scholarly journals Situation of British women’s magazines during the COVID-19 pandemic

2021 ◽  
Vol 2021 (2 (11)) ◽  
pp. 141-153
Author(s):  
Weronika Sałek ◽  

The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.

2021 ◽  
pp. 160-179
Author(s):  
N. O. Avtaeva ◽  
E. Yu. Gordeeva ◽  
M. S. Shcherova

 The transformation of the women’s press during the NEP period is examined in the article, attention is paid to the specifics of the functioning of family and household magazines for women, on the pages of which both the reforms and events of the Soviet era and pre-revolutionary values were reflected. The authors strive to identify the role that the “Magazine for Housewives” and “Women’s Magazine” played during the NEP period, supporting the family world in all its diverse social and spiritual manifestations; to clarify the ratio of traditional and innovative journalistic approaches in the formation of family and everyday media discourse. The results of a quantitative and qualitative content analysis of the publications of the “Magazine for Housewives” and “Women’s Magazine” of the NEP period are presented in the article. The novelty of the research is seen in the analysis of the structural, thematic, functional features of women’s magazines of the NEP era. Special attention is paid to the author’s body, including the previously unexplored works of A. S. Voznesensky (real name — Brodsky), who signed his materials with the pseudonym “Ilya Rentz”. It is concluded that non-state women’s editions of family and household orientation appealed to the experience of pre-revolutionary journalism and, discussing the reform of everyday life and family, continued to write about traditional family values.


2021 ◽  
Vol 21 ◽  
pp. 187-209
Author(s):  
Joanna Ozimska

The discourse of slimming diets in contemporary Italian women's press. Qualitative analysis. Based on a corpus of articles extracted from contemporary Italian female magazines (2021) Donna Moderna and Grazia, this paper examines the nature of discourse of slimming diet. It is shown that the discourse has changed compared to the study conducted on the material from 2005-2008. Altogether 29 monthly issues have been analyzed. Currently emerging corpus does not contain many persuasive techniques related to emotions (Aristotle's pathos), the credibility of provided advice is enhanced mostly by arguments from authority (ethos). The innovation thus lies in the references to currently important societal topics, such as ecology (a manifestation of linguistic fashion). The research based on a rhetorical tools and analysis of press discourse shows that the topic of weight loss is treated nowadays with greater awareness and is being transferred to the pages of the men's press, in women's magazines its place is taken by e.g., cosmetic-surgical, or ecologic discourse. The conclusions from own research have been preceded by a review of theoretical issues in the field of a modern concept of a slimming diet, myth of beauty, development of the press in Italy, the role of cuisine and food in the Italian women's press.


2002 ◽  
pp. 267-278
Author(s):  
Isidora Jaric

The main intention of the research is to retrospectively decode changes in mainstream construct of female gender roles within the period of ''developed self-management socialism'' (1970s), period of structural crisis of socialism (1980s) and post-socialist period of Serbian/Yugoslav society. The mainstream construct of female gender roles will be reconstruct from Serbian women's magazine 'Bazar''. Through the basic presumptions of theoretical framework the research will try to conceptualize theoretical approach which will correspond with co called 'new communicative research model' which will be capable to incorporate contemporary changes within the process of communication among the emitter and recipients in order to better understand the content of the message.


Author(s):  
Jennie Batchelor

Despite the much-documented rise of periodical studies, no major study of the late eighteenth-century women’s magazine exists. Those who have devoted specific attention to the form, either as an epilogue to studies of the essay periodical or as a prelude to the Victorian women’s magazine, commonly misrepresent it. In this chapter, Jennie Batchelor interrogates these oversights and distortions and offers a reassessment the women’s magazine in relation to the periodical genres in whose company the magazine is often considered a poor relation. The chapter proceeds with an extended consideration of one of the women’s magazine’s earliest and most influential examples – the Lady’s Magazine (1770–1832) in relation to earlier ladies’ magazines and periodical forerunners such as Charlotte Lennox’s Lady’s Museum (1760–1). Revealing the multiple ways in which the magazine demonstrated its commitment to women’s education, Batchelor challenges accounts that have seen eighteenth-century women’s magazines as the beginning of the end for their female readers and that have erroneously associated the genre with a uniformly and oppressively conservative gender ideology.


Author(s):  
Julian Petley

This chapter focuses on a report on the future of broadcasting in the UK commissioned in 1960 by the then Conservative government. It suggests that the most significant part of the report for current debates about the future of the BBC in particular, and of public service broadcasting in general, is its robust and combative dismissal of the populist approach to television — an approach which thoroughly infused many of the attacks on the report and which has become a hallmark of the many onslaughts on public service broadcasting in the intervening years. Today, we desperately need an analysis of both the strengths and weaknesses of public service broadcasting as it currently exists, as well as a blueprint for its future, which is as profound, challenging, well-informed, and intellectually self-confident as was the report when it was published in 1962.


NAN Nü ◽  
2017 ◽  
Vol 19 (2) ◽  
pp. 213-262
Author(s):  
Paul J. Bailey

This article explores the multiple and complex ways in which the gendered foreign ‘Other’ was discursively represented in primarily women’s magazines during the late Qing and early Republic, a period that begins with an unravelling of the confidence in the ‘traditional’ Chinese Woman as the symbol of China’s superior civilisation (and, in a larger context, when Chinese elites were increasingly compelled to interrogate the raison d’être of their own social and cultural values amidst growing Anglo-American global hegemony). The article suggests that the ‘othering’ of the foreign woman in the early twentieth century anticipates contemporary Han Chinese representations of the Western Woman as an ‘ambiguous fetish’ and of ethnic minority women as exotic figures on the lower rungs of a civilisational ladder.



Author(s):  
Brooke Erin Duffy

This chapter examines the changes taking place in the economies, technologies, and markets of women's magazines in the late twentieth century by focusing on three publishers: Hearst Magazines, Condé Nast, and Time, Inc. Although each of these companies produces several women's fashion, beauty, and/or service titles, their organizational structures are becoming quite varied as they reorient departments, positions, and routines to address contemporary industry challenges. The chapter considers the extent to which changes in the magazine industry can be ascribed exclusively to digital innovations, whether such changes are being felt evenly across the industry, and how they have created a perfect storm that has opened up the question of “what is a magazine?” It also discusses the ways that Condé Nast, Time, and Hearst are addressing the challenges of digitization. The chapter shows that women's magazine companies venture into online and digital spaces as part of their concentrated efforts to resuscitate their magazine titles.


Author(s):  
Lana Ž. Mayer ◽  
Manuela N. Putnik

This paper examines anglicisms in the language of German women’s magazines. Althougha very common phenomenon in the German language, the term ‘anglicism’ is still not sufficientlydetermined, as the paper shows. The empirical analysis has shown that the English influenceis significant, especially in borrowing nouns, less in borrowing adjectives and verbs. A semanticanalysis of the anglicisms proves most words to belong to thematic fields such as fashion andbeauty. Hybrid compounds, the so-called Mischkomposita, were examined more thoroughly. The346 examples have shown that the orthographic, grammatical features and those regarding wordformation follow the rules of the German language. Hyphenated compounds are the most commonin our corpus, which could mean that most of them still are occasional formations, on their way tointegration. As to the possible reasons for the abundant use of anglicisms in women’s magazines,we suggest stylistic and space saving motives. We also observed that recently, possibly due to theEnglish influence, German compounds seem to be tending to hyphenation.


2017 ◽  
Vol 28 (4) ◽  
pp. 344-359
Author(s):  
Ilya Parkins

This article examines men’s writing about women as vectors of enchantment in three interwar French women’s magazines, La Femme Chic à Paris, Vogue and Gazette du Bon Ton. Such articles appeared frequently, and modernised the ancient discourse of feminine enchantment by locating it in tropes of industrial modernity, including women’s fashion and style. While enchantment is a promising concept for feminist and critical scholars, its representation in this genre of men’s writing domesticates its potential to disorient and challenge masculine subjects and conventional knowledges. The essay explores how the generic qualities of the modern women’s magazine contribute to such a domestication, and shows that tropes of modern alienation appear as the underside of feminine enchantment. The analysis suggests that we must view the women’s magazine not as women’s space, but as a heterogeneous cultural space that intermittently reinforces masculine authority.


Gesnerus ◽  
2018 ◽  
Vol 75 (2) ◽  
pp. 235-256
Author(s):  
Selina Stuber

The birth control pill and its potential societal consequences were only discussed publicly in Switzerland from the mid-1960s onwards. While initial reports about the birth control pill were scarce, a change soon took place and reports became rather frequent. Women’s magazines played a crucial role in that change. The Swiss women’s magazine Annabelle not only provided its readers with knowledge concerning the contraceptive pill but also produced behavioral norms in terms of sexuality and society. In the essay at hand, the medical and sociopolitical context in which Annabelle thematized the new contraceptive pill in their issues from 1966 to 1968 will be examined.


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