County, Maryland, with 699 connections between them. Network behavior is explored through policy document review and interviews. The findings revealed a small-world architecture, with system resiliency built-in by diversified marketing practices at central nodes. This robust network design helps to explain the long-term survival of local food systems despite the meteoric rise of global industrial food supply chains. Modern alternative food networks are an example of a movement that seeks to reorient economic power structures in response to a variety of food system-related issues not limited to consumer health but including environmental impacts. Uncovering the underlying network architecture of this sustainability-oriented social movement helps reveal how it weaves systemic change more broadly. The methods used in this study demonstrate how social values, social networks, markets, and governance systems embed to transform both physical landscapes and human bodies. Network actors crafted informal policy reports, which were directly incorporated in state and local official land-use and economic planning documents. Community governance over land-use policy suggests a powerful mechanism for further localizing food systems.

scholarly journals PENGARUH SPREAD, MARKET VALUE, VARIANCE RETURN DAN DIVIDEND PAYOUT RATIO TERHADAP HOLDING PERIOD SAHAM

2016 ◽  
pp. 168
Author(s):  
Ni Luh Ayu Yulita Utami ◽  
Ida Bagus Panji Sedana
Keyword(s):  
Stock Exchange ◽  
Participant Observation ◽  
Secondary Data ◽  
Market Value ◽  
Negative Influence ◽  
Dividend Payout ◽  
Holding Period ◽  
Significant Negative Effect ◽  
Return Variance ◽  
Negative Effect

The purpose of this study was to determine the effect spreads, market value, variance return and dividend payout ratio of the holding period of the stock chemical and basic industry sectors 2011-2014 period. The study was conducted using the method of non-participant observation, the data used is secondary data obtained in the Indonesia Stock Exchange (IDX) through the site www.idx.co.id. The sample used in the study of eight companies which were determined using purposive sampling method. The analysis technique used in this research is multiple linear regression. Based on the analysis, variable spreads had a negative influence is not significant, the market value has a significant negative effect, return variance has no significant negative effect and the dividend payout ratio has a significant positive pengeruh. Simultaneously independent variables significantly influence the holding period. Based on the results of this study should investors pay attention to the variable market value and the dividend payout ratio that has a significant influence on the holding period

scholarly journals Sustainable marketing in the function of sustainable urban mobility

2021 ◽  
Vol 7 (3) ◽  
pp. 167-200
Author(s):  
Sonja Vujović ◽  
Tanja Vujović
Keyword(s):  
Urban Form ◽  
Secondary Data ◽  
Urban Environments ◽  
Urban Mobility ◽  
Professional Literature ◽  
Environmentally Conscious ◽  
Low Emission ◽  
Analysis And Synthesis ◽  
Sustainable Marketing ◽  
Sustainable Urban Mobility

As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.

scholarly journals AKTIVITAS INTEGRATED MARKETING COMMUNICATION PT BLUE BIRD TBK DALAM MEMPERKENALKAN APLIKASI MY BLUEBIRD 5 DI MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Wulan Muhariani
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Public

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communication concept to introduce the My Blue Bird 5 application in the midst of a pandemic through various tactics such as from advertising, public relations, internet marketing, sales promotion and direct marketing activities.Keywords: Marketing Communications, Integrated Marketing Communication, Pandemic  ABSTRAKSesuatu yang baru dari perusahaan, entah itu inovasi, kebijakan dan pencapaian terbaru dari perusahaan, idealnya harus dikomunikasikan dan dipasarkan kepada masyarakat dalam kondisi apapun, termasuk di masa pandemi. Pada masa ini, semua perusahaan mendapat tantangan untuk memasarkan produk dan jasanya, dibutuhkan strategi khusus agar tujuan perusahaan tercapai. Untuk itu penelitian ini bertujuan menganalisis penerapan aktivitas Integrated Marketing Communication (IMC) yang dilakukan oleh PT Blue Bird Tbk dalam memperkenalkan inovasi terbaru perusahaan, yaitu aplikasi My Bluebird 5 di masa pandemi COVID-19. Penelitian ini dijalankan secara kualitatif dengan metode studi kasus dan pengumpulan data terbagi menjadi dua yaitu primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka dan hasil liputan media. Kesimpulan dari penelitian ini adalah PT Blue Bird Tbk telah menerapkan konsep komunikasi pemasasaran terpadu untuk memperkenalkan aplikasi My Bluebird 5 di tengah masa pandemi melalui berbagai macam taktik mulai dari kegiatan periklanan, public relations, pemasaran internet, promosi penjualan dan pemasaran langsung.Kata Kunci: Marketing Communications, Integrated Marketing Communication, Pandemi

scholarly journals PERAN LSM KUSUMA BUANA DALAM PENDAMPINGAN PSK DI DESA BONGAS, INDRAMAYU, JAWA BARAT

2015 ◽  
Vol 6 (1) ◽  
Author(s):  
Erllyn Nurdiansyah *
Keyword(s):  
Participant Observation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Social Institution ◽  
Community Empowerment ◽  
Mentoring Programs ◽  
Assistance Program ◽  
Sex Worker ◽  
Data Source

LSM Kusuma Buana is one of social institution which focus with countermeasures on sex worker problem in Bongas Vilage, Indramayu, Jawa Barat. The purpose of LSM Kusuma Buana to be effort autonomous for PSK. Purpose of this reseacrh are: 1). To description profil of LSM Kusuma Buana as social institution to handle PSK problem. 2). To description character of LSM Kusuma Buana to handle PSK problem in Bongas, Indramayu, Jawa Barat. This research uses kualitatif research methods. Were used primary and secondary data sources. Technique obtained in this research is descriptive analysis that is the data which obtained in this research presented the analyzed descriptively to get an idea about the facts. Information obtained by using purposive sampling tecnique, that is sampling based on speatic objectives. Informats in this study is the LSM Kusuma Buana, prostitutes and former prostitutes. Data was collected by interview methocl, passive participant observation, documentation and literature studies. To examine the validity of this data source using triangulation techniques source and methods. Techniques which used in analyzing the data is data colection, data reduktion, data presentation, and conclusion. The result showed that: 1). LSM Kusuma Buana as social institusion is the first in Bongas Vilage in assitance prostitutes. 2). The role of LSM Kusuma Buana or Kusuma Bongas as home and friend for sex worker, besides its role as facilitator and catalyst, coach and education, as well as colector of capital. 3). Assistance by LSM Kusuma Buana formed a working group named Kusuma Bongas to empower sex worker by providing mentoring programs, such as community empowerment in the form of revolving capital and education about the worse effect of prostitutions and AIDS, health service and skills activties. Form of empowerement that was given to comecrial sex worker and sex worker make increasingly independent and empowered. 4). Empowerment was given to the prostitutes greated positively by them, because the program can empower prostitutes in Bongas Vilage, Indramayu, Jawa barat. Key words: role of social institutional, assistance program, empowerement  

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