Komunikasi Pemasaran Pengrajin Bambu Kreatif di Tasikmalaya

Tasikmalaya known as the centers of bamboo handicraft industry in West Java. It produces various products, from daily household equipment in the form of rough woven with low prices to creative bamboo products with high prices for the upper middle market. Products are distributed for domestic needs and demand of foreign buyers. This study reveals the marketing communication behavior of creative bamboo entrepreneurs in Tasikmalaya in developing a creative bamboo craft business. A qualitative method with a case study approach was used to obtain information about the behavior of bamboo handicraft entrepreneurs in Tasikmalaya in marketing their products. Data were collected through in-depth interviews with creative bamboo entrepreneurs who still actively running their businesses and willing to provide information about the businesses they are running. Data were also collected through non-participatory observations at the location and conducted a literature review and documents related to the research. Data analysis, data checking and validity of the data were conducted through Miles and Huberman's interactive data analysis concept. The results showed that the communication behavior conducted by creative bamboo entrepreneurs consisted of internal communication behavior and external communication behavior. Internal communication behavior is conducted on workers with the principle of kinship. Humanist approach is used to maintain production stability.The form of external communication behavior is tailored to whom they're being faced. Face-to-face communication and mediated communication are used in marketing bamboo handicraft products.

Supply chain integration for middle-market firms: a qualitative investigation

PurposeThis research seeks to identify the motivations, means and outcomes of supply chain integration (SCI) among firms in the middle market (i.e. those with annual revenues between US$10m and US$1bn). These firms often interface with larger, more powerful firms in the supply chain – both suppliers and customers. Understanding how these firms are challenged and benefit from integrative mechanisms in supply chain relations can lead to better outcomes more often.Design/methodology/approachThe research utilizes an online focus group methodology featuring 39 participants. The participants were able to interact in written form with a professional moderator, as well as each other, over the course of three days.FindingsThe research presents evidence that firms in the middle market adopt SCI as a response to pressure from customers and suppliers. These firms also view technology as a primary means of achieving integration. Despite their disadvantageous size position relative to larger customers and suppliers, firms in the middle market achieved positive outcomes from integration.Research limitations/implicationsBecause of the specific context of middle-market firms, this research may lack generalizability. However, providing contextualization regarding firm size contributes specificity to the large number of studies detailing the challenges and benefits of SCI.Practical implicationsManagers of firms in the middle market should find value in this study as it explicates the possible benefits their firms may realize through integration with customers and suppliers. Moreover, this research outlines several of the possible means through which integration can be achieved. Further, managers in smaller and larger firms can better understand the motives and needs of middle-market companies with which they interact.Originality/valueDespite voluminous literature on SCI, this paper provides context-specific findings by isolating the implications of SCI to firms in the middle market.

Review of Competition Law on Tariffs Lower Limit Indonesian Airlines

The price policy is an inseparable part of business competition. The price policy is not solely related to efforts to maintain prices or even control prices at a certain level but is an effort to generate profits that are proportional to social welfare. Since the entry of business competition regulations in Indonesia, with the increase in airline business actors, the competition between them has become more profitable for consumers. With high competition and competitive prices, airlines, especially national airlines, show that the target of this airline is the middle market share. In this paper, we will discuss the determination of the lower tariffs for air transportation issued in the Regulation of the Minister of Transportation of the Republic of Indonesia and regarding its application and impact on consumers and business actors in the aspect of business competition. Research result The stipulation of the lower limit rate stipulated in the Regulation of the Minister of Transportation Number 14 of 2016 is basically against the provisions of the business competition law, particularly about the prohibition on price-fixing as regulated in Article 5 Paragraph (1) of Law No. 5/1999. The effect of Regulation of the Minister of Transportation Number 14 of 2016 on airline business actors and consumers, among others, is that the freedom of business actors to determine their fares is reduced, this results in not achieving price efficiency.

Kajian Peningkatan Sumber Daya Manusia Bidang Pemasaran Batik Jambi (Studi Kasus: Pengrajin Batik Jambi CV. Kreasi Batik Asmah)

The uniqueness of Jambi Batik can be seen from the type of batik patterned with Arabic calligraphy and fabric edges that adopted Chinese culture. To encourage the success of the batik business in Jambi, entrepreneurs must manage their human resources. This study aims to determine the management of human resources at CV. Kreasi Asmah Batik, located across the city of Jambi. This study uses a qualitative method with a SWOT analysis (Strengths, Weaknesses, Threats and Opportunities). The results showed that: 1) The factors that became the strength of CV. Batik Kreasi Asmah are good quality products, good batik techniques, specialization of unique motifs that are its own uniqueness. 2) Factors that can be used as opportunities for CV. Batik Kreasi Asmah are the increasing purchasing power and interest in batik products. 3) The most threatening factor in CV. Batik Kreasi Asmah are the increasing number of similar businesses with large capital originating from outside the province of Jambi and even produced in Java and resold in Jambi. 4) CV. Batik Kreasi Asmah are in a stable position in the attractiveness of the middle market and middle class market competition.

Internal and External Enviromental Strategy Analysis Using SWOT Matrix and QSPM

The aim of the research to develop Internal and External Enviromental Strategies that can be applied for Primary Naval Cooperative Institutions company (PNCI). By using the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), alternative strategies in getting that maintains the image of PNCI company, facilities PNCI, maintaining the quality and service of products to attract consumers, increase the ability of management and cooperation for the purpose PNCI, service delivery order for consumers, utilizing technological advances to Enviromental, serving the lower middle market segment by providing a package and a special portion, and maintaining good relationships with suppliers or the surrounding area.

PRIVATE COST OF CAPITAL AND INCREMENTAL BUSINESS VALUE OF MID-MARKET FIRMS

This study examined the implications of private cost of capital on the incremental business value (IBV) of middle market firms in Nigeria. Specifically, three costs were identified as follows: private cost of debt (PCD), private cost of equity (PCE), and overall private cost of capital (PCOC). The purpose was to investigate the extent to which private cost of capital, which is calculated differently from weighted average cost of capital for large enterprises, could contribute to incremental business value of middle market (mid-market) firms. Two panel data regression models were specified with one dependent variable (incremental business value). The first model has private cost of equity and private cost of debt as independent variables, while the second has private cost of capital as the independent variable. The panel comprised 10 middle market enterprises registered as members of the Nigerian Association of Stock Dealers (NASD). Middle market enterprises are operators in the private sector whose total assets (excluding land and building) are above one hundred and fifty thousand USD but not more than one million five hundred thousand USD. The study adopted the fixed effect model as the best linear estimator after a model validation with the aid of the Hausman test. We found that private cost of debt, private cost of equity, and overall private cost of capital have negative and significant effects on the incremental business value of middle market firms. We concluded that incremental business value is more elastic to changes in private cost of equity than private cost of debt, and that this is as a result of two phenomena: firstly, higher explicit private cost of equity than debt, and secondly, greater proportion of private equity than private debt in the capital structure of middle market firms in Nigeria.